Sandler Reviews & Provider Details

Sandler is a global sales performance organization that equips leaders and sellers with the training, coaching, and tools they need to achieve scalable, sustainable transformation. We combine buyer-centered methodology with AI-driven sales tools and reinforcement to create an ecosystem of continuous support. By connecting people, processes, and technology, we help organizations build high-performing teams capable of producing consistent, predictable outcomes. Our Approach: Our proven methodology, The Sandler Selling System, goes beyond surface-level tactics to instill the behaviors, attitudes, and techniques that build the foundation for sales excellence. We provide every member of the organization with precision learning experiences and end-to-end enablement to target the unique needs of each leader and seller and drive performance across teams Who We Serve: - Sales teams looking to improve confidence, consistency, and results - Sales managers and leaders responsible for coaching and accountability - Executive leaders and business owners looking to increase revenue and grow the capacity of their teams - SMB and enterprise organizations looking to scale performance across regions and teams - Customer Success Teams where stronger conversations improve outcomes - Indirect Sales Teams (channel /partner sales) looking drive indirect revenue through partner influence What we offer: - Precision Sales Skills Assessments - Custom Sales Training Solutions - Leadership Training - Coaching and Consulting - AI-Driven Coaching and reinforcement tools - Individual, ongoing learning opportunities

Provider Website

Seller

Sandler

Discussions

Sandler Community

Languages Supported

German, English, Persian, French, Japanese, Korean, Portuguese, Spanish, Turkish, Chinese (Simplified)

Services Offered

Sales Training, Sales Performance, Leadership Training, Training Reinforcement, Sales Development

Locations Serviced

Australia, Belgium, Brazil, Canada, + 26 more

Overview by

Emily Reggia (Associate Marketing Manager)

Sandler Media

Sandler Demo - Sandler Training Data Points

Learn how Sandler solutions drive results for our clients

Learn about our organization

Discover how Sandler's approach to sales training leads to lasting transformation

Explore the Sandler Selling System

Sandler Demo - Sandler AI Roleplay Coach

Learn about Sandler AI Roleplay Coach

Equip your revenue team with an ecosystem of AI-driven tools that help them optimize performance and retain Sandler best practices long after training ends. Learn more about Sandler Reinforcement Services

Gain key insights on how the sales landscape is evolving and what revenue teams can do to stay ahead of the curve in this insightful webinar from Sandler thought leaders, Dave Mattson, Seth Mars, and Michael Norton.

Learn more about how Sandler Summit can equip, empower, and transform your team. Watch the Summit 2025 recap.

Discover new strategies for integrating AI into your sales process to maximize efficiency in this impactful session with Seth Marrs.

Drive continuous improvement with 1:1 coaching and AI-driven feedback anytime, anywhere. Learn more about Sandler AI Roleplay Coach

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Maddie P.

Manager, Sales Training (Sandler Ambassador)

Enterprise (> 1000 emp.)

2/25/2026

"Sandler - A Vital Tool for Sales Success"

5/5

What do you like best about Sandler?

What I like most about Sandler is that it gives sellers multiple ways to connect with buyers in a meaningful way and uncover the real challenges and obstacles they’re dealing with. My main takeaway is that sellers need to ask the right questions—questions that bring out not just the buyer’s surface-level pain, but also why that pain continues and, most importantly, the emotional and business impact of leaving it unresolved. Review collected by and hosted on G2.com.

What do you dislike about Sandler?

I’d like to see Sandler develop more robust materials for participants to use throughout the program, such as workbooks, job aids, and similar resources. Review collected by and hosted on G2.com.

Recommendations to others considering Sandler:

I highly recommend the Sandler Sales Methodology program to anyone considering it. Sandler has been a true game-changer for our company, reshaping how our sales professionals build, strengthen, and manage relationships with buyers. If you’re looking for a proven, practical approach that improves sales performance while also reinforcing client trust, Sandler is an excellent choice. Review collected by and hosted on G2.com.

What problems is Sandler solving and how is that benefiting you?

As a Sandler Ambassador, I see how the Sandler sales methodology solves the fundamental problem of the buyer-seller dynamic, where traditional sales tactics often lead to wasted time, unpaid consulting, and high-pressure environments. By teaching professionals how to establish equal stature and follow a rigorous qualifying process, Sandler eliminates the frustration of "chasing" prospects who have no intention of buying. This benefits me personally by providing participants a predictable framework for communication that reduces stress, ensures they only spend time on viable opportunities, and ultimately creates more authentic, professional relationships. Sandler offers a great sales methodology program that is Review collected by and hosted on G2.com.

