--- title: Serpstat Reviews meta_title: 'Serpstat Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 464 reviews by the users' company size, role or industry to find out how Serpstat works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 464 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Serpstat Reviews **Vendor:** Serpstat **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 464 ## About Serpstat Serpstat stands out as a comprehensive SEO toolset, empowering you with efficient control over your online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With a robust arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in your market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight: All-inclusive tools for securing a prime position on Google. 🌐 Market Analysis and Intelligence: Delve into your domain and adopt industry best practices from frontrunners. 💡 Advertising and Paid Search Intel: Gain insights from rivals to refine your paid campaigns. ✍️ AI-Powered Content Crafting and Analysis: Effortlessly generate or rework articles, produce meta tags, refine grammar and spelling, and extract keywords from text. A holistic SEO platform that encompasses everything requisite for robust marketing expansion. Hot Update: Unlock Powerful SEO Insights with the Serpstat ChatGPT Plugin! 🔍 Discover targeted SEO keywords and compare them across regions. 📊 Analyze crucial SEO metrics and domain backlink data. ✍️ Utilize SEO data and ChatGPT synergy to create effective content and optimization strategies. Upgrade your SEO game with ChatGPT today! ## Serpstat Pros & Cons **What users like:** - Users value the **advanced search capabilities** of Serpstat, making SEO management efficient and insightful. (1 reviews) - Users value the **robust competitor analysis** features of Serpstat, enhancing their SEO management and competitive insights. (1 reviews) - Users value the **robust competitor insights** offered by Serpstat, enhancing their SEO strategies effectively and efficiently. (1 reviews) - Users value the **in-depth competitor research** offered by Serpstat, enhancing their SEO strategy significantly. (1 reviews) - Users commend the **responsive customer support** of Serpstat, appreciating their openness to feedback and continuous improvement. (1 reviews) - Customizability (1 reviews) - Daily Use (1 reviews) - Detailed Reporting (1 reviews) - Users value the **ease of use** of Serpstat, making website SEO management straightforward and efficient. (1 reviews) - Users value the **powerful capabilities** of Serpstat, enjoying features like position tracking and competitor analysis. (1 reviews) ## Serpstat Reviews ### 1. Great Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Michael Q. | Independent Life Insurance Broker, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2017 **What do you like best about Serpstat?** I love the ability to track my entire website. Backlinks, top pages, site audit....It has so many features. **What do you dislike about Serpstat?** I'm not an SEOer...so it gets to be a bit overwhelming. This is not a SERPSTAT issue, but I just need to build my understanding of how all these features work. **What problems is Serpstat solving and how is that benefiting you?** Improving my websites and increasing traffic. I'm benefiting by using one tool to address several key areas of monitoring, correcting errors, and improving my website. ### 2. Customer Service is Fantastic. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2017 **What do you like best about Serpstat?** Each time I come across a new question (or an old one I've already forgotten the answer to!) I can quickly jump on skype on my personal support contact replies right away with a clear and concise explanation. **What do you dislike about Serpstat?** There's a lot to learn with Serpstat but that's more to do with the complexity of SEO itself than the software. **What problems is Serpstat solving and how is that benefiting you?** We're a small organisation with a couple of websites, e-commerce and wordpress information based. We already have plenty of content online but structuring it in the most beneficial way is our main challenge. ### 3. Have few interesting features **Rating:** 4.5/5.0 stars **Reviewed by:** Инна . | Content Marketer of Serpstat, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2016 **What do you like best about Serpstat?** Has few features worth mentioning. The first is a Tree-view algorithm that allows you to check your page's positions ultra-fast and quickly select pages for promotion. The second is Page vs Page comparison. No tool offer that. You can have a quick back to back comparison of any pages, for example, yours and two competing pages. Scheduled SEO audit tool is also worth mentioning. It helped us a lot when we were moving to HTTPS as there are usually tons of duplicates and other stuff like missing H1s, and redirects. Find missing H1, check your pages for any Access and Indexation issues optimize your website for a better ranking. **What do you dislike about Serpstat?** Bluuuuuue design :) I'm not that fond of this particular trend making everything blue these days:) **What problems is Serpstat solving and how is that benefiting you?