Foundry ABM Reviews & Product Details

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Seller

Foundry

Discussions

Foundry ABM Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Grace Howard

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

19 months

View More Pricing Information

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User Insights

Average based on 206 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Foundry ABM Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Foundry ABM, and what problem is it built to solve?

Foundry ABM sits at the intersection of media and marketing technology. It uses fully consented data from its ecosystem of editorial brands, awards, and events to power media, demand-generation, and martech solutions.

What languages does Foundry ABM support?

Foundry ABM supports 1 language: English.

What company sizes and industries is Foundry ABM the best fit for?

The strongest reviewer representation is among mid-market teams, with small businesses and enterprises also represented. Software and IT services are the most visible industry groups.

Company size — Mid-market: The most prominent size segment.
Company size — Small business: Also represented among positive reviewers.
Company size — Enterprise: Also represented among positive reviewers.
Industry — Computer software: A prominent industry group.
Industry — Information technology and services: Another prominent industry group.

How long does it take to implement Foundry ABM across a team?

Implementation is most often reported as taking less than a month or one to three months, though the timeline varies by team and setup.

Time to go live	Relative frequency
Less than 1 month	Most common
1–3 months	Also common
3–6 months	Less common
6–12 months	Occasional
Less than 1 day	Occasional

What customer support options does Foundry ABM provide, and how do users find the overall support experience?

Foundry ABM’s support experience is hands-on, with account and customer success managers helping teams with onboarding, campaign setup, troubleshooting, and optimization. The support is often described as responsive and proactive, although some users encounter uneven onboarding or slower assistance.

What tools and platforms does Foundry ABM integrate with, and how do these integrations help users get more value from the product?

Foundry ABM connects with CRM, marketing automation, and analytics tools, helping teams coordinate campaigns and make account activity easier to use across marketing and sales.

CRM: Salesforce, HubSpot, and Microsoft Dynamics.
Marketing automation: Marketo, Pardot, and Eloqua.
Analytics: Google Analytics.
Intent data: Bombora.

These connections can bring audience and intent information into campaign workflows and make engagement data more accessible to sales teams.

What features or capabilities could make Foundry ABM even more useful?

Richer reporting and a smoother interface are the clearest opportunities to make Foundry ABM more useful.

Expand reporting: Offer more customizable dashboards, clearer attribution and performance metrics, and easier access to exportable data.
Simplify navigation: Make campaign workflows and frequently used features easier to find and manage.
Improve integrations: Make data syncing and integration configuration more reliable and flexible.

G2 reviews are authentic and verified.

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Verified User in Consumer Services

Enterprise (> 1000 emp.)

2/10/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Amazing insights for B2B campaigns with a full-featured tool"

4/5

What do you like best about Foundry ABM?

Undoubtedly I fancied their HuSpot bi-directional integration including the visualisation in the module ABM analytics. Thanks to that I was able to convert my visitors into real contacts. We are blissfully happy and looking forward to more great things to come! I also admire their product roadmap always in action with brilliant ideas come true with new features as they have the admirable ambition to evolve to a powerhouse. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The tool project is so fast paced that I saw unexpected features. I recommend some of these new functionalities needed to be in beta for longer. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

Just give a chance to Triblio as it is a very good tool that suits most of the businesses and trust support who does a great job. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We were desperate to have a tool as simple as possible to use in order to display ads and web personalization and of course Triblio did not disappoint us. We took one of the best decisions ever choosing Triblio. Review collected by and hosted on G2.com.

Dan S.

Mid-Market (51-1000 emp.)

Originally submitted 11/16/2020

"Brilliant data. Fantastic insights. Great team!"

5/5

What do you like best about Foundry ABM?

The insights we can glean from accounts is unbelievable. I've not had this level of granular detail into accounts previously and it opens up a world of opportunities. The tactics that can be delivered as a result - overlays and content personalisation - are fantastic, and the two-way integration into HubSpot is superb. They also have the best CSMs! Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

At the first, the user interface, in parts, can be slightly confusing and some of the phrasing could be replaced with more 'obvious' alternatives. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

We completed a lot of research for our ABM platform and I'd recommend others do the same, as it was clear Triblio was the stand out platform. The two-way HubSpot integration was unheard of - even from the market leader - and some of the tactics are delivered in a considerably better fashion. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

The insight into accounts we receive via Triblio is immensely better than our insights pre-Triblio. There are a lot of what may be thought of as 'smaller' benefits, such as seeing which accounts visited which URL including UTM parameters, but these have often proved hugely beneficial. In this instance, we are able to see which of our target accounts are engaged with our paid ads, without them needing to complete the full conversion path. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/2/2021

"Solve deepest business challenges"

4/5

What do you like best about Foundry ABM?

