Sharethrough Features
Channel Functionality (1)
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Display Functionality
Overall product functionality for display advertising.
Video Functionality (1)
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Video Functionality
Overall product functionality for video advertising.
Mobile Functionality (1)
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Mobile Functionality
Overall product functionality for mobile advertising.
Campaign Management (15)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface.
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Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized.
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Reach
Amount and quality of inventory partner sites on which ads can be placed.
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Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
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Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
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Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
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Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad.
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Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
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Creative Optimization
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
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Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Retargeting Ads
Ads that target individuals who have previously interacted with a brand or visited a specific website
Targeting (5)
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Targeting
Able to target desired audiences based on demographics and behavior variables.
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Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates.
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Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA).
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Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Mobile (3)
Mobile Tracking
Able to track consumers on their mobile devices where cookies do not apply.
In-App Ads
Allows for ads to be placed in mobile apps.
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Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Platform (17)
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Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
Budget Management
Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure
Display Ad Management
Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Ad Inventory Management
Manage advertised inventory that is featured and tracked across marketing campaigns
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Document Management
Store, manage, and track all electronic documents in a centralized location
File Management
Create, save, and store files
Workflow Management
Create, design and manage workflows for repetitive tasks
Email Management
Manage, store and organize emails within the system or via third-party apps
Display Ad Management
Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Task Management
Create, manage and track all task activities and progression
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Deadline Management
Specify or track the date/time a project, task, etc., is due for completion
Client Management
Manage contact details and communication with clients
Project Management
Plan and coordinate all the resources, costs and time needed to execute assignments
SSP Functionality (1)
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SSP Functionality
Product functionality for real-time advertising.
SSP (5)
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Ad Unit Availability
Allows publisher to select which ad units to be bid on in real time.
Impression Targeting
Ability to set which impressions to make available to bidders
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Floor Price
Ability to set a minimum price at which an ad unit can sell in an ad exchange.
Advertiser Restrictions
Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website.
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Bid Reporting
Ability to see which advertisers are bidding on and buying ad units.
Platform Interoperability (3)
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Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Agentic AI - Display Advertising (8)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Task Planning
Project Planning
Organize and schedule projects
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Video Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Supply Side Platform (SSP) (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Native Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Additional Functionality (32)
Campaign Analytics
Track and interpret campaign performance metrics
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Dynamic Content
Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Data Visualization
Graphical representation of data
Project Time Tracking
Measure time to completion or hours worked for projects
Real-Time Updates
Receive system updates as soon as any changes are made
Data Import/Export
Import and export data to and from software applications
Real-Time Data
Receive data and information in real time
Cross Channel Attribution
Track user conversions from all digital sources
Prioritization
Arrange tasks based on the level of priority or urgency
Heatmaps
A visual display that uses a color spectrum to show how visitors interact with areas of a web page
Customizable Branding
Add customized logos and colors to align with company branding
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Personalization
Adjust communications based on previous interactions or personal preferences
Real-Time Reporting
Active reporting of data and metrics
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Activity Tracking
Track and document all activities across devices, networks, and other systems
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Behavior Analytics
Track and analyze user behavior within a system or network
Task Progress Tracking
Track the status and progress of tasks
Commenting/Notes
Leave comments and notes on documents for others to view
Task Scheduling
Track and manage the scheduling of tasks
Projections
Estimate or forecast of a future scenario based on the study of present trends


