---
title: Sharethrough Reviews
meta_title: 'Sharethrough Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 88 reviews by the users' company size, role or industry to
  find out how Sharethrough works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 88
  scale: '5'
date_modified: '2026-07-12'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---

# Sharethrough Reviews
**Vendor:** Sharethrough  
**Category:** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 88
## About Sharethrough
Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers.




## Sharethrough Reviews
  ### 1. No-hassle and focused team.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 29, 2021

**What do you like best about Sharethrough?**

Sharethrough was easy to set up and go live with, great team to work with.

**What do you dislike about Sharethrough?**

I would love to see more scale, especially relative to other partners.

**What problems is Sharethrough solving and how is that benefiting you?**

Sharethrough helps us execute our monetization strategy.

  ### 2. Solid partners with great communication

**Rating:** 4.0/5.0 stars

**Reviewed by:** Eric B. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 28, 2021

**What do you like best about Sharethrough?**

Account managers are very responsive and ready to help

**What do you dislike about Sharethrough?**

Still the need for an unified platform for each demand source

**What problems is Sharethrough solving and how is that benefiting you?**

We monetize our properties with Sharethrough since 2016

  ### 3. Reliable performance and customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mia H. | Senior Manager, Audience Activation, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2021

**What do you like best about Sharethrough?**

We always see great results with our Sharethrough deals. Activation is always smooth and Dan is available whenever we need him to assist or give insight.

**What do you dislike about Sharethrough?**

Thus far, there is nothing that I dislike about working with Sharethrough. Dan is a phenomenal rep and the performance is good. The client and I are happy with our services.

**What problems is Sharethrough solving and how is that benefiting you?**

We are working towards a CPQV KPI for Carmax. As a Display/Native partner, we look to Sharethrough to provide the most quality traffic at a low cost.

  ### 4. Great service and very responsive team

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about Sharethrough?**

The team is fast/efficient to work with and constantly are checking in on how progress is coming with our initiatives. Andrew does a fantastic job of updating on campaign performance as well as offering new ideas.

**What do you dislike about Sharethrough?**

It would be nice if they expanded into other parts of the programmatic world.

**What problems is Sharethrough solving and how is that benefiting you?**

Sharethrough is help us to solve through the various issuess that we see around impactful placement of programmatic advertising. We are realizing that utilizing their connected resources that we can provide our clients with impactful advertising at a great cost.

  ### 5. Great team to work with, strong results!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Emma B. | Associate Programmatic Trader, Enterprise (> 1000 emp.)

**Reviewed Date:** June 04, 2021

**What do you like best about Sharethrough?**

Sharethrough has great team members who are highly responsive and always willing to help!

**What do you dislike about Sharethrough?**

At least when it comes to native, other partners in the space deliver a stronger CTR. (However, when it comes to CPA/conversions, Sharethrough almost always comes out on top.)

**What problems is Sharethrough solving and how is that benefiting you?**

Sharethrough offers a good amount of premium inventory, and so they're a good source for visibility. They are also a great partner for native needs. We've also set up high VCR video deals with them.

  ### 6. Great support and performance

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rahul B. | S, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 03, 2021

**What do you like best about Sharethrough?**

Support is quick and efficient and performance is amazing as a result for all my intents and purposes.

**What do you dislike about Sharethrough?**

Nothing yet. Only thing I could maybe point out is limited scale

**Recommendations to others considering Sharethrough:**

Go for it . Specially for their Native inventory

**What problems is Sharethrough solving and how is that benefiting you?**

Native inventory via open market and PMP deals.

  ### 7. Nice Toolset

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 23, 2021

**What do you like best about Sharethrough?**

The UX/UI is very informative and easy to use

**What do you dislike about Sharethrough?**

Reporting - standardized reports could be provided

**What problems is Sharethrough solving and how is that benefiting you?**

Tracking monetization

  ### 8. Strong performance and great support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 03, 2021

**What do you like best about Sharethrough?**

I have worked with sharethrough at current and previous roles and have always seen excellent performance with them. The customer support has always been great too. They really care about our client performance and will work to deliver benchmarks at an efficient cost.

