[ WhatCon... Reviews ](https://www.g2.com/products/whatconverts/reviews) [ WhatCon... Reviews ](https://www.g2.com/products/whatconverts/reviews) # WhatConverts Features ##### ## Attribution (3) Lead Opportunity Aligns lead scores with predefined lead distribution criteria Lead Assignment Matches and assigns leads to the correct sales representative Pipeline Acceleration Determines which leads should be prioritized and then accelerates them up the pipeline Show More ##### ## Discovery (11) Lead Management Integrates with lead capture and lead intelligence tools to discover leads Scoring/Ranking Creates and assigns scoring system to rank the viability of leads Lead Context Integrates with CRM or marketing automation tools to contextualize lead data Pipeline Management Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Workflow Management Create, design and manage workflows for repetitive tasks Opportunity Management Track all opportunities for potential sales and convert them into recurring revenue Task Management Create, manage and track all task activities and progression Contact Management Manage, organize, and store contact information Calendar Management Track and manage schedules and meetings via an integrated calendar Email Management Manage, store and organize emails within the system or via third-party apps Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Show More ##### ## Management (2) Conversion Viability Reports on and analyzes lead scores to determine the conversion rate of lead opportunities Workflow Aligns lead scores and strategy with existing sales operations Show More ##### ## Platform (5) Data Synchronization Syncs lead data within the sales database for consistency and accuracy Analysis Provides analysis on lead scores, funnel insights, and both open and closed opportunities Sales Trend Analysis Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Demographic/Firmographic Data Characteristics for segmenting companies or customers Real-Time Data Receive data and information in real time Show More ##### ## Phone Number Management (3) Local Phone Numbers Generate phone numbers native to a target location Toll-Free Numbers Create toll free numbers for tracking purposes Port Existing Numbers Transfer existing numbers into the call tracking system Show More ##### ## Tracking (6) Visitor & Keyword Tracking Record which campaigns and landing pages are converting into phone calls Dynamic Number Insertion Assign a unique tracking number to each visitor Multi-Channel Call Attribution Decipher which marketing channels are converting and most effective Activity Tracking Track and document all activities across devices, networks, and other systems Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Show More ##### ## Call Routing (4) IVR Direct a phone call without the need for a human representative, but instead a voice responder Call Scheduling Route calls based on the time of the day to reach the proper representative Geo-Routing Route calls based on location to reach the proper representative Call Routing Sends voice calls to a specific queue based on predetermined criteria Show More ##### ## Analytics (7) Call Data Provide the representative with caller data upon receiving a phone call Call Recording Offer the ability to capture and replay a conversation for further information Advanced Reporting Prepare detailed reports regarding call data by source, keyword, or landing page Conversation Intelligence Uses machine learning to analyze conversations and optimize call performance Real-Time Reporting Active reporting of data and metrics Export/Import Exports and imports lead data to and from various formats like plain text, spreadsheets, etc. Reporting Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc. Show More ##### ## Marketing Operations (25) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Spend Management Includes features for budgeting, forecasting, and managing marketing investments White Label Offers a white labeling service for agencies or resellers to customize platform branding Multi-Channel Data Collection Collect information from multiple sources Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Keyword Tracking Track and monitor a specific set of keywords Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Campaign Tracking Track the performance of marketing campaigns across multiple channels. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Tag Management Generate or append custom campaign parameters to URLs Real-Time Data Receive data and information in real time Activity Tracking Track and document all activities across devices, networks, and other systems Click Tracking Track the amount of clicks on individual products to measure campaign results Contact Management Manage, organize, and store contact information Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Email Management Manage, store and organize emails within the system or via third-party apps Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Channel Management Manage various distribution channels, build relations with channel partners, and track their performance Template Management Create, save, and re-purpose templates for emails, forms, etc. Workflow Management Create, design and manage workflows for repetitive tasks Show More ##### ## Campaign Activity (13) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Multi-Campaign Manage multiple campaigns in one system Campaign Analytics Track and interpret campaign performance metrics Website Analytics Track and analyze information regarding website visitors Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Real-Time Analytics Analyze and gain insights into data in real-time Show More ##### ## Lead Facilitation (4) Customer-facing Chatbot Offers a chatbot to initiate and carryout inital conversations with prospects and leads. Lead Qualification Automatically calculates which leads are the most likely to become a customer. Lead Follow-up Automatically contacts all leads. Meeting Scheduling Utilizes natural language processing to set up meetings. Show More ##### ## Organization (15) Opportunity and Pipeline Management Manages sales opportunities through their full lifecycle from lead to order, tracking