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Compare Semrush and Serpstat 
Featured Products
At a Glance
Market Segments
Small-Business (64.7% of reviews)
Small-Business (80.3% of reviews)
Entry-Level Pricing
$139.94 Per Month
Free Trial
Semrush
Star Rating
(3,149)4.5 out of 5
Market Segments
Small-Business (64.7% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSerpstat
Star Rating
(463)4.6 out of 5
Market Segments
Small-Business (80.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Serpstat. Users appreciate its comprehensive suite of tools, particularly highlighting the effectiveness of its competitor analysis features, which help identify gaps in their strategies.
- Users say that Semrush's implementation process is quick and intuitive, making it easier for teams to get started. Recent feedback emphasizes how the platform consolidates essential SEO tasks, such as keyword research and ranking tracking, into one user-friendly interface.
- According to verified reviews, Serpstat shines in its affordability, offering a free trial that appeals to small businesses. Users commend its website analysis and backlink analysis capabilities, which are particularly beneficial for those looking to optimize their online presence without a hefty investment.
- Reviewers mention that while Semrush provides a wealth of data, some users find it overwhelming at times. In contrast, Serpstat is praised for its friendly and fast interface, which allows users to navigate its features with ease, making it a solid choice for those new to SEO tools.
- Users highlight that Semrush's support quality is commendable, but Serpstat outperforms in this area, with many reviewers noting its responsive customer service and helpful resources. This support can be crucial for teams needing assistance with complex SEO tasks.
- G2 reviewers indicate that while both tools offer valuable features, Semrush's extensive data sources and advanced capabilities make it a powerhouse for serious SEO professionals. However, Serpstat's focus on essential features and ease of use makes it a strong contender for small businesses and teams looking for straightforward solutions.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Serpstat
Free Trial
Free Trial
Trying out Serpstat with a free trial is an excellent way to experience it.
- Seats: 1
Free Trial
Semrush
Free Trial is available
Serpstat
Free Trial is available
Ratings
Meets Requirements
8.8
2,531
9.1
414
Ease of Use
8.3
2,557
8.8
417
Ease of Setup
8.6
1,759
9.0
198
Ease of Admin
8.6
1,307
9.0
193
Quality of Support
8.6
2,222
9.4
377
Has the product been a good partner in doing business?
8.7
1,288
9.5
185
Product Direction (% positive)
8.8
2,440
9.1
401
Features by Category
Metrics
8.4
439
Not enough data
8.3
433
Not enough data
7.9
415
Not enough data
7.7
389
Not enough data
7.4
378
Not enough data
7.5
372
Not enough data
7.4
375
Not enough data
7.5
385
Not enough data
7.2
370
Not enough data
Reporting
8.0
426
Not enough data
8.2
417
Not enough data
7.8
401
Not enough data
7.7
401
Not enough data
7.9
396
Not enough data
7.6
376
Not enough data
8.0
410
Not enough data
Other
7.7
388
Not enough data
8.1
401
Not enough data
7.7
390
Not enough data
8.0
392
Not enough data
7.4
357
Not enough data
7.0
336
Not enough data
7.6
356
Not enough data
Agentic AI - Digital Analytics
6.6
45
Not enough data
7.2
45
Not enough data
6.9
45
Not enough data
6.9
43
Not enough data
Administration
7.7
367
Not enough data
7.4
354
Not enough data
8.5
408
Not enough data
8.3
397
Not enough data
Social Analytics
8.8(won by default)
295
Not enough data
8.5(won by default)
275
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
218
Not enough data
8.0(won by default)
214
Not enough data
Reports & Dashboards
8.4(won by default)
278
Not enough data
8.8(won by default)
286
Not enough data
8.7(won by default)
272
Not enough data
7.9(won by default)
211
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
244
|
Verified
Not enough data
8.2
240
|
Verified
Not enough data
8.5
243
|
Verified
Not enough data
8.6
255
|
Verified
Not enough data
Performance
8.3
262
|
Verified
Not enough data
8.8
268
|
Verified
Not enough data
Local Search Optimization
8.9
601
|
Verified
Not enough data
8.4
551
|
Verified
Not enough data
8.4
524
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.9
520
|
Verified
Not enough data
8.8
583
|
Verified
Not enough data
Platform Basics
8.5
573
Not enough data
8.5
579
Feature Not Available
Agentic AI - Competitive Intelligence
7.0
75
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
535
Not enough data
Platform Content
7.3
473
Not enough data
Platform Reporting
8.0
547
Not enough data
8.3
555
9.3
5
Platform Basics
8.5
108
Not enough data
8.2
105
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
97
Not enough data
8.4
108
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
101
Not enough data