Analytics, graphical and its easy to understand. It helps to see full picture. Predictive orchestration. Provides website metrics that we can't get through other platforms. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Would love to integrate more data into Salesforce. We can see stuff on an Account level via their Chrome extension, but being able to import all that data directly into Salesforce would be great.

I haven't seen a lot product updates from them in our time with them. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

10/17/2021

"Great account based marketing (ABM) software."

5/5

What do you like best about Foundry ABM?

One of the best features is you can personalize your campaign across multiple platforms according to your need. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Integration with other tools can be added or improved. Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing

Small-Business (50 or fewer emp.)

9/24/2021

"'AMD Platform - Flexible And Supportive'"

4.5/5

What do you like best about Foundry ABM?

Two-way HubSpot Integration was easy to Platform and set up our CMS. It allows us to be very advanced in our approach. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

So far, I haven't found any dislikes, but currently, it fits all our ABM needs. Review collected by and hosted on G2.com.

Verified User in Biotechnology

Mid-Market (51-1000 emp.)

Originally submitted 3/2/2021

"Triblio makes easy for marketing"

4.5/5

What do you like best about Foundry ABM?

It's account-based marketing in the large quantity of production, making it easy to understand and accountable for the product. The workflow marketing is easy to understand all the categories, making sense to produce all the frameworks. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

We are in the process of all the functionality, and as of now, there are no issues, and not yet faced anything. We are working fully satisfied it. It makes easy to guided information available in the product information but needs more customer requirement query solutions are need improvements. Review collected by and hosted on G2.com.

Praful G.

Senior Data Analyst

Mid-Market (51-1000 emp.)

11/10/2020

"Triblio has been great in helping us our Sales and Marketing strategy."

4/5

What do you like best about Foundry ABM?

The support is really great, our Triblio CSM is just awesome to help us answer our questions. ABM is very new to us and would have been really hard to implement it properly and utilize it to its best possible way but our CSM helped us get there. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Adding more elements to the campaigns for marketing Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

Triblio is easy to use, just need to be familiar with what is Account-Based Marketing and what strategy to be implemented. The CSM support is really helpful, where the CSM has a weekly meeting with our team and help us answer some questions and help us learn and implement strategies giving recommendations on best practices which I found really helpful. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We are trying more targeting with Ads to our targeted audience. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

5/27/2021

"Product seems unable to scale"

2/5

What do you like best about Foundry ABM?

The data Triblio provides is good and overall has a spiffy look to it. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

Syncing to Salesforce has caused nothing but issues for us. We feel like what we were sold was a very integrated product, but the actual product is clunky. It updates accounts for no reason (no data changes). Review collected by and hosted on G2.com.

Nikolai R.

Mid-Market (51-1000 emp.)

11/6/2020

"Triblio has helped us to make impactful changes by targeting accounts with targeted messaging."

4.5/5

What do you like best about Foundry ABM?

Personalization is an easy way to make a big impact across your website without requiring the creation of multiple landing pages or requiring significant coding. Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

I would say the greatest obstacle for Triblio is that the platform itself can be a bit difficult to navigate and understand when onboarding. It is not the most intuitive so having a good relationship with your CSM is key in making sure you are getting the most out of the platform. Review collected by and hosted on G2.com.

Recommendations to others considering Foundry ABM:

If your organization has multiple service lines, industries and disparate target lists, Triblio can help bring some consistency and structure in their campaigns to really showcase the right services to the right prospect. Take advantage of the Personalization or "messaging" as it enables you to make subtle but impactful changes with little effort across your website to help with on-page conversions. Review collected by and hosted on G2.com.

What problems is Foundry ABM solving and how is that benefiting you?

We are able to target much more accurately than other advertising platforms with significantly less generic messaging. Triblio allows you to take the extra step when presenting yourself in front of targets to truly hone in your messaging for that specific entity, industry, or customer profile. Review collected by and hosted on G2.com.

Priyanka C.

Analyst I Service Desk

Mid-Market (51-1000 emp.)

6/26/2021

"Best and Effective ABM Tool"

4.5/5

What do you like best about Foundry ABM?

Most effective and efficient tool for Audience building. It can be integrated with salesforce. Easy to use and personalize Review collected by and hosted on G2.com.

What do you dislike about Foundry ABM?

The performance will be slow while pulling reports Review collected by and hosted on G2.com.