Tealium iQ Tag Management Reviews & Product Details

Tealium iQ Tag Management Overview

What is Tealium iQ Tag Management?

Tealium iQ Tag Management System enables organizations to collect, control and manage customer data from MarTech vendors across web, mobile, IoT and connected devices. Equipped with an ecosystem of over 1000 turnkey vendor integrations offered via tags and APIs, you can easily deploy and manage vendor tags (javascript, pixels, etc), test new technologies, and finally take control of the customer data flowing through your tech stack.

Tealium iQ Tag Management Details
Languages Supported
German, English, French, Japanese
Product Description

Use Tealium’s tag management system as the foundational elements of your marketing technology stack and as the backbone of your marketing data infrastructure.

How do you position yourself against your competitors?

Tealium offers the only vendor-agnostic solution for managing comprehensive customer data flexibly across the entire lifecycle of data in real time.

Tealium iQ Tag Management enables organizations to more easily collect, control, and deliver event data from tags (client-side data). It complements server-side event data collection and activation to create comprehensive infrastructure for centralizing the management of an organization's customer data supply chain. It is ideal for managing data from traditional tag-based vendors and offers data governance capabilities to manage privacy and consent.

Tealium iQ enables marketers to deploy and manage tags without requiring IT assistance. For IT professionals, Tealium iQ makes it easier, quicker and more efficient to manage tags and their associated data.


Seller Details
Seller
Tealium
Company Website
Year Founded
2008
HQ Location
San Diego, CA
Twitter
@tealium
4,800 Twitter followers
LinkedIn® Page
www.linkedin.com
520 employees on LinkedIn®
Description

Providing a unified approach to orchestrating customer data across teams, vendors, and touchpoints – enabling richer, more personalized experiences.


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Tealium iQ Tag Management Reviews

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Marketing Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The library of integrations and extensions available to pass data into. This requires less manual coding that you'd have to do in other tools, and helps us get projects launched much faster. Review collected by and hosted on G2.com.

What do you dislike?

iQ is a great product, and don't have any major dislikes. The only challenge we've had is that it's difficult to see where the iQ tag is placed on a domain when we were trying to take the tag off of legacy profiles. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Check out the great extensions available in the iQ library, and chat with Tealium's team on use cases related to your business. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Getting accurate conversion data to engines, and sending custom event data into Google Analytics. Before we had all of our tags consolidated in Tealium IQ, we had difficulty getting correct data in the engines, and were missing out on tracking events. When we started utilizing AudienceStream, this became even more powerful. Review collected by and hosted on G2.com.

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Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Ease of use and custom functionality. There really isn't anything that you can't do with TiQ if you know JavaScript. Review collected by and hosted on G2.com.

What do you dislike?

I wish there were more consistency between the different extension types such as all extensions having a conditions option.

I think conditions needs an overhaul so that you can easily create more complex rules such as using nested logic to simply user input.

Publishing takes a while and it would be great if that was faster. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Just be aware that not everything is turn key. You will be more successful if you have a resource that knows JavaScript. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Migrated from Google Tag Manager for an easier to use interface as well as the huge vendor marketplace. Review collected by and hosted on G2.com.

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AO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It is easy to create attributes, interface is easily understandable. It is helpful to see events flowing in real time to check whether tags are firing off correctly. Tealium help desk has been pretty helpful when we need guidance for long term strategy moving forward or a more hands on approach in tag building assitance. Review collected by and hosted on G2.com.

What do you dislike?

interconnectedness of attributes is hard to define and see, especially some after time away from the environment. For example if an attribute contain other attributes which also contain other attributes it may be difficult to track unless you start far upstream. Supporting documentation not great in my experience. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Need to work on making tag management and administration more easily digestable and easy to use without the help of tealium. Whenever we make major changes we usually have to schedule a meeting with support to help us implement our ideas and confirm our actions as correct. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Mostly user event tagging to analyze user behavior on our sites. We then use the data to measure performance and guide business and product direction. We have also started to do some audience tagging Review collected by and hosted on G2.com.

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EL
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The best part of Tealium IQ is the organization of detail on the Tealium dash. We use the categorization of detail to track tags by tactic, by date and by depth. We ladder all of this into our data hub and use this a few different ways Review collected by and hosted on G2.com.

What do you dislike?

Its a good news/bad news situation for the things we wish that were better. The more you use the tool then the more difficult it becomes sometimes to section the data. The number of badges you set up can be tough to manage - but it does require some full time hands to use it and understand it. We wish there was a cleaner way to categorize - but its not that bad. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Work with your Tealium account account team to get the set up that fits your organization. The cost is worth it... they also offer lots of detail and info to pass along to your finance team so that the costs are fully explained. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use it to look beyond what a typical tag and tracker system can do. We use it to see much more holistically the pathing of the user to get to the site as well as the ability to group users together. Not just X number of users landed on this page.... we actually can see the whole picture. Review collected by and hosted on G2.com.