Response from Sunshine Levin of Sandler

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It's great to hear that Sandler's methodology has helped solve the fundamental problem of the buyer-seller dynamic. We are committed to providing a predictable framework for communication and creating more authentic, professional relationships for our participants.

Brian C.

Vice President Sales Operations

Enterprise (> 1000 emp.)

2/19/2026

"Sandler Feels Like a True Partner: Transparent, Tailored, and Results-Driven"

5/5

What do you like best about Sandler?

Sandler operates as a true partner, not just a training vendor. They are transparent, direct, and genuinely invested in our success. From the beginning, they took the time to understand our business model which acquires and scales SaaS companies. They tailored their approach to fit our needs rather than forcing a one-size-fits-all program.

Their team consistently delivers practical, actionable guidance that drives real results. They hold our leaders accountable, provide candid feedback, and stay engaged beyond the initial rollout to ensure adoption and impact. That combination of trust, transparency, and measurable outcomes is what sets them apart. Review collected by and hosted on G2.com.

What do you dislike about Sandler?

Honestly, there isn’t anything I dislike about working with Sandler. In any large-scale initiative, especially one spanning 100+ business units, there are always moments where friction could occur. What stands out is how proactively their team addresses those situations.

Any time we identified an area that needed adjustment, they leaned in, listened, and worked collaboratively with us to revise the process, workflow, or desired outcome. They don’t get defensive, they focus on improvement and results. That responsiveness and flexibility has made the partnership smooth and highly effective. Review collected by and hosted on G2.com.

Recommendations to others considering Sandler:

If you’re considering Sandler, treat it as a strategic initiative, not just a training event. Our business units that got the greatest impact are the ones that ensure alignment and buy-in from all sales leaders upfront. Leadership engagement dramatically accelerates adoption and reinforces the behaviors you want embedded in your culture.

It’s also important to recognize the varying experience levels and learning styles within your sales organization. Not everyone benefits in the same way. Newer sellers and those developing foundational skills often gain significant value from structured group learning, shared role play, and peer interaction. More tenured sellers and sales leaders can benefit greatly from 1:1 coaching hours, where they can work through real deals, leadership challenges, and strategy in a highly customized way.

If you approach the partnership thoughtfully where you align leadership, tailor the rollout to your team’s maturity, and reinforce the methodology consistently, Sandler can meaningfully accelerate sales effectiveness and organizational performance. Sandler wants to help, they are incredible. Review collected by and hosted on G2.com.

What problems is Sandler solving and how is that benefiting you?

As a corporation that acquires SaaS businesses with the intention of helping them succeed at even higher levels, one of our biggest challenges was building a consistent, scalable sales program across 100+ business units — including sellers, SDRs, account managers, and sales leaders. Each business came with its own processes, habits, and levels of sales maturity.

Sandler helped us solve the problem of inconsistency in sales methodology, qualification, and coaching. They provided a structured, repeatable framework that we could deploy across the organization, creating a common language and approach to selling. This significantly accelerated our ability to professionalize our sales teams, improve pipeline quality, strengthen discovery and qualification, and elevate frontline sales leadership.

The benefit has been faster alignment, improved sales discipline, stronger coaching conversations, and a clearer path to scalable growth across our portfolio. Sandler has been a true partner in helping us build a high-performance sales culture at scale. Review collected by and hosted on G2.com.

Response from Sunshine Levin of Sandler

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We appreciate your thoughtful recommendations for others considering Sandler. It's great to hear that aligning leadership, tailoring the rollout, and reinforcing the methodology have been key factors in accelerating sales effectiveness for your organization. Thank you for recognizing the value of our tailored approach for different experience levels and learning styles within your sales organization.

Samantha Z.

Mid-Market (51-1000 emp.)

2/19/2026

"Our Secret Weapon for Closing Deals Faster"

5/5

What do you like best about Sandler?

