# Lumen by Talkwalker vs YouScan Comparison
---
## AI Generated Summary
- **G2 reviewers report** that YouScan excels in user support, with many users praising the assistance they receive during account setup and dashboard configuration. This hands-on support is highlighted as a significant advantage, making the onboarding process smoother compared to Talkwalker by Hootsuite.
- **Users say** that Talkwalker by Hootsuite offers a highly customizable feature set, which allows for extensive data analysis. Reviewers appreciate its ability to synthesize key themes from large datasets, making it a powerful tool for in-depth insights, although some find it can be complex to configure for specific workflows.
- **According to verified reviews** , YouScan provides access to a broader range of data sources, including TikTok and Google Maps reviews, which many users find invaluable for comprehensive social media monitoring. This feature is particularly appealing for businesses looking to tap into diverse platforms.
- **Reviewers mention** that Talkwalker by Hootsuite shines in its reporting capabilities, with users enjoying the detailed analytics and the ability to customize reports. However, some users feel that the overall user experience could be improved, especially in terms of ease of navigation.
- **G2 reviewers highlight** YouScan's user-friendly interface, which is noted for its ease of use. Many users find it straightforward to navigate, making it accessible for teams without extensive technical expertise, while Talkwalker by Hootsuite, despite its powerful features, may require more training to fully leverage.
- **Users report** that Talkwalker by Hootsuite has strong capabilities in social measurement and keyword tracking, receiving positive feedback for its effectiveness in these areas. However, YouScan outperforms in sentiment analysis and brand monitoring, with users appreciating its ability to provide deeper insights into audience perceptions.



| | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 137 | 305 | 
| **Largest Market Segment** | Small-Business (37.1% of reviews) | Small-Business (47.7% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Lumen by Talkwalker

Pros:
- Customer Support (2 reviews)
- Analytics (1 reviews)

Cons:
- Platform Limitations (2 reviews)
- Complex Features (1 reviews)

### YouScan

Pros:
- Customer Support (47 reviews)
- Helpful (45 reviews)

Cons:
- Learning Curve (19 reviews)
- Difficult Learning (13 reviews)

---
## Ratings Comparison
| Rating | Lumen by Talkwalker | YouScan | 
|---|---|---|
  | **Meets Requirements** | 8.4 (114 reviews) | 9.1 (274 reviews) | 
  | **Ease of Use** | 8.6 (115 reviews) | 8.8 (278 reviews) | 
  | **Ease of Setup** | 8.4 (81 reviews) | 8.7 (210 reviews) | 
  | **Ease of Admin** | 8.5 (77 reviews) | 9.0 (119 reviews) | 
  | **Quality of Support** | 9.3 (110 reviews) | 9.8 (277 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (75 reviews) | 9.4 (117 reviews) | 
  | **Product Direction (% positive)** | 9.0 (105 reviews) | 9.7 (268 reviews) | 

---
## Pricing

### Lumen by Talkwalker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### YouScan

#### Entry-Level Pricing

Plan: UNLIMITED PLANS

Price: Contact Us

Description: Best for Brands and Agencies

Key Features:
- As many topics as you need
- Unlimited sampled mentions
- Data collection based on text queries, image contents (like brand logos), and attributes of social audiences

[Browse all 2 editions](https://www.g2.com/products/youscan/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Lumen by Talkwalker** | N/A | N/A |
| **YouScan** | N/A | N/A |

#### Additional Functionality

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Lumen by Talkwalker** | 8.0/10 | 84 |
| **YouScan** | 8.7/10 | 162 |

#### Social Analytics

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Competitor Analysis** | 8.8 (65 reviews) | 9.3 (147 reviews) | 
| **Follower Analysis** | 8.1 (65 reviews) | 8.7 (135 reviews) | 
| **Post Performance** | 8.2 (68 reviews) | 9.1 (135 reviews) | 
| **Paid Campaign Tracking** | 6.7 (25 reviews) | 8.0 (114 reviews) | 
| **Attribution** | 7.3 (32 reviews) | Feature Not Available | 
| **Hashtag Analytics** | Not enough data | 9.0 (107 reviews) | 
| **Sentiment Analysis** | Not enough data | 9.2 (120 reviews) | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Report Customizability** | 8.2 (69 reviews) | 9.0 (145 reviews) | 
| **Report Exporting** | 8.6 (69 reviews) | 9.4 (149 reviews) | 
| **Scalability** | 8.6 (60 reviews) | 9.2 (138 reviews) | 
| **White Label** | Not enough data | 8.2 (98 reviews) | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (20 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (18 reviews) | 
| **Decision Making** | Not enough data | 8.4 (18 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Lumen by Talkwalker** | N/A | N/A |
| **YouScan** | 8.4/10 | 85 |

#### Media Channels

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Broadcast Media** | Not enough data | 7.2 (76 reviews) | 
| **Print Media** | Not enough data | 6.3 (73 reviews) | 
| **Online Media** | Not enough data | 9.6 (82 reviews) | 

#### Geographic Coverage

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Local Media** | Not enough data | 9.1 (79 reviews) | 
| **National Media** | Not enough data | 9.2 (79 reviews) | 
| **International Media** | Not enough data | 9.1 (80 reviews) | 

#### Reporting

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Keyword Targeting** | Not enough data | 9.5 (83 reviews) | 
| **Custom Feeds and Alerts** | Not enough data | 9.2 (80 reviews) | 
| **Custom Reports** | Not enough data | 9.1 (81 reviews) | 
| **Dashboards** | Not enough data | 9.2 (82 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (15 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Press Release Builder** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Press Monitoring** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | 
| **Auto Update** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Lumen by Talkwalker** | N/A | N/A |
| **YouScan** | 8.9/10 | 34 |

