# Nativo vs Sharethrough Comparison | | Nativo | Sharethrough | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | | **Total Reviews** | 22 | 88 | | **Largest Market Segment** | Mid-Market (57.9% of reviews) | Mid-Market (43.5% of reviews) | | **Entry Level Price** | No pricing available | $ CPM | --- ## Ratings Comparison | Rating | Nativo | Sharethrough | |---|---|---| | **Meets Requirements** | 9.0 (12 reviews) | 8.6 (58 reviews) | | **Ease of Use** | 8.5 (12 reviews) | 8.9 (53 reviews) | | **Ease of Setup** | 8.0 (10 reviews) | 8.6 (40 reviews) | | **Ease of Admin** | 8.1 (9 reviews) | 8.6 (35 reviews) | | **Quality of Support** | 9.2 (13 reviews) | 9.5 (58 reviews) | | **Has the product been a good partner in doing business?** | 9.2 (10 reviews) | 9.1 (47 reviews) | | **Product Direction (% positive)** | 9.1 (13 reviews) | 8.9 (55 reviews) | --- ## Pricing ### Nativo #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Sharethrough #### Entry-Level Pricing Plan: Programmatic: In DSP of Choice Price: $ CPM Description: Sharethrough has direct integrations in 30+ DSPs including The Trade Desk, DV360, Xandr, Verizon, Adobe, MediaMath and more. Simply add Sharethrough as a supply source using your existing banner, video or native assets and watch your performance increase [Browse all 2 editions](https://www.g2.com/products/sharethrough/pricing) #### Free Trial No --- ## Features Comparison By Category ### Display Advertising | Product | Score | Reviews | |---|---|---| | **Nativo** | N/A | N/A | | **Sharethrough** | 8.3/10 | 30 | #### Channel Functionality | Feature | Nativo | Sharethrough | |---|---|---| | **Display Functionality** | Not enough data | 8.8 (23 reviews) | #### Platform Interoperability | Feature | Nativo | Sharethrough | |---|---|---| | **Close Ecosystem API** | Not enough data | 7.4 (11 reviews) | #### Agentic AI - Display Advertising | Feature | Nativo | Sharethrough | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Nativo | Sharethrough | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.7 (9 reviews) | | **Campaign Optimization** | Not enough data | 8.2 (14 reviews) | | **Reach** | Not enough data | 8.3 (17 reviews) | | **Bulk Editing** | Not enough data | 8.0 (10 reviews) | | **Batch Uploading** | Not enough data | 8.3 (8 reviews) | | **Brand Safety** | Not enough data | 8.5 (17 reviews) | | **Fraud Protection** | Not enough data | 8.4 (18 reviews) | | **Frequency Capping** | Not enough data | 8.3 (12 reviews) | | **Budget Pacing** | Not enough data | 8.3 (13 reviews) | | **Creative Optimization** | Not enough data | 8.2 (10 reviews) | | **Rich Media Capabilties** | Not enough data | 8.3 (9 reviews) | | **In-App Ads** | Not enough data | 8.5 (9 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 8.3 (10 reviews) | #### Targeting | Feature | Nativo | Sharethrough | |---|---|---| | **Targeting** | Not enough data | 8.2 (21 reviews) | | **Retargeting** | Not enough data | 8.6 (11 reviews) | | **Geo-Targeting** | Not enough data | 8.3 (14 reviews) | | **Contextual Targeting** | Not enough data | 8.1 (18 reviews) | #### Platform | Feature | Nativo | Sharethrough | |---|---|---| | **API / Integrations** | Not enough data | Feature Not Available | | **Custom Reports** | Not enough data | 7.6 (19 reviews) | | **User, Role, and Access Management** | Not enough data | Feature Not Available | | **Performance and Reliability** | Not enough data | Feature Not Available | | **Enterprise Scalability** | Not enough data | Feature Not Available | | **Customization** | Not enough data | Feature Not Available | | **Workflow Capability** | Not enough data | Feature Not Available | | **Internationalization** | Not enough data | Feature Not Available | | **Notifications** | Not enough data | Feature Not Available | ### Mobile Advertising | Product | Score | Reviews | |---|---|---| | **Nativo** | N/A | N/A | | **Sharethrough** | 8.8/10 | 29 | #### Platform Interoperability | Feature | Nativo | Sharethrough | |---|---|---| | **Close Ecosystem API** | Not enough data | 8.1 (7 reviews) | #### Mobile Functionality | Feature | Nativo | Sharethrough | |---|---|---| | **Mobile Functionality** | Not enough data | 9.0 (13 reviews) | #### Agentic AI - Mobile Advertising | Feature | Nativo | Sharethrough | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Nativo | Sharethrough | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.7 (9 reviews) | | **Campaign Optimization** | Not enough data | 8.2 (14 reviews) | | **Reach** | Not enough data | 8.3 (17 reviews) | | **Bulk Editing** | Not enough data | 8.0 (10 reviews) | | **Batch Uploading** | Not enough data | 8.3 (8 reviews) | | **Brand Safety** | Not enough data | 8.5 (17 reviews) | | **Fraud Protection** | Not enough data | 8.4 (18 reviews) | | **Frequency Capping** | Not enough data | 8.3 (12 reviews) | | **Budget Pacing** | Not enough data | 8.3 (13 reviews) | | **Creative Optimization** | Not enough data | 8.2 (10 reviews) | | **Rich Media Capabilties** | Not enough data | 8.3 (9 reviews) | | **In-App Ads** | Not enough data | 8.5 (9 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 8.3 (10 reviews) | #### Targeting | Feature | Nativo | Sharethrough | |---|---|---| | **Targeting** | Not enough data | 8.2 (21 reviews) | | **Retargeting** | Not enough data | 8.6 (11 reviews) | | **Geo-Targeting** | Not enough data | 8.3 (14 reviews) | | **Contextual Targeting** | Not enough data | 8.1 (18 reviews) | #### Mobile | Feature | Nativo | Sharethrough | |---|---|---| | **Mobile Tracking** | Not enough data | 8.8 (8 reviews) | | **In-App Ads** | Not enough data | 8.5 (9 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 8.3 (10 reviews) | #### Platform | Feature | Nativo | Sharethrough | |---|---|---| | **API / Integrations** | Not enough data | Feature Not Available | | **Custom Reports** | Not enough data | 7.6 (19 reviews) | | **User, Role, and Access Management** | Not enough data | Feature Not Available | | **Performance and Reliability** | Not enough data | Feature Not Available | | **Enterprise Scalability** | Not enough data | Feature Not Available | | **Customization** | Not enough data | Feature Not Available | | **Workflow Capability** | Not enough data | Feature Not Available | | **Internationalization** | Not enough data | Feature Not Available | | **Notifications** | Not enough data | Feature Not Available | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **Nativo** | N/A | N/A | | **Sharethrough** | 8.2/10 | 28 | #### Platform Interoperability | Feature | Nativo | Sharethrough | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Video Functionality | Feature | Nativo | Sharethrough | |---|---|---| | **Video Functionality** | Not enough data | 8.8 (11 reviews) | #### Agentic AI - Video Advertising | Feature | Nativo | Sharethrough | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Nativo | Sharethrough | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.7 (9 reviews) | | **Campaign Optimization** | Not enough data | 8.2 (14 reviews) | | **Reach** | Not enough data | 8.3 (17 reviews) | | **Bulk Editing** | Not enough data | 8.0 (10 reviews) | | **Batch Uploading** | Not enough data | 8.3 (8 reviews) | | **Brand Safety** | Not enough data | 8.5 (17 reviews) | | **Fraud Protection** | Not enough data | 8.4 (18 reviews) | | **Frequency Capping** | Not enough data | 8.3 (12 reviews) | | **Budget Pacing** | Not enough data | 8.3 (13 reviews) | | **Creative Optimization** | Not enough data | 8.2 (10 reviews) | | **Rich Media Capabilties** | Not enough data | 8.3 (9 reviews) | | **In-App Ads** | Not enough data | 