stages, values, and close probabilities across pipelines by individual rep, team, region, and company-wide Data Entry Automates the entry of collected data. Integrations / APIs Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. Third-Party Integrations Set up connections to third-party platforms to improve business processes Meeting Management Manage the process of planning and scheduling meetings, including agenda creation Calendar Management Track and manage schedules and meetings via an integrated calendar Call Management Document Management Store, manage, and track all electronic documents in a centralized location Contact Management Manage, organize, and store contact information Task Management Create, manage and track all task activities and progression Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Notes Management Allow users to create, edit, and sort multiple notes Sales Activity Management Define, track, and/or automate sales activities and sales processes Email Management Manage, store and organize emails within the system or via third-party apps Show More ##### ## Performance Analysis (4) Coaching Provides real-time coaching to sales representatives. Peformance Tracking Tracks and analyzes sales representative performance. Email Tracking Track delivered, received, and opened emails Call Tracking Process to identify source of incoming calls, date, time, duration or caller type using a unique phone number Show More ##### ## Sales Analysis (2) ROI Forecasting Measure return on investment and leverage data to predict profitability of future projects. Sales Forecasting Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. Show More ##### ## Call Analytics (7) Call Recording Records sales calls and facilitates playback Machine Learning Utilizes machine learning technology to analyze recorded sales calls Call Analysis Analyzes or facilitates the analysis of recorded and stored sales calls for insight Lead Qualification Leverages analytics to qualify and score calls in real time Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Real-Time Data Receive data and information in real time AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Show More ##### ## Artificial Intelligence - Conversation Intelligence (3) Customer Scoring Leverages technology to rate or "read" recordings to determine the impact of sales calls Speech-to-Text Transcribes sales calls from speech to text Sentiment Analysis Utilizes artifical intelligence to analyze emotional tone and interactions in a conversation Show More ##### ## Attribution Modeling (7) Single-Touch Attribution Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. Multi-Touch Attribution Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. Algorithmic Attribution Uses machine learning to create an attribution model. Cross-Device Attribution Tracks customer interactions across mobile and desktop. Offline Attribution Allows users to track touchpoints through offline channels, such as events. Custom Attribution Allows the user to create a custom attribution model. Cross Channel Attribution Track user conversions from all digital sources Show More ##### ## Marketing (5) B2B Attribution Provides features for B2B marketers. B2C Attribution Provides features for B2C marketers. Marketing Channels Enables marketers to track multiple marketing channels. Integrations Integrates with other sales, marketing, and advertising software. Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Reporting (3) Dashboards Provides customizable dashboards that allow users to view and manage data. Data Visualizations Displays attribution data through easy-to-interpret charts and graphs. Custom Reporting Allows users to build custom reports. Show More ##### ## Administration (3) Martech Integrations Integrates with marketing software such as CRM, marketing automation, and digital advertising to measure and optimize the customer journey across channels Privacy, Security, and Compliance Helps companies ensure they comply with industry-specific standards for data management and privacy, such as PII, PCI, HIPAA, and GDPR Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took Show More ##### ## Lead Intelligence (5) Lead Validation Product accurately cleans, deduplicates, and verifies lead data. Lead Enrichment Product enriches existing lead data with missing information. Lead Quality Product provides accurate, up-to-date contact information for leads, such as email address or phone number. Lead Analysis Prioritizes leads through lead scoring, market insights, account-level insights, etc. Browser Extension Product offers a browser extension that validates or enriches lead information within the user’s browser. Show More ##### ## Lead Monitoring (4) Features Provides features to create and manage lists of potential customers Performance Monitors form‚Äôs performance and contribution to the sales pipeline Identification Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page Lead Capture Automatically identify and save contact information of potential customers Show More ##### ## Data Capture (4) Mobile Records leads using different types of devices Websites Captures form submissions from existing forms on websites or landing pages Social Media Captures leads across social media channels Data Captures measurable, real customer data gathered directly from a website Show More ##### ## Customization (5) Forms Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter Personalization Changes colors, calls to action, or form length to personalize lead capture Templates Provides pre-configured templates that can be customized by users Integration Integrates with sales and marketing software solutions to transfer lead data between them Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Generative AI (7) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Generative AI Use AI to generate content in the form of text, images, videos, etc. AI Text Summarization Condenses long documents or text into a brief summary. Generative AI Use AI to generate content in the form of text, images, videos, etc. AI Text Summarization Condenses long documents or text into a brief summary. Generative AI Use AI to generate content in the form of text, images, videos, etc. Show