I see great value in Sandler for improving the ability of go-to-market field teams to set really clear agendas and upfront contracts. This leads to an increase in booking next steps after calls and the ideal state of shortened sales cycle, which is a huge plus. I also find Sandler's expertise and deliverables particularly valuable. We had a really great training experience, and it was incredibly beneficial to have all our field teams participating in person for Sandler training. I appreciate the psychology behind the sales methodology that helps in simplifying the human-to-human connection in sales. Plus, I'm really excited to start our reinforcement year. Their approach and guidance are reasons why we engaged with them, and Mark Foley, our sales rep, was a big part of our decision. It's immensely beneficial in getting back to basics, and I wouldn't change anything about their services or approach. Review collected by and hosted on G2.com.

What do you dislike about Sandler?

N/A Review collected by and hosted on G2.com.

Response from Sunshine Levin of Sandler

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Thank you for sharing your positive experience with Sandler. We're delighted to hear that our sales methodology has helped simplify the human-to-human connection in sales for your team. It's great to know that our approach and guidance have been beneficial, and we're excited to continue supporting your go-to-market teams. We appreciate your feedback and look forward to our continued partnership.

Victoria R.

Professional Development Expert / Coach

2/13/2026

"Consultative Sales Training Made Easy with Sandler"

4/5

What do you like best about Sandler?

I really like how Sandler provides a clear structure for sales managers, which formalizes their thinking and emphasizes accountability. Their methodologies like the thirty second commercial, upfront contract, and pain funnelling offer brilliant and logical ways to understand Clients businesses and needs better. I find their LMS tool support extremely valuable as it helps address topics where someone might be struggling by providing online resources and modules to check learn online. Review collected by and hosted on G2.com.

What do you dislike about Sandler?

I think I would have loved the approach to have been more tailored to our business. Some of the training, some of the examples I saw were not relevant for us. As an example, there's quite a big piece on budget. Budget isn't relevant for us because we draw down from the apprenticeship levy. So I would have just preferred for it to have been a little more tailored to our business, and be more bespoke rather than just lift and shift, previous content. Review collected by and hosted on G2.com.

Response from Sunshine Levin of Sandler

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We're glad to hear that you find our sales training structure and methodologies valuable for understanding clients' needs and improving sales processes.

Ragna v.

Mid-Market (51-1000 emp.)

2/12/2026

"They Practice What They Preach"

4.5/5

What do you like best about Sandler?

I appreciate that it’s not a crash course or a one-off training, but instead a longer-term change management program focused on sustained improvement over time. Review collected by and hosted on G2.com.

What do you dislike about Sandler?

“Dislike” is too strong, but I did experience some challenges with how my account was managed by customer service, mainly due to changes and planned leaves. I really value the recent decision to keep the Account Manager involved in the process after the contract is signed. Review collected by and hosted on G2.com.

Recommendations to others considering Sandler:

Only start considering Sandler if you’re truly ready to do the work. They will guide you, ask probing questions, and provide what they can, but key parts of discovering whether there’s a real fit have to come from the buying side. Sandler will hold you to that and make sure you do your part. It’s a partnership, not a situation where you can simply delegate the work and expect it to happen on its own. Review collected by and hosted on G2.com.

What problems is Sandler solving and how is that benefiting you?

Sandler is proving structure and discipline to our sales process and building lasting behaviors that change how sellers are perceived and valued by our customers. Review collected by and hosted on G2.com.

Response from Sunshine Levin of Sandler

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We appreciate your feedback and are glad to hear that you value our longer-term change management program. We appreciate your patience as we worked through the challenges you experienced with your account management and are committed to improving in this area. Thank you for your recommendation to others considering Sandler, and we look forward to continuing to support your sales process and behaviors.

Robin L.

2/12/2026

"Boosts Sales Skills with Effective Techniques"

5/5

What do you like best about Sandler?

I like that Sandler is very organized but also flexible, which was a key factor in choosing them over other options. I'm impressed with the people we've interacted with. My sales team appreciates having access to their LMS for self-paced learning. I'm also interested in leveraging their assessment tool in the future to identify individual gaps. The preparation for sales calls and role-playing exercises are valuable aspects. Additionally, teaching salespeople to ask better questions, truly understand customer pain points, and express how our product is the solution has been beneficial. The follow-up questions are something my team finds very helpful. Review collected by and hosted on G2.com.

What do you dislike about Sandler?

Nothing Review collected by and hosted on G2.com.