8.7
111
Not enough data
Marketing Campaign Performance
8.5
83
Not enough data
8.7
84
Not enough data
Agentic AI - Marketing Calendar
7.3
13
Not enough data
7.3
13
Not enough data
6.7
13
Not enough data
6.9
13
Not enough data
Other Features
8.4
109
Not enough data
8.8
95
Not enough data
SEO Auditing & Monitoring
8.7
1027
9.0
33
9.0
927
9.0
27
8.8
865
8.8
26
8.8
891
9.1
27
Agentic AI - SEO Tools
6.6
181
Not enough data
6.7
182
Not enough data
6.7
183
Not enough data
6.7
179
Not enough data
6.5
179
Not enough data
6.6
174
Not enough data
6.8
177
Not enough data
SEO Content & Rankings
8.2
1509
8.5
320
9.1
1651
9.0
338
8.8
1559
8.9
325
8.2
933
8.6
32
8.5
873
8.6
22
SEO Reporting
8.9
1617
8.9
321
8.6
1018
9.1
35
8.3
979
8.8
32
7.8
846
9.0
23
Generative AI
6.8
410
Not enough data
6.8
401
Feature Not Available
Content & Collaboration
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
165
Not enough data
Social Management
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
204
Not enough data
8.0
179
Not enough data
7.8
150
Not enough data
Agentic AI - Social Media Management
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Platform Interoperability
8.4
79
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
97
Not enough data
Campaign Management
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Not enough data
Targeting
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Not enough data
Platform
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
197
9.7
5
8.1
224
|
Verified
9.7
5
8.1
213
|
Verified
9.7
5
7.5
196
|
Verified
9.7
5
8.1
214
10.0
6
Segment Trending
8.6
246
|
Verified
10.0
7
8.1
233
|
Verified
9.7
5
8.3
239
|
Verified
10.0
6
7.3
201
10.0
5
Analysis
8.3
233
10.0
6
8.6
254
|
Verified
9.8
7
8.3
215
|
Verified
9.7
6
Platform
8.7
260
|
Verified
10.0
7
8.4
238
|
Verified
9.2
6
7.7
213
|
Verified
9.3
5
8.3
235
|
Verified
10.0
6
8.1
210
|
Verified
9.3
5
8.2
207
Not enough data
Agentic AI - Market Intelligence
7.0
32
Not enough data
6.8
32
Not enough data
Platform Basics
8.5
142
Not enough data
7.7
126
Not enough data
8.4
146
Not enough data
Platform Data
8.2
132
Not enough data
8.3
137
Not enough data
8.6
149
Not enough data
8.3
132
Not enough data
Agentic AI - Operational Risk Management
7.1
17
Not enough data
Planning
7.7
235
Not enough data
Publishing
7.7
237
Not enough data
Social Media
7.6
237
Not enough data
Planning
7.9
362
Not enough data
Generative AI
7.4
145
Not enough data
7.2
141
Not enough data
7.2
140
Not enough data
6.7
138
Not enough data
6.4
135
Not enough data
Agentic AI - Content Creation
7.2
47
Not enough data
7.0
47
Not enough data
7.2
47
Not enough data
7.1
47
Not enough data
7.2
48
Not enough data
7.3
47
Not enough data
7.3
47
Not enough data
AI Visibility & Tracking
7.9
70
Not enough data
7.9
79
Not enough data
Sentiment & Brand Analysis
7.9
67
Not enough data
6.4
57
Not enough data
Competitive Benchmarking
7.4
60
Not enough data
7.7
67
Not enough data
AI Content Optimization
7.7
62
Not enough data
7.7
63
Not enough data
Reporting & Alerts
6.8
58
Not enough data
7.6
67
Not enough data
Tools
Feature Not Available
Not enough data
8.2
669
Not enough data
Feature Not Available
8.7
5
Metrics
Feature Not Available
Not enough data
8.2
659
Not enough data
8.2
645
Not enough data
8.0
586
Not enough data
7.7
584
Not enough data
8.9
719
Not enough data
Agentic AI - Content Analytics
7.4
59
Not enough data
7.6
59
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Not enough data
Marketing Operations
7.7
392
|
Verified
Not enough data
8.4
415
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
381
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
395
|
Verified
Not enough data
8.6
433
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
406
|
Verified
Not enough data
7.9
357
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.2
59
Not enough data
7.5
59
Not enough data
7.2
58
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Serpstat are categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Content Creation, Market Intelligence, and Content Analytics
Unique Categories
Serpstat has no unique categories
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Serpstat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.6%
Information Technology and Services
8.9%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
45.9%
Marketing and Advertising
26.8%
Internet
13.9%
Information Technology and Services
6.6%
Computer Software
6.2%
Consumer Goods
2.7%
Other
43.8%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
What is Serpstat used for?
3 Comments
SS
helps us analyze our competitor ads and perform long-tail keyword research,Read more
Will you have any sales in future?
1 Comment
Official Response from Serpstat
Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.comRead more
Serpstat has no more discussions with answers
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