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Trading Platforms

by Patrick Szakiel
What is a trading platform, and why is it important? Our G2 guide can help you understand trading platforms, how they're used by industry professionals, and the benefits of trading platforms.

What are trading platforms?

Trading platforms are technology solutions that allow investors to trade securities digitally. Brokerage trading platforms are typically offered to investors by financial institutions as a means through which their customers and clients can interact with the financial markets. Investors can open, close, and monitor their positions through a trading platform. Trading platforms may be tailored to a specific asset type, such as currencies, stocks, options, futures, or commodities, or they may allow traders to trade multiple asset types. 

Trading platforms, particularly those designed for retail investor use, typically come stocked with easy-to-use interfaces and basic research tools to help users make informed investment decisions. These tools reduce the barriers to entry for investors and play a vital role in the current financial system. 

Types of trading platforms 

Depending on what a trading platform is being used for or the industry a company is in, one of the two different types of trading platforms will be utilized.

  • Proprietary trading platforms: Proprietary trading platforms are built in-house for use by a specific brokerage or financial institution’s trading activities. Proprietary systems are generally more complex than those available for purchase or use by smaller traders or the public at large. 
  • Commercial trading platforms: Commercial trading platforms are available for purchase or use by anyone, typically retail investors and day traders. Commercial trading platforms are typically either free or come with specific stipulations regarding minimum account balances or number of monthly transactions. 

Benefits of using a trading platform

  • Manage market positions: Financial professionals and amateur traders alike use trading platforms to execute their trades. Investors can open, close, and manage their positions in different markets through a trading platform. 
  • Research potential investments: Investors can use trading platforms to research different investment products. The research tools in a given trading platform may include historical data, analyst ratings, scenario analysis, and more. 
  • Analyze market activity: Trading platforms typically provide users with market activity information like trade volume, order price, and market trend data. Having a keen understanding of a given market at a macro level is as important as understanding the movement of a specific asset during a certain period of time. Good trading platforms will provide users with the tools to do both. 

Basic elements of a trading platform 

The specific features vary by platform, but a complete trading platform will include the following elements:

  • Trading interface: Trading platforms provide users with an interface through which the users do research, execute trades, buy and sell assets, and check up on their holdings. 
  • Research tools: All trading platforms offer at least rudimentary research and analysis tools. Traders can use the research tools available in a given platform to make informed investment decisions and time their moves correctly. Trading platforms may offer more robust research features like interactive market charts and scenario analysis for testing potential investment strategies.

Trading platforms best practices

In order to make trading platforms work, users are recommended follow these best practices:

  • Understand fundamental concepts: Investors should understand balance requirements, the fee structure, and the full feature set of the trading platform before using one. Users should utilize simulation tools to try out potential trades and strategies before making actual investments. 
  • Utilize the full breadth of features: Traders operating in different markets will have different needs. A margin trader has different needs from a currency trader, who has different needs from someone who is day trading stocks. Certain trading platforms may be better suited for specific markets. The user should be fully aware of the breadth of features available in a given platform and weigh those against their specific set of needs. While using the trading platform, the trader should make full use of the specific set of features designed specifically for their type of trading.
Patrick Szakiel
PS

Patrick Szakiel

Patrick is a Senior Market Research Manager and Senior Analyst (Fintech and Legaltech) at G2. Prior to G2, he worked in a variety of roles, from sales to marketing to teaching, but he enjoys the opportunity to constantly learn and grow that the tech industry provides. Outside of work, Patrick enjoys reading, writing, traveling, jiu-jitsu, playing guitar, and hiking.

Trading Platforms Software

This list shows the top software that mention trading platforms most on G2.