** The best rank tracking tool. Gives almost exhaustive data on competitors positions. ### 4. Finding Keyword Opportunities and Ranking My Blog Higher **Rating:** 4.0/5.0 stars **Reviewed by:** Rut B. | PPC Specialist , Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2017 **What do you like best about Serpstat?** After using this tool for some time, I found that their data on keywords in SERPs is sometimes more complete and up to date than with Ahrefs. That's a bad sign for a tool that's 5 times as expensive:) just a thought, no worries Ahrefs:) **What do you dislike about Serpstat?** Dashboard could include an option to place the deleted project in the bin before completely deleting it. **Recommendations to others considering Serpstat:** There's no way this will disappoint you **What problems is Serpstat solving and how is that benefiting you?** Mainly for keyword research and pulling SERPs' data via API ### 5. Perfect tool to build an effective Internet marketing strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2017 **What do you like best about Serpstat?** First of all, it is as easy to use as possible. Even when you start working with Serptst, it doesn't look frightening or too complex. Therefore, it is possible to save a lot of time and go straight to your main objectives. Keyword research is just perfect. As a specialist that constantly works on content optimization, I cannot imagine my work without this tool. **What do you dislike about Serpstat?** Maybe the design is too strict – sometimes a tiny portion of fun helps you to proceed your work with increased energy :) But if it does not affect service productivity - I don't mind. **Recommendations to others considering Serpstat:** Ringostat, Nwtpeak Software **What problems is Serpstat solving and how is that benefiting you?** My content is perfeclty optimized and the traffic rates have seriously increased during the period I am working with Serpstat. ### 6. An awesome swiss army knife to SEO professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Germán Andrés C. | Content Marketing / Technical Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2016 **What do you like best about Serpstat?** There are a lot of tools to enjoy, learn and use for your SEO strategy. You can find SEO Auditing, Keyword research, SERP monitoring, Backlink analysis and much more. You should know something about SEO to use it, but if you don't know they have a lot of information in the Serpstat Academy. You can use this tool for learning what's wrong with your On-page SEO, analyze competitors, learn how they are ranked and even where are they better or worse ranked than you for several keywords. **What do you dislike about Serpstat?** There are so many tools that can be confusing. Even when the UX is clear and flat, sometimes is difficult to find the right tool, maybe they could work on that, but this doesn't affect the power of this tool. **Recommendations to others considering Serpstat:** You have to understand something about SEO if you want to use this tool right. **What problems is Serpstat solving and how is that benefiting you?** You can start a good SEO analysis of your site and define a good strategy. ### 7. Serpstat is great tool for competitive intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Anna B. | Marketing And Public Relations Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2017 **What do you like best about Serpstat?** The best is ease of use. I can find any information I need. **What do you dislike about Serpstat?** I don't think there is something I dislike in Seprstat service. **What problems is Serpstat solving and how is that benefiting you?** Now I know which keywords I should use to become more competitive. ### 8. Great tool & free learning SEO center **Rating:** 4.0/5.0 stars **Reviewed by:** Sofiya R. | Customer Care Manager, Medical Devices, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2017 **What do you like best about Serpstat?** I’m a SEO newbie and Serpstat is the first tool that’s why I cannot compare it with its alternatives. But it meets all my requirements: it’s cheap and easy to use. Customer Success is another advantage of this tool, managers are very friendly and it takes no more than 10 minutes to answer my questions. **What do you dislike about Serpstat?** I haven’t noticed any negative sides of this tool. **What problems is Serpstat solving and how is that benefiting you?** I using is for pretty much everything connected to SEO ### 9. A real must have for SEO specialists **Rating:** 5.0/5.0 stars **Reviewed by:** Murager S. | Project Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2017 **What do you like best about Serpstat?** 5 main features every SEO needs in one place. The price is very competitive, if guys behind Serpstat are not going to double it once they reach bigger audience, it will become a real must-have for all SEOs. **What do you dislike about Serpstat?** Some features as cluster research and missing keywords are available only at expensive plans. Sometimes seems that the desired report loads for all eternity. **Recommendations to others considering Serpstat:** No recommendations necessary. **What problems is Serpstat solving and how is that benefiting you?