--- title: Serpstat Reviews meta_title: 'Serpstat Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 464 reviews by the users' company size, role or industry to find out how Serpstat works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 464 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Serpstat Reviews **Vendor:** Serpstat **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 464 ## About Serpstat Serpstat stands out as a comprehensive SEO toolset, empowering you with efficient control over your online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With a robust arsenal exceeding 50 potent tools, Serpstat addresses the following: πŸ” Competitor Insights: Recognize and assess key players in your market. πŸ“Š Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. πŸš€ Comprehensive SEO Oversight: All-inclusive tools for securing a prime position on Google. 🌐 Market Analysis and Intelligence: Delve into your domain and adopt industry best practices from frontrunners. πŸ’‘ Advertising and Paid Search Intel: Gain insights from rivals to refine your paid campaigns. ✍️ AI-Powered Content Crafting and Analysis: Effortlessly generate or rework articles, produce meta tags, refine grammar and spelling, and extract keywords from text. A holistic SEO platform that encompasses everything requisite for robust marketing expansion. Hot Update: Unlock Powerful SEO Insights with the Serpstat ChatGPT Plugin! πŸ” Discover targeted SEO keywords and compare them across regions. πŸ“Š Analyze crucial SEO metrics and domain backlink data. ✍️ Utilize SEO data and ChatGPT synergy to create effective content and optimization strategies. Upgrade your SEO game with ChatGPT today! ## Serpstat Pros & Cons **What users like:** - Users value the **advanced search capabilities** of Serpstat, making SEO management efficient and insightful. (1 reviews) - Users value the **robust competitor analysis** features of Serpstat, enhancing their SEO management and competitive insights. (1 reviews) - Users value the **robust competitor insights** offered by Serpstat, enhancing their SEO strategies effectively and efficiently. (1 reviews) - Users value the **in-depth competitor research** offered by Serpstat, enhancing their SEO strategy significantly. (1 reviews) - Users commend the **responsive customer support** of Serpstat, appreciating their openness to feedback and continuous improvement. (1 reviews) - Customizability (1 reviews) - Daily Use (1 reviews) - Detailed Reporting (1 reviews) - Users value the **ease of use** of Serpstat, making website SEO management straightforward and efficient. (1 reviews) - Users value the **powerful capabilities** of Serpstat, enjoying features like position tracking and competitor analysis. (1 reviews) ## Serpstat Reviews ### 1. interface and support **Rating:** 5.0/5.0 stars **Reviewed by:** Stanislav P. | Head of sales department, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2017 **What do you like best about Serpstat?** User-friendly interface Responsive technical support Affordable price **What do you dislike about Serpstat?** I need more options for analyzing competitors **What problems is Serpstat solving and how is that benefiting you?** Site error analysis Site positions analysis ### 2. Ideal SEO tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2017 **What do you like best about Serpstat?** It's great for all SEO: keywords, backlinks, site audit, competitor analysis. And it's much cheaper than others. Polite and supportive team. It's just nice to work with this company. **What do you dislike about Serpstat?** Some bugs. But it's not often. One complaint ant they'll fix it. **What problems is Serpstat solving and how is that benefiting you?** All seo problems on every project we work with. ### 3. Irreplaceable for content creation & optimization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2017 **What do you like best about Serpstat?** As for me, it's not only the cheapest but the best tool on the market. I want to point out its search questions feature. I use it to create relevant content answering trend questions. **What do you dislike about Serpstat?** Bugs occur as in every other software. **What problems is Serpstat solving and how is that benefiting you?** I use it mostly for content creation and optimization ### 4. Great Tool for the SEO Agency **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2017 **What do you like best about Serpstat?** Cool support team, great database, API. Too small price for this compilation of functions. Profitable for the SEO agencies. **What do you dislike about Serpstat?** It didn't work at all few times. We hope this won't happen again **What problems is Serpstat solving and how is that benefiting you?** Backlinks, keyword tracking and research, competitor analysis, site audit. ### 5. The Best All-in-One SEO Tool. Recommend it! **Rating:** 4.5/5.0 stars **Reviewed by:** Alex T. | Professional Freelancer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2017 **What do you like best about Serpstat?** Ordered custom plan based on their existing plan plus additional API requests. Gives us 20 million API requests per month which helps us automate several key reports. **What do you dislike about Serpstat?** Some filters were faulty and didn’t work properly. Will update this once fixed. **Recommendations to others considering Serpstat:** Try their online demo - it's awesome! **What problems is Serpstat solving and how is that benefiting you?** Make better keyword research. ### 6. How Serpstat can help you in SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2017 **What do you like best about Serpstat?** I like a convenience of the service and the opportunity to make competitors analysis due to theirs visibility in Search Engines and keywords ranking. Also I usually track the situation of projects that I promoted. **What do you dislike about Serpstat?** I dislike the lack of statistics about backlinks. I mean the amount of information and the presenting of it. For example, I can’t sort by nofollow or follow backlinks. I have to use other services in addition. **What problems is Serpstat solving and how is that benefiting you?** I found the missing keywords, also it is rather easy now to prepare the content-plan. ### 7. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Stanislav P. | Founder & PPC Expert, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2017 **What do you like best about Serpstat?** I really liked the tech support, live communication, strong time savings when working with the service **What do you dislike about Serpstat?** There is not enough unloading of the total accounting **Recommendations to others considering Serpstat:** I recommend using the service to make the work easier and save time **What problems is Serpstat solving and how is that benefiting you?** Competitor analysis, PPC analysis, seo analysis ### 8. Great service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2017 **What do you like best about Serpstat?