More ##### ## Agentic AI - Inbound Call Tracking (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Computer Telephony Integration Computer-telephony integration is the use of computers to manage telephone calls Show More ##### ## Agentic AI - Marketing Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Third-Party Integrations Set up connections to third-party platforms to improve business processes Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Agentic AI - Lead Intelligence (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Lead Scoring (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Decision Making Makes informed choices based on available data and objectives AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Agentic AI - Lead Capture (2) Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Attribution (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - AI Sales Assistant (8) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Show More ##### ## Agentic AI - Conversation Intelligence (9) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Forecasting Form predictions based on past and present data/trends Show More ##### ## Additional Functionality (334) Email Response Control Speech Recognition Train your system to interpret and transcribe voice messages Customer Engagement Initiate interactions with customers by proactively starting conversations or providing informational content Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Chat/Messaging Communicate using direct chat or messages within the system AI Writing Assistant Generates and edits text using machine learning For Sales Teams/Organizations Caters to sales teams Sales Automation Automate processes to manage leads, contacts, opportunities and sales activities Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Predictive Analytics Predict future data based on historical data sets Lead Scoring Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Templates Sample files or documents that could be customized as needed or used as is Reminders Timed notification for any upcoming task, deadline, appointment, or activity Email Templates Pre-made examples and templates for emails SMS Messaging Send messages via SMS Personalization Adjust communications based on previous interactions or personal preferences Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Conversation Intelligence Recording, transcription, and analysis of sales calls for the purpose of training and generating insights Lead Engagement Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Keyword Filtering Monitor and collect information from social media based on specific keywords Natural Language Processing Process and analyze human language in text or audio form For Contact Centers Designed for contact centers. Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Call Tracking Process to identify source of incoming calls, date, time, duration or caller type using a unique phone number Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Automatic Transcription Use AI to convert voice into text automatically Playbooks Tactical guides providing information and instructions for teams to navigate through tasks and processes Employee Coaching Tools Conduct & deliver coaching sessions to improve employee performance or facilitate development Text Mining Transforming unstructured text into a structured format to identify meaningful patterns and new insights Trend/Problem Indicators Visually identify direction of development and areas that require attention Notes Management Allow users to create, edit, and sort multiple notes Retention Tracking Measures the retention rate and satisfaction of customers. Feedback Management Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Recommendations Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Multi-Channel Communication Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Access Controls/Permissions Define levels of authorization for access to specific files or systems Compliance Tracking Track and report regulatory data to either internal management or external stakeholders API Application programming interface that allows for integration with other systems/databases Rules-Based Workflow Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work Intent Recognition Helps understand a user's intentions/actions Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Prioritization Arrange tasks based on the level of priority or urgency AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Multi-Channel Management Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Multi-Campaign Manage multiple campaigns in one system Campaign Segmentation Group campaigns by project, client, or campaign for better management. Channel Management Manage various distribution channels, build relations with channel partners, and track their performance Advertising Management Manage advertising space and its sales within your network or publication Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Campaign Planning Plan and strategize marketing campaigns Customer Activity Tracking A report showing what actions customers perform Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads API Application programming interface that allows for integration with other systems/databases Data Import/Export Import and export data to and from software applications Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Generative AI Use AI to generate content in the form of text, images, videos, etc. