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Sandler Reviews & Provider Details

Sandler is a global sales performance organization that equips leaders and sellers with the training, coaching, and tools they need to achieve scalable, sustainable transformation. We combine buyer-centered methodology with AI-driven sales tools and reinforcement to create an ecosystem of continuous support. By connecting people, processes, and technology, we help organizations build high-performing teams capable of producing consistent, predictable outcomes. Our Approach: Our proven methodology, The Sandler Selling System, goes beyond surface-level tactics to instill the behaviors, attitudes, and techniques that build the foundation for sales excellence. We provide every member of the organization with precision learning experiences and end-to-end enablement to target the unique needs of each leader and seller and drive performance across teams Who We Serve: - Sales teams looking to improve confidence, consistency, and results - Sales managers and leaders responsible for coaching and accountability - Executive leaders and business owners looking to increase revenue and grow the capacity of their teams - SMB and enterprise organizations looking to scale performance across regions and teams - Customer Success Teams where stronger conversations improve outcomes - Indirect Sales Teams (channel /partner sales) looking drive indirect revenue through partner influence What we offer: - Precision Sales Skills Assessments - Custom Sales Training Solutions - Leadership Training - Coaching and Consulting - AI-Driven Coaching and reinforcement tools - Individual, ongoing learning opportunities

Provider Website

Seller

Sandler

Discussions

Sandler Community

Languages Supported

German, English, Persian, French, Japanese, Korean, Portuguese, Spanish, Turkish, Chinese (Simplified)

Services Offered

Sales Training, Sales Performance, Leadership Training, Training Reinforcement, Sales Development

Locations Serviced

Australia, Belgium, Brazil, Canada, + 26 more

Overview by

Emily Reggia (Associate Marketing Manager)

Sandler Media

Sandler Demo - Sandler Training Data Points

Learn how Sandler solutions drive results for our clients

Learn about our organization

Discover how Sandler's approach to sales training leads to lasting transformation

Explore the Sandler Selling System

Sandler Demo - Sandler AI Roleplay Coach

Learn about Sandler AI Roleplay Coach

Equip your revenue team with an ecosystem of AI-driven tools that help them optimize performance and retain Sandler best practices long after training ends. Learn more about Sandler Reinforcement Services

Gain key insights on how the sales landscape is evolving and what revenue teams can do to stay ahead of the curve in this insightful webinar from Sandler thought leaders, Dave Mattson, Seth Mars, and Michael Norton.

Learn more about how Sandler Summit can equip, empower, and transform your team. Watch the Summit 2025 recap.

Discover new strategies for integrating AI into your sales process to maximize efficiency in this impactful session with Seth Marrs.

Drive continuous improvement with 1:1 coaching and AI-driven feedback anytime, anywhere. Learn more about Sandler AI Roleplay Coach

Official Downloads

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Beyond Gut Instinct: AI and Data Analytics in Sales Performance Development

Interactive Demo

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Robert M.

Director of business development

Small-Business (50 or fewer emp.)

1/31/2023

"Great Tools when used correctly"

4/5

What do you like best about Sandler?

They give great tools and tips to help you remember how to be good at sales and teach in groups with consistent peer coaching and role playing which is hugely beneficial. Review collected by and hosted on G2.com.

What do you dislike about Sandler?

The best Sandler trainers are borderline sociopaths who teach other to only care about people for their ability to buy or refer. If you aren't immediately useful to "Sandler" people you are quickly discarded. In great Kansas City Metro region Sandler has a particularly bad name because of two of the trainers who have been doing it the longest (one of them who has a son who is a Sandler Executive) and outside of their ecosystem people do not like how "Sandler trained people" treat others because, in practice, if you can't help this person achieve their goals right now through buying or referral they want nothing to do with you and won't take any meeting that doesnt' have an immediate ROI. Review collected by and hosted on G2.com.