** Rank tracking. montiroring competitors SERP positions, backlink analysis and keyword research. ### 10. So far, SerpStat has never failed me **Rating:** 5.0/5.0 stars **Reviewed by:** Serge K. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2017 **What do you like best about Serpstat?** I started using SerpStat 3 months ago, and until this time I feel totally satisfied with it. Big databases, accurate data concerning backlinks and so on. What's not less important, SerpStat customer support service is very helpful and has resolved all my issues very quickly. **What do you dislike about Serpstat?** Very few databases, but I'm sure that more is yet to come **Recommendations to others considering Serpstat:** it's the cool new tool, I recommend everyone involved in SEO to try it **What problems is Serpstat solving and how is that benefiting you?** monitoring my projects ### 11. Great Product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2017 **What do you like best about Serpstat?** Extensive functionality all in one place. **What do you dislike about Serpstat?** SDO Score system, but I'm sure they have their reasons. **What problems is Serpstat solving and how is that benefiting you?** SEO Optimization, error reporting and easy repair; much more ### 12. Awesome tool for SEO. Probably the best I've worked with. **Rating:** 4.5/5.0 stars **Reviewed by:** Ross K. | CEO & Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2017 **What do you like best about Serpstat?** Competitor analysis is great. It provides data on competitors rankings, which helps me working on my own SEO within same niche. Rank tracker came as a nice bonus, I used to pay for it separately so I was surprised when I found they provide decent limits on rt. Same goes for backlinks - not as good as Ahrefs, but still a decent option. **What do you dislike about Serpstat?** Sometimes it lags and doesn't show rank tracking data. Other than that it's all good. I would also add some more European countries, just to make it more versatile. **What problems is Serpstat solving and how is that benefiting you?** Market analysis via checking out the competitors' SEO strategies. Daily rank tracking. Backlink analysis. Anything I can use to improve rankigns. ### 13. Making it easy to see what to improve next for great SEO results. **Rating:** 5.0/5.0 stars **Reviewed by:** Mark E. | Owner / Operator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2017 **What do you like best about Serpstat?** Such a large range of tools to help improve SEO, and you can also see what other sites are doing and compare them to yours. **What do you dislike about Serpstat?** Lots of new skills to learn to make full use of the product, not a big dislike but you have to invest some time in the tools to get the results. **What problems is Serpstat solving and how is that benefiting you?** Improve quality of websites. ### 14. SerpStat is a hot stuff **Rating:** 5.0/5.0 stars **Reviewed by:** Мария . | CCO Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2017 **What do you like best about Serpstat?** SerpStat just recently appeared in sight, but has already overtaken many of its competitors! SEMrush apparently lies on the shoulder blades with their obsolete databases and big prices. I like Serpstat's keyword research and the possibility to compare the competitors. **What do you dislike about Serpstat?** No Indian database. It's time to launch the Indian database! **Recommendations to others considering Serpstat:** Serpstat has the free Academy containing dozens of useful information **What problems is Serpstat solving and how is that benefiting you?** 'spying' on competitors, keyword research ### 15. Value for money **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan F. | Editor In Chief, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2016 **What do you like best about Serpstat?** Here's a quick "how to" that I've devices playing with this tool: FIND ALL of your competitors' ROI-oriented convertig landing pages in no time: 1. When researching competitors, go to PPC Research and swith to Domain vs Domain 2. Export data for each domain 3. You have all paid keywords, texts used in ads and link to a landing page that you can further analyze to beat opponents **What do you dislike about Serpstat?** The overall quality is good, but I would want to see more useful metrics for keywords of my competitors, like for example, the average number of clicks. **Recommendations to others considering Serpstat:** Ask support team for a trial period based on some existing plan rather than assessing the tool with the free registered account. **What problems is Serpstat solving and how is that benefiting you?** Helps to adjust our content plan. Great for finding ideas for content. ### 16. Great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Ana K. | Head Of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2017 **What do you like best about Serpstat?** Serpstat is a tool very easy to use, a good value for the price and from my personal experience- great for keyword planning. **What do you dislike about Serpstat?** Till now, I didn't find any disadvantages. **What problems is Serpstat solving and how is that benefiting you?