Binance is a global cryptocurrency exchange platform, renowned for its extensive range of digital assets and comprehensive trading services. Established in 2017 by Changpeng Zhao, Binance has rapidly ascended to become the largest cryptocurrency exchange by daily trading volume. The platform offers users access to over 350 cryptocurrencies and more than 1,200 trading pairs across spot, margin, and futures markets. With a user base exceeding 304 million, Binance provides a robust and secure environment for both novice and experienced traders. Key Features and Functionality: - Extensive Asset Support: Binance supports a vast array of cryptocurrencies, enabling users to trade a diverse selection of digital assets. - Advanced Trading Options: The platform offers various trading modes, including spot, margin, and futures trading, catering to different risk appetites and strategies. - Security Measures: Binance employs advanced security protocols, such as two-factor authentication (2FA), withdrawal address whitelisting, and AI-driven risk monitoring. Over 95% of customer funds are held in cold storage, and the platform maintains a $1 billion Secure Asset Fund for Users (SAFU) to protect against unforeseen incidents. - User-Friendly Interface: The platform is designed with an intuitive interface, making it accessible for both beginners and seasoned traders. - Educational Resources: Binance provides a wealth of educational materials to help users understand cryptocurrency trading and investment strategies. Primary Value and User Solutions: Binance addresses the need for a reliable, secure, and comprehensive cryptocurrency trading platform. By offering a wide range of digital assets, advanced trading features, and stringent security measures, Binance empowers users to engage confidently in the cryptocurrency market. The platform's commitment to user education and support further enhances the trading experience, making it a preferred choice for individuals seeking to invest in digital currencies.

BitMEX offers a variety of contract types. All contracts are bought and paid out in Bitcoin.

Cold wallet storage

DCX is a Singapore-based company that specializes in crypto-enabled financial services. DCX is bringing a revolution with its crypto-based products by developing borderless financial services that ensure a faster, simpler, and uninterrupted flow of capital.

KuCoin is a global cryptocurrency exchange established in 2017, offering a comprehensive platform for trading a wide array of digital assets. With a user base exceeding 40 million across more than 200 countries, KuCoin provides services such as spot trading, futures trading, margin trading, and staking. The platform supports over 1,000 cryptocurrencies and 1,300 trading pairs, catering to both novice and experienced traders. Key Features and Functionality: - Spot Trading: Access to a vast selection of cryptocurrencies with various trading pairs. - Futures and Margin Trading: Advanced trading options with leverage, allowing users to amplify potential returns. - Staking and Lending: Opportunities to earn passive income through staking and lending programs. - KuCoin Token (KCS): The platform's native token, offering holders benefits such as trading fee discounts and a share in the exchange's revenue. - KuCoin Feed: An AI-powered information hub providing real-time, personalized crypto market insights to enhance user decision-making. Primary Value and User Solutions: KuCoin addresses the need for a secure, user-friendly, and versatile cryptocurrency trading platform. By offering a wide range of digital assets and trading options, it enables users to diversify their portfolios and engage in various investment strategies. The integration of advanced tools like KuCoin Feed empowers users with timely information, facilitating informed trading decisions. Additionally, features like staking and lending provide avenues for passive income, enhancing the overall value proposition for its users.

Kraken is the largest Bitcoin exchange in euro volume and liquidity and also trading Canadian dollars, US dollars, British pounds and Japanese yen.

It's an application/ software to buy sell share market, stocks etc

eToro has been a leader in the global Fintech revolution. It is the worldleading social trading network, with millions of registered users and an array of innovative trading and investment tools.

MyEtherWallet is an open-source, client-side tool for interacting with the blockchain.

Founded in 2017, OKX is one of the world�s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX�s vision is a world of financial access backed by blockchain and the power of decentralized finance.

Moosend is a fully featured email marketing platform which includes a responsive email campaign editor, marketing automations and many other competing features.

Bittrex is a U.S. blockchain platform providing real-time trading and industry-leading security.

HitBTC is the most advanced cryptocurrency exchange with markets for trading between Bitcoins, Ethereums, Litecoins, Dogecoins, Monero, USDT and more.

Storm is an advanced, modern and scalable e-commerce platform suitable for merchants with a large number of transactions and smaller e-tailers growing rapidly.