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Project Test Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Its easy to find tag using Tealium iQ Tag Management and could easily see the variables which are passed in the tags. we can switch the environment the way we want and we can see what is going on if there are any issues. Review collected by and hosted on G2.com.

What do you dislike?

nothing as such. because its really handy and easy to use the tool Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you need seamless experience with Tealium then go for this tool and this makes ur life easier and you can see how powerful is this tool is. I would really recommend using this product. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

switching the environment is really easy and verifying the tag and also the cache information its pretty easy Review collected by and hosted on G2.com.

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Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Tealium IQ is great for managing not only standard marketplace tags but also custom solutions. Comes with great support team that responds promptly to solve issues. Review collected by and hosted on G2.com.

What do you dislike?

Difficult to delegate tag management to non-tech individuals. Lack of workflow process management features to allow approvals to publish changes. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Makes managing multiple marketing tags from different stakeholders easy. Implement custom javascript solutions to solve complex issues. Review collected by and hosted on G2.com.

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Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It's a very flexible platform and extremely responsive support. There are hundreds of integrations available which make it easier to implement new vendors without requiring heavy engineering involvement. Review collected by and hosted on G2.com.

What do you dislike?

The platform is complex and the implementation documentation is limited in some cases, so we have to leverage support more often than not. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Tracking digital performance across channels and integrating data into operational systems to attribute and optimize performance. Review collected by and hosted on G2.com.

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Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

I like the ease of integrating the pixels and connecting them with your site. Also, it has a great collection of ready to add pixels without creating manually Review collected by and hosted on G2.com.

What do you dislike?

Still needs a lot of automation work. Even though it has a lot of existing pixels that are ready to add, it still needs some manual effort to add them to your site and configure Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Site code looks a lot cleaner now with Tealium doing all the dirty work behind the screens Review collected by and hosted on G2.com.

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UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

I feared that since it had such an expanded line of capabilities that I wasn't going to be able to get it working out of the box. Not the case, it was easier than I expected and I have yet to reach it's limits in customization. Review collected by and hosted on G2.com.

What do you dislike?

The transition from others was a bit bumpy and there's potential for losing tags. This is more of an operational issue that we had, not a problem with the software. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Custom Tag Management. It allows us to be agnostic of more prolific ecosystems... need only look in the news to see who you can trust or need I say who you can 'antitrust'. Review collected by and hosted on G2.com.

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UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Tealium helps us track consumer behavior on our website. Gives clear insights into how many users just browse the site, register, login, add items to cart, checkout and convert to sale or drop out. Review collected by and hosted on G2.com.

What do you dislike?

Have had nothing to complain about so far. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Get it. You won't be disappointed. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

By analyzing how many customers dropped out at which step of the order flow, we've taken measures to improve our conversion rate Review collected by and hosted on G2.com.

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AR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

One of the leading and best tag management solution available in the market. It is very easy to setup tags and activate. It has an excellent GUI which makes it easier to navigate. Review collected by and hosted on G2.com.

What do you dislike?

Better handling of multiple environments if possible. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If your organization is looking for a tag management solution, go with Tealium iQ, the best in the market. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Tag management for our website. Integration is very simple and easy. Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Tealium has proved to be a good alternative to other tag containers on the market. Review collected by and hosted on G2.com.

What do you dislike?

Some templates are outdated and require additional time to be spent implementing tags. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

User interface is easy to navigate, tags are easily implemented using built in templates which can be found for most large ad vendors. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Site tagging for multiple vendors. Review collected by and hosted on G2.com.

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UH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The User Interface is easy to use and navigate. Including very helpful links to set up things from scratch for new users. Review collected by and hosted on G2.com.

What do you dislike?

I would like more features on the reporting end, but seems like they are still building these out. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Spend time taking the training classes. They break down the pros and cons of their product and how to be effective with using it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Tracking and understanding customer behavior and be able to re-serve those guests advertisements. Review collected by and hosted on G2.com.

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AT
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I love the user interface and easy of use provided by Tealium. This is truly a marketing tool! Review collected by and hosted on G2.com.

What do you dislike?

Has a bit of a learning curve to get acquainted. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am able to quickly meet the demand of our digital marketing partners! The time from request to implementation is days instead of weeks. Review collected by and hosted on G2.com.

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II
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It makes collecting customer data configurable and easy. I also like version control system, it is very detail and very organized. The lookup table feature of the extension enable easy data sorting Review collected by and hosted on G2.com.

