The G2 on Keap

Keap Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the automation features of Keap, which enhance organization and streamline marketing processes effectively. (3 mentions)

Users value the automation features of Keap for organizing processes and achieving reliable marketing results. (3 mentions)

Users value the automation efficiency of Keap, enhancing contact organization and streamlining marketing processes effectively. (2 mentions)

Users find automation features in Keap essential for organizing contacts and enhancing marketing efficiency. (2 mentions)

Users appreciate the ease of use of Keap, finding it intuitive and efficient for personal and professional organization. (2 mentions)

Users find Keap's complexity challenging, making it hard to utilize its many features effectively. (2 mentions)

Users find the lack of flexibility in invoicing features limits their billing options and complicates usage. (2 mentions)

Users find the learning curve steep for Keap, making it challenging to utilize all its features effectively. (2 mentions)

Users find the invoicing rigidity of Keap limiting, leading some to seek alternative solutions for billing flexibility. (2 mentions)

Users find the limited customization in invoicing features restricts flexibility, leading them to seek alternatives. (2 mentions)

5 Pros or Advantages of Keap

1. Automation

Users value the automation features of Keap, which enhance organization and streamline marketing processes effectively.

See 3 mentions

See Related User Reviews

Susan D.

Small-Business (50 or fewer emp.)

3.5/5

"Great for Automating Processes, but Invoicing Lacks Flexibility"

What do you like about Keap?

The automated broadcasts, along with the option to categorize contacts, have been extremely useful for our group. Additionally, the automated systems

Ian B.

Small-Business (50 or fewer emp.)

5.0/5

"Reliable Marketing Automation, but Overwhelming Feature Set"

What do you like about Keap?

Keap's marketing automation consistently provides reliable results.

2. Automation Features

Users value the automation features of Keap for organizing processes and achieving reliable marketing results.

See 3 mentions

See Related User Reviews

Susan D.

Small-Business (50 or fewer emp.)

3.5/5

"Great for Automating Processes, but Invoicing Lacks Flexibility"

What do you like about Keap?

The automated broadcasts, along with the option to categorize contacts, have been extremely useful for our group. Additionally, the automated systems

Ian B.

Small-Business (50 or fewer emp.)

5.0/5

"Reliable Marketing Automation, but Overwhelming Feature Set"

What do you like about Keap?

Keap's marketing automation consistently provides reliable results.

3. Automation Efficiency

Users value the automation efficiency of Keap, enhancing contact organization and streamlining marketing processes effectively.

See 2 mentions

See Related User Reviews

Susan D.

Small-Business (50 or fewer emp.)

3.5/5

"Great for Automating Processes, but Invoicing Lacks Flexibility"

What do you like about Keap?

The automated broadcasts, along with the option to categorize contacts, have been extremely useful for our group. Additionally, the automated systems

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Industry-Leading Workflows and Excellent Email Deliverability"

What do you like about Keap?

I really appreciate Keap's workflows; in my opinion, they are the best available in the industry. I also enjoy using their new SMS marketing features.

4. Automation Focus

Users find automation features in Keap essential for organizing contacts and enhancing marketing efficiency.

See 2 mentions

See Related User Reviews

Susan D.

Small-Business (50 or fewer emp.)

3.5/5

"Great for Automating Processes, but Invoicing Lacks Flexibility"

What do you like about Keap?

The automated broadcasts, along with the option to categorize contacts, have been extremely useful for our group. Additionally, the automated systems

Ian B.

Small-Business (50 or fewer emp.)

5.0/5

"Reliable Marketing Automation, but Overwhelming Feature Set"

What do you like about Keap?

Keap's marketing automation consistently provides reliable results.

5. Ease of Use

Users appreciate the ease of use of Keap, finding it intuitive and efficient for personal and professional organization.

See 2 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy Note Management, Highly Recommended"

What do you like about Keap?

I appreciate how easy it was to set up Keap and how seamlessly it fits my needs. It's incredibly straightforward to keep my notes organized, which has

Randall U.

Small-Business (50 or fewer emp.)

5.0/5

"Intuitive All-in-One Tool with Outstanding Support, but Needs Better Quote Flexibility"

What do you like about Keap?

It's intuitive to use. It's an all-in-one package. The support team is by far the most excellent in the industry, compared to Salesforce, Hubspot, All

5 Cons or Disadvantages of Keap

1. Complexity

Users find Keap's complexity challenging, making it hard to utilize its many features effectively.

See 2 mentions

See Related User Reviews

Ian B.

Small-Business (50 or fewer emp.)

5.0/5

"Reliable Marketing Automation, but Overwhelming Feature Set"

What do you dislike about Keap?