Coinbase Prime is a comprehensive prime brokerage platform tailored for institutional investors seeking to engage in the digital asset market. It integrates advanced trading capabilities, secure custody solutions, and diverse financing options into a unified platform, enabling institutions to manage and expand their cryptocurrency portfolios efficiently. With access to over 260 tradable assets and more than 420 custodial assets, Coinbase Prime offers a robust infrastructure designed to meet the complex needs of professional investors. Key Features and Functionality: - Advanced Trading Platform: Utilizes a smart order router to connect clients with multiple high-liquidity exchanges and trading venues, ensuring optimal execution of trading strategies. - Secure Custody Services: Provides a regulated, qualified custodian service for a wide range of digital assets, allowing seamless transitions between offline storage and active trading balances. - Comprehensive Financing Solutions: Offers lending, margin, and shorting services to enhance capital efficiency and support diverse trading strategies in varying market conditions. - Integrated Portfolio Management: Enables efficient management of multiple portfolios with features like sub-accounts, detailed trade cost analysis, and customizable user roles with fine-grained permissions. - Crypto-Native Features: Supports staking and governance participation directly from the platform, allowing institutions to engage actively in the crypto ecosystem. Primary Value and Solutions Provided: Coinbase Prime addresses the unique challenges faced by institutional investors in the cryptocurrency space by offering a secure, efficient, and integrated platform for trading, custody, and financing. It simplifies the complexities of digital asset management through seamless transfers between cold storage and trading balances, access to deep liquidity across multiple venues, and advanced algorithms designed to minimize market impact and slippage. By consolidating essential services into a single platform, Coinbase Prime empowers institutions to execute large-scale trades with confidence, maintain compliance, and optimize their investment strategies in the rapidly evolving digital asset market.

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Digitizing money, providing instant & secure #financial services. Serving 200+countries, 30+ crypto, and FIAT currencies

Sage eCommerce is a comprehensive solution designed to seamlessly integrate online sales channels with Sage's Enterprise Resource Planning (ERP) systems, enabling businesses to manage their eCommerce operations efficiently. This platform caters to both B2B and B2C markets, providing a unified approach to online sales management. Key Features and Functionality: - Seamless ERP Integration: Directly connects with Sage ERP systems, ensuring real-time synchronization of orders, inventory, customer data, and financial transactions. - Content Management System (CMS): Offers an intuitive CMS for easy creation and management of web pages, product details, and content layout through a user-friendly drag-and-drop interface. - Product Display: Supports multiple images per item, wish lists, flexible product groupings, size and color variants, cross-sell promotions, and robust search capabilities. - Checkout and Shipping: Features a streamlined single-page checkout, mobile-optimized shopping cart, integration with Sage Sales Tax, and real-time shipping rate calculations with global and regional carriers. - Customer Portal: Provides customers with real-time access to order tracking, shipping activity, online invoice payments, and detailed invoice histories. Primary Value and Solutions Provided: Sage eCommerce addresses the complexities of managing online sales by offering a fully integrated platform that connects eCommerce operations with back-office systems. This integration eliminates the need for manual data entry, reduces errors, and ensures consistency across all sales channels. By providing real-time data access and a unified system for managing pricing, inventory, and customer information, businesses can enhance operational efficiency, improve customer satisfaction, and drive revenue growth. The platform's scalability and flexibility make it suitable for businesses aiming to expand their online presence while maintaining control over their operations.

Cyrano Video is an all-in-one video production platform tailored for the healthcare sector, enabling organizations to create, manage, and distribute professional video content efficiently and affordably. By integrating proprietary hardware, intuitive software, and comprehensive services, Cyrano Video streamlines the entire video creation process, allowing healthcare providers to enhance communication, education, and marketing efforts without the need for extensive resources or technical expertise. Key Features and Functionality: - Cyrano Studio App: An intuitive application that guides users through the video recording process, offering features like scene setup, teleprompter modes, and adaptable branding to match organizational colors. - Flexible Recording Options: Supports various recording styles, including in-studio, at-desk, and on-the-go, accommodating different content creation needs. - Content Management: Provides organized storage for video libraries, with camera-to-cloud technology for direct uploads, ensuring easy access and management of content. - Secure Distribution: Enables targeted sharing through email, SMS, social media, and customized embed codes, with analytics to track engagement and performance. - Professional Editing Services: Offers access to skilled video editors who handle post-production tasks, including color correction, sound mastering, and custom animations, with rapid turnaround times. Primary Value and Solutions Provided: Cyrano Video addresses the common challenges healthcare organizations face in video production, such as limited budgets, lack of specialized skills, and the need for regulatory compliance, including HIPAA. By offering a subscription-based model that combines hardware, software, and services, Cyrano Video empowers healthcare providers to produce high-quality, on-brand videos at scale. This solution enhances internal communications, patient engagement, and marketing efforts, ultimately improving the overall effectiveness of healthcare messaging and outreach.

AccountingBox is an bookkeeping and accounting solution for business and entrepreneurs.