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# Nativo vs Sharethrough Comparison - What are their main differences?

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NativoSharethrough[+ Add Product](#)

Reviews

**Nativo** [

4.4/5(22)

](https://www.g2.com/products/nativo/reviews#reviews)

**Sharethrough** [

4.5/5(88)

](https://www.g2.com/products/sharethrough/reviews#reviews)

Pricing

**Nativo**
No pricing available

**Sharethrough**
 **$** CPM · Programmatic: In DSP of Choice

**Pricing Insights**
from reviews

Time to Implement

**Nativo**
Not enough reviews yet

**Sharethrough**
2 months

Based on 11 responses

Return on Investment

**Nativo**
Not enough reviews yet

**Sharethrough**
18 months

Based on 9 responses

Perceived Cost

**Nativo**
Not enough reviews yet

**Sharethrough**
$$$$$

Average Discount

**Nativo**
Not enough reviews yet

**Sharethrough**
9%

Pros & Cons

**Nativo**
Not enough data

**Sharethrough**
Not enough data

Screenshots

**Nativo**
 ![Nativo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/39360/Dashboard.png)

**Sharethrough**
 ![Sharethrough screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1303484/sustainable-platform.jpg)

Ratings

Meets Requirements

**Nativo**

9.0

9.012

**Sharethrough**

8.6

8.658

Ease of Use

**Nativo**

8.5

8.512

**Sharethrough**

8.9

8.953

Ease of Setup

**Nativo**

8.0

8.010

**Sharethrough**

8.6

8.640

Ease of Admin

**Nativo**

8.1

8.19

**Sharethrough**

8.6

8.635

Quality of Support

**Nativo**

9.2

9.213

**Sharethrough**

9.5

9.558

Has the product been a good partner in doing business?

**Nativo**

9.2

9.210

**Sharethrough**

9.1

9.147

Product Direction (% positive)

**Nativo**

9.1

9.113

**Sharethrough**

8.9

8.955

Features

Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);)

Not enough data

8.3

30

Channel Functionality

Display Functionality

Not enough data

8.8(won by default)

23

Platform Interoperability

Close Ecosystem API

Not enough data

7.4(won by default)

11

Agentic AI - Display Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Task Planning

Not enough data

Not enough data

Project Planning

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

8.7(won by default)

9

Campaign Optimization

Not enough data

8.2(won by default)

14

Reach

Not enough data

8.3(won by default)

17

Bulk Editing

Not enough data

8.0(won by default)

10

Batch Uploading

Not enough data

8.3(won by default)

8

Brand Safety

Not enough data

8.5(won by default)

17

Fraud Protection

Not enough data

8.4(won by default)

18

Frequency Capping

Not enough data

8.3(won by default)

12

Budget Pacing

Not enough data

8.3(won by default)

13

Creative Optimization

Not enough data

8.2(won by default)

10

Rich Media Capabilties

Not enough data

8.3(won by default)

9

In-App Ads

Not enough data

8.5(won by default)

9

Mobile Rich Media Capabilities

Not enough data

8.3(won by default)

10

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

8.2(won by default)

21

Retargeting

Not enough data

8.6(won by default)

11

Geo-Targeting

Not enough data

8.3(won by default)

14

Contextual Targeting

Not enough data

8.1(won by default)

18

Audience Targeting

Not enough data

Not enough data

Platform

Custom Reports

Not enough data

7.6(won by default)

19

API / Integrations

Not enough data

Feature Not Available

User, Role, and Access Management

Not enough data

Feature Not Available

Performance and Reliability

Not enough data

Feature Not Available

Enterprise Scalability

Not enough data

Feature Not Available

Customization

Not enough data

Feature Not Available

Workflow Capability

Not enough data

Feature Not Available

Internationalization

Not enough data

Feature Not Available

Notifications

Not enough data

Feature Not Available

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Additional Functionality

Campaign Analytics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Project Time Tracking

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Cross Channel Attribution

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Behavior Analytics

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

Not enough data

8.8

29

Platform Interoperability

Close Ecosystem API

Not enough data

8.1(won by default)

7

Mobile Functionality

Mobile Functionality

Not enough data

9.0(won by default)

13

Agentic AI - Mobile Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

8.7(won by default)

9

Campaign Optimization

Not enough data

8.2(won by default)

14

Reach

Not enough data

8.3(won by default)

17

Bulk Editing

Not enough data

8.0(won by default)

10

Batch Uploading

Not enough data

8.3(won by default)

8

Brand Safety

Not enough data

8.5(won by default)

17

Fraud Protection

Not enough data

8.4(won by default)

18

Frequency Capping

Not enough data

8.3(won by default)

12

Budget Pacing

Not enough data

8.3(won by default)

13

Creative Optimization

Not enough data

8.2(won by default)

10

Rich Media Capabilties

Not enough data

8.3(won by default)

9

In-App Ads

Not enough data

8.5(won by default)

9

Mobile Rich Media Capabilities

Not enough data

8.3(won by default)

10

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

8.2(won by default)

21

Retargeting

Not enough data

8.6(won by default)

11

Geo-Targeting

Not enough data

8.3(won by default)

14

Contextual Targeting

Not enough data

8.1(won by default)

18

Audience Targeting

Not enough data

Not enough data

Mobile

Mobile Tracking

Not enough data

8.8(won by default)

8

In-App Ads

Not enough data

8.5(won by default)

9

Mobile Rich Media Capabilities

Not enough data

8.3(won by default)

10

Platform

Custom Reports

Not enough data

7.6(won by default)