** Like I mentioned, I use it mostly to find good keywords for my issues, but I use it for almost every aspect of SEO and PPC. ### 17. User friendly SEO tool **Rating:** 4.5/5.0 stars **Reviewed by:** Daria C. | IT Technical Recruiter, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2017 **What do you like best about Serpstat?** I'm a great fan of Serpstat. My favourive feature is top pages, I use it to find out which pages of my competitors receive most traffic and optimizing my similar ones to make them even better. **What do you dislike about Serpstat?** I'd like to see more countries supported. **Recommendations to others considering Serpstat:** No recommendations. **What problems is Serpstat solving and how is that benefiting you?** I'm using it mostly for competitor research and rank tracking. ### 18. SEO swiss army knife **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2017 **What do you like best about Serpstat?** It’s a real Swiss army knife for SEO specialists, 5 tools in one place is what you need to work on projects from A to Z. Another great feature is PDF export. You get a ready-to-send reports for your clients. **What do you dislike about Serpstat?** Loading speed sometimes is too low. White label feature is a bit raw as not all logos are displayed correctly. **Recommendations to others considering Serpstat:** Give it a try. It has very good database for different countries plus it has a huge links database. Very good price/quality ratio for this SAAS. **What problems is Serpstat solving and how is that benefiting you?** Analyzing clients' websites, tracking their rankings to estimate the work accomplished, creating custom reports. ### 19. The fastest-growing SEO tool **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra B. | Business Development Officer, Venture Capital & Private Equity, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2017 **What do you like best about Serpstat?** A complex solution for various SEO tasks. Five tools in one are what modern specialists need, to keep all project data in one place. Price is also very competitive, which is always good. **What do you dislike about Serpstat?** Not the most comfortable platform to jump in and start using. Onboarding takes awhile, even though it works similarly to other SEO tools. **What problems is Serpstat solving and how is that benefiting you?** Online business intelligence. SEO strategy analysis and market share distribution analysis. ### 20. Beginners moving ahead **Rating:** 4.5/5.0 stars **Reviewed by:** Cvetelina R. | PPC Project Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2017 **What do you like best about Serpstat?** A year ago no one had ever heard of Serpstat, and now these guys are gradually breaking out into one of the leaders of the SEO tools. Many wrote about this, but I repeat: the best ratio of price and quality you won't find **What do you dislike about Serpstat?** Not all the features work super-accurately, and many databases are lack. But this platform is developing very quickly, so I'm sure, in some time all issues will be fixed. **Recommendations to others considering Serpstat:** Guess I already wrote everything **What problems is Serpstat solving and how is that benefiting you?** I use it for all the activities related to SEO ### 21. Good for backlinks analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Иванов . | CEO, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2017 **What do you like best about Serpstat?** Backlinks. SerpStat defines a large number of backlinks, divide them into dofollow and nofollow, shows the new and lost links etc. I really enjoy it. **What do you dislike about Serpstat?** Sometimes the reports are loading too slow. But basically all is cool **Recommendations to others considering Serpstat:** You can often find the promotional codes for free access to Serpstat on the web, try finding one to use this platform for free before buying a subscription **What problems is Serpstat solving and how is that benefiting you?** Backlinks tracking ### 22. All you need for SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Алевтина . | SEO IM | Online Marketer | Internet Marketer | SEO-Specialist, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2017 **What do you like best about Serpstat?** I use only this tool and I can see the progress all the time. My blog become more and more popular. All indicators are growing. **What do you dislike about Serpstat?** Their price starts with 19 $ but it's definitely not enough functions. So I have to buy a plan for 60$. But it still low price for this tool **Recommendations to others considering Serpstat:** Nothing **What problems is Serpstat solving and how is that benefiting you?** Keyword resarch. Competitor analysis. Content plan. ### 23. Irreplaceable SEO tool **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra I. | Project manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2017 **What do you like best about Serpstat?** Apart from being probably one of the best tools on the market right now. I'd say providing data for Yandex database is a great feature, which I find to be very useful and rare. **What do you dislike about Serpstat?** Database updates too slow IMO. Sometimes it takes about 2 weeks to see updates for a website. **Recommendations to others considering Serpstat:** Nothing I can think of **What problems is Serpstat solving and how is that benefiting you?