8.5 (9 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 8.3 (10 reviews) | #### Targeting | Feature | Nativo | Sharethrough | |---|---|---| | **Targeting** | Not enough data | 8.2 (21 reviews) | | **Retargeting** | Not enough data | 8.6 (11 reviews) | | **Geo-Targeting** | Not enough data | 8.3 (14 reviews) | | **Contextual Targeting** | Not enough data | 8.1 (18 reviews) | #### Platform | Feature | Nativo | Sharethrough | |---|---|---| | **API / Integrations** | Not enough data | Feature Not Available | | **Custom Reports** | Not enough data | 7.6 (19 reviews) | | **User, Role, and Access Management** | Not enough data | Feature Not Available | | **Performance and Reliability** | Not enough data | Feature Not Available | | **Enterprise Scalability** | Not enough data | Feature Not Available | | **Customization** | Not enough data | Feature Not Available | | **Workflow Capability** | Not enough data | Feature Not Available | | **Internationalization** | Not enough data | Feature Not Available | | **Notifications** | Not enough data | Feature Not Available | ### Supply Side Platform (SSP) | Product | Score | Reviews | |---|---|---| | **Nativo** | N/A | N/A | | **Sharethrough** | 8.9/10 | 17 | #### Agentic AI - Supply Side Platform (SSP) | Feature | Nativo | Sharethrough | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### SSP Functionality | Feature | Nativo | Sharethrough | |---|---|---| | **SSP Functionality ** | Not enough data | 9.1 (15 reviews) | #### SSP | Feature | Nativo | Sharethrough | |---|---|---| | **Ad Unit Availability** | Not enough data | 9.0 (12 reviews) | | **Impression Targeting** | Not enough data | 9.2 (8 reviews) | | **Floor Price** | Not enough data | 8.5 (11 reviews) | | **Advertiser Restrictions** | Not enough data | 9.0 (8 reviews) | | **Bid Reporting** | Not enough data | 8.7 (10 reviews) | ### Native Advertising | Product | Score | Reviews | |---|---|---| | **Nativo** | N/A | N/A | | **Sharethrough** | N/A | N/A | #### Agentic AI - Native Advertising | Feature | Nativo | Sharethrough | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Native Advertising Software](https://www.g2.com/categories/native-advertising) **Unique to Sharethrough (4):** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising) --- ## Reviewer Demographics ### By Company Size | Segment | Nativo | Sharethrough | |---|---|---| | **Small-Business** | 36.8% | 28.2% | | **Mid-Market** | 57.9% | 43.5% | | **Enterprise** | 5.3% | 28.2% | ### By Industry #### Nativo - **Marketing and Advertising:** 55.0% - **Online Media:** 15.0% - **Publishing:** 5.0% - **Package/Freight Delivery:** 5.0% - **Newspapers:** 5.0% - **Law Practice:** 5.0% - **Consumer Services:** 5.0% - **Broadcast Media:** 5.0% #### Sharethrough - **Marketing and Advertising:** 42.4% - **Entertainment:** 5.9% - **Pharmaceuticals:** 5.9% - **Online Media:** 5.9% - **Financial Services:** 4.7% - **Airlines/Aviation:** 3.5% - **Automotive:** 3.5% - **Retail:** 3.5% - **Telecommunications:** 3.5% - **Publishing:** 2.4% - **Other:** 18.8% --- ## Alternatives ### Alternatives to Nativo - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5522 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (311 reviews) - [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews) - [TripleLift](https://www.g2.com/products/triplelift/reviews) — 4.2/5 stars (13 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews) ### Alternatives to Sharethrough - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews) - [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (528 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews) --- ## Top Discussions ### Nativo No discussions available for this product. ### Sharethrough No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/nativo-vs-sharethrough)