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Affiliate Management Track an affiliate partner's promotion of a product or service and any associated sales Predictive Analytics Predict future data based on historical data sets Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Lead Capture Automatically identify and save contact information of potential customers CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Campaign Analytics Track and interpret campaign performance metrics Visitor Tracking Track visitors and purpose of visits Customer Segmentation Process of dividing customers into groups based on common characteristics Customizable Reports Alter the layout and content of reports Dashboard Creation Creation and customization of dashboards Website Analytics Track and analyze information regarding website visitors Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Live Chat Ability to chat online in real time Call Transfer Transfers live calls to other agents Archiving & Retention Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Call Center Management Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. Call Tagging Highlight specific time marks for annotation and review purposes Call List Management Manage and track all past and future calls. Real-Time Analytics Analyze and gain insights into data in real-time Queue Management Monitor wait time and abandonment for incoming requests that have not been routed Real-Time Data Receive data and information in real time API Application programming interface that allows for integration with other systems/databases Real-Time Monitoring Active monitoring of systems, applications, or networks CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Automatic Call Distribution Distribute/route/connect calls Activity Tracking Track and document all activities across devices, networks, and other systems IVR Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Third-Party Integrations Set up connections to third-party platforms to improve business processes Scheduled Recording Automatically record calls at predetermined times Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Call Monitoring Listen to live phone conversations for the purpose of training and assessing agent performance File Transfer Move files across different systems or networks Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Call Reporting Track and report on all incoming and outgoing calls Call Transcription Voice conversion to text Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Call Disposition Track and report on call outcomes Computer Telephony Integration Computer-telephony integration is the use of computers to manage telephone calls Contact Management Manage, organize, and store contact information Predictive Dialer System calls multiple numbers at once and connects the agent to the first number that answers Voice Mail Computer-based system that allows users to send and receive voice messages Caller ID Identify the number and contact information of a caller before answering the phone Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Call Routing Sends voice calls to a specific queue based on predetermined criteria Call Tracking Process to identify source of incoming calls, date, time, duration or caller type using a unique phone number Recording Record live video calls to play later Auto-Dialer System that automatically dials calls Chat/Messaging Communicate using direct chat or messages within the system On-Demand Recording Record the audio of phone conversations for quality assurance purposes Customizable Reports Alter the layout and content of reports Multi-Channel Communication Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Conferencing AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Interaction Tracking Track interaction history by documenting conversations for contacts Predictive Analytics Predict future data based on historical data sets Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Sales Trend Analysis Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Audio Capture Record audio or import/upload audio files Email Alerts Receive and/or send email notifications for urgent updates, requests, or other information Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Self-Service Search Enables users to search, access, and retrieve information from the system's database without needing technical assistance or support Natural Language Processing Process and analyze human language in text or audio form Surveys & Feedback Gauge satisfaction and receive information for improvement and success Automatic Transcription Use AI to convert voice into text automatically Multi-Channel Management Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Request Assignment Speech-to-Text Analysis Analyze, correct, and monitor speech for transcriptions or recordings Self Service Portal Online portal through which end users can access the system, manage tasks, or obtain information Performance Management Organize and manage the accomplishments and development of employees or performance of applications or systems Call Recording Record the audio of phone conversations for quality assurance purposes Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Compliance Management Track and manage adherence to policies for any service, product, process, or supplier Multi-Language Manage and support multiple languages HIPAA Compliant Compliant with HIPAA, which sets standards for sensitive patient data protection Data Security Protect sensitive data for digital privacy Call Scripting Provide agents with a typical response for common call subject matter Customer Service Analytics Quality Assurance Systematic evaluation of various aspects of a project or service to prevent defects or issues Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Communication Management Manage and track all internal and external communication conducted via calls, email, text, or chat Categorization/Grouping Organize and group data or items based on various criteria Language Detection Identify different languages Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Campaign Analytics Track and interpret campaign performance metrics Automatic Call Distribution Distribute/route/connect calls Lead Capture Automatically identify and save contact information of potential customers Real-Time Analytics Analyze and gain insights into data in real-time API Application programming interface that allows for integration with other systems/databases CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Call List Management Manage and track all past and future calls. Real-Time Monitoring Active monitoring of systems, applications, or networks Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Voice Mail Computer-based system that allows users to send and receive voice messages Call Scoring Each call is assigned a score based on predetermined criteria, such as the quality of the call or the