Response from Sunshine Levin of Sandler

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We're delighted to hear that you find Sandler's organization and flexibility to be valuable, and that your sales team appreciates the self-paced learning through our LMS. We're also glad to hear that the preparation for sales calls and role-playing exercises have been beneficial. Thank you for sharing your positive experience!

Verified User in Construction

Mid-Market (51-1000 emp.)

2/12/2026

"Flexible In‑Person and Virtual Training That Fits Busy Schedules"

4.5/5

What do you like best about Sandler?

hey offer both in‑person and virtual training options, which is incredibly accommodating for busy professionals and teams with varying schedules or locations Review collected by and hosted on G2.com.

What do you dislike about Sandler?

We are still in the process of learning the Sandler methods - as of now there isn't dislikes. Review collected by and hosted on G2.com.

Recommendations to others considering Sandler:

Take advantage of both the in‑person and virtual training formats—having flexible options makes it much easier to stay consistent with the program. Also, be prepared to actively participate; the more you engage with the material, the more value you’ll get from it. Review collected by and hosted on G2.com.

What problems is Sandler solving and how is that benefiting you?

Sandler is helping us grow our sales development and training program. Review collected by and hosted on G2.com.

Response from Sunshine Levin of Sandler

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We're glad to hear that you find our flexible training options accommodating for your busy schedule. Thank you for choosing Sandler for your sales development and training program.

Verified User in Retail

Small-Business (50 or fewer emp.)

2/10/2026

"Thorough and Clear Communication Throughout"

5/5

What do you like best about Sandler?

they have been very thorough and have communicated very well. Review collected by and hosted on G2.com.

What do you dislike about Sandler?

Nothing comes to mind. They have been very helpful. Review collected by and hosted on G2.com.

Response from Sunshine Levin of Sandler

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We are glad to hear that you found our communication thorough and clear. Thank you for your positive feedback!

Robert M.

Director of business development

Small-Business (50 or fewer emp.)

1/31/2023

"Great Tools when used correctly"

4/5

What do you like best about Sandler?

They give great tools and tips to help you remember how to be good at sales and teach in groups with consistent peer coaching and role playing which is hugely beneficial. Review collected by and hosted on G2.com.

What do you dislike about Sandler?

The best Sandler trainers are borderline sociopaths who teach other to only care about people for their ability to buy or refer. If you aren't immediately useful to "Sandler" people you are quickly discarded. In great Kansas City Metro region Sandler has a particularly bad name because of two of the trainers who have been doing it the longest (one of them who has a son who is a Sandler Executive) and outside of their ecosystem people do not like how "Sandler trained people" treat others because, in practice, if you can't help this person achieve their goals right now through buying or referral they want nothing to do with you and won't take any meeting that doesnt' have an immediate ROI. Review collected by and hosted on G2.com.

Recommendations to others considering Sandler:

Use the %80 of the training that doesn't make you a sociopath and disregard the forcing functions and transactional attitudes that make you a money focused sociopath. Review collected by and hosted on G2.com.

What problems is Sandler solving and how is that benefiting you?

Understanding Sales psychology and the ideal sales process. Before Sandler I didn't know why I was losing sales or how to "score" them and now I do. Sandler experiences vary widely by who is doing the training. Review collected by and hosted on G2.com.

Jack S.

Account Executive

Small-Business (50 or fewer emp.)

1/31/2023

"A fabulous course that instilled valuable skills into my day to day!"

4/5

What do you like best about Sandler?

I like that the resources remain available for at least a year after completing your course. I follow a few of the speakers on Linkedin, and they are always sharing valuable insights in my feed. Review collected by and hosted on G2.com.

What do you dislike about Sandler?

I took the training virtually, which made it hard to digest some of the information, but fortunately, I was able to take notes on all of the detailed speeches and slides. Review collected by and hosted on G2.com.

Recommendations to others considering Sandler:

I would choose Sandler Sales Training if you are in a sales-oriented or client-facing marketing role. It gave me the confidence and courage to establish equal business stature with all clients that I work with. Review collected by and hosted on G2.com.

What problems is Sandler solving and how is that benefiting you?

I took Sandler Training to help me become more confident in client situations, learn tactics to keep clients engaged, and view our organization as a true partner and extension of the client. Review collected by and hosted on G2.com.