19

API / Integrations

Not enough data

Feature Not Available

User, Role, and Access Management

Not enough data

Feature Not Available

Performance and Reliability

Not enough data

Feature Not Available

Enterprise Scalability

Not enough data

Feature Not Available

Customization

Not enough data

Feature Not Available

Workflow Capability

Not enough data

Feature Not Available

Internationalization

Not enough data

Feature Not Available

Notifications

Not enough data

Feature Not Available

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

8.2

28

Platform Interoperability

Close Ecosystem API

Not enough data

Not enough data

Video Functionality

Video Functionality

Not enough data

8.8(won by default)

11

Agentic AI - Video Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

8.7(won by default)

9

Campaign Optimization

Not enough data

8.2(won by default)

14

Reach

Not enough data

8.3(won by default)

17

Bulk Editing

Not enough data

8.0(won by default)

10

Batch Uploading

Not enough data

8.3(won by default)

8

Brand Safety

Not enough data

8.5(won by default)

17

Fraud Protection

Not enough data

8.4(won by default)

18

Frequency Capping

Not enough data

8.3(won by default)

12

Budget Pacing

Not enough data

8.3(won by default)

13

Creative Optimization

Not enough data

8.2(won by default)

10

Rich Media Capabilties

Not enough data

8.3(won by default)

9

In-App Ads

Not enough data

8.5(won by default)

9

Mobile Rich Media Capabilities

Not enough data

8.3(won by default)

10

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

8.2(won by default)

21

Retargeting

Not enough data

8.6(won by default)

11

Geo-Targeting

Not enough data

8.3(won by default)

14

Contextual Targeting

Not enough data

8.1(won by default)

18

Audience Targeting

Not enough data

Not enough data

Platform

Custom Reports

Not enough data

7.6(won by default)

19

API / Integrations

Not enough data

Feature Not Available

User, Role, and Access Management

Not enough data

Feature Not Available

Performance and Reliability

Not enough data

Feature Not Available

Enterprise Scalability

Not enough data

Feature Not Available

Customization

Not enough data

Feature Not Available

Workflow Capability

Not enough data

Feature Not Available

Internationalization

Not enough data

Feature Not Available

Notifications

Not enough data

Feature Not Available

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Supply Side Platform (SSP)[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

Not enough data

8.9

17

Agentic AI - Supply Side Platform (SSP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

SSP Functionality 

SSP Functionality 

Not enough data

9.1(won by default)

15

SSP

Ad Unit Availability

Not enough data

9.0(won by default)

12

Impression Targeting

Not enough data

9.2(won by default)

8

Floor Price

Not enough data

8.5(won by default)

11

Advertiser Restrictions

Not enough data

9.0(won by default)

8

Bid Reporting

Not enough data

8.7(won by default)

10

Show 1 feature category with incomplete data

Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Native Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Nativo](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_58d71b090db247c6039b7b858b5dba2d/nativo.png "Nativo")](https://www.g2.com/products/nativo/reviews)

Nativo

Small-Business(50 or fewer emp.)

36.8%

Mid-Market(51-1000 emp.)

57.9%

Enterprise(\> 1000 emp.)

5.3%

[![Sharethrough](https://images.g2crowd.com/uploads/product/hd_favicon/cdcbfb40d7f804a297a3657f503e5e91/sharethrough.svg "Sharethrough")](https://www.g2.com/products/sharethrough/reviews)

Sharethrough

Small-Business(50 or fewer emp.)

28.2%

Mid-Market(51-1000 emp.)

43.5%

Enterprise(\> 1000 emp.)

28.2%

Small-Business

(50 or fewer emp.)

36.8%

28.2%

Mid-Market

(51-1000 emp.)

57.9%

43.5%

Enterprise

(\> 1000 emp.)

5.3%

28.2%

Reviewers' Industry

[![Nativo](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_58d71b090db247c6039b7b858b5dba2d/nativo.png "Nativo")](https://www.g2.com/products/nativo/reviews)
Nativo

Marketing and Advertising

55.0%

Online Media

15.0%

Publishing

5.0%

Package/Freight Delivery

5.0%

Newspapers

5.0%

Other

15.0%

[![Sharethrough](https://images.g2crowd.com/uploads/product/hd_favicon/cdcbfb40d7f804a297a3657f503e5e91/sharethrough.svg "Sharethrough")](https://www.g2.com/products/sharethrough/reviews)
Sharethrough

Marketing and Advertising

42.4%

Entertainment

5.9%

Pharmaceuticals

5.9%

Online Media

5.9%

Financial Services

4.7%

Other

35.3%

Alternatives

**Nativo Alternatives**

 ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")

[
StackAdapt
](/products/stackadapt/reviews)

 ![G2 Marketing Solutions](https://images.g2crowd.com/uploads/product/hd_favicon/543629e60e9e4cdf9b1179317ae7a2bd/g2.svg "G2 Marketing Solutions")

[
G2 Marketing Solutions
](/products/g2/reviews)

 ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business")

[
Facebook
](/products/facebook-for-business/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

**Sharethrough Alternatives**

 ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")

[
StackAdapt
](/products/stackadapt/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)")

[
AdRoll ABM (Formerly...
](/products/adroll-abm-formerly-rollworks/reviews)

 ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra")

[
Celtra
](/products/celtra/reviews)

## Nativo vs Sharethrough

When assessing the two solutions, reviewers found Sharethrough easier to use, set up, and administer. However, reviewers preferred doing business with Nativo overall.

- Reviewers felt that Nativo meets the needs of their business better than Sharethrough.
- When comparing quality of ongoing product support, reviewers felt that Sharethrough is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Nativo over Sharethrough.