# Top-rated tools for combining ABM analytics with CRM data

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Looking at data on the <a class="a a--md" elv="true" href="https://www.g2.com/categories/account-based-analytics">Account-Based Analytics Software category page</a>, several tools stand out for helping B2B teams bring <strong>ABM analytics and CRM data together</strong>. These platforms connect marketing engagement insights with CRM records so revenue teams can get a full-funnel, account-level view. See below for my top software list:</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/6sense-revenue-marketing/reviews"><strong>6sense Revenue Marketing</strong></a> – Combines AI-driven intent data with CRM integrations to highlight in-market accounts. By syncing directly with Salesforce and other CRMs, 6sense helps sales reps see which accounts are surging and ties engagement data back to pipeline.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/demandbase-one/reviews"><strong>Demandbase One</strong></a> – Offers robust CRM integration so teams can view account activity, buyer intent, and opportunity data in one place. Demandbase makes it easier to link campaign engagement directly with CRM pipeline and revenue reporting.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/dreamdata/reviews"><strong>Dreamdata</strong></a> – Specializes in multi-touch attribution by pulling in CRM opportunity data and stitching it together with marketing touches. It’s built for teams that want to prove how campaigns impact revenue with transparent reporting.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/rollworks/reviews"><strong>RollWorks</strong></a> – Connects ABM engagement insights with CRMs like Salesforce and HubSpot. RollWorks makes it easy to create account lists, sync campaign activity, and report on how those accounts progress through the funnel.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews"><strong>HubSpot Marketing Hub</strong></a> – Provides native CRM and ABM analytics in a single platform. For teams already using HubSpot CRM, it delivers seamless reporting on account engagement, campaign influence, and ROI without extra integrations.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/fibbler/reviews"><strong>Fibbler</strong></a> – Focused on LinkedIn analytics, Fibbler integrates account-level LinkedIn engagement with CRM data. It’s especially useful for teams that want to track how social activity contributes to opportunity creation.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Based on your experiences, are there other account analytics platforms that do a strong job of combining ABM insights with CRM reporting? I’d love to hear what the G2 community recommends.</p>

##### Post Metadata
- Posted at: 7 months ago
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Has anyone tested how well &lt;a href=&quot;https://www.g2.com/products/6sense-revenue-marketing/reviews&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;strong&gt;6sense Revenue Marketing&lt;/strong&gt;&lt;/a&gt; integrates intent data into CRM workflows compared to &lt;a href=&quot;https://www.g2.com/products/demandbase-one/reviews&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;&lt;strong&gt;Demandbase One&lt;/strong&gt;&lt;/a&gt;? I’m curious which one gives sales teams more actionable insights inside the CRM itself. More platforms here: &lt;a href=&quot;https://www.g2.com/categories/account-based-analytics&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://www.g2.com/categories/account-based-analytics&lt;/a&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 7 months ago





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