--- title: Serpstat Reviews meta_title: 'Serpstat Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 464 reviews by the users' company size, role or industry to find out how Serpstat works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 464 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Serpstat Reviews **Vendor:** Serpstat **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 464 ## About Serpstat Serpstat stands out as a comprehensive SEO toolset, empowering you with efficient control over your online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With a robust arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in your market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight: All-inclusive tools for securing a prime position on Google. 🌐 Market Analysis and Intelligence: Delve into your domain and adopt industry best practices from frontrunners. 💡 Advertising and Paid Search Intel: Gain insights from rivals to refine your paid campaigns. ✍️ AI-Powered Content Crafting and Analysis: Effortlessly generate or rework articles, produce meta tags, refine grammar and spelling, and extract keywords from text. A holistic SEO platform that encompasses everything requisite for robust marketing expansion. Hot Update: Unlock Powerful SEO Insights with the Serpstat ChatGPT Plugin! 🔍 Discover targeted SEO keywords and compare them across regions. 📊 Analyze crucial SEO metrics and domain backlink data. ✍️ Utilize SEO data and ChatGPT synergy to create effective content and optimization strategies. Upgrade your SEO game with ChatGPT today! ## Serpstat Pros & Cons **What users like:** - Users value the **advanced search capabilities** of Serpstat, making SEO management efficient and insightful. (1 reviews) - Users value the **robust competitor analysis** features of Serpstat, enhancing their SEO management and competitive insights. (1 reviews) - Users value the **robust competitor insights** offered by Serpstat, enhancing their SEO strategies effectively and efficiently. (1 reviews) - Users value the **in-depth competitor research** offered by Serpstat, enhancing their SEO strategy significantly. (1 reviews) - Users commend the **responsive customer support** of Serpstat, appreciating their openness to feedback and continuous improvement. (1 reviews) - Customizability (1 reviews) - Daily Use (1 reviews) - Detailed Reporting (1 reviews) - Users value the **ease of use** of Serpstat, making website SEO management straightforward and efficient. (1 reviews) - Users value the **powerful capabilities** of Serpstat, enjoying features like position tracking and competitor analysis. (1 reviews) ## Serpstat Reviews ### 1. Serpstats is Powerful and Scalable **Rating:** 4.5/5.0 stars **Reviewed by:** Barry L. | Director of International Projects, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2019 **What do you like best about Serpstat?** I like many features, and I haven't even learned all of the functionality yet, but the one I use/like most is Backlinks. **What do you dislike about Serpstat?** It has a steep learning curve like most of these types of applications. Not only do you need to know how to do it in Serpstats, but you have to know what the results MEAN, and that also takes time if you're new to SEO/SEM. **Recommendations to others considering Serpstat:** It's like Photoshop; It's robust, but learn and use what you need. **What problems is Serpstat solving and how is that benefiting you?** I conduct a review of prospect's website in hopes of trying to sell them on our SEO prowess. The reports look very professional (I put them into our template) and helps us to sell our services. ### 2. Awesome databases update **Rating:** 5.0/5.0 stars **Reviewed by:** Zakk W. | Zakk, Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2019 **What do you like best about Serpstat?** I like Serpstat as its features are being improved constantly. Serpstat isn't the same as it was even a year ago. The team is open to changes and they take into account users' recommendations. Thanks for the databases update. Serpstat provides quality reports due to the fact they collected keyword and competitor analysis data for ALL the Google regions in the world. **What do you dislike about Serpstat?** Sometimes, I noticed that updates resulted in some technical issues. However, they were fixed quickly. **Recommendations to others considering Serpstat:** Try to compare Serpstat reports with other tools. You'll get surprised that there may be such a huge difference in the number of results. **What problems is Serpstat solving and how is that benefiting you?** Its Keyword Research tool allows to collect the perfect keywords to optimize site content. ### 3. Everything I need in one place **Rating:** 5.0/5.0 stars **Reviewed by:** Yana K. | Graphic Designer, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2019 **What do you like best about Serpstat?** I've been using Serpstat for more than 2 years so far and it does provide everything I need for SEO, keyword research, content optimization and much more. One of its greatest pluses is its user-friendly interface, easy to navigate and intuitive side panel. It's simple to export data, do competitor keyword and backlink research and track historically website rankings. The prices are affordable for such a tool with so many databases. Here I have to mention it offers Bulgarian database which is really important to me. Serpstat has very professional support both online and on the phone. I appreciate the fact they respond to every request and do take your problem individually and not sending one of those formal automated responses. I highly recommend Serpstat to all starting businesses and marketers, as well as for everyone looking for a full stack of marketing functionalities and for those who are not willing to spend a fortune on online tools, as Serpstat plans are very affordable. **What do you dislike about Serpstat?** Filtering keyword reports could be better with more options. **What problems is Serpstat solving and how is that benefiting you?** Positioning amongst competitors, get a clearer view of the chances to rank, get a chance to serve more useful content to visitors and draw more organic traffic. Analyze the strong sides and downsides of competitors trying to avoid their mistakes and rank for keywords best suiting business goals and users interests. I can track trends in search or see a gap in the market movement to rank better with both low traffic and high traffic pages. ### 4. My go to tool for SEO research. