[
SuprSend Reviews
](https://www.g2.com/products/suprsend/reviews)

[
SuprSend Reviews
](https://www.g2.com/products/suprsend/reviews)

# SuprSend Features

##### 
## Integration (9)

Data Import & Export Tools

Tools for importing/exporting data to/from the platform to support campaign setup and reporting.

Integration APIs

Supports extensibility through APIs to build and manage integrations with third-party tools.

Breadth of Partner Applications

"Offers a wide range of plug-and-play integrations with third-party applications. "

CRM Integration

Integrates with CRM software, which can help provide context to your mailing lists.

Social Media Integration

Integrates with Social Media platforms, which can help expand your reach.

E-Commerce Integration

Integrates with e-commerce platforms, which can link directly to your online store.

Data Import & Export Tools

Ability to input, modify and extract data from the application in bulk through a structured file.

Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Breadth of Partner Applications

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

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##### 
## Email Marketing (13)

Email and Mobile Preview

Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.

Manage Email Lists

List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.

High-Volume Sending

Ability to send thousands of unique, personalized emails per second.

Building and Personalizing Emails

Tools for designing, editing, and personalizing email content for recipients.

Sending Outbound Emails

Supports the ability to send outbound email campaigns to external recipients.

Manage Email Deliverability

Maximizes inbox placement by managing spam compliance and sender reputation.

Automated Email Responses

Automatically respond to user actions or triggers with predefined email messages.

Multi-user Account

Enables multiple users to login to the same account to maintain a single account for your entire marketing team.

Surveys

Ability to send secure and personalized survey invites to your contact list.

Building and Personalizing Emails

Create and design emails with an editor; manage templates; personalize dynamically

Sending Outbound Emails

Create targeted lists, schedule and manage bulk email sending.

Manage Email Deliverability

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Automated Email Responses

Set up automated nurturing emails based on events, online activities, and lead scores

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##### 
## Reporting & Analytics (7)

A/B Testing

Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.

Basic Reporting

Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates.

Basic Reporting

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Web Analytics

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

ROI Analytics

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Revenue Analytics

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

SEO / Keyword Analytics

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

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##### 
## Platform (18)

Customization

System provides sufficient customization to meet business requirements

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

Sandbox / Test Environments

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Output Document Generation

Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Custom Tracking Domain

Ability to define a custom domain from which emails are sent.

Multiple Domains

Able to send emails from multiple domains.

Dedicated IP

Ability to use a dedicated IP for deliverability.

Documentation

Availability and quality of documentation for API, code library, implementation, and set up.

Sender Reputation Management

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

Tracking & Reporting

Tracks emails sent and delivery rates and compiles them into standard reports.

Enterprise Scalability

Provides features and infrastructure to allow scaling for large organizations.

Performance and Reliability

Emails are consistently received and software performs reliably.

Optimization

Optimizes marketing campaigns for mobile devices.

Integrations - Mobile Marketing

Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

Internationalization

Facilitates global text message and mobile marketing campaigns.

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##### 
## Online Marketing (5)

Landing Pages and Forms

Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Dynamic Content

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

A/B Testing

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Mobile Optimized

Support mobile-optimized emails, online forms, and landing pages.

Search Tracking and Optimization

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

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##### 
## Lead Management (8)

Marketing Lead Database

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Data Quality Management

Data quality consists of deduplication, cleansing, and appending your marketing database.

Segmentation

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Lead Scoring and Grading

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Lead Nurturing

Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Online Behavior Tracking

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Automated Alerts and Tasks

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

CRM Lead Integration

Sync lead, contact, account, and opportunity information with your CRM system.

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##### 
## Campaign Management (4)

Program Management

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Event / Webinar Marketing

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Calendaring

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

Budgeting

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

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##### 
## Social (5)

Social Listening

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

Social Sharing

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Social Campaigns

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Social Media Engagement

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Social Media Advertising

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

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##### 
## Administration (10)

Template Creation

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

Preset Template Availability

Quantity and quality of preset email templates for administrators to construct their own emails.

Custom Unsubscribe

Able to customize the unsubscribe templates, handler, and tracking.

Email Segmentation

Able to segment transactional emails based on their purpose.

Detailed Server Logs

Detailed logs for tracking and debugging mail server activity.

Notifications

Alerts administrator whenever a pre-set event occurs.

Scheduling

Ability to schedule push notifications at a specific date and time, or set an expiration for time-bound messages

Triggered Notifications

Provides the ability to automate notifications based on user behavior

Segmentation

Ability to segment audiences based on device type, location, demographics, customer behavior, etc.

