[
Reputation Reviews
](https://www.g2.com/products/reputation/reviews)

[
Reputation Reviews
](https://www.g2.com/products/reputation/reviews)

# Reputation Features

##### 
## Social Management (10)

Social Analytics

Reports on the performance of social media posts and campaigns.

Social Publishing

Allows the creation, management, and scheduling of content to be shared across social media channels.

Campaign Optimization

Identifies trends in social media campaigns, such as optimal posting times, to improve performance.

Multi-Account Management

Manage and post content across multiple social media accounts and platforms simultaneously

Social Ads

Provides features for managing and optimizing paid advertisements across social channels.

Campaign Planning

Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.

Hashtag Capabilites

Monitor hashtags, their trends, and analytics across all social media platforms

Multi-Campaign

Manage multiple campaigns in one system

Customer Engagement

Initiate interactions with customers by proactively starting conversations or providing informational content

Automated Publishing

Establish rules for automatic propagation of social media posts across one or more channels

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##### 
## Reports & Dashboards (5)

Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

White Label

Offers a white labeling service for agencies or resellers to customize platform branding.

Customizable Reports

Alter the layout and content of reports

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##### 
## Social Analytics (17)

Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

Follower Analysis

Analyzes and illustrates follower information such as demographics, location, interests, etc.

Post Performance

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

Attribution

Ties social activity to business results such as leads, conversions, and sales.

Hashtag Analytics

Analyzes the performance of hashtags and identifies popular or trending hashtags.

Sentiment Analysis

Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.

Lead Attribution

Identify the source channel that resulted in a new lead in the system

Real-Time Analytics

Analyze and gain insights into data in real-time

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Campaign Analytics

Track and interpret campaign performance metrics

Keyword Tracking

Track and monitor a specific set of keywords

Influencer Tracking

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Activity Tracking

Track and document all activities across devices, networks, and other systems

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Trend Analysis

Review data from past periods to reveal recurring tendencies and predict future performance

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##### 
## Consumer Intelligence (4)

Customer Feedback

Provides a forum for customers to give feedback and data storage for company analysis.

Competitive Intelligence

Allows users to get real-time information on competitors performance and reputation.

Sentiment Analysis

Gives users greater visibility into the how feel and respond to reputation gaining tactics.

Competitive Analysis

Evaluating strengths and weaknesses of companies with the same target audience

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##### 
## Reporting (2)

Corporate Reporting

Helps monitor the overall performance of marketing efforts and brand establishment.

Dashboard

Provides a centralized hub and management tools for all data points related to online reputation.

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##### 
## Media Monitoring (11)

Social Networks Monitoring

Helps track and monitor social