Recommendations to others considering Sandler:

Use the %80 of the training that doesn't make you a sociopath and disregard the forcing functions and transactional attitudes that make you a money focused sociopath. Review collected by and hosted on G2.com.

What problems is Sandler solving and how is that benefiting you?

Understanding Sales psychology and the ideal sales process. Before Sandler I didn't know why I was losing sales or how to "score" them and now I do. Sandler experiences vary widely by who is doing the training. Review collected by and hosted on G2.com.

Jack S.

Account Executive

Small-Business (50 or fewer emp.)

1/31/2023

"A fabulous course that instilled valuable skills into my day to day!"

4/5

What do you like best about Sandler?

I like that the resources remain available for at least a year after completing your course. I follow a few of the speakers on Linkedin, and they are always sharing valuable insights in my feed. Review collected by and hosted on G2.com.

What do you dislike about Sandler?

I took the training virtually, which made it hard to digest some of the information, but fortunately, I was able to take notes on all of the detailed speeches and slides. Review collected by and hosted on G2.com.

Recommendations to others considering Sandler:

I would choose Sandler Sales Training if you are in a sales-oriented or client-facing marketing role. It gave me the confidence and courage to establish equal business stature with all clients that I work with. Review collected by and hosted on G2.com.

What problems is Sandler solving and how is that benefiting you?

I took Sandler Training to help me become more confident in client situations, learn tactics to keep clients engaged, and view our organization as a true partner and extension of the client. Review collected by and hosted on G2.com.

Angel C.

Associate

Consulting

Small-Business (50 or fewer emp.)

2/8/2023

"The best support to be succesfull in sales"

4.5/5

What do you like best about Sandler?

They explain in a very comprehensive way what do we have to do to have a better performance. You apply the learnings and see results. It's better than other cause they are very actuals Review collected by and hosted on G2.com.

What do you dislike about Sandler?

I had certain issues with the online training. After a few attempts and support from them the issues were solved. I think they need to develop materials to explain this part. Review collected by and hosted on G2.com.

Recommendations to others considering Sandler:

I truly recommend this system because if you really apply the principles and tecniques you will improve your performance Review collected by and hosted on G2.com.

What problems is Sandler solving and how is that benefiting you?

I had trouble to obtain leads due to I did a litlle prospecting efforts, Sandler showed me the way to be more succesfull in prospecting. My results have increased and I'm very happy for this Review collected by and hosted on G2.com.

Dianne G.

Director, Council Communications & Resources

Enterprise (> 1000 emp.)

9/22/2022

"Using Sandler Personally & Professionally"

5/5

What do you like best about Sandler?

We benefit most from questioning strategies used in sales, coaching, or multiple functions. I also like that Sandler gives us sayings/expressions that we can remember and apply to different situations. For example, pendulum theory Review collected by and hosted on G2.com.

What do you dislike about Sandler?

Sandler has been an all-white old-boys organization for too long. I appreciate seeing the diversity of people of color and more women represented in the organization lately. Even during the virtual Summit, there was a reference to dirty jokes. It's 2022 - that's not okay. Move faster. Do better. Grow into the organization you can be that includes all people and does not allow for poor behavior. Review collected by and hosted on G2.com.

Recommendations to others considering Sandler:

Sandler is sales, but it's also a communication methodology you can adapt to work within your business. It works when you integrate it and then adjust the concepts to match your organization. Review collected by and hosted on G2.com.

What problems is Sandler solving and how is that benefiting you?

We're a membership-based organization with 111 separate entities. We lacked consistency and a similar process and could not evaluate what was working and what wasn't effectively. Through Sandler, we have a common process, we learn more about our prospects and offer them solutions that work for them. We've had a 20% increase in new members among the entities that use Sandler across all departments. We encourage our entities to use Sandler in all departments. We see that the entities integrating Sandler across departments perform better and have stronger internal working relationships. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

12/13/2022

"Sandler Sales Training advocate"

5/5

What do you like best about Sandler?