Integrations

Ability to integrate with other software that stores customer data to generate reminders (i.e. CRM software)

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##### 
## Integrations (4)

Webhooks

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

Event Tracking API

API used to track the status of emails.

Mail Send API

API used to send emails (e.g. Web API, SMTP API)

Spam Filter Testing

Testing to ensure emails do not go to recipient's spam folder.

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##### 
## User Interface Design (4)

WYSIWYG Editor

Provides the ability to drag-and-drop elements into the application to customize interface.

Customized Branding

Provides tools for inserting brand logos, colors, quotes, and other proprietary content.

App Templates

Provides base-level application templates to build atop and customize for specifc users and actions.

Workflow Management

Allows the creation ofpage sequences, forms, and libraries for users navigating the application.

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##### 
## Data Control (3)

Data Migration

Lets users add data from existing sources when creating the initial application or changing data sources.

Data Synchronization

Continuously updates data as users or external data sources are edited.

Data Security

Encrypts or provides some form of firewall to prevent external parties from accessing sensitive data.

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##### 
## Publishing (3)

Application Deployment

Releases the application for access on desktop or mobile devices.

Platform Compatibility

Lets users build cross-platform applications or provide specific templates for different device types.

Lifecycle Management

Provides ability to manage application and maintenance from build, throughout the release, and until it's deactivation.

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##### 
## Analysis (4)

Application Attribution

Attributes app installs to the marketing campaigns and media sources that drove it.

Campaign Analysis

Measures impact and effectiveness of mobile marketing campaigns.

Uninstall Tracking

Measures user-level uninstall insights.

Custom Dashboards

Creates custom data views to suit every team member's needs.

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##### 
## Campaigns (11)

Proximity Marketing

Collects geo-location data on mobile users to customize relevant campaigns.

Push Notifications

Pushes notifications or text messages to mobile devices

Bulk SMS

Provides templates for mass mobile messaging campaigns

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Email Campaigns

Personalizes and optimizes email mobile marketing campaigns.

Audience Segmentation

Identifies the most granular audience segments based on actions, inactions, and user properties.

Customize

Allow users to customize their messages.

Scheduling

Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages

Retarget

Retarget your messages based on previous user engagement.

Segmentation

Segment audience based on device type, location, demographics, customer behavior, etc.

Triggered Notifications

Automate notifications based on user behavior

Show More

##### 
## Engagement (1)

Coupons and Promotions

Sends out coupons and promotions to reward and entice mobile device users.

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##### 
## Analytics (5)

Open Rates

Records the rate at which emails are opened.

Link Activity

Records the rate at which links in emails are followed.

Attachment Activity

Records the rate at which email attachments are opened or downloaded.

Campaign Performance

Track and report on performance metrics and conversions

Audience Insights

Report on audience demographics and engagement

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##### 
## Customizations (5)

Email Platform Integration

Syncs information from other software such as contacts, emails and calls to reduce manual data entry.

Email Scheduling

Allows administrators to schedule out emails in advance.

Notifications

Reminds administrators to follow-up on emails based on pre-set reminders.

Email Categorization

Allows for the categorization of emails.

Templates

Allows for the creation of templates for frequently-sent emails.

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##### 
## Diagnosis (4)

IP Address

IP address quality analysis.

Domains

Sending domain quality analysis.

Content

Email content analysis.

Policy Compliance

Determing email and domain compliance with policies such as DMARC.

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##### 
## Tracking (5)

Processing Time

Measuring of delivery latency/processing time.

Placement

Tracking which folder email appears in.

Open Rate

Tracking open rate across recipients.

Time to Open

Tracking time between delivery and open.

Alerts

Notifications related to placement and opening.

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##### 
## Reporting (4)

Campaign Performance

Measuring overall campaign performance across recipients.

Domain Reputation

Measuring overall reputation related to specific sending domains.

Brand Reputation

Measuring overall reputation of brand based on all email activity.

Blacklist and Whitelist

Tracking recipient tagging of domains for blacklists and whitelists.