**What do you dislike about Sharethrough?**

As of right now, there's nothing that I dislike.

**What problems is Sharethrough solving and how is that benefiting you?**

We were looking to drive qualified traffic and high engagement across our client's sites. To date, we have seen Sharethrough deliver on those KPIs.

  ### 9. Easy and Fun

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mikayla N. | M, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 03, 2021

**What do you like best about Sharethrough?**

Our rep, Alicia Haynes. She's fabulous and makes every RFP and launch so easy breezy.

**What do you dislike about Sharethrough?**

More inventory would be helpful for scale

**Recommendations to others considering Sharethrough:**

More inventory for video with sound on to start

**What problems is Sharethrough solving and how is that benefiting you?**

Reach has increased

  ### 10. Success with Sharethrough inventory and units via DSPs!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sharon R. | Media Account , Mid-Market (51-1000 emp.)

**Reviewed Date:** May 17, 2021

**What do you like best about Sharethrough?**

Sharethrough reps are highly knowledgeable and accessible. Their data inventory and ad units always have performed well for our clients.

**What do you dislike about Sharethrough?**

Nothing specific. It can be hard to activate with Sharethrough if our clients are limiting the number of partners approved.

**What problems is Sharethrough solving and how is that benefiting you?**

We are solving the need for engaging ad units and on specific data segments to reach the right consumers

  ### 11. They're very quick to respond and are able to mold their placements to fit our strategy needs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 03, 2021

**What do you like best about Sharethrough?**

My Share though partner Dan who's always on his toes and providing the best service.

**What do you dislike about Sharethrough?**

The limit on RM placements, we're not a Native focused team due to our native buys being direct. Also, we activate our campaigns with Active so it would be great to have this partnership established.

**What problems is Sharethrough solving and how is that benefiting you?**

The low CPM's and High conversion metrics.

  ### 12. Tap into how people truly consumer content

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 03, 2021

**What do you like best about Sharethrough?**

Easy to work with the team and create a custom segment that works for your client.

**What do you dislike about Sharethrough?**

I don't have much negative to say about Sharethrough and their team. Very helpful in making me look good :)

**What problems is Sharethrough solving and how is that benefiting you?**

Finding data that's not reliant on cookies, that's future proof but also effective at meeting business objectives

  ### 13. Worked with Sharethrough for Native Blocking

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 17, 2021

**What do you like best about Sharethrough?**

I liked the customer service and the constant communications for both of ours teams. They are always willing to hop on the phone and screenshare to ge the problem solved.

**What do you dislike about Sharethrough?**

Not entirely on Sharethrough but we ended up not being able to get our campaign live through Google DSP which was a bummer. Luckily, for another campaign, we were able to go live.

**What problems is Sharethrough solving and how is that benefiting you?**

The benefits are the communication on Sharehthrough's side. We were unable to solve the problem that occurred but the team was accommodating during the process and responsive.

  ### 14. Great communicators & support team but not a ton of differentiating factors for competitive edge

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** July 29, 2021

**What do you like best about Sharethrough?**

I haven't personally gotten a chance to activate with Sharethrough yet but I've enjoyed the meetings and info that I've seen so far.

**What do you dislike about Sharethrough?**

I don't really know what makes them different from their competitors, like why should we work with Sharethrough over Triplelift?

**What problems is Sharethrough solving and how is that benefiting you?**

I haven't gotten the chance to activate with Sharethrough just yet

  ### 15. Great performance and flexible turn around times!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** August 10, 2021

**What do you like best about Sharethrough?**

Sharethrough has high CTR performance! When ran as a PMP through programmatic this was always our top performing tactic.

**What do you dislike about Sharethrough?**

There are no downsides that I can currently think of. We've only ran sharethrough programmatically.

**What problems is Sharethrough solving and how is that benefiting you?**

Increased CTR for overall campaign. Easy last minute addition due to quick turnarounds times.

  ### 16. Great customer service

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jenna S. | Programmatic Associate Director, Enterprise (> 1000 emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about Sharethrough?**

Customer service, quick responses, helpful

**What do you dislike about Sharethrough?**

Nothing so far! We haven't launched our unit yet, but the implementation process seems seamless, which is great

**What problems is Sharethrough solving and how is that benefiting you?**

Establishing a stronger/better performing Native presence for one of my clients. We haven't launched it just yet, but we are hoping performance increases with Sharethrough in the plan

  ### 17. Feedback of Sharethrough

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.)