** Promoting a website and working with content. ### 24. Great when it works **Rating:** 3.0/5.0 stars **Reviewed by:** Ronnie J. | Digital Marketing Manager, Consumer Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2017 **What do you like best about Serpstat?** Loads of SEO tools in one place and it's very competitively priced **What do you dislike about Serpstat?** There are several bugs on a daily basis, the spelling is awful, sometimes site turns russian unexpectedly **Recommendations to others considering Serpstat:** Be prepared to put up with a broken rank checker every other day **What problems is Serpstat solving and how is that benefiting you?** Has more than one tool in a single place to save me from having to go from one tool to another **Official Response from Igor Gorbenko:** > Hi, Ronnie. Thank you for your review. Do you still use Serpstat? If so, how often do you run into problems with our rank checker? ### 25. Just do it now! **Rating:** 4.5/5.0 stars **Reviewed by:** Kobi O. | Workshop Lead, Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2017 **What do you like best about Serpstat?** There are so many things that you can do very quickly in Serpstat. These are things that would take hours or days if you were to do them manually! **What do you dislike about Serpstat?** Navigating throughout the different modules can be daunting the first few times. Keep on going back to the tutorials though! **Recommendations to others considering Serpstat:** Just get on with it! **What problems is Serpstat solving and how is that benefiting you?** SEO and PPC Keyword analysis and campaigns ### 26. Great tool for creating a better content **Rating:** 4.0/5.0 stars **Reviewed by:** Evgeniy K. | Директор, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2017 **What do you like best about Serpstat?** Great tool for finding topic ideas by keywords. Also helps with optimizing text with relevant keywords and can be used to analyze anyone's content strategy. **What do you dislike about Serpstat?** Sometimes it lags and loads reports longer than it should. Other than that it's all good. **Recommendations to others considering Serpstat:** Read their blog to learn how to use it. **What problems is Serpstat solving and how is that benefiting you?** Mostly use it to find keywords for content optimization. ### 27. The Best SEO Platform out there. **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew W. | Operations Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2017 **What do you like best about Serpstat?** SerpStat continues to amaze me with its SEO capabilities, Not to mention there support is great and always willing to help. **What do you dislike about Serpstat?** I have not found anything at all from SerpStat i don't like. **Recommendations to others considering Serpstat:** Do it, Don't look back **What problems is Serpstat solving and how is that benefiting you?** SerpStart has helped me SEO my company based on the information is able to collect and track. ### 28. My go to all in one SEO tool **Rating:** 5.0/5.0 stars **Reviewed by:** Grigore R. | Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2017 **What do you like best about Serpstat?** Great service and great customer support. I'm new to this stuff, so it's always great to have someone to bother with questions as you go. So far it helped me understand how SEO works and improve my own website. **What do you dislike about Serpstat?** No downsides tbh, but there's nothing I can compare it to so I'm not the one to tell what's bad about it. **What problems is Serpstat solving and how is that benefiting you?** Finding keywords for my blog. Site audit to find errors and fix them. Analyzing competitors' websites and backlinks to find content ideas and traffic sources. ### 29. An inappreciable help **Rating:** 4.5/5.0 stars **Reviewed by:** Olga L. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2016 **What do you like best about Serpstat?** I liked the possibility to see the detailed analysis of all my opponents as plain as the nose on my face! The Serpstat helped me to make my time free of useless searching of the key words, which are present or absent on the web-sites of my challengers! The serpstat makes your life really easier! **What do you dislike about Serpstat?** If the service Serpstat had the possibility to analize not only the content of web-sites, but also the reviews of people, who leave the comments there, it would be great! Sometimes it takes a long time to read all the comments and to make your own conclusion. **What problems is Serpstat solving and how is that benefiting you?** I am creating my own translation agency, but as you know, very often this kind of companies has the same text and description of service on their web-sites. I had an idea about one unique thing of attracting the clients and the Serpstat prompted me I was on the right way. ### 30. SERPstat is a nice all-in-one SEO tool **Rating:** 4.5/5.0 stars **Reviewed by:** Dragan N. | SEO & Project Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2017 **What do you like best about Serpstat?