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Serpstat?** Serpstat is a great all round SEO tool at a great price. I’ve found the results are accurate most of the time and the user interface easy to work with **What do you dislike about Serpstat?** I would like more detailed information on links that competitors have and possible some form of Citations tracker would be help full. **Recommendations to others considering Serpstat:** Worth it. **What problems is Serpstat solving and how is that benefiting you?** I am getting accurate keyword research data and monitoring projects more proactively with serpstat. ### 5. Best Bang For Your Buck! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2019 **What do you like best about Serpstat?** This is the best bang for your buck. The value proposition can't be beat! Look around and compare apples to apples and you'll see that Serptat has soooooooo many features that are included and that you pay extra with other similar services. Their support is amazing. They have an amazing Serpstat Acadamey that is there to teach you the things that you don't know. Not just how to use the software/service but you learn more SEO things along with the software. It's pretty cool **What do you dislike about Serpstat?** This isn't so much a criticism of the product but there is a lot of information that sometimes it's a bit overwhelming. If I could design it myself I'd have an idiots setup that just gave the very, very basic level and then let you dive down deeper. They do have a "dashboard" and I do like that. Truthfully SEO is a very complicated field with a lot of things to learn. It takes time to learn what you are seeing and then more time to figure out how to fix them. However, this isn't a fault with the product, it just reflects the industry. **Recommendations to others considering Serpstat:** It's worth your time to give it a hard look. I don't think you'll be disappointed. **What problems is Serpstat solving and how is that benefiting you?** All around SEO, Keyword Research is easy, competitor analysis. backlink analysis etc. It's a great tool because it saves me time and time is money. ### 6. Been using Serpstat for over two years and it still delivers! **Rating:** 4.5/5.0 stars **Reviewed by:** Chris M. | Creative, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2019 **What do you like best about Serpstat?** I enjoy how applicable the keyword analysis is across industries. I use it for my freelance gig as well as my full time job as an SEO content writer and strategist. I appreciate the indepth reports, and the insights. The ability to complete competitive analysis is a really strong feature I use. Whenever I have had an issue or something doesnt work as well as expected, the Serpstat customer support is always there to provide assistance in a very timely manner! **What do you dislike about Serpstat?** I might just not have enough experience with it, but I sometimes the competitors engaged in Google Ads is not as accurate as I think it should be, and sometimes the information is a bit difficult to understand, but again thats likely related to me inexperience and not the actual program. **Recommendations to others considering Serpstat:** This is a great tool and resource for anyone interested in understanding keywords, traffic sources and for competitive analysis. I have used it for a few years and its still a tool I use almost on a daily basis. I took advantage of an appsumo deal over two years ago and have had a 10x return on investment and have recommended it to other small to medium sized businesses who either cannot afford an SEO specialist on staff or who want to start exploring before hiring someone full time. **What problems is Serpstat solving and how is that benefiting you?** Keyword analysis, competitor analysis, keyword planning, traffic analysis etc. etc ### 7. Serpstat is best SEO tool for backlink creation & site audit & Keyword Tracking. **Rating:** 4.0/5.0 stars **Reviewed by:** Zeeshan A. | Experience with Serpstat, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2019 **What do you like best about Serpstat?** What I like best about Serpstat is that it helps me to create high-quality backlinks without much efforts. This software helps me to do a Site Audit. This lets me evaluate and create a strategy to outrank my competitor. Also, this tool is great to find keywords and content suggestions to rank higher & drive traffic for my website. **What do you dislike about Serpstat?** In Serpstat, I think the dislike is that the keywords database is not too broad and the Keyword difficulty doesn't show you a right and accurate result. **Recommendations to others considering Serpstat:** According to me Serpstat should add one more option Namely SERP CHECKER where we can write our keyword and see who are ranking on top 10 and Export the result **What problems is Serpstat solving and how is that benefiting you?** One of the best things I like in Serpstat the Keyword tracking tool, I just Love it because it shows accurate result and It helps to see what my competitors are doing. ### 8. Easy to use & inexpensive. What else is there? **Rating:** 5.0/5.0 stars **Reviewed by:** Chris R. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2019 **What do you like best about Serpstat?** SerpStat is a very easy to use interface. Their sidebars are intuitive so you can quickly understand where to go for what you're looking for. The data is updated regularly and the tool is super quick as compared to others that I have used. **What do you dislike about Serpstat?** I'm not always a fan of the need to pay for premium services as I'm trying to do research. It would be great if they would let me try out one of their premium features without having to modify my plan. **What problems is Serpstat solving and how is that benefiting you?** Like many others, I'm trying to develop my SEO strategy and what my competition is doing. It's a simple tool to do all of that and more. ### 9. Great Product. **Rating:** 5.0/5.0 stars **Reviewed by:** Mark P. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2019 **What do you like best about Serpstat?** I like that it's easy to use and provides great tools for research. I also like that it is very affordable compared to similar products. Well i really like that. **What do you dislike about Serpstat?