The best topics include Bonding and Rapport, objection handling, and using upfront contracts and clear futures at every stage of a sales cycle. I like the interactions with the trainers and coaches. Review collected by and hosted on G2.com.

What do you dislike about Sandler?

There are some customizations available, but it would be good to have a Sandler Sales Training for selling enterprise software. It would be good to have an Enterprise sales motion for selling to large companies. Review collected by and hosted on G2.com.

Recommendations to others considering Sandler:

They should make it easy for their teams to put the training into practice. That might mean changing or adding fields in the CRM or just changing how Managers and leaders interact with their teams and speak the Sandler language. Review collected by and hosted on G2.com.

What problems is Sandler solving and how is that benefiting you?

Sandler is a great foundation for any sales professional. When managing a large sales team, struggles include a lack of consistency in sales execution, poor objection handling, and low adoption of best practices for running great calls. Review collected by and hosted on G2.com.

jamie w.

Director, Learning Operations

Mid-Market (51-1000 emp.)

9/26/2022

"Sandler sets the standard for earli-in-career sales education"

4.5/5

What do you like best about Sandler?

Sandler professional trainers provide strong hands-on workshops that provide one-on-one focus for sales reps and build their confidence for when they leave the classroom Review collected by and hosted on G2.com.

What do you dislike about Sandler?

Developing a learning program with Sandler requires a long lead time. This is due to the number of directions a class can take. A lot of pre-planning is required. Review collected by and hosted on G2.com.

Recommendations to others considering Sandler:

Ensure your sales leadership is fully committed and will dedicate the time needed to fully plan the program with you. That way, their expectations will be set and will be in line with the program as delivered Review collected by and hosted on G2.com.

What problems is Sandler solving and how is that benefiting you?

Most early-in-career sales reps come to work with very raw talent and no organization skills. Sandler is very good at helping these new team members put a "stake in the ground" providing a consistent, strategic approach to researching, prospecting and connecting with potential clients and customers. Review collected by and hosted on G2.com.

Tracy S.

Account Manager

Small-Business (50 or fewer emp.)

1/31/2023

"Sandler Training Review"

4.5/5

What do you like best about Sandler?

Hands-on training and friendly staff makes learning enjoyable and easy! Review collected by and hosted on G2.com.

What do you dislike about Sandler?

Depending on the person and training, the amount of time needed is much longer. So you need to account for that! Review collected by and hosted on G2.com.

Lance B.

Human Resources Generalist

Mid-Market (51-1000 emp.)

2/6/2023

"Fantastic Sales Training Platform"

5/5

What do you like best about Sandler?

Ease of use with the platform makes any skill level comfortable. Review collected by and hosted on G2.com.

What do you dislike about Sandler?

It can be time-consuming getting all employees familiar with using the platform. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

9/22/2022

"Great program, very practical and applicable right away"

5/5

What do you like best about Sandler?

As well as an overarching sales process, Sandler gave us many practical and applicable techniques to defend price, defend our time, level up, call time, share concerns, manage customer calls etc. Review collected by and hosted on G2.com.

What do you dislike about Sandler?

I can't think of anything specific that I didn't like. The first session was a little elementary but I think it was just laying the groundwork for the rest of the program so that's understandable. Review collected by and hosted on G2.com.

Recommendations to others considering Sandler:

The Sandler content was very appropriate for the experience level of our SMB sales reps, but I'm not sure whether that was because the content was specifically customized to the experience level of our AEs, or if it's because it's only suitable for early stage sales reps. If I was considering purchase Sandler training and I had Enterprise AEs (for example), I would just want to test whether it's as applicable (it very well could be, I'm just not sure). Review collected by and hosted on G2.com.

What problems is Sandler solving and how is that benefiting you?

We needed a common vernacular across our SMB sales team when coaching and doing deal reviews. We also needed to give young sales reps more confidence to value their time, speak directly, and defend the value of our product. Review collected by and hosted on G2.com.