What do you dislike?

lack of sector or industry based pre-built templates. With pre-built templates, one can easily deploy the solutions or customize it with some little twists easily. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

This is a very useful product for collecting customer data so as to have better understanding of customer behavior. With such understanding, one can build better product to customize customer experience. Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It's a very easy to use tag management solution! Reporting is great as well, which makes it easier to show value to management and justify costs. Review collected by and hosted on G2.com.

What do you dislike?

The event tracking and the modular tracking isn't the best and requires lot of custom code. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I think it depends on your use case when selecting between tealium or a different company like google tag manager, if it is not a super complicated use case, tealium does the job. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Website visits and especially product page analytics. Review collected by and hosted on G2.com.

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EI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like that Tealium IQTag Management offers the ability to centrally control and manage tags across our disparate sites. We were also excited about being able to consolidate the consent manager with our tag management system and have everything consolidated into one tool. Review collected by and hosted on G2.com.

What do you dislike?

the inability for consent manager to use geolocation to serve up the correct consent banner Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

we have tag managers across multiple sites and it is a challenge to keep track of all of them and manage them Review collected by and hosted on G2.com.

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UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The support team has been pretty responsive and very friendly. Review collected by and hosted on G2.com.

What do you dislike?

We've tried to transition our Google tag multiple times and things haven't gone smoothly so after about 4 months trying we're still using our old tag management solution Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our current tag management solution is going away so we needed to find another solution. Tealium has been helpful for some of our out of the box tags, just anything custom has been challenging. Review collected by and hosted on G2.com.

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AP
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It predicts my ideas, best customer support Review collected by and hosted on G2.com.

What do you dislike?

It's so easy to use, which means it's easy to make a mistake Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

all non internal JS/Tags are managed through Tealium Review collected by and hosted on G2.com.

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AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Easiest way to manage 3rd party script/tags. You can turn on/off without needing to change your code base. Review collected by and hosted on G2.com.

What do you dislike?

UI - user interface needs to be improved Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Managing 3rd party scripts on which we don’t have any control and don’t want to affect page performance in case if they are not loading Review collected by and hosted on G2.com.

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UL
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It is the whole source of truth for our product. Review collected by and hosted on G2.com.

What do you dislike?

Difficult to handle the tag calls sometimes Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Tealium for tracking and it helps to see how is our traffic flow. We get a good understand of our product and what is working for our users Review collected by and hosted on G2.com.

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IT
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

More powerful, flexible and customizable than alternatives, especially free ones Review collected by and hosted on G2.com.

What do you dislike?

Can have a bit of a learning curve for non-technical users Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Better tag management, consent management Review collected by and hosted on G2.com.

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Digital Analytics Agile Lead
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
What do you like best?

Libraries + tag marketplace are the biggest advantage of Tealium IQ, the support is superb and usually helpful. Description of versions is super helpful in case more persons cooperate on the same profile. Review collected by and hosted on G2.com.

What do you dislike?

user management is pretty difficult when you have more than 1 account and measuring mobile apps is not that easy as other solutions on the market. Overall, it requires a bit of technical skills so besides simple configuration you need to understand a bit of technicalities. Onboarding of new tags could be also faster. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Go though communicaty and partner wiht your Tealium engineer. General backlog for improving Tealium IQ would be a good source to collect ideas. Audit run every 2 years can help to improve the condition of Tealium IQ as well as communication of updates to clients. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Measuring websites and mobile apps, the best benefit is usage of libraries and versioning. Review collected by and hosted on G2.com.

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Digital Insights Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

The powerful and strong datalayer solution, and the environment management. Also the opportunity to edit tags templates and make them even more custom. Review collected by and hosted on G2.com.

What do you dislike?

I find it difficult to sell to our customers. It's complex to explain to our clients why they have to pay a licence for the tool if there are cheaper opportunities. For me, from a technical perspective, is easy to see its benefits but hard to tell to a business or finance profile. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Even though it could be a little bit difficult to get used to it when you start, it is really worth it in the end, and you can get deeper levels of data granularity. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

One of the most recent, it was GDPR and cookies management. It's consent prompt helped us a lot to figure this out. Review collected by and hosted on G2.com.

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AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Tealium is great at managing all of your marketing tags in one platform that provides a lot of flexibility on how and where your tags deploy. Review collected by and hosted on G2.com.

What do you dislike?

Due to the way the code lives inside various tags, templates, extensions, it can be difficult to find where the code you are looking for lives when searching the platform. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

While there are a number or Tag Management platforms you can use, including options that are much cheaper, Tealium is really one of the best tools in the industry. With a few planned feature changes and tweaks this will be the industry standard. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Business problem is maintaining marketing tags for 20 different businesses with 1000s of pages that require only specific tags. Tealium allows us to control what tags fire and when using the load rules, this drastically simplifies this process for us. Review collected by and hosted on G2.com.

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