#### Audiences

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Audience Insights** | Not enough data | 9.0 (32 reviews) | 
| **Influencer Identification** | Not enough data | 8.9 (31 reviews) | 
| **Buyer Personas** | Not enough data | 8.3 (30 reviews) | 
| **Segmentation** | Not enough data | 8.8 (30 reviews) | 

#### Data Analysis

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.3 (30 reviews) | 
| **Dashboards** | Not enough data | 9.1 (32 reviews) | 
| **Visualizations** | Not enough data | 9.4 (33 reviews) | 
| **Advanced Filtering** | Not enough data | 9.4 (34 reviews) | 

#### Administration

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 8.7 (29 reviews) | 
| **Ad Integrations** | Not enough data | 7.9 (29 reviews) | 
| **Data Exporting** | Not enough data | 9.6 (31 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.0 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (7 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Lumen by Talkwalker** | 7.8/10 | 97 |
| **YouScan** | 8.7/10 | 191 |

#### Monitoring & Listening

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Social Measurement** | 8.4 (85 reviews) | 9.2 (155 reviews) | 
| **Influencer Identification** | 7.5 (84 reviews) | 8.9 (153 reviews) | 
| **Brand Monitoring** | 7.8 (9 reviews) | 9.5 (155 reviews) | 
| **Keyword Tracking** | 9.4 (9 reviews) | 9.4 (146 reviews) | 
| **Trend Analysis** | 7.6 (9 reviews) | 9.1 (146 reviews) | 
| **Competitor Analysis** | 7.7 (8 reviews) | 9.1 (142 reviews) | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Impact Measurement** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (23 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (22 reviews) | 
| **Decision Making** | Not enough data | 7.9 (22 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Sentiment Analysis** | 6.5 (87 reviews) | 8.8 (156 reviews) | 
| **Social Reporting** | 8.3 (85 reviews) | 8.9 (156 reviews) | 
| **Alerts and Notifications** | 7.1 (8 reviews) | 8.9 (134 reviews) | 
| **Advanced Data Filtering** | 7.8 (9 reviews) | 9.1 (138 reviews) | 

#### Additional Functionality

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Audience Analytics** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Content Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Boolean Search** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lumen by Talkwalker** | N/A | N/A |
| **YouScan** | 9.1/10 | 59 |

#### Brand Signals

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Comparison** | Not enough data | 9.2 (57 reviews) | 
| **AI** | Not enough data | 8.9 (57 reviews) | 
| **Brand Health** | Not enough data | 9.1 (57 reviews) | 

#### Brand Analytics

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Trend Analysis** | Not enough data | 9.1 (56 reviews) | 
| **Tracking** | Not enough data | 9.3 (57 reviews) | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Lumen by Talkwalker** | N/A | N/A |
| **YouScan** | 8.4/10 | 79 |

#### Consumer Intelligence

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Customer Feedback** | Not enough data | 9.2 (72 reviews) | 
| **Competitive Intelligence** | Not enough data | 9.3 (71 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.9 (74 reviews) | 
| **Competitive Analysis** | Not enough data | Not enough data | 

#### Reporting

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Revenue Reporting** | Not enough data | 7.5 (68 reviews) | 
| **Corporate Reporting** | Not enough data | 8.9 (72 reviews) | 
| **Dashboard** | Not enough data | 9.2 (76 reviews) | 

#### Media Monitoring

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | 9.5 (77 reviews) | 
| **Social Media Management** | Not enough data | 8.2 (71 reviews) | 
| **Digital Media Monitoring** | Not enough data | 8.7 (73 reviews) | 
| **Review Monitoring** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Response Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 

#### In-House Management

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Employee Performance** | Not enough data | 7.7 (69 reviews) | 
| **Team Workflow** | Not enough data | 8.3 (68 reviews) | 

#### Generative AI

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (15 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (15 reviews) | 
| **Decision Making** | Not enough data | 8.4 (15 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **White Label** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Review Sharing** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Customer Advocacy** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Employee Advocacy** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Scoring** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Review Request** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


**Unique to YouScan (4):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Lumen by Talkwalker | YouScan | 
|---|---|---|
| **Small-Business** | 37.1% | 47.7% | 
| **Mid-Market** | 36.3% | 35.7% | 
| **Enterprise** | 26.6% | 16.7% | 

### By Industry

#### Lumen by Talkwalker

- **Public Relations and Communications:** 22.6%
- **Marketing and Advertising:** 19.4%
- **Market Research:** 7.3%
- **Information Technology and Services:** 4.8%
- **Management Consulting:** 4.8%
- **Financial Services:** 3.2%
- **Telecommunications:** 3.2%
- **Computer Software:** 2.4%
- **Insurance:** 2.4%
- **Entertainment:** 1.6%
- **Other:** 28.2%

#### YouScan

- **Marketing and Advertising:** 25.9%
- **Market Research:** 7.8%
- **Public Relations and Communications:** 7.1%
- **Information Technology and Services:** 4.8%
- **Computer Software:** 3.4%
- **Consulting:** 3.4%
- **Consumer Goods:** 3.1%
- **Telecommunications:** 2.7%
- **Banking:** 2.7%
- **Food & Beverages:** 2.7%
- **Other:** 36.4%

---
## Alternatives

### Alternatives to Lumen by Talkwalker

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6873 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2669 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (729 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (356 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (215 reviews)

### Alternatives to YouScan

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (729 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2669 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6873 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (356 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7413 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)

---
## Top Discussions

### Lumen by Talkwalker

- Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment
  > **Top comment:** "Social listening and digital reputation monitoring."

### YouScan

- Title: [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) — 1 comment, 1 upvote
  > **Top comment:** "YouScan is mostly used for social media listening, brand monitoring on social media, consumer insights and influencer discovery."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lumen-by-talkwalker-vs-youscan)