Smartlook Features
Metrics (23)
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Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
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Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
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Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly.
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Standard Event Tracking
Software automatically tracks standard user actions.
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Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
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Retention
Accurately measure bounce rate.
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Return
Track user return rates and related metrics.
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Conversions
Track what proportion of users convert via a certain action.
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Funnels
See how many users proceed down a certain path to conversion.
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Engagement
Configures and accurately measures an appropriate measure of engagement, such as average session length.
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Exit Tracking
Accurately determines where users close the app during their sessions.
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Retention
Accurately measures bounce rate.
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Return
Tracks user return rates and related metrics.
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Conversions
Tracks what proportion of users convert via a certain action.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Uninstall Tracking
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Location Tracking
Identify the physical location of an individual, asset, device, etc.
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Retention Tracking
Measures the retention rate and satisfaction of customers.
Visitor Tracking
Track visitors and purpose of visits
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Revenue Tracking
Reporting (19)
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Real-Time Reporting
Obtain live data for who is currently accessing your site.
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Trending
Report on how any user activity has changed over time.
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Retroactive Reporting
Report on user activity in the past and set up predictive models for the future.
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Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
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Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites.
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Unification Across Devices
Able to unify user data across devices, recognizing returning users.
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Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
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Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
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Reports and Dashboards
Access pre-built and custom reports and dashboards.
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Heat Maps
Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points
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Session Replays
Records web visitor sessions
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Monitoring
Tracks and monitors web visitor behavior
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Data Segmentation
Segments collected data on predetermined criteria
Real-Time Data
Receive data and information in real time
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Scroll Maps
Mapping/visual representation of exactly where users stop scrolling and leave website pages
Geographic Maps
Visualize locations on a map
Floor Plans & Maps
Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour
Hover Maps
Shows where users' cursors move while navigating a website
Other (5)
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User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
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Site Search Reporting
Report on keywords used in internal searches.
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Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
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E-Commerce
Track revenue and transactions.
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Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (5)
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API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
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QA Testing
Able to test that event and variable setup are reporting data accurately.
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Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
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API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
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Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
Personalization (3)
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Standard Targeting
Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.
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Custom Targeting
Show different versions based on any variable set up to be tracked on the app's back end.
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Data Segmentation
Segment data by various user demographics to find deeper trends within specific user groups.
Analysis (7)
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Conversion Opportunities
Identifies poorly performing or problematic areas of a web page
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Side-By-Side Analysis
Overlays heatmaps on top of existing web pages
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Mobile Device Analysis
Optimizes to gather insight about mobile web browser visitors
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Data Quantification
Contextualizes web visitor behavior beyond pure data points and statistics
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Webpage Element Analysis
Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
Sales Trend Analysis
Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.
User Identification (3)
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User Segmentation
Enables the view of analytic data based on user segment.
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Geolocation
Identifies users locations.
Predictive Analytics
Predict future data based on historical data sets
Tracking & Reporting (8)
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Custom Event Tracking
Enables you to define custom events for analysis.
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Real-Time Insights
Provides real-time reports.
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Attribution
Measures user acquisition analytics.
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Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
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User Path Tracking
Displays a users progress throughout specific paths in an application.
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User Activity History
Displays a users activity history.
Multi-Channel Attribution
A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
In-App Events Tracking
Track user activities and events within an application.
User Behavior (3)
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Click Tracking
Tracks where users are clicking on a web page.
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Mouse Movement
Tracks mouse movement over a web page.
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Frustration Tracking
See where users experience the most difficulty on a web page.
A/B Testing (4)
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Error and Bug Tracking
Tracks sessions where users encountered errors and bugs.
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Split URL Testing
Split web traffic to a page between two different URLs.
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Data Analysis
Offers insights into relationships between user information and user behavior.
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Notes
Leave notes on sessions and bugs.
Visitor Information (2)
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User Identification
Collects user information (location, IP address, email, etc.).
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Search Box
Search sessions by keywords or IP address.
Product Analytics (7)
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User-Level Analytics
Ability to see analytics at the user level.
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Segmentation
Ability to compare usage across segments such as role, company size, etc.