** There isn't much that i don't like. The databases aren't as comprehensive as some similar products, but they're growing and that is all you can ask from a great product. **Recommendations to others considering Serpstat:** If you are sitting on the fence just buy it. You won't regret your decision. **What problems is Serpstat solving and how is that benefiting you?** I do a lot of competitor analysis and it is great for that. It is easy to use and i think this is one of the most important things when using these type of tools. ### 10. Affordable tool for a comprehensive SEO analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Alisa B. | Маркетинговый директор, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2019 **What do you like best about Serpstat?** Purchased its plan after a year of using the other tool. Was looking for a tool to research keywords, easily filter them, and analyze competitors’ sites. Serpstat met my expectations and surprised me a lot. They provide the large number of databases, so that I’m not limited to the specific countries. It’s great that the tool not only collects the keywords but also can group them in separate clusters. **What do you dislike about Serpstat?** Didn’t find any critical issues. I like it/ **Recommendations to others considering Serpstat:** Ask for demo if you're not sure whether to buy the tool and want to see it in action. Their team will help you sort it out. **What problems is Serpstat solving and how is that benefiting you?** Niche analysis & keyword research ### 11. Great for a budget SEO tools **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2019 **What do you like best about Serpstat?** It makes it easy for me to get in and compare my site to my competitor's sites (backlinks, DA, keyword rankings, etc.) **What do you dislike about Serpstat?** it seems to be really powerful, but I just don't know who to use it all. **Recommendations to others considering Serpstat:** Make it easier to understand all the features I should be using. **What problems is Serpstat solving and how is that benefiting you?** Learning the keywords that I need to target for my SEO efforts. ### 12. Customer Service Is Top Notch **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2019 **What do you like best about Serpstat?** Aside from the remarkable set of tools they have, I love the super quick responses I always get from CS and the connections they have to the market really reflects in their articles, which are always amazing. **What do you dislike about Serpstat?** Lack of articles. I wish they were posted more often. **Recommendations to others considering Serpstat:** You won't be disappointed. They are always on top of EVERYTHING! **What problems is Serpstat solving and how is that benefiting you?** My competition analysis. ### 13. The new generation of SEO tools **Rating:** 4.5/5.0 stars **Reviewed by:** Wolfgang E. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2019 **What do you like best about Serpstat?** Has just about everything you need to help with your SEO, easily accessible and understandable. Because it came later than some of the more known systems it avoids their outdated menu structures and interface idiosyncrasies. As an SME I also highly appreciate the very sensible price point. **What do you dislike about Serpstat?** Some of the international databases are only coming online step by step, The index also still doesn't have as many pages (and therefore backlinks shown) as the top competitor (but already more than some of the other competitors I've tested). **What problems is Serpstat solving and how is that benefiting you?** Advise my clients on optimizing their websites, from keyword selection all the way through to search engine ranking reports. ### 14. Amazing rank tracker! **Rating:** 5.0/5.0 stars **Reviewed by:** Evgeniya D. | Marketing Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2019 **What do you like best about Serpstat?** Mostly use it for monitoring my and my competitors' traffic share and it is amazing! Stats data is really accurate and given in an understandable and clear way. Charts, graphs and all that stuff are clear, and they help me to analyze a current situation concerning my projects, work out appropriate measures which are targeted at the SEO strategy improvement. Besides, pretty enough tools which cover the wide range of needs and even more. Thank you, Serpstat for your databases and contribution in the development of my projects! **What do you dislike about Serpstat?** It would be better if they updated their databases more often. Sometimes, key searching results are irrelevant to the current situation which negatively affects my advertisement campaign adjustment. **Recommendations to others considering Serpstat:** Visit their Academy from time to time. There are lots of interesting and really useful materials. **What problems is Serpstat solving and how is that benefiting you?** Backlink analysis and search analytics, rank tracking ### 15. Easy access to deep information **Rating:** 4.0/5.0 stars **Reviewed by:** Kyla R. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2019 **What do you like best about Serpstat?** I love how easily Serpstat lets me analyze what's working for my SEO, so I can get back to creating the right kind of content. **What do you dislike about Serpstat?** I love everything - I only wish that more of the features were unlocked with the kind of account I have! lol **What problems is Serpstat solving and how is that benefiting you?** Serpstat has helped me understand my website and business' SEO better. I can understand how many backlinks, and what kind of backlinks, my peers and competition have and track how my website is performing over time. It's made planning my content strategy easier and given me a huge amount of insight into what content has what ROI. ### 16. The most appealing SEO tool **Rating:** 5.0/5.0 stars **Reviewed by:** Tanya G. | Head Of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2019 **What do you like best about Serpstat?** Serpstat provides a perfect set of features. I like its rank tracker the most. With it, you can track your own and your competitors' positions not spending extra limits. A single report shows my site's positions for the tracked keywords, competitors' changed rankings, traffic share, and more. **What do you dislike about Serpstat?