**Reviewed Date:** July 21, 2021

**What do you like best about Sharethrough?**

I like the client services that Brooke provides. She goes above and beyond to help me set up campaigns, provide well-thought-out recommendations and is always there when I have questions.

**What do you dislike about Sharethrough?**

There is nothing I dislike at the moment

**What problems is Sharethrough solving and how is that benefiting you?**

We are trying to understand how Native works best - on an operational standpoint, strategy, and set-up

  ### 18. Great partnership

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 01, 2021

**What do you like best about Sharethrough?**

They provide clean demand and great support.

**What do you dislike about Sharethrough?**

I wish they were continuing to support publishers with AdX

**What problems is Sharethrough solving and how is that benefiting you?**

Revenue

  ### 19. Strong performance and client services

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2021

**What do you like best about Sharethrough?**

Premium and relevant publishers to amplify our video assets

**What do you dislike about Sharethrough?**

No main dislikes come to mind, when choosing to leverage Sharethrough it fits into our strategy and does its job

**What problems is Sharethrough solving and how is that benefiting you?**

We primarily leverage as a way to further amplify our video content against premium publishers in a native format

  ### 20. Working with Sharethrough has been super easy and performance is great!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 02, 2021

**What do you like best about Sharethrough?**

The ease of execution! And having our ads take on the look and feel of the site they're on.

**What do you dislike about Sharethrough?**

The turnaround time for mocks and previews.

**What problems is Sharethrough solving and how is that benefiting you?**

We were trying to make our ads appear less intrusive, and that's exactly what Sharethrough solves!

  ### 21. Excellent Service, amazing results!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 03, 2021

**What do you like best about Sharethrough?**

Ease of communication, knowledge of industry and the ability to hone into what the client needs.

**What do you dislike about Sharethrough?**

I cannot think of anything that we dislike.

**What problems is Sharethrough solving and how is that benefiting you?**

Inventory and engagement were problems previous to running with Sharethrough. We see the results clients are expecting.

  ### 22. Great service, happy to accommodate client needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 03, 2021

**What do you like best about Sharethrough?**

Fast responses with the Sharethrough team and their determination to solve a problem / troubleshoot

**What do you dislike about Sharethrough?**

Nothing as of yet! Really have enjoyed working with Sharethrough

**What problems is Sharethrough solving and how is that benefiting you?**

Native for a partner that has never navigated this inventory and has lots of restrictions

  ### 23. Excellent partners for direct supply across multiple formats. Transparent, innovative.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** May 25, 2021

**What do you like best about Sharethrough?**

Ease of activation, excellent client service

**What do you dislike about Sharethrough?**

tough to pick a downside. i haven't had a poor experience working with ST for almost 5 years. Through more than a few technical issues which we've all worked together to solve as they've come up.

**What problems is Sharethrough solving and how is that benefiting you?**

Issues with viewability tracking and measurement - cost efficiencies for new inventory types, significant scale for new inventory slots & pubs that we did not originally consider working with.

  ### 24. Great service and collaboration to help achieve marketing goals

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about Sharethrough?**

I like how responsive and willing to collaborate on solutions to help enhance our marketing efforts and get smarter with how we activate our digital media dollars.

**What do you dislike about Sharethrough?**

Sharethrough has a lower scale than other native exchanges we have leveraged historically.

**What problems is Sharethrough solving and how is that benefiting you?**

Specifically from a display perspective, Sharethrough allows us to reach customers with a different ad format than a typical display ad, which helps enhance the ad experience and capture more engagement from our customers.

  ### 25. Responsive and helpful team that was great to work with

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about Sharethrough?**

The responsiveness of the contacts and their willingness to help support the proposal and walkthrough of the offering to the clients and us

**What do you dislike about Sharethrough?**

I have no issues with the process to this point

**What problems is Sharethrough solving and how is that benefiting you?**

Navigating the Pharma space and their legal obligations for media assets was difficult but Dan and team was able to help solve for the concerns and edits required to get the assets approved

  ### 26. Sharethrough always exceeds expectations and drives results!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cat J. | Supervisor, Enterprise (> 1000 emp.)