** All under one roof, keywords and competitors analysis, website audit **What do you dislike about Serpstat?** Nothing so far, I'm still learning how to use at a granular level **What problems is Serpstat solving and how is that benefiting you?** any issues related to SEO and ranking ### 9. Stellar Support Team **Rating:** 4.0/5.0 stars **Reviewed by:** Haoting C. | Founder, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2017 **What do you like best about Serpstat?** Responsive and speedy support that listens to feedback. **What do you dislike about Serpstat?** Other competitors on the market has more countries to choose from to extract geographical specific data. **What problems is Serpstat solving and how is that benefiting you?** Allows me to research on competition in the market and craft my marketing strategy. ### 10. Great support, good software **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2017 **What do you like best about Serpstat?** They are a good allround software and should do much better as they gain more visibility **What do you dislike about Serpstat?** Their filters on top pages report can have some improvement. Right now these filters are around keywords while they should ideally be around top pages **What problems is Serpstat solving and how is that benefiting you?** Standard SEO ### 11. Excellent application! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Serpstat?** It is an amalgam of all the best web tools out there. **What do you dislike about Serpstat?** I found out about it after I already spent money on other tools. **Recommendations to others considering Serpstat:** Do not wonder. **What problems is Serpstat solving and how is that benefiting you?** Checking my work as a web designer. ### 12. Lots of new features making keyword research enjoyable **Rating:** 5.0/5.0 stars **Reviewed by:** Ann S. | Community and Brand Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2016 **What do you like best about Serpstat?** SERPstat gives you lots of ways to play with your keyword lists. My favorite feature is how you can research niche questions: They give you tons of content inspiration! I like keyword filters too allowing you to filter out queries triggering Knowledge Graph, Images, Videos, featured answers and more. It's a great way to research keyword competition and estimate your SERPs visibility even if you manage to rank high. **What do you dislike about Serpstat?** Tough to find faults with such an awesome product but it would be nice if there's a clear link between "Organic" and "Search Suggestions" sections (For example, it would be a clear way to search a suggestion in "Organic" list to see the search volume, competition, and expanded suggestions. **Recommendations to others considering Serpstat:** They have a very extensive free trial, so you can play with it well before deciding if you need to upgrade! **What problems is Serpstat solving and how is that benefiting you?** I am really tapping into content that answers popular niche questions. I think this content is a win on so many levels: Rankings, conversions and additional SERPs visibility. ### 13. Great all in one tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2017 **What do you like best about Serpstat?** Tons of data about both traffic and links, great API **What do you dislike about Serpstat?** Not much! UI could use some work in areas and the visibility score could update more frequently **What problems is Serpstat solving and how is that benefiting you?** More competitor data, it makes domain analysis way easier ### 14. Serpstat is great for content-planning and researching competitors **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2015 **What do you like best about Serpstat?** I recently started using Serpstat for content planning, and it's been a blast. All you need to do is to find all question keywords people use to look up a certain website. Voila, you've got a plan for a few months: just answer all these questions and you've got the best content for your website. And it's also great to research competitors with. You can find out URLs, keywords and ads that work the best for competitors and try to use them for your website. **What do you dislike about Serpstat?** Tool is pretty simple, but it can be a challenge to put to practice all useful features. But they have the frendliest support, helped me a lot. **Recommendations to others considering Serpstat:** Certainly give it a try. Feel free to get in touch with support in case of any troubles **What problems is Serpstat solving and how is that benefiting you?** I provide content for my clients' websites. Since topics are different, Serpstat is a useful tool for a strategic phase. Data export option is also really usefull. Easy to compile sematics for SEO-merketers and to plan content for copywriters. Even if you're not a SEO-marketer, you can make a use of Serpstat. BTW just register and you'll have a solid amount of free options per day. ## Serpstat Discussions - [Will you have any sales in future?](https://www.g2.com/discussions/will-you-have-any-sales-in-future) - 1 comment, 2 upvotes - [What is Serpstat used for?](https://www.g2.com/discussions/what-is-serpstat-used-for) - 3 comments - [View Serpstat pricing details and edition comparison](https://www.g2.com/products/serpstat/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+03%3A50%3A17+-0500&secure%5Bsession_id%5D=5bdf20dd-48b4-4180-bab8-c6b47e55819f&secure%5Btoken%5D=470a53ce5a8c43fbbf6ee74d66e77d6ea9ae63b6037bb7915528a512524dee65&format=llm_user) ## Serpstat Features **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **Platform Basics** - Centralized Platform **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Planning** - Scheduling Integration **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Tools** - Contact Collection - Audience Insights - Social Sharing **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Segment Trending** - Web - Social - Benchmarks - Finance **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Publishing** - Execute Content Publication **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards - Mobile User Support **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Platform Content ** - Battlecards **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Analysis** - Custom Dashboards - Reports - Integrations **Social Media** - Social Media Integration **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Planning** - Collaborative Editorial Calendars / Scheduling Content **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Generative AI** - AI Text Generation **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Operational Risk Management** - Proactive Assistance ## Top Serpstat Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,913 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,501 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - 4.5/5.0 (666 reviews)