** Server overloads occur sometimes, but not often **Recommendations to others considering Serpstat:** Before buying the plan, request a demo. Serpstat team will help you understand what features will be the most useful for your goals. **What problems is Serpstat solving and how is that benefiting you?** I monitor my site's positions for the specific keywords, so that I'm aware of all the positive and negative changes in rankings. ### 17. Great SEO tool for a small business like us **Rating:** 4.5/5.0 stars **Reviewed by:** Eakkapan Z. | Senior Full Stack Developer, Ruby on Rails, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2019 **What do you like best about Serpstat?** Serpstat is an affordable and great tool to improve SEO for our business. It has a clean UI and is easy to use. It helps me to find out where my traffic is coming from, what and how many keywords I'm ranking and I can also see who's linking to my website. **What do you dislike about Serpstat?** I hope they add more database in the future but I'm satisfied with the affordable price. **What problems is Serpstat solving and how is that benefiting you?** It helps me to find out where my traffic is coming from, what and how many keywords I'm ranking and I can also see who's linking to my website. ### 18. One of the best SEO tools out there **Rating:** 4.5/5.0 stars **Reviewed by:** Lucy T. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2019 **What do you like best about Serpstat?** Serpstat is one of the best and most affordable tools our marketing team uses especially for site audit and tracking your visibility progress over time. Also, support is helpful and efficient which works great for new user adoption. Overall, I would recommend using this tool whether you're new into SEO & digital marketing or have been around for several years. **What do you dislike about Serpstat?** There's a couple of features I need that are still in development. **What problems is Serpstat solving and how is that benefiting you?** Along with other tools we use, Serpstat is great in helping us see the bigger picture of SEO & SEM as well as keeping track of competitors. ### 19. Good starting points to challenge your competitors **Rating:** 3.5/5.0 stars **Reviewed by:** Wouter S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2019 **What do you like best about Serpstat?** I like how easy I can find back-links and meta data from my competitors and easily compare it to my own website. That is the startingpoint to start challenging them on keywords. **What do you dislike about Serpstat?** I was lucky to find a life time deal for serpstat, otherwise the costs would be a bit (too) high for my needs. Also I would like to have some more pragmatic tips I should implement to make a difference quickly. **What problems is Serpstat solving and how is that benefiting you?** I am steadily growing my better ranking, one keyword at a time. So far my rankings have steadily increased and I can see my organic traffic growing every month. ### 20. Serpstat gives you the tools to keep ahead of the competition **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly Speers, Author and I. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2019 **What do you like best about Serpstat?** I am able to keep an eye on my rankings while watching what other competition is doing with their site to get ahead. I can then choose to implement those practices or improve them for my own usage. **What do you dislike about Serpstat?** The complexity of the product is a dislike but not something that can easily be improved. When dealing with SEO the nature is complex so the software can't be point and click. Not the vendor's fault. **Recommendations to others considering Serpstat:** take the time to watch the videos and do the training. **What problems is Serpstat solving and how is that benefiting you?** Watching our ranking position as well as what future keywords to target and build our listing from ### 21. Functional interface and quality results... at a reasonable price. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2019 **What do you like best about Serpstat?** This may sound unusual, but my favorite part of Serpstat is their blog. I have experience content marketing, but before Serpstat I'd piece together my research from free resources. I find Serpstats blog tips save me time, and is also light enough for me learn from, piece by piece. **What do you dislike about Serpstat?** The interface of Serpstat is all business. It's functional but not very fun to spend time on. I guess that's good for getting work done but nonetheless, I'd like it to be more pleasant looking. **Recommendations to others considering Serpstat:** Compared to the other options out there, Serpstat is affordable and worthwhile. **What problems is Serpstat solving and how is that benefiting you?** My problem is prioritizing which content to create for my niche. I use Serpstat to help whittle down my options. It gives me piece of mind to base my decisions on something other than gut feel for my audience. ### 22. All-in-one SEO & PPC tool for marketing agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Roman R. | Основатель, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2019 **What do you like best about Serpstat?** — A lot of keyword databases and reports for both PPC and SEO. — Content marketing ideas report — Competitors research — Fast site audit for briefly SEO-look **What do you dislike about Serpstat?** — There are limits depending on your plan. **Recommendations to others considering Serpstat:** It is a good tool for PPC & SEO agencies with a lot of regions. It can cover the tasks with keyword research and the audit of competitors. **What problems is Serpstat solving and how is that benefiting you?** We make keyword and competitors research and find ideas about new content marketing items, SEO and PPC tasks. ### 23. Very Robust Feature Set **Rating:** 4.5/5.0 stars **Reviewed by:** Jason J. | Web Design & SEO Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2019 **What do you like best about Serpstat?** Easy to use without having to go through a bunch of tutorials. Intuitive layout. Support is super fast to respond. **What do you dislike about Serpstat?