**Reviewed Date:** May 17, 2021

**What do you like best about Sharethrough?**

Their transparency and client relationships

**What do you dislike about Sharethrough?**

lack of inventory which now has increased from their merger

**What problems is Sharethrough solving and how is that benefiting you?**

effective CPC & driving results through native display

  ### 27. Valued and Highly Recommended Partner

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Supermarkets | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 17, 2021

**What do you like best about Sharethrough?**

I appreciate the helpful suggestions from our team, the quality inventory, the recent partnership that has resulted in additional inventory, and the excellent service.

**What do you dislike about Sharethrough?**

In the past, at times getting automated reports set up for our media traders has been somewhat challenging.

**What problems is Sharethrough solving and how is that benefiting you?**

They are helping us achieve our client's goals on native tactics, especially with sensitive category campaigns.

  ### 28. Would recommend Sharethrough to friends/colleagues due to performance and collaboration

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about Sharethrough?**

The Sharethrough team is always collaborative, receptive, and thoughtful.

**What do you dislike about Sharethrough?**

From launch, the being up and live, to post-campaign analysis, everything is smooth. I would love to have better rates and more scale, but who wouldn't?

**What problems is Sharethrough solving and how is that benefiting you?**

Sharethrough is helping us efficiently drive our users to site. The CPSV is very efficient compared to other partners.

  ### 29. Sharethrough is my favorite programmatic partner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Sharethrough?**

Always helpful, easy to work with and performance is always strong on our Sharethrough PMPs.

**What do you dislike about Sharethrough?**

I have not experiencied any downsides to partnering with Sharethrough

**What problems is Sharethrough solving and how is that benefiting you?**

Since partnering with Sharethrough for native display campaigns in 2018, CPAs have remained more efficient than any other native partner.

  ### 30. Great People and Service!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about Sharethrough?**

Sharethrough is easy to work with and are nice and dilligent

**What do you dislike about Sharethrough?**

sometimes the extra step to make sure tags are correctly set up is missed and leads to mistakes

**What problems is Sharethrough solving and how is that benefiting you?**

Increase performance metrics, against CTR KPI specifically

  ### 31. Sharethrough native products have been a solid addition to campaigns across many different verticals

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 17, 2021

**What do you like best about Sharethrough?**

Sharethrough and the team are wonderful to work with and always helpful!

**What do you dislike about Sharethrough?**

Sharethrough can improve by continuing to introduce new inventory to their supply for better scale across campaigns for clients.

**What problems is Sharethrough solving and how is that benefiting you?**

Native performance and ad units.

  ### 32. Associate Director, Programmatic

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** May 24, 2021

**What do you like best about Sharethrough?**

Premium inventory for advertisers allowing their messaging to match the look and feel of content users are consuming

**What do you dislike about Sharethrough?**

Sometimes scale can be limited for certain advertisers

**What problems is Sharethrough solving and how is that benefiting you?**

Contextually relevant ad placements for advertisers

  ### 33. Top Performing Inventory & Top Notch Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2021

**What do you like best about Sharethrough?**

Support from your team is super helpful.

**What do you dislike about Sharethrough?**

I do not currently dislike anything about.

**What problems is Sharethrough solving and how is that benefiting you?**

We are able to reach client's KPI's without compromising our standards.

  ### 34. Sharethrough monetization

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 26, 2020

**What do you like best about Sharethrough?**

Great customer service and attention to detail to maximize yield.  Through attention to ad blocking or any sensitive requests.

**What do you dislike about Sharethrough?**

Reporting could be cumbersome to dig through and identify discrepancies.

**What problems is Sharethrough solving and how is that benefiting you?**

Increased site monetization and diversification of partners.

  ### 35. Product Enthusiast

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 04, 2019

**What do you like best about Sharethrough?**

The entire advertising campaign management is done very neatly and systematic.

**What do you dislike about Sharethrough?**

nothing as such - all the features provided are apt as per your needs.