** SERPstat support staff is something to be desired in other online SEO tools. I've never had one issue gone unanswered. It gives fairly precise results when it comes to backlinks for Russian, European and American markets and it's fairly easy to get things done. Nice and simple UX. **What do you dislike about Serpstat?** I dislike some minor bugs, such as the inability to save the number or projects displayed in the dashboard. You have to set those manually every time you log in. But, that's easy to do. **Recommendations to others considering Serpstat:** You should definitely give these guys a go. **What problems is Serpstat solving and how is that benefiting you?** Website Auditing and Backlink analysis. ### 31. Serpstat is a feature rich resource **Rating:** 5.0/5.0 stars **Reviewed by:** Glenna F. | Real Estate Agent, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2017 **What do you like best about Serpstat?** The support team has been super responsive **What do you dislike about Serpstat?** nothing so far. I have not had any issues I felt were shortcomings to this point **Recommendations to others considering Serpstat:** check it out and compare. I was offered this thru appsumo and it was a good value **What problems is Serpstat solving and how is that benefiting you?** tracking our website ranking and keyword ranking. Seeing what our competition is ranking for ### 32. Great tool for competitor analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Vladyslava R. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2017 **What do you like best about Serpstat?** I like that they always grow and develop. Good support team. Simple and convenient design. Extremely profitable price **What do you dislike about Serpstat?** Data can be a little wonky. Needs more databases **Recommendations to others considering Serpstat:** No recommendations **What problems is Serpstat solving and how is that benefiting you?** It's great for competitor analysis. It has competitors analysis by keyword, domain, URL, rankings. ### 33. Fast-growing startup **Rating:** 5.0/5.0 stars **Reviewed by:** Maksim K. | Business Analyst, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2017 **What do you like best about Serpstat?** More expensive doesn't mean better. SeprStat is is the most effective tool and the cheapest in addition. They improve their product constantly, but the price is still low. **What do you dislike about Serpstat?** There are some lags still, but I can see they work on it. **What problems is Serpstat solving and how is that benefiting you?** Seo strategy, content plan, spying on the competitors, keywords. ### 34. Disappointment **Rating:** 2.5/5.0 stars **Reviewed by:** Tomasz D. | Growth Hacker, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2017 **What do you like best about Serpstat?** I like that I got an appsumo deal for a lifetime membership for like $30 **What do you dislike about Serpstat?** I wasted too many hours on my research while there is completely no indication of organic positioning for keywords while the only indication is for paid positioning for them. **Recommendations to others considering Serpstat:** Check if it really offers what you need **What problems is Serpstat solving and how is that benefiting you?** Keyword search volume, PPC price, PPC competitiveness ### 35. Very helpful for what I need it with many add ons **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2017 **What do you like best about Serpstat?** Great tool to find what competitors are ranking for, keywords to use and how to improve one's own articles. I've only started using the tool recently and have had some very good results with some articles. **What do you dislike about Serpstat?** It requires some time to get used to and interface is easy to use but not super easy. Unfortunately using the info provided doesn't always generate the results expected, but that may be a Google issue. **Recommendations to others considering Serpstat:** Great tool. If you need a tool for research this is one great option. **What problems is Serpstat solving and how is that benefiting you?** Get ideas of topics/ articles of competitors that rank well and how to do so. Find keywords i need to rank for. ### 36. Great SEO software! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2017 **What do you like best about Serpstat?** This is a very robust system. You can monitor every aspect of your site, keywords, competitors, and everything else you will need for your business. **What do you dislike about Serpstat?** I have not found anything I don't like yet. They have pretty good documentation and quick support. **What problems is Serpstat solving and how is that benefiting you?** Serpstat is helping us improve our SEO by giving us a great look at what is really going on. ### 37. Perfect for competitor research **Rating:** 5.0/5.0 stars **Reviewed by:** Tolik P. | PR, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2017 **What do you like best about Serpstat?** It's #1 competitor research tool. I'm using it for identifying potential competitors, searching for our missing keywords, analyzing competitor's ad strategies and improving ours. **What do you dislike about Serpstat?** Some features are not available at cheaper plans. **Recommendations to others considering Serpstat:** Try it for free before buying **What problems is Serpstat solving and how is that benefiting you?