** I'd like to see a lead generation tool that provides a basic SEO Analysis type landing page where a visitor could enter their name, website domain name and be automatically emailed a basic complimentary report and you get a lead (ie contact details) with the ability to follow up and see if you can help resolve some of their issues. **Recommendations to others considering Serpstat:** Great addition to your SEO toolbox at a very affordable price. **What problems is Serpstat solving and how is that benefiting you?** Keyword research, back link analysis, tracking rankings ### 24. Excellent service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Serpstat?** It is a great tool to understand SEO and SEM traffic. It helps with competitive analysis and how to generate high quality traffic. **What do you dislike about Serpstat?** If Serpstat had a way to get multiple variants in one report such as comparing SEO and SEM keywords side by side. **What problems is Serpstat solving and how is that benefiting you?** We get great site and competition analysis. ### 25. Great SEO Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Jo G. | Geschäftsführer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2019 **What do you like best about Serpstat?** I like the Chrome extension, which offers me all the important data about our company websites. We do all our SEO work with Serpstat. This was one of our requirements for that service. **What do you dislike about Serpstat?** Not sure at the moment. We had no problems so far. **Recommendations to others considering Serpstat:** I think Serpstat is on a good way. We saw many new features in the last year. **What problems is Serpstat solving and how is that benefiting you?** We use Serpstat to monitor our own websites and shops. The good thing is, that we can do our SEO analysis, onpage audit and keyword tracking with one single tool. ### 26. The best SEO Audit tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2019 **What do you like best about Serpstat?** Simple UX but powerful features. SEO Audit report looks really great and the suggestions from the audit report are very helpful and easy to understand. **What do you dislike about Serpstat?** OVerall Serpstat has done a really good job. The only thing I dislike is the limitation of keywords research. Some location is still missing especially in Asia area. That's why I still need an additional keyword research tool. **Recommendations to others considering Serpstat:** If you are looking for SEMrush alternative, I highly recommend Serpstat for you and your business. it is a small investment but you can find that Serpstat is much more easy to use and the performance is really good. **What problems is Serpstat solving and how is that benefiting you?** I love the keyword ranking features from Serpstat. It allows me to track the daily search ranking for my clients' website and save me a lot of time. ### 27. Great SEO tool with affordable plans **Rating:** 5.0/5.0 stars **Reviewed by:** Lorenzo S. | Mr, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2019 **What do you like best about Serpstat?** The best feature i like from Serpstat is the big database for keyword analysis. I think that it has the biggest database among the most famous SEO tools. A great tool for the keyword analysis is "missing keywords" tab where you get some tips on missing keywords on your website/articles. It has a simple but precise audit analysis **What do you dislike about Serpstat?** Backlink data could be a little better or give more results than the actual situation, i hope they are working on it! **What problems is Serpstat solving and how is that benefiting you?** I'm using serpstats for uk/us analysis, mainly for keyword research. Top noch tool! ### 28. Best tool for domain analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Rositsa S. | Rositsa Shopova, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Serpstat?** There is option to compare yourself with the competitors in your niche. It can basically make full analysis with almost no effort. The information is well formed and easy for interpretation. **What do you dislike about Serpstat?** The seem to be thriving to make it better with every update. From time to time small bugs can appear during the update. **What problems is Serpstat solving and how is that benefiting you?** It helped me track well my keywords and backlink profile. ### 29. Very useful tool for SEO professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Serpstat?** I like the suggestions that the tool gives you to implement to improve your search visibility. **What do you dislike about Serpstat?** I don't like the rank tracker since it's not that accurate. **What problems is Serpstat solving and how is that benefiting you?** It helps me to keep track of my projects and improve the search visibility for their businesses. ### 30. Great professional multi-purpose SEO tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2019 **What do you like best about Serpstat?** There is too much that I like, my favorite Serpstat feature is the keyword research tool that allows you to instantly see which keywords are driving organic search traffic to a competitor website. Team is constantly coming out with new features/updates/improvements. **What do you dislike about Serpstat?** There is not much to dislike. I got once that i could not get a keywords, because they were missing from the database due to low search volume, but it is everywhere. So, I really do not see any disadvantages. **What problems is Serpstat solving and how is that benefiting you?** Auditing some client websites for issues. Checking competitor rankings. Working with keywords ### 31. Useful SEO software at afforadable price **Rating:** 4.0/5.0 stars **Reviewed by:** Sadhana R. | SEO, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2019 **What do you like best about Serpstat?** I really like the URL analysis part of the application which allows you to enter a URL and get the keywords for which that keyword is ranking rank. It can be done at URL and domain level. I also like to use the tool for site audit and keyword research. Not to mention, it is affordable. **What do you dislike about Serpstat?** It would be better if the keyword research part of the tool had more options. **What problems is Serpstat solving and how is that benefiting you?** Competitor research and site audits are the main problems we are solving with Serpstat. ### 32. Best All-in-one Instrument **Rating:** 5.0/5.0 stars **Reviewed by:** Martin Z. | SEO Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Serpstat?