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Compare Ahrefs and Serpstat

See this
side-by-side comparison of Ahrefs vs. Serpstat
based on preference data from user reviews. Ahrefs rates 4.6/5 stars with 277 reviews. By contrast, Serpstat rates 4.6/5 stars with 399 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Add Product
Ahrefs
Ahrefs
(277)
4.6 out of 5
Ahrefs
Answer a few questions to help the Ahrefs community
Have you used Ahrefs before?
Yes
Serpstat
Serpstat
(399)
4.6 out of 5
Serpstat
Answer a few questions to help the Serpstat community
Have you used Serpstat before?
Yes
Star Rating
Serpstat
Serpstat
Market Segments
Ahrefs
Ahrefs
Small-Business (66.9% of reviews)
Serpstat
Serpstat
Small-Business (82.0% of reviews)
Entry Level Price
Ahrefs
Ahrefs
$0
Serpstat
Serpstat
69 USD

Ahrefs vs Serpstat

When assessing the two solutions, reviewers found them equally easy to use and administer. However, Ahrefs is easier to set up, while Serpstat is easier to do business with overall.

  • Reviewers felt that Ahrefs meets the needs of their business better than Serpstat.
  • When comparing quality of ongoing product support, reviewers felt that Serpstat is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Serpstat over Ahrefs.
Categories
Shared Categories
Ahrefs
Ahrefs
Serpstat
Serpstat
Ahrefs and Serpstat are categorized as SEO
Unique Categories
Serpstat
Serpstat has no unique categories
Pricing
Ahrefs
Ahrefs Pricing
Ahrefs Webmaster Tools
$0
Lite
$99/ month
Standard
$179/ month
Advanced
$399/ month
Agency
$999/ month
Free Trial Unavailable
Serpstat
Serpstat Pricing
Lite
69USD
Standart
149USD
Advanced
299USD
Enterprise
499USD
Free Trial
Ratings
Meets Requirements
Ahrefs
Ahrefs
9.2
Responses: 240
Serpstat
Serpstat
9.1
Responses: 363
Ease of Use
Ahrefs
Ahrefs
8.8
Responses: 239
Serpstat
Serpstat
8.8
Responses: 364
Ease of Setup
Ahrefs
Ahrefs
9.2
Responses: 100
Serpstat
Serpstat
9.0
Responses: 174
Ease of Admin
Ahrefs
Ahrefs
8.9
Responses: 99
Serpstat
Serpstat
8.9
Responses: 172
Quality of Support
Ahrefs
Ahrefs
8.7
Responses: 189
Serpstat
Serpstat
9.4
Responses: 329
Ease of Doing Business With
Ahrefs
Ahrefs
8.9
Responses: 94
Serpstat
Serpstat
9.4
Responses: 165
Product Direction (% positive)
Ahrefs
Ahrefs
8.9
Responses: 238
Serpstat
Serpstat
9.1
Responses: 355
Features
SEO Auditing
Site Audits
Ahrefs
Ahrefs
8.3
Responses: 176
Serpstat
Serpstat
8.9
Responses: 297
Change Tracking
Ahrefs
Ahrefs
8.6
Responses: 27
Serpstat
Serpstat
8.9
Responses: 9
Log File Analysis
Ahrefs
Ahrefs
Feature Not Available
Serpstat
Serpstat
9.0
Responses: 7
Keyword Research
Keyword Suggestions
Ahrefs
Ahrefs
8.7
Responses: 193
Serpstat
Serpstat
8.9
Responses: 308
Long-Tail Keywords
Ahrefs
Ahrefs
9.3
Responses: 26
Serpstat
Serpstat
8.9
Responses: 9
Search Volume
Ahrefs
Ahrefs
8.9
Responses: 28
Serpstat
Serpstat
8.7
Responses: 9
Rank Tracking
SERP Rank Tracking
Ahrefs
Ahrefs
8.4
Responses: 182
Serpstat
Serpstat
8.9
Responses: 297
Localization
Ahrefs
Ahrefs
8.1
Responses: 25
Serpstat
Serpstat
9.1
Responses: 9
Rank Alerts
Ahrefs
Ahrefs
8.6
Responses: 23
Serpstat
Serpstat
9.1
Responses: 9
Off-Page SEO
Link Building
Ahrefs
Ahrefs
9.6
Responses: 209
Serpstat
Serpstat
8.5
Responses: 293
Backlink Monitoring
Ahrefs
Ahrefs
7.8
Responses: 146
Serpstat
Serpstat
Feature Not Available
SEO Reporting
Competitor Analysis
Ahrefs
Ahrefs
9.0
Responses: 193
Serpstat
Serpstat
8.9
Responses: 293
Data Visualization
Ahrefs
Ahrefs
8.5
Responses: 27
Serpstat
Serpstat
9.3
Responses: 9
Custom Reports
Ahrefs
Ahrefs
8.8
Responses: 23
Serpstat
Serpstat
8.8
Responses: 7
White Label
Ahrefs
Ahrefs
Feature Not Available
Serpstat
Serpstat
8.3
Responses: 7
Reviewers' Company Size
Reviewers of both Ahrefs and Serpstat were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Ahrefs
Ahrefs
66.9%
Serpstat
Serpstat
82.0%
Mid-Market
(51-1000 emp.)
Ahrefs
Ahrefs
28.0%
Serpstat
Serpstat
15.5%
Enterprise
(> 1000 emp.)
Ahrefs
Ahrefs
5.1%
Serpstat
Serpstat
2.6%
Reviewers' Industry
Ahrefs
Ahrefs Industry
Marketing and Advertising
44.3%
Internet
13.7%
Computer Software
11.5%
Information Technology and Services
5.7%
Transportation/Trucking/Railroad
1.1%
Other
23.7%
Serpstat
Serpstat Industry
Marketing and Advertising
23.7%
Internet
16.2%
Information Technology and Services
7.2%
Computer Software
6.7%
Consumer Goods
2.8%
Other
43.3%
Reviews
Most Helpful Favorable Review
Ahrefs
Kathryn C.
Agency in Marketing and Advertising

The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....

Serpstat
G
User in Internet

I recently started using Serpstat for content planning, and it's been a blast. All you need to do is to find all question keywords people use to look up a certain website. Voila, you've got a plan for a few months: just answer all these questions and you've...

Most Helpful Critical Review
Ahrefs
GM
User in Marketing and Advertising

The organic and paid search estimators are inaccurate. The position heatmap is designed to give you an overview of rankings, but is nearly impossible to discern since it's a blur of colors.

Serpstat
James H.
Administrator in Computer Software

There data is out of date and not complete, and as such, I can no longer recommend Serpstat. I have now subscribed to SEM Rush, and their data set is amazing.

Discussions
Ahrefs
Ahrefs Discussions
Ahrefs KD is different from Moz
2 comments
Best M.
BM
but i prefer Moz KD for my site bestmultimeter2020.com/best-fluke-multimeter/Read more
why this tool doesnt contains better ads data
1 comment
Rachit S.
RS
ahrefs was never known as a tool to use for ads and paid data. ahrefs bread and butter is its linking and seo metrics that relate to organic search/phrases....Read more
Monty the Mongoose crying
Ahrefs has no more discussions with answers
Serpstat
Serpstat Discussions
Monty the Mongoose crying
Serpstat has no discussions with answers
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