** Competitor research ### 38. The best investment **Rating:** 5.0/5.0 stars **Reviewed by:** Anna B. | Marketing Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2017 **What do you like best about Serpstat?** It does everything you need for SEO and it's super cheap. It helps me with all my projects. I like to do competitor analysis and linkbuilding with it. **What do you dislike about Serpstat?** Database updates too slow. Some bugs, but not often. **What problems is Serpstat solving and how is that benefiting you?** For every SEO problem - keywords, backlinks, competitors, audit ### 39. Must have **Rating:** 5.0/5.0 stars **Reviewed by:** Ben J. | SEO Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2017 **What do you like best about Serpstat?** The must have tool in every marketer’s arsenal! Truly amazing keyword, backlink, rank tracking and audit tool with just one price tag instead of four. I mainly use it as a content and competitors research tool but it also helps us to monitor positions for our several dropshipping sites over different US regions. **What do you dislike about Serpstat?** I honestly found none. That's perfect tool, I recommend it to everyone **What problems is Serpstat solving and how is that benefiting you?** All problems of every SEO specialist. Really ### 40. A decent platform for a great price **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2017 **What do you like best about Serpstat?** It would've seemed that everything needed had already existed in the market of SEO platforms. But then it turned out that there was no main thing - a good price-quality ratio. And there comes Serpstat. It offers a fairly high level of 5 necessary SEO tools for the very reasonable money. **What do you dislike about Serpstat?** Too few databases. The lack of German, French and Spanish databases sucks **What problems is Serpstat solving and how is that benefiting you?** Keyword research, checking the site for errors ### 41. Using SERPStat more than 2 years **Rating:** 5.0/5.0 stars **Reviewed by:** Gennadiy V. | Founder, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2017 **What do you like best about Serpstat?** Search analytics, competitor research are the most useful for me **What do you dislike about Serpstat?** Keyword database updates I hope would be improved. **Recommendations to others considering Serpstat:** Try the demo and make a decission **What problems is Serpstat solving and how is that benefiting you?** Competitor's market reach and business vectors growing up. Organic visibility increasing is the most profitable benefit for me with SERPStat help. ### 42. Good choice for a beginner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2017 **What do you like best about Serpstat?** It saved me when I was short of money at the beginning. It's great effective tool with low price and it's available for everyone. Now I still convinced that it's one of the best tool for SEO. I still use it, but now I can afford some extra tools. **What do you dislike about Serpstat?** I want more databases. In general it's great. I cant even come up with some limitations. **Recommendations to others considering Serpstat:** Don't hesitate. Just pick a convenient plan and try **What problems is Serpstat solving and how is that benefiting you?** Promoting my website and creating content ### 43. Nice tool to track positions for multiple project, make site audit and keep an eye on its health. **Rating:** 5.0/5.0 stars **Reviewed by:** Oksana S. | Marketing Director, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2017 **What do you like best about Serpstat?** They offer assistance via Skype, Chat and mail, show how to use their tool and what are benefits and additional opportunities. So we're using it for more advanced tasks than expected. **What do you dislike about Serpstat?** Limitations of URLs and keywords to be crawled within plan ) **What problems is Serpstat solving and how is that benefiting you?** SEO health of the website under fingerprints ### 44. All in one seo instrument **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2017 **What do you like best about Serpstat?** All we need for our seo and ppc work - we can find in Serpstat tool. Do you need to find technical problems on websites, or research seo-keywords of competitors ? Serpstat will help you. You will have real result in 30 sec. Also you can use API for resolving non-standard questions. **What do you dislike about Serpstat?** It do not have useful auto-niche-finder (with low competition and high click price), but you can do this work manually **Recommendations to others considering Serpstat:** use it :) **What problems is Serpstat solving and how is that benefiting you?** i do not need other online instruments yet, all i need - here and works fast ### 45. Service, which I have been using for more than a year. All tools on 1 service.Аll inclusive. **Rating:** 5.0/5.0 stars **Reviewed by:** Айк . | Менеджер по продажам, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2017 **What do you like best about Serpstat?** You can track and collect the keywords of competitors that bring, a lot of traffic, write articles and on the topic that is most in demand. **What do you dislike about Serpstat?