** I used Serpstat for web analysis for my websites. In serpstat we have a lot of functionality for seo optimization. Also i like that i can see my competitors for the niche and work for my websites to do my best. **What do you dislike about Serpstat?** Sometimes i have problem with serpstat login. But i can't find good reason to dislike serpstat. **Recommendations to others considering Serpstat:** Use serpstat if you need Deep web analysis for your websites. **What problems is Serpstat solving and how is that benefiting you?** I used serpstat for: -look for keywords for my niche; -look positions for my website; - backlink analysis; - find related keywords for my website. ### 33. Serpstat plays a key role in my company's Google ad profits **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2019 **What do you like best about Serpstat?** Serpstat helps us to find the right keywords for our niche services without the hassle of in-depth research and brainstorm. **What do you dislike about Serpstat?** The interface might be a bit too complex for newbies. **What problems is Serpstat solving and how is that benefiting you?** Complete ad expenditure calculation and keyword analysis for our online advertisements. ### 34. Great All-in-One SEO Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Darcy O. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2019 **What do you like best about Serpstat?** Love the keyword monitoring features - huge help in identifying if our efforts are working and where we should focus our efforts **What do you dislike about Serpstat?** Nothing as of yet - haven't found anything that we don't find useful! Excited to see what other features get released in the future! **Recommendations to others considering Serpstat:** Excellent bang for your buck. Inexpensive, easy to use, effective with great customer support. **What problems is Serpstat solving and how is that benefiting you?** SEO building is our main focus with Serpstat and it's working beautifully! It plays in perfectly to our content building and backlink strategies ### 35. Rare mix of functions in one tool **Rating:** 5.0/5.0 stars **Reviewed by:** 🇺🇦 Ilya A. | Head of Growth & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2019 **What do you like best about Serpstat?** What is unique about Serpstat is that it offers features which I haven't seen combined in other tools like rank distribution, historical data, and backlink analysis. That's really great! **What do you dislike about Serpstat?** I wish positions monitoring updated a bit faster, sometimes it can be slow **Recommendations to others considering Serpstat:** Just find out which features you need for your business and contact their support team for a demo, they'll consult which plan fits you the best. **What problems is Serpstat solving and how is that benefiting you?** I can monitor when my ranks drop and fix them after it using this info ### 36. Recommended for my all Friends and Family who are professional in this industry **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2019 **What do you like best about Serpstat?** serpstat is really playing a great role in search engine optimization and I would like to special thanks to the team members and all the management for this great services and support. highly recommended to every one in the similar industry. **What do you dislike about Serpstat?** there might be prices a bit high in this case but still not much high so affordable if the prices will go little low that is going to be awesome for small business and individuals . **What problems is Serpstat solving and how is that benefiting you?** I am taking lot of my time to find searches and do my seo work which is not matter of minutes and that is really time saving a lot for me . ### 37. It enables me to analyze my team's actions **Rating:** 5.0/5.0 stars **Reviewed by:** nastya l. | disigner, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2019 **What do you like best about Serpstat?** I'm the owner of the business and from time to time I hire some specialists to check my website's positions. Serpstat makes it real to analyze whether this specialist is good enough as I can use it to check his actions. I don't dive too deep and use the website analysis functions, including SEO research which lets me compare domain of my website with my competitors' and it works best for my business. **What do you dislike about Serpstat?** Too short free trial period, I wish I could have more time to check what else could be used in this tool **What problems is Serpstat solving and how is that benefiting you?** I analyze whether my business is still Ok and what successful techniques from my competitors I can use myself ### 38. Outstanding Experience with serpstat **Rating:** 5.0/5.0 stars **Reviewed by:** Miraj H. | SEO Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2019 **What do you like best about Serpstat?** I am using Serpstat for 19$/mo Serpstat have same features and cheaper (69$ against 100$) and have much better limits. In past was user of Semrush but my friend recomends me Serpstat. It have better keywords bases and lower prices. My first impression of Serptstat was negative. But these difficulties were only at the beginning. And there is a good support service - I asked about 10 questions and answered everything within 5 minutes. **What do you dislike about Serpstat?** There have nothing for dislike. **What problems is Serpstat solving and how is that benefiting you?** Serpstat is a amazing seo tool. I have a very good experience with Serpstat. This cheap service. But service quality is very high. ### 39. Low-cost but high qualified SEO tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2019 **What do you like best about Serpstat?** I have switched several SEO platforms but finally stopped on the Serpstat. The greatest advantage is that they provide users with all the needed kinds of tools in one place. Most of the SEO sites have a particular range of instruments satisfying only one category of needs. So, I had to use several sites to get what I exactly needed. Serpstat includes everything that can be required by users. It gives an opportunity to use all the possible tools entering only one platform. And the price is relatively low. Would like to highlight their Domain vs domain tool. I was really amazed while implemented it at first. There are some drawbacks in Serpstat's functionality, of course. But generally, I am pretty satisfied by it. **What do you dislike about Serpstat?