Keap Pricing Overview

Keap does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Keap pricing in 2026 starts at $249.00. Pricing may vary based on billing terms or usage, so users should review the Thryv's official pricing page for the most current details.

Keap's pricing is best suited for small businesses actively using marketing automation, lead nurturing, and CRM in tandem. The majority of G2 reviewers are from small businesses (50 or fewer employees) across consulting, marketing, health and wellness, real estate, and events services — and these users extract the most value from Keap's automation-first approach. G2 reviews of Keap indicate mid-market users adopt it for contact segmentation and compliance workflows, though some note scaling limitations. One reviewer explicitly cautioned that very small companies or solo entrepreneurs may not have sufficient contact volume to justify Keap's pricing. Service-based businesses with active pipelines and follow-up sequences are the clearest fit.

Keap offers no permanent free tier. According to G2's pricing data for Keap, a free trial is available for evaluation. The fully paid Keap plan starts at $249.00/month and includes 1,500 contacts, 2 users, 5 proven automations, unlimited custom automations, CRM, email marketing, SMS, payments, and booking features — the entire platform with no feature-gating across tiers. G2 reviewers note the trial allows prospective users to assess automation workflows and CRM capabilities before committing. The absence of a stripped-down free tier means teams cannot use Keap long-term without paying; the trial is the only no-cost access point.

G2 reviewers are divided on Keap's value. High-rating users — particularly small business owners in consulting, health, and marketing — cite best-in-class automation workflows, strong email deliverability, and all-in-one CRM plus payments as justifying the $249.00/month entry price. However, cost complaints appear across a significant portion of G2 reviews, with multiple reviewers explicitly citing expense as their primary grievance. One reviewer switched away due to price increases; another noted competitors offer more generous contact limits at lower entry points. Mandatory onboarding fees compound the base cost. Consensus: Keap pricing delivers strong ROI for businesses actively leveraging automation at scale, but is difficult to justify for very small teams or low-volume contact lists.