** Did not find yet. I like everything, so far I have not found any shortcomings. **What problems is Serpstat solving and how is that benefiting you?** Collected the keywords of my competitors and I get very large traffic. Saved a lot of time. ### 46. Superb All Round Tool For SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2017 **What do you like best about Serpstat?** Keyword research, great alternative to SEMRush. Keyword tracking is spot on. Backlink analysis is also quality. Site audits are great. I could go on... **What do you dislike about Serpstat?** Nothing so far, it's been a great purchase for me. **Recommendations to others considering Serpstat:** Buy it. **What problems is Serpstat solving and how is that benefiting you?** It's a great tool that covers things that I used to use a range of tools for so I can save on other monthly subscriptions. ### 47. Serpstat Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2017 **What do you like best about Serpstat?** The design is much better than competitors. Easy access to data and lots of it. Wide selection of tracked keywords. **What do you dislike about Serpstat?** Auditing software needs so more work. Would love to see some more info around link data. **Recommendations to others considering Serpstat:** More data, ease of use. Set up and go! **What problems is Serpstat solving and how is that benefiting you?** It gives us another set of data to play with in top of other tools - often highlighting areas that others don't. ### 48. Great new tool for SEO... **Rating:** 4.0/5.0 stars **Reviewed by:** Jeff C. | Director of Search, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2017 **What do you like best about Serpstat?** Customer support is great. Also like the historical tracking feature. **What do you dislike about Serpstat?** Learning curve, just like most new solutions though. **Recommendations to others considering Serpstat:** WORTH CONSIDERATION FOR SURE. **What problems is Serpstat solving and how is that benefiting you?** Helping customers identify and fix issues related to visibility online. ### 49. One of the best in industry **Rating:** 4.5/5.0 stars **Reviewed by:** Ivan M. | Internet Marketing manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2017 **What do you like best about Serpstat?** Fast insights in a second, I can see what my competitors are doing. **What do you dislike about Serpstat?** No advanced filter for type of links. Live links should look better. **Recommendations to others considering Serpstat:** Try it! **What problems is Serpstat solving and how is that benefiting you?** Affordable solutions for SEO problems ### 50. SerpStat Is Uh-Maz-Ing! **Rating:** 5.0/5.0 stars **Reviewed by:** Alex V. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2017 **What do you like best about Serpstat?** I like how it combines the best aspects of SEMRush and SpyFu all in one place - with a dash of aHREFS's platform too! **What do you dislike about Serpstat?** Nothing. Everything works as advertised out of the box. **Recommendations to others considering Serpstat:** Try it out. If it isn't everything you need, just keep doing what you're doing. It's really not that much of a risk investment. **What problems is Serpstat solving and how is that benefiting you?** Both SEO keyword and PPC keyword and competitor ad research. ## Serpstat Discussions - [Will you have any sales in future?](https://www.g2.com/discussions/will-you-have-any-sales-in-future) - 1 comment, 2 upvotes - [What is Serpstat used for?](https://www.g2.com/discussions/what-is-serpstat-used-for) - 3 comments - [View Serpstat pricing details and edition comparison](https://www.g2.com/products/serpstat/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+05%3A58%3A18+-0500&secure%5Bsession_id%5D=15782903-f958-47df-a19c-966f79cdd3b6&secure%5Btoken%5D=71fbf56a2766c7577b7a8396bb0b0b48a847e907a20cb8a3b15e2779e54a2d15&format=llm_user) ## Serpstat Features **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **Platform Basics** - Centralized Platform **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Planning** - Scheduling Integration **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Tools** - Contact Collection - Audience Insights - Social Sharing **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Segment Trending** - Web - Social - Benchmarks - Finance **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Publishing** - Execute Content Publication **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards - Mobile User Support **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Platform Content ** - Battlecards **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Analysis** - Custom Dashboards - Reports - Integrations **Social Media** - Social Media Integration **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Planning** - Collaborative Editorial Calendars / Scheduling Content **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Generative AI** - AI Text Generation **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Operational Risk Management** - Proactive Assistance ## Top Serpstat Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,911 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,502 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - 4.5/5.0 (666 reviews)