** More detailed explanation to the tools would be great. Some of the tools show similar results and sometimes it is slightly hard to understand what do they actually mean. **Recommendations to others considering Serpstat:** Nice SEO tool! Have nothing more to say, just enjoy using it. **What problems is Serpstat solving and how is that benefiting you?** Domain vs Domain, keywords research and clustering, competitive research ### 40. The best tool for site audit ever! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2019 **What do you like best about Serpstat?** The service helps me to conduct an in-depth site analysis. Most of all I like that it provides a really wide range of data concerning this or that website. I can use the results for analyzing and solving problems, build SEO strategy or just optimize existing one. All that stuff I can do using only one site audit tool! Which is one of the tens available features. That's amazing how many useful things we can do on one SEO platform. I've signed up to Serpstat about 1.5 years ago and not going to stop using it! **What do you dislike about Serpstat?** Despite the wide spectrum of different tools, some of them have similar functions. The results are being repeated while using different instruments. But actually, it does nothing wrong, as for me. **Recommendations to others considering Serpstat:** try to find something better for such a reasonable price. Serpstat is created for making your website perform better instead of you. Don't hesitate to ask support for anything. These guys know how to help your business. **What problems is Serpstat solving and how is that benefiting you?** Site audit, Domain analysis ### 41. useful and feature-rich **Rating:** 4.0/5.0 stars **Reviewed by:** Kathleen B. | creative entrepreneur, Consumer Goods, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2019 **What do you like best about Serpstat?** SerpStat is a great tool for an SEO novice like myself; I can generally find the information, tools, and reporting I need in the SerpStat dashboard, and their customer service is excellent. **What do you dislike about Serpstat?** SerpStat is a little too advanced for me in some regards, as I have only a basic knowledge of SEO and SERP results. **What problems is Serpstat solving and how is that benefiting you?** I regularly conduct site audits, rank tracking specific URL's that I am focusing on Google first page for, and analyze my close competitors. ### 42. Great tool for SEO Research **Rating:** 4.5/5.0 stars **Reviewed by:** Tusa M. | Chief Creative, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2019 **What do you like best about Serpstat?** Keyword Research - long-tail keywords top-performing keywords, proven and profitable keywords, Comparing your keywords to different performance indicators. I like the admin interface. Support is really good. data is also presented in a circular chart for easier visual comprehension. Investigate traffic drops and visibility changes for the domain you are interested in. **What do you dislike about Serpstat?** More Database options easier UX/UI - localized advertised campaigns more competitive intelligence for strategic decision making, wish I could build targeted digital marketing program and tailoring services **Recommendations to others considering Serpstat:** Great tool Highly recommended **What problems is Serpstat solving and how is that benefiting you?** Keyword research & Tracking Research keywords and compare the rankings of multiple domains with Serpstat`s Batch Analysis Tool. Get an incredibly detailed list of your competitors’ SEO and PPC efforts ### 43. A Sleeping Giant in Search **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew B. | President | Digital Marketing & Video Production & Advertising, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2019 **What do you like best about Serpstat?** I like that I can get all the reporting I could ever need for SEO and PPC research all in one great tool. It enables you to collect data for multiple sites, running multiple reports simultaneously. **What do you dislike about Serpstat?** I dislike paywalls, but they've got to make revenue somehow, right? If I need to upgrade I should be doing well enough to pay for it. **Recommendations to others considering Serpstat:** You could pay way more for a competing product, but why? I don't know about you but I'm in the business of making money, not supporting brands. **What problems is Serpstat solving and how is that benefiting you?** Without Serpstat my clients and I are flying blind. We need Serpstat data to make sure we create the right content to get noticed by Google. ### 44. My most used - all in one SEO tool **Rating:** 5.0/5.0 stars **Reviewed by:** Florian S. | founder / head of design, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2019 **What do you like best about Serpstat?** It is showing me nearly all info needed about SEO, PPC and my pages in a fast and very informative way. **What do you dislike about Serpstat?** The interface needs some rework - feeling a bit lost sometimes. **What problems is Serpstat solving and how is that benefiting you?** SEO on page problems from clients. Client keyword checks ... and so on. ### 45. Great resource for marketers. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2019 **What do you like best about Serpstat?** I find the solution easy to use and navigate. **What do you dislike about Serpstat?** I find everything about the solution easy to understand and use. **What problems is Serpstat solving and how is that benefiting you?** I use Serpstat for competitive research and content creation. ### 46. Everything you need for SEO! **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan B. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2019 **What do you like best about Serpstat?** It's so pretty that one service includes all the needed tools for my site audition and promotion! **What do you dislike about Serpstat?** As I was a new user, it was quite difficult to understand how to use some tools. The interface seemed a bit complicated. **Recommendations to others considering Serpstat:** The interface may seem difficult, but it's only the first impression. I'd advise learning about the tools before using them. There are some free credits, so use them wisely **What problems is Serpstat solving and how is that benefiting you?