likelihood of conversion. Call Whispering Displays a personalized message to the receiver of the call, offering details about the reason or origin of the call. Data Import/Export Import and export data to and from software applications Generative AI Use AI to generate content in the form of text, images, videos, etc. Multi-Campaign Manage multiple campaigns in one system Call Tracking Metrics Measure campaign influence through collection of keyword tracking and revenue sources Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Lead Generation Manage the process of attracting and converting business prospects into leads AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Call Transcription Voice conversion to text Call Center Management Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. Predictive Dialer System calls multiple numbers at once and connects the agent to the first number that answers Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Customizable Reports Alter the layout and content of reports Contact Management Manage, organize, and store contact information Caller ID Identify the number and contact information of a caller before answering the phone Auto-Dialer System that automatically dials calls Call Disposition Track and report on call outcomes Performance Management Organize and manage the accomplishments and development of employees or performance of applications or systems Call Scripting Provide agents with a typical response for common call subject matter Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors Call Transfer Transfers live calls to other agents Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Call Monitoring Listen to live phone conversations for the purpose of training and assessing agent performance Lead Segmentation Divide leads into buckets based on predefined criteria and routing rules Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Pipeline Management Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Multi-Campaign Manage multiple campaigns in one system Prospecting Tools Tools designed to streamline the process of lead generation and management for sales teams Customizable Fields Customize data fields to support various needs and use cases Lead Distribution Route and distribute your leads to third party buyers Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Generative AI Use AI to generate content in the form of text, images, videos, etc. Chat/Messaging Communicate using direct chat or messages within the system CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Email Marketing Create and send email blasts/campaigns Template Management Create, save, and re-purpose templates for emails, forms, etc. Lead Nurturing Engage with a lead throughout the sales process by actively providing information Customizable Branding Add customized logos and colors to align with company branding Contact Management Manage, organize, and store contact information Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Email Management Manage, store and organize emails within the system or via third-party apps Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Customer Segmentation Process of dividing customers into groups based on common characteristics Surveys & Feedback Gauge satisfaction and receive information for improvement and success Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Activity Tracking Track and document all activities across devices, networks, and other systems Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Data Extraction Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Lead Notifications Real-time alerts or notifications that inform teams about new leads or prospects Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Business Card/Badge Scanning Capture contact information by scanning a physical item and having the system automatically extract data from the scan Lead Generation Manage the process of attracting and converting business prospects into leads Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. Autoresponders Create and automatically send premade copy in response to customer messages Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors API Application programming interface that allows for integration with other systems/databases Forms Management Store, manage and track all forms in a centralized location Visitor Tracking Track visitors and purpose of visits Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Campaign Analytics Track and interpret campaign performance metrics Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Campaign Planning Plan and strategize marketing campaigns Lead Scoring Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Email Tracking Track delivered, received, and opened emails Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Campaign Segmentation Group campaigns by project, client, or campaign for better management. Lead Verification/Validation Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Source Tracking Calendar Management Track and manage schedules and meetings via an integrated calendar Reminders Timed notification for any upcoming task, deadline, appointment, or activity Interaction Tracking Track interaction history by documenting conversations for contacts Opportunity Management Track all opportunities for potential sales and convert them into recurring revenue Sales Reports Reports specific to sales analysis for trends and strategies Document Storage Store and organize documents in a centralized system Sales Trend Analysis Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user For Sales Teams/Organizations Caters to sales teams Sales Forecasting Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. Workflow Management Create, design and manage workflows for repetitive tasks Task Management Create, manage and track all task activities and progression Event Marketing Plan marketing campaigns for events Social Promotion Market event via social media tools Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Generative AI Use AI to generate content in the form of text, images, videos, etc. Data Import/Export Import and export data to and from software applications Lead Generation Manage the process of attracting and converting