This tool is capable of so many things that it can be difficult to make the most of all its features.

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Industry-Leading Workflows and Excellent Email Deliverability"

What do you dislike about Keap?

Keap is quite expensive, which is my main issue with the software. Additionally, it can be complicated for new users. While it is a robust platform, t

2. Lack of Flexibility

Users find the lack of flexibility in invoicing features limits their billing options and complicates usage.

See 2 mentions

See Related User Reviews

Susan D.

Small-Business (50 or fewer emp.)

3.5/5

"Great for Automating Processes, but Invoicing Lacks Flexibility"

What do you dislike about Keap?

The invoicing feature feels quite rigid and doesn't really accommodate hourly billing. Because of this limitation, I've decided to use a different sys

Randall U.

Small-Business (50 or fewer emp.)

5.0/5

"Intuitive All-in-One Tool with Outstanding Support, but Needs Better Quote Flexibility"

What do you dislike about Keap?

The only issue I've had with KEAP is the quote and invoice form flexibility.

3. Learning Curve

Users find the learning curve steep for Keap, making it challenging to utilize all its features effectively.

See 2 mentions

See Related User Reviews

Ian B.

Small-Business (50 or fewer emp.)

5.0/5

"Reliable Marketing Automation, but Overwhelming Feature Set"

What do you dislike about Keap?

This tool is capable of so many things that it can be difficult to make the most of all its features.

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Industry-Leading Workflows and Excellent Email Deliverability"

What do you dislike about Keap?

Keap is quite expensive, which is my main issue with the software. Additionally, it can be complicated for new users. While it is a robust platform, t

4. Limitations

Users find the invoicing rigidity of Keap limiting, leading some to seek alternative solutions for billing flexibility.

See 2 mentions

See Related User Reviews

Susan D.

Small-Business (50 or fewer emp.)

3.5/5

"Great for Automating Processes, but Invoicing Lacks Flexibility"

What do you dislike about Keap?

The invoicing feature feels quite rigid and doesn't really accommodate hourly billing. Because of this limitation, I've decided to use a different sys

Randall U.

Small-Business (50 or fewer emp.)

5.0/5

"Intuitive All-in-One Tool with Outstanding Support, but Needs Better Quote Flexibility"

What do you dislike about Keap?

The only issue I've had with KEAP is the quote and invoice form flexibility.

5. Limited Customization

Users find the limited customization in invoicing features restricts flexibility, leading them to seek alternatives.

See 2 mentions

See Related User Reviews

Susan D.

Small-Business (50 or fewer emp.)

3.5/5

"Great for Automating Processes, but Invoicing Lacks Flexibility"

What do you dislike about Keap?

The invoicing feature feels quite rigid and doesn't really accommodate hourly billing. Because of this limitation, I've decided to use a different sys

Randall U.

Small-Business (50 or fewer emp.)

5.0/5

"Intuitive All-in-One Tool with Outstanding Support, but Needs Better Quote Flexibility"

What do you dislike about Keap?

The only issue I've had with KEAP is the quote and invoice form flexibility.

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Randall U.

Marketing Advisor / Consultant

Small-Business (50 or fewer emp.)

10/14/2025

"Intuitive All-in-One Tool with Outstanding Support, but Needs Better Quote Flexibility"

5/5

What do you like best about Keap?

It's intuitive to use. It's an all-in-one package. The support team is by far the most excellent in the industry, compared to Salesforce, Hubspot, All-in-One Marketing (Go-High), Pardot. The KEAP support team sets the apart as a product their people understand. If they don't understand something, they don't leave you hanging and get someone who does address the issue. Review collected by and hosted on G2.com.

What do you dislike about Keap?

The only issue I've had with KEAP is the quote and invoice form flexibility. Review collected by and hosted on G2.com.

What problems is Keap solving and how is that benefiting you?

The problem KEAP is solving is not having silo's of information. It's easy to onboard someone, start use immediately, get support quickly if needed. It's the most powerful CRM in a complete package, for the cost. Since we are a non-profit organization, overall cost and feature benefit of KEAP is a great fit. Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

edit

Thank you for such an incredible review. We’re thrilled to hear that you find Keap intuitive and that our support team has made such a positive impression. We take great pride in making sure our customers feel supported every step of the way. Your feedback about quote and invoice flexibility is appreciated and helps us continue improving. It’s wonderful to know Keap has been a great fit for your organization and helps keep everything connected in one place.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

11/22/2025

"All-in-One Solution That Supercharges Efficiency"

5/5

What do you like best about Keap?

