Smartlook Features
Metrics (14)
Sessions - Digital Analytics
157 reviewers of Smartlook have provided feedback on this feature.
Accurately measure total web traffic and present data elegantly.
Engagement
Based on 78 Smartlook reviews.
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
This feature was mentioned in 153 Smartlook reviews.
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
As reported in 149 Smartlook reviews.
Software automatically tracks standard user actions.
Custom Event Tracking
130 reviewers of Smartlook have provided feedback on this feature.
Able to set up custom variables to track any user activity on the site.
Retention
Based on 65 Smartlook reviews.
Accurately measure bounce rate.
Return
This feature was mentioned in 68 Smartlook reviews.
Track user return rates and related metrics.
Conversions
Based on 126 Smartlook reviews.
Track what proportion of users convert via a certain action.
Funnels
Based on 126 Smartlook reviews.
See how many users proceed down a certain path to conversion.
Engagement
Based on 34 Smartlook reviews.
Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
Based on 33 Smartlook reviews.
Accurately determines where users close the app during their sessions.
Retention
As reported in 29 Smartlook reviews.
Accurately measures bounce rate.
Return
Based on 29 Smartlook reviews.
Tracks user return rates and related metrics.
Conversions
As reported in 28 Smartlook reviews.
Tracks what proportion of users convert via a certain action.
Reporting (13)
Real-Time Reporting
This feature was mentioned in 149 Smartlook reviews.
Obtain live data for who is currently accessing your site.
Trending
63 reviewers of Smartlook have provided feedback on this feature.
Report on how any user activity has changed over time.
Retroactive Reporting
121 reviewers of Smartlook have provided feedback on this feature.
Report on user activity in the past and set up predictive models for the future.
Segmentation
117 reviewers of Smartlook have provided feedback on this feature.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
Based on 108 Smartlook reviews.
Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
This feature was mentioned in 18 Smartlook reviews.
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
As reported in 119 Smartlook reviews.
Allows users to easily build customized reports and dashboards.
Segmentation
This feature was mentioned in 29 Smartlook reviews.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Reports and Dashboards
Based on 33 Smartlook reviews.
Access pre-built and custom reports and dashboards.
Heat Maps
As reported in 279 Smartlook reviews.
Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points
Session Replays
As reported in 312 Smartlook reviews.
Records web visitor sessions
Monitoring
275 reviewers of Smartlook have provided feedback on this feature.
Tracks and monitors web visitor behavior
Data Segmentation
Based on 223 Smartlook reviews.
Segments collected data on predetermined criteria
Other (5)
User Data
This feature was mentioned in 135 Smartlook reviews.
Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
Based on 109 Smartlook reviews.
Report on keywords used in internal searches.
Campaign Tracking
As reported in 91 Smartlook reviews.
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Based on 90 Smartlook reviews.
Track revenue and transactions.
Administration Alerts
Based on 91 Smartlook reviews.
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (5)
API / Integrations
Based on 208 Smartlook reviews.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Based on 100 Smartlook reviews.
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
316 reviewers of Smartlook have provided feedback on this feature.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
API / Integrations
Based on 41 Smartlook reviews.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Performance and Reliability
45 reviewers of Smartlook have provided feedback on this feature.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
Personalization (3)
Standard Targeting
Based on 28 Smartlook reviews.
Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.
Custom Targeting
This feature was mentioned in 28 Smartlook reviews.
Show different versions based on any variable set up to be tracked on the app's back end.
Data Segmentation
This feature was mentioned in 30 Smartlook reviews.
Segment data by various user demographics to find deeper trends within specific user groups.
Analysis (5)
Conversion Opportunities
Based on 252 Smartlook reviews.
Identifies poorly performing or problematic areas of a web page
Side-By-Side Analysis
This feature was mentioned in 229 Smartlook reviews.
Overlays heatmaps on top of existing web pages
Mobile Device Analysis
As reported in 220 Smartlook reviews.
Optimizes to gather insight about mobile web browser visitors
Data Quantification
207 reviewers of Smartlook have provided feedback on this feature.
Contextualizes web visitor behavior beyond pure data points and statistics
Webpage Element Analysis
As reported in 140 Smartlook reviews.
Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
User Identification (2)
User Segmentation
As reported in 59 Smartlook reviews.
Enables the view of analytic data based on user segment.
Geolocation
Based on 64 Smartlook reviews.
Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
Based on 64 Smartlook reviews.
Enables you to define custom events for analysis.
Real-Time Insights
This feature was mentioned in 69 Smartlook reviews.
Provides real-time reports.
Attribution
This feature was mentioned in 60 Smartlook reviews.
Measures user acquisition analytics.
Dashboard
Based on 77 Smartlook reviews.
Provides a holistic summary of your data.
User Path Tracking
This feature was mentioned in 72 Smartlook reviews.
Displays a users progress throughout specific paths in an application.
User Activity History
As reported in 74 Smartlook reviews.
Displays a users activity history.
User Behavior (3)
Click Tracking
Based on 221 Smartlook reviews and verified by the G2 Product R&D team.
Tracks where users are clicking on a web page.
Mouse Movement
Based on 205 Smartlook reviews and verified by the G2 Product R&D team.
Tracks mouse movement over a web page.
Frustration Tracking
Based on 166 Smartlook reviews and verified by the G2 Product R&D team.
See where users experience the most difficulty on a web page.
A/B Testing (4)
Error and Bug Tracking
Based on 126 Smartlook reviews and verified by the G2 Product R&D team.
Tracks sessions where users encountered errors and bugs.
Split URL Testing
Based on 86 Smartlook reviews and verified by the G2 Product R&D team.
Split web traffic to a page between two different URLs.
Data Analysis
Based on 124 Smartlook reviews and verified by the G2 Product R&D team.
Offers insights into relationships between user information and user behavior.
Notes
Based on 104 Smartlook reviews and verified by the G2 Product R&D team.
Leave notes on sessions and bugs.
Visitor Information (2)
User Identification
Based on 167 Smartlook reviews and verified by the G2 Product R&D team.
Collects user information (location, IP address, email, etc.).
Search Box
Based on 125 Smartlook reviews and verified by the G2 Product R&D team.
Search sessions by keywords or IP address.
Product Analytics (6)
User-Level Analytics
Based on 109 Smartlook reviews.
Ability to see analytics at the user level.
Segmentation
Based on 91 Smartlook reviews.
Ability to compare usage across segments such as role, company size, etc.
Funnels
As reported in 97 Smartlook reviews.
See how users move though a product via grouped page sequences
Alerts
72 reviewers of Smartlook have provided feedback on this feature.
Receive automated alerts and reports based on gains or losses in performance.
Multi-Product Analytics
Based on 44 Smartlook reviews.
View analytics for multiple products in a single dashboard, including cross-product engagement
Integrations
83 reviewers of Smartlook have provided feedback on this feature.
Breadth and functionality of integrations with third-party products.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Heatmap Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
QA testing is a critical step within the software development process. During this phase, products are tested for bugs, design flaws, or any potential performance issues.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.