business prospects into leads Campaign Segmentation Group campaigns by project, client, or campaign for better management. Customizable Forms Customize contracts and forms to collect specific information Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Email Templates Pre-made examples and templates for emails Web Forms Web form that allows users to enter data that is sent and processed for different reasons Lead Capture Automatically identify and save contact information of potential customers Customizable Branding Add customized logos and colors to align with company branding Real-Time Reporting Active reporting of data and metrics Campaign Planning Plan and strategize marketing campaigns A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Segmentation Process of dividing customers into groups based on common characteristics Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Autoresponders Create and automatically send premade copy in response to customer messages Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Email Marketing Create and send email blasts/campaigns API Application programming interface that allows for integration with other systems/databases Customizable Fields Customize data fields to support various needs and use cases Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Data Visualization Graphical representation of data Ad hoc Reporting Generate one-off reports that meet information requirements Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Data Source Connectors Connect to big data sources Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Multi-Channel Attribution A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels KPI Monitoring Tracking the status of previously identified performance measurements Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Interaction Tracking Track interaction history by documenting conversations for contacts Customizable Fields Customize data fields to support various needs and use cases Multiple Scoring Models Create multiple models or equations for generating scores CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Segmentation Process of dividing customers into groups based on common characteristics Predictive Analytics Predict future data based on historical data sets Prioritization Arrange tasks based on the level of priority or urgency Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Email Marketing Create and send email blasts/campaigns Lead Nurturing Engage with a lead throughout the sales process by actively providing information Web Forms Web form that allows users to enter data that is sent and processed for different reasons Document Storage Store and organize documents in a centralized system Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Prospecting Tools Tools designed to streamline the process of lead generation and management for sales teams Email Tracking Track delivered, received, and opened emails Sales Forecasting Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Lead Generation Manage the process of attracting and converting business prospects into leads Sales Reports Reports specific to sales analysis for trends and strategies Lead Distribution Route and distribute your leads to third party buyers Data Enrichment Combines data from internal sources with disparate data from other internal systems or external sources AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users API Application programming interface that allows for integration with other systems/databases Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Lead Capture Automatically identify and save contact information of potential customers Reminders Timed notification for any upcoming task, deadline, appointment, or activity Generative AI Use AI to generate content in the form of text, images, videos, etc. Forecasting Form predictions based on past and present data/trends Email Templates Pre-made examples and templates for emails Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Show More ## Top-Rated Alternatives [ ![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail") CallRail 4.5/5(1,835) ](https://www.g2.com/products/callrail/reviews) [ ![CTM](https://images.g2crowd.com/uploads/product/hd_favicon/f8984d08f540c0a6a89f905048bb0abb/ctm-ctm.svg "CTM") CTM 4.5/5(761) ](https://www.g2.com/products/ctm-ctm/reviews) [ ![Invoca](https://images.g2crowd.com/uploads/product/hd_favicon/c6e9b5ea6ac9e55009255de6b07777be/invoca.svg "Invoca") Invoca 4.5/5(967) ](https://www.g2.com/products/invoca/reviews) [ View All Alternatives ](https://www.g2.com/products/whatconverts/competitors/alternatives) WhatConverts Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e90f804c2657749825f68807ea7c193/callrail.png "Product Avatar Image") CallRail 4.5/5(1,835) [ Compare Now ](https://www.g2.com/compare/callrail-vs-whatconverts) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f2fbd26e86afed37ec5f26c5310428ae/ctm-ctm.jpg "Product Avatar Image") CTM (formerly... 4.5/5(761) [ Compare Now ](https://www.g2.com/compare/ctm-ctm-vs-whatconverts) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_67a0c56efc52b62414d9237d57d7f52a/invoca.png "Product Avatar Image") Invoca 4.5/5(967) [ Compare Now ](https://www.g2.com/compare/invoca-vs-whatconverts) ##### Categories on G2 [ AI Sales Assistant ](https://www.g2.com/categories/ai-sales-assistant)[ Conversation Intelligence ](https://www.g2.com/categories/conversation-intelligence)[ Lead Capture ](https://www.g2.com/categories/lead-capture) [ Lead Intelligence ](https://www.g2.com/categories/lead-intelligence)[ Lead Scoring ](https://www.g2.com/categories/lead-scoring)[ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Attribution ](https://www.g2.com/categories/attribution)[ Speech Analytics ](https://www.g2.com/categories/speech-analytics)[ Inbound Call Tracking ](https://www.g2.com/categories/inbound-call-tracking) Show More ##### Explore More [ What are the most reliable contact center solutions ](https://www.g2.com/discussions/what-are-the-most-reliable-contact-center-solutions)[ What release notes management tools are highest rated for teams needing immediate measurable ROI and strong user adoption? 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