Keap is an amazing platform, i liked how it handles automation. It allow us to set up reminders, tasks, follow up emails with any requirement of technical expertise. Keap also helps in combining multiple tools in one place like email marketing, scheduling, CRM, forms and also payments. As everything is in one place so no need to juggle on separate apps, we can all the thing inside Keap. Review collected by and hosted on G2.com.

What do you dislike about Keap?

As per my experience, it has delivered the good result and overall has increased my efficiency so good to go with Keap. Review collected by and hosted on G2.com.

What problems is Keap solving and how is that benefiting you?

Earlier we were having separate tools for CRM tasks, follow ups, scheduling and email marketing and it made the everything scattered and led to missed leads and inconsistent communication. But with the support of Keap, everything is in one place and it helps in automating the repetitive tasks sending reminders and follow ups emails. Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching

Small-Business (50 or fewer emp.)

10/25/2025

"Industry-Leading Workflows and Excellent Email Deliverability"

3.5/5

What do you like best about Keap?

I really appreciate Keap's workflows; in my opinion, they are the best available in the industry. I also enjoy using their new SMS marketing features. Additionally, their email deliverability is excellent. Review collected by and hosted on G2.com.

What do you dislike about Keap?

Keap is quite expensive, which is my main issue with the software. Additionally, it can be complicated for new users. While it is a robust platform, this sometimes makes it difficult to use. Review collected by and hosted on G2.com.

Susan D.

CIO (Chief Idea/Implentation Officer)

Small-Business (50 or fewer emp.)

10/14/2025

"Great for Automating Processes, but Invoicing Lacks Flexibility"

3.5/5

What do you like best about Keap?

The automated broadcasts, along with the option to categorize contacts, have been extremely useful for our group. Additionally, the automated systems that use tags have played a significant role in organizing and streamlining our processes. Review collected by and hosted on G2.com.

What do you dislike about Keap?

The invoicing feature feels quite rigid and doesn't really accommodate hourly billing. Because of this limitation, I've decided to use a different system for my own needs. Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

edit

Thank you so much for taking the time to share your thoughtful feedback! We’re so glad to hear that Keap’s automations and tagging tools have helped streamline your processes and keep your communications organized. Your note about invoicing and hourly billing is really helpful, we appreciate you sharing how we can continue to improve. We’ll be sure to pass this along to our product team for review. Thanks again for being part of the Keap community!

Ian B.

Founder

Small-Business (50 or fewer emp.)

10/15/2025

"Reliable Marketing Automation, but Overwhelming Feature Set"

5/5

What do you like best about Keap?

Keap's marketing automation consistently provides reliable results. Review collected by and hosted on G2.com.

What do you dislike about Keap?

This tool is capable of so many things that it can be difficult to make the most of all its features. Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

edit

Thank you for sharing your experience! We’re so glad to hear that Keap’s marketing automation has helped you reliably automate your follow-ups, that’s exactly what we aim for. We understand that the number of available features can feel overwhelming at first. If you ever want guidance on how to get the most from your setup, our team and in-app resources are always here to help. We appreciate your feedback and thank you for being part of the Keap community!

Anne C.

Production Manager

Small-Business (50 or fewer emp.)

11/10/2025

"Best CRM Tool"

4.5/5

What do you like best about Keap?

It is highly automated which helps us conduct campaigns and follow up with ease.

This tool also helps us manage clients information from a single interface. Review collected by and hosted on G2.com.

What do you dislike about Keap?

It is a bit high in pricing compared to other competitors. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism

Small-Business (50 or fewer emp.)

10/10/2025

"Easy Note Management, Highly Recommended"

5/5

What do you like best about Keap?

I appreciate how easy it was to set up Keap and how seamlessly it fits my needs. It's incredibly straightforward to keep my notes organized, which has been invaluable for both my personal and professional tasks. The ease of use allows me to find my notes quickly and stay on top of my training modules, which helped me pass exams for certifications with greater clarity. Review collected by and hosted on G2.com.

What do you dislike about Keap?

I have no dislikes about Keap. It was easy to use and set up. Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

edit

Thank you so much for sharing your experience! We’re thrilled to hear that Keap has made it easy for you to stay organized and that it’s been such a helpful tool in supporting your professional growth, especially as you worked toward your certifications. We appreciate you taking the time to leave this thoughtful review and wish you continued success in all your goals!

4.5 out of 5 stars

Keap Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

5 Pros or Advantages of Keap

1. Automation

2. Automation Features

3. Automation Efficiency

4. Automation Focus

5. Ease of Use

5 Cons or Disadvantages of Keap

1. Complexity

2. Lack of Flexibility

3. Learning Curve

4. Limitations

5. Limited Customization

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