Smartlook Features
Metrics (14)
Sessions - Digital Analytics
As reported in 157 Smartlook reviews. Accurately measure total web traffic and present data elegantly.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 78 reviewers of Smartlook have provided feedback on this feature.
Entry and Exit Pages
Based on 153 Smartlook reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
As reported in 149 Smartlook reviews. Software automatically tracks standard user actions.
Custom Event Tracking
As reported in 130 Smartlook reviews. Able to set up custom variables to track any user activity on the site.
Retention
Accurately measure bounce rate. This feature was mentioned in 65 Smartlook reviews.
Return
As reported in 68 Smartlook reviews. Track user return rates and related metrics.
Conversions
Track what proportion of users convert via a certain action. 126 reviewers of Smartlook have provided feedback on this feature.
Funnels
As reported in 126 Smartlook reviews. See how many users proceed down a certain path to conversion.
Engagement
As reported in 34 Smartlook reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
As reported in 33 Smartlook reviews. Accurately determines where users close the app during their sessions.
Retention
Based on 29 Smartlook reviews. Accurately measures bounce rate.
Return
Tracks user return rates and related metrics. 29 reviewers of Smartlook have provided feedback on this feature.
Conversions
As reported in 28 Smartlook reviews. Tracks what proportion of users convert via a certain action.
Reporting (13)
Real-Time Reporting
Based on 149 Smartlook reviews. Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time. 63 reviewers of Smartlook have provided feedback on this feature.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. This feature was mentioned in 121 Smartlook reviews.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 117 Smartlook reviews.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites. 108 reviewers of Smartlook have provided feedback on this feature.
Unification Across Devices
As reported in 18 Smartlook reviews. Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. 119 reviewers of Smartlook have provided feedback on this feature.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 29 Smartlook reviews.
Reports and Dashboards
Based on 33 Smartlook reviews. Access pre-built and custom reports and dashboards.
Heat Maps
As reported in 279 Smartlook reviews. Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points
Session Replays
Records web visitor sessions 312 reviewers of Smartlook have provided feedback on this feature.
Monitoring
Based on 275 Smartlook reviews. Tracks and monitors web visitor behavior
Data Segmentation
Segments collected data on predetermined criteria This feature was mentioned in 223 Smartlook reviews.
Other (5)
User Data
As reported in 135 Smartlook reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
Report on keywords used in internal searches. This feature was mentioned in 109 Smartlook reviews.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best. This feature was mentioned in 91 Smartlook reviews.
E-Commerce
Based on 90 Smartlook reviews. Track revenue and transactions.
Administration Alerts
Based on 91 Smartlook reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (5)
API / Integrations
Based on 208 Smartlook reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 100 Smartlook reviews.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 316 Smartlook reviews.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 41 reviewers of Smartlook have provided feedback on this feature.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 45 reviewers of Smartlook have provided feedback on this feature.
Personalization (3)
Standard Targeting
Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. This feature was mentioned in 28 Smartlook reviews.
Custom Targeting
Show different versions based on any variable set up to be tracked on the app's back end. 28 reviewers of Smartlook have provided feedback on this feature.
Data Segmentation
Based on 30 Smartlook reviews. Segment data by various user demographics to find deeper trends within specific user groups.
Analysis (5)
Conversion Opportunities
Identifies poorly performing or problematic areas of a web page This feature was mentioned in 252 Smartlook reviews.
Side-By-Side Analysis
Based on 229 Smartlook reviews. Overlays heatmaps on top of existing web pages
Mobile Device Analysis
Optimizes to gather insight about mobile web browser visitors 220 reviewers of Smartlook have provided feedback on this feature.
Data Quantification
Based on 207 Smartlook reviews. Contextualizes web visitor behavior beyond pure data points and statistics
Webpage Element Analysis
As reported in 140 Smartlook reviews. Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
User Identification (2)
User Segmentation
Enables the view of analytic data based on user segment. This feature was mentioned in 59 Smartlook reviews.
Geolocation
Based on 64 Smartlook reviews. Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
Based on 64 Smartlook reviews. Enables you to define custom events for analysis.
Real-Time Insights
As reported in 69 Smartlook reviews. Provides real-time reports.
Attribution
Measures user acquisition analytics. This feature was mentioned in 60 Smartlook reviews.
Dashboard
As reported in 77 Smartlook reviews. Provides a holistic summary of your data.
User Path Tracking
As reported in 72 Smartlook reviews. Displays a users progress throughout specific paths in an application.
User Activity History
Based on 74 Smartlook reviews. Displays a users activity history.
User Behavior (3)
Click Tracking
Based on 221 Smartlook reviews and verified by the G2 Product R&D team. Tracks where users are clicking on a web page.
Mouse Movement
Based on 205 Smartlook reviews and verified by the G2 Product R&D team. Tracks mouse movement over a web page.
Frustration Tracking
Based on 166 Smartlook reviews and verified by the G2 Product R&D team. See where users experience the most difficulty on a web page.
A/B Testing (4)
Error and Bug Tracking
Based on 126 Smartlook reviews and verified by the G2 Product R&D team. Tracks sessions where users encountered errors and bugs.
Split URL Testing
Based on 86 Smartlook reviews and verified by the G2 Product R&D team. Split web traffic to a page between two different URLs.
Data Analysis
Based on 124 Smartlook reviews and verified by the G2 Product R&D team. Offers insights into relationships between user information and user behavior.
Notes
Based on 104 Smartlook reviews and verified by the G2 Product R&D team. Leave notes on sessions and bugs.
Visitor Information (2)
User Identification
Based on 167 Smartlook reviews and verified by the G2 Product R&D team. Collects user information (location, IP address, email, etc.).
Search Box
Based on 125 Smartlook reviews and verified by the G2 Product R&D team. Search sessions by keywords or IP address.
Product Analytics (6)
User-Level Analytics
As reported in 109 Smartlook reviews. Ability to see analytics at the user level.
Segmentation
Ability to compare usage across segments such as role, company size, etc. This feature was mentioned in 91 Smartlook reviews.
Funnels
Based on 97 Smartlook reviews. See how users move though a product via grouped page sequences
Alerts
Based on 72 Smartlook reviews. Receive automated alerts and reports based on gains or losses in performance.
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement 44 reviewers of Smartlook have provided feedback on this feature.
Integrations
As reported in 83 Smartlook reviews. Breadth and functionality of integrations with third-party products.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Heatmap Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives

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Technology Glossary Features
View definitions of the features and discover new technology terms.
QA testing is a critical step within the software development process. During this phase, products are tested for bugs, design flaws, or any potential performance issues.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.