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##### 
## Setup (4)

Activities

Provide standard activities and tasks that can be customized by users

Flows

Users can easily create flows using drag and drop features

Dependencies

Define and manage dependencies between tasks and workflows

Notifications

Include alters that can be used with workflows

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##### 
## Management (3)

Updates

Ability to update multiple workflows at the same time

Audit Trail

Maintain a history of all workflow changes

Integration

Integrate with ERP or project management software

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##### 
## Text Messaging (8)

Bulk SMS

Enables users to send mass text message campaigns

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Text Scheduler

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Automatic Replies

Provides automatic text message replies to recipients

Automatic URL Shortening

Provides automatic URL shortening to use less characters via text

MMS Marketing

Sends out multimedia via text messages, such as coupons, pictures, and audio

Personalization

Offers features for personalizing text messages based on customer information or past behavior

Transactional SMS

Allows users to establish automated workflows and triggers to deliver transactional text messages

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##### 
## Optimization (4)

A/B Testing

Test variations of a push notification on a portion of users and track conversions

Personalization

Personalize messages with contextual data such as customer names or product recommendations

Rich Notifications

Enhance messages with images, emojis, animated gifs, or videos

Integrations

Integrate with third-party marketing or e-commerce software

Show More

##### 
## SMS Platform (6)

Reporting

Provides pre-built or customizable performance reports

Automation

Automates tasks and features for added convenience

White Label

Offers a white labeling service for agencies or resellers to customize platform branding

Text-to-Landline

Text enables landline phones so users can receive text messages sent to an existing business number

Short Codes

Provides businesses with 5- to 6-digit short codes for running text marketing campaigns

API Integration

Facilitates the integration of text messaging into existing business applications through an SMS gateway API

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##### 
## Messaging Channels (4)

SMS Messaging

Ability to send reminders via SMS messaging to a mobile device

Email

Ability to send proactive notifications via email

Voice Messaging

Ability to send reminders via voice messaging

Two way messaging

Ability to support a two way messaging/conversation between customer and customer support agent

Show More

##### 
## Generative AI (3)

AI Text Generation

Allows users to generate text based on a text prompt.

AI Text Summarization

Condenses long documents or text into a brief summary.

AI Text Generation

Allows users to generate text based on a text prompt.

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##### 
## Consolidation - Notification Infrastructure (3)

Automation

Includes pre-built workflow and automation capabilities

API Integration

Offers multichannel and multi product API integration

Template

Features template Engine/ template repository

Show More

##### 
## Customization - Notification Infrastructure (3)

User Preference

Allows users to set their own notification preferences

Analytics

Measures notification performance with analytics and actionable insights

Drag and Drop

Users can use drag and drop filters to make adjustments as needed

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##### 
## Agentic AI - Push Notification (3)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

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##### 
## Agentic AI - SMS Marketing (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Show More

##### 
## Agentic AI - No-Code Development Platforms (3)

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Show More

##### 
## Agentic AI - Email Tracking (7)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Show More

##### 
## Agentic AI - Workflow Management (7)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Show More

##### 
## Agentic AI - Marketing Automation (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Show More

##### 
## Agentic AI - Email Marketing (5)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Cross-system Integration

Works across multiple software systems or databases

Show More

##### 
## Agentic AI - Mobile Marketing (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Show More

##### 
## Agentic AI - Email Deliverability (5)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Show More

## Top-Rated Alternatives

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## Technology Glossary Features

View full feature definition

View definitions of the features and discover new technology terms.

[View Glossary](/glossary)

[Dedicated IP](/glossary/dedicated-ip-definition)

What is dedicated IP and how does it help organizations? Our G2 guide can help you understand dedicated IP and the benefits it offers.

[Webhooks](/glossary/webhooks-definition)

What are webhooks and why are they useful? Our G2 guide can help you understand webhooks and their use cases.

[Program Management](/glossary/program-management)

Program management is a crucial part of all organizations. Learn more about program management, how it differs from project management, the responsibilities of a program manager, and more.

[Email Segmentation](/glossary/email-segmentation-definition)

Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation.

SuprSend Comparisons

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##### Categories on G2

[
Workflow Management
](https://www.g2.com/categories/workflow-management)[
Email Tracking
](https://www.g2.com/categories/email-tracking)[
SMS Marketing
](https://www.g2.com/categories/sms-marketing)

[
Marketing Automation
](https://www.g2.com/categories/marketing-automation)[
Email Deliverability
](https://www.g2.com/categories/email-deliverability)[
Email Marketing
](https://www.g2.com/categories/email-marketing)[
Mobile Marketing
](https://www.g2.com/categories/mobile-marketing)[
Transactional Email
](https://www.g2.com/categories/transactional-email)[
No-Code Development Platforms
](https://www.g2.com/categories/no-code-development-platforms)[
Push Notification
](https://www.g2.com/categories/push-notification)[
Proactive Notification
](https://www.g2.com/categories/proactive-notification)[
Notification Infrastructure
](https://www.g2.com/categories/notification-infrastructure)

Show More

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