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Funnels
See how users move though a product via grouped page sequences
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Alerts
Receive automated alerts and reports based on gains or losses in performance.
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Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement
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Integrations
Breadth and functionality of integrations with third-party products.
Usage Tracking/Analytics
Track and interpret metrics on the usage of company resources
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Heatmap Tools (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Agentic AI - Product Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Machine Learning
Enable businesses to implement machine learning algorithms on business data such as sales and revenue
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Behavioral Analytics - Product Analytics (5)
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement
User level Analytics
Ability to see analytics at the user level.
Account level Analytics
Ability to see analytics at the account level.
Segmentation
Ability to compare usage across segments such as role, company size, etc.
Funnels
See how users move though a product via grouped page sequences
AI driven optimization - Product Analytics (4)
User scoring
Scores customers and visitors to identify at-risk or thriving accounts.
Adaptive learning
View analytics for multiple products in a single dashboard, including cross-product engagement
Automated insights
Anticipates needs and offers suggestions without prompting
Autonomous task execution
Capability to perform complex tasks without constant human input
Platform Infrastructure - Product Analytics (3)
Cross System integrations
Works across multiple software systems or databases
Alerts
Receive automated alerts and reports based on gains or losses in performance.
Integrations
Breadth and functionality of integrations with third-party products.
Additional Functionality (89)
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Push Notifications
Trigger clickable pop-up messages
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Data Modeling
Conceptual model of how data items relate to each other
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
For Marketers
For the intention to be used by marketing teams
Single Sign On
Allow users to access multiple services after entering their login credentials once
Workflow Management
Create, design and manage workflows for repetitive tasks
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Mobile Access
Access software remotely via mobile devices
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Alerts/Escalation
System alerts about the need to escalate an issue or request
Data Import/Export
Import and export data to and from software applications
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Session Recording
Record active support and chat sessions for auditing and training
Data Visualization
Graphical representation of data
Root Cause Analysis
Identify and analyse the reasons behind accidents
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Cohort Analysis
Analytics that breaks the data in a data set into related groups/categories.
Issue Management
Identify and respond to unexpected problems or failures (ie. "negative events")
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Heatmaps
A visual display that uses a color spectrum to show how visitors interact with areas of a web page
Customizable Branding
Add customized logos and colors to align with company branding
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
API
Application programming interface that allows for integration with other systems/databases
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
Product Data Management
Capture, organize and track product-specific data and information in a centralized location
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Cohort Analysis
Analytics that breaks the data in a data set into related groups/categories.
Session Recording
Record active support and chat sessions for auditing and training
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Data Visualization
Graphical representation of data
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Interactive Reports
Edit and personalize data view as needed
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Web Traffic Reporting
Collect and analyze traffic data about website visitors
Customer Activity Tracking
A report showing what actions customers perform
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Activity Tracking
Track and document all activities across devices, networks, and other systems
Image Overlay
Superimposing two or more images
Visitor Tracking
Track visitors and purpose of visits
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Dynamic Content
Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
Data Visualization
Graphical representation of data
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Real-Time Analytics
Analyze and gain insights into data in real-time
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Embeddable Widget
Allows you to easily add interactive elements to your website or blog with a simple embed code.
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Customizable Reports
Alter the layout and content of reports
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Alerts/Escalation
System alerts about the need to escalate an issue or request
Hierarchical Mapping
Mapping model in which the network map is organized and visualized as a tree-like structure
Radial Mapping
For Science
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Screen Activity Recording
Capture what is happening on a computer screen
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Website Analytics
Track and analyze information regarding website visitors
Form Analytics
Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more
Templates
Sample files or documents that could be customized as needed or used as is
Behavioral Analytics
Track and analyse user behavior within a system or network
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
API
Application programming interface that allows for integration with other systems/databases
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
For Sales Teams/Organizations
Caters to sales teams
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Data Analysis Tools
Analyze survey results via statistical testing or crosstabs directly within the software
Element Analytics
Mobile Access
Access software remotely via mobile devices
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Territorial Mapping
Embeddable
Allows you to easily add interactive elements to your website or blog with a simple embed code.
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