**Recommendations to others considering Sharethrough:**

Nothing as such - all the features are great as is. How much we used - were great.

**What problems is Sharethrough solving and how is that benefiting you?**

brand content management, campaign management, and basic mobile advertising features were the most useful for us. 

  ### 36. Sharethrough - Great Benefits

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 03, 2019

**What do you like best about Sharethrough?**

Sharethrough provides social video advertising platform and distribution networks. The Company distributes customer videos within social websites, games, and applications. Sharethrough serves customers throughout the United States and is very helpful

**What do you dislike about Sharethrough?**

A relatively new and smaller company so resources are limited

**What problems is Sharethrough solving and how is that benefiting you?**

Issues of Native Advertising which benefited a lot after using sharethrough

  ### 37. Great Start for Native Advertising

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.)

**Reviewed Date:** August 03, 2018

**What do you like best about Sharethrough?**

Sharethrough is on the right track for native advertising, which publishers know is the way to go nowadays to increase revenue and growth. The platform allows for A/B testing of headlines and photos--you have the ability to create multiple versions of the creative with various headlines/photos that are updated in real time. For campaign purposes with a client, Sharethrough provides a complete report of how well the campaign performed on a publisher's website, breaking down the information by either date or channel (news, sports, entertainment, etc.). It also allows for optimization of the headlines you create, and showcases which headline/photo combination performs best. The in-feed native ad placement can be customized within a publisher's site, and allows a client/advertiser's name to be showcased. The platform is easy to use and very straightforward. 

**What do you dislike about Sharethrough?**

Sharethrough offers many pros, but it does not allow for geotargeting. An in-feed native advertisement will only be placed in the specific channels you specified and can be broken down more granularly. 

**Recommendations to others considering Sharethrough:**

Attend the Sharethrough annual conference for helpful information on where native advertising is headed. 

**What problems is Sharethrough solving and how is that benefiting you?**

Sharethrough allows us to promote a client/advertiser's story on our site, in feed. The ad can either be clicked out to the advertiser's site or redirect a reader to our publisher's channels. 

  ### 38. Good product

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 21, 2016

**What do you like best about Sharethrough?**

I appreciate native advertising, so Sharethrough is on the right track as a product.

**What do you dislike about Sharethrough?**

Sharethrough isn't quite as native as it could be.

**Recommendations to others considering Sharethrough:**

Attend their Native conference, it's great!

**What problems is Sharethrough solving and how is that benefiting you?**

People are attuned to ignore advertising, to not even look at it.  Native advertising solves for that.


## Sharethrough Discussions
  - [What are the benefits and challenges of using Sharethrough for programmatic advertising?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sharethrough-for-programmatic-advertising)
  - [Who owns sharethrough?](https://www.g2.com/discussions/who-owns-sharethrough)
  - [What is BTLR sharethrough?](https://www.g2.com/discussions/what-is-btlr-sharethrough)
  - [Is Sharethrough a DSP?](https://www.g2.com/discussions/is-sharethrough-a-dsp)
  - [What does sharethrough do?](https://www.g2.com/discussions/what-does-sharethrough-do)

- [View Sharethrough pricing details and edition comparison](https://www.g2.com/products/sharethrough/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-16+07%3A17%3A41+-0500&secure%5Bsession_id%5D=23453b14-eedb-4b2c-b219-dff35d61194e&secure%5Btoken%5D=e18f05bddb71dc38ea71b2bfa5a496c257e149b770861cadc48761aec983e0d6&format=llm_user)

## Sharethrough Features
**Channel Functionality**
- Display Functionality

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Agentic AI - Supply Side Platform (SSP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Native Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Video Functionality**
- Video Functionality

**Agentic AI - Display Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Video Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**SSP Functionality **
- SSP Functionality 

**Mobile Functionality**
- Mobile Functionality

**Agentic AI - Mobile Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**SSP**
- Ad Unit Availability
- Impression Targeting
- Floor Price
- Advertiser Restrictions
- Bid Reporting

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting

**Mobile**
- Mobile Tracking
- In-App Ads
- Mobile Rich Media Capabilities

**Platform**
- Custom Reports

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