** My website SEO analysis, keyword research, promotion. ### 47. Makes SEO Easier **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2019 **What do you like best about Serpstat?** Serpstat has a lot of features. It's quick and easy to find keywords and see how much competition is out there for your keywords. It's also easy to find suggestions if your keyword has too much competition. I love also that I can check competitor domains and see what they are ranking for. **What do you dislike about Serpstat?** It takes a little training to get to know all of the features but once you do it is pretty simple. I can't really find anything negative. I've been using it for over 6 months and have been very satisfied so far. **Recommendations to others considering Serpstat:** I recommend it if you want to get more organic traffic. Make sure you do the tutorials to make sure you are using it correctly. **What problems is Serpstat solving and how is that benefiting you?** I am solving the issue of getting traffic to my website. I was having a hard time ranking for keywords until I started using Serpstat to do my keyword research. I am starting to see the benefits now. SEO is a long game and even if you don't see spikes in traffic now they will eventually come if you are doing it right. ### 48. Can't stop using it! **Rating:** 5.0/5.0 stars **Reviewed by:** Den F. | Sales team lead, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2019 **What do you like best about Serpstat?** Great solution for a thorough competition analysis **What do you dislike about Serpstat?** Didn't know about how important it was to specify our timezone correctly to get accurate results. **Recommendations to others considering Serpstat:** Check with the customer care department before you go a long way and realize you didn't set up the system properly **What problems is Serpstat solving and how is that benefiting you?** We use Serpstat primarily for search engine optimization and to keep an eye on businesses offering products and services similar to ours ### 49. My bread and butter solution for SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2019 **What do you like best about Serpstat?** I don't use SEO as intensively as other marketers might. However, anytime I'm going to create a new piece of content, my first stop is SerpStat. Within a few short minutes, I'm able to slice and dice search, competition, backlink and ranking data so that I can make intelligent decisions. I also really like the Serpstat ecosystem. I like their support videos, their articles and the emails they send. They keep me up to date on SEO matters without being overwhelming. **What do you dislike about Serpstat?** The only thing I say that I'm not too fond of is the fact that I don't have access to all the databases off the bat. But I guess it's fair enough for the really affordable price at which it's offered. **Recommendations to others considering Serpstat:** If you're a blogger or a solopreneur who needs to publish content to build your own business or practice, Serpstat will serve your needs at a cost-benefit ratio that no other solution on the market can match. If, of course, you're considering building an SEO agency, you may want to consider some more robut/industrial grade solutions. **What problems is Serpstat solving and how is that benefiting you?** I RELY on Serpstat to keep my content optimized so that I can effortlessly drive organic traffic and improve my rankings in Google. Maybe more importantly, Serpstat gives me confidence in my content decisions. ### 50. Tools to see your competition's strategies **Rating:** 4.5/5.0 stars **Reviewed by:** Hence W. | Web Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2019 **What do you like best about Serpstat?** Value for Money. SEO tools don't come cheap but Serpstat is an exception. And its complete tools turn your SEO game up to lightspeed. Track projects, get highly intuitive insights, and cut down research time drastically. **What do you dislike about Serpstat?** I wish there is a plan with fully white labeled experience. **Recommendations to others considering Serpstat:** Try for free and don't hesitate to contact support **What problems is Serpstat solving and how is that benefiting you?** Market research time is solved. The amount of information you will gain about your competitors, niche, and business is invaluable ## Serpstat Discussions - [Will you have any sales in future?](https://www.g2.com/discussions/will-you-have-any-sales-in-future) - 1 comment, 2 upvotes - [What is Serpstat used for?](https://www.g2.com/discussions/what-is-serpstat-used-for) - 3 comments - [View Serpstat pricing details and edition comparison](https://www.g2.com/products/serpstat/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+05%3A17%3A56+-0500&secure%5Bsession_id%5D=df7e5845-75b4-42d4-afb2-47208996eb1c&secure%5Btoken%5D=bdcd3020c3b5bef4eb22ae3aa5cbf2342d2b7c8d754a0d54f78e149389e702a1&format=llm_user) ## Serpstat Features **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **Platform Basics** - Centralized Platform **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Planning** - Scheduling Integration **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Tools** - Contact Collection - Audience Insights - Social Sharing **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Segment Trending** - Web - Social - Benchmarks - Finance **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Publishing** - Execute Content Publication **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards - Mobile User Support **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Platform Content ** - Battlecards **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Analysis** - Custom Dashboards - Reports - Integrations **Social Media** - Social Media Integration **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Planning** - Collaborative Editorial Calendars / Scheduling Content **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Generative AI** - AI Text Generation **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Operational Risk Management** - Proactive Assistance ## Top Serpstat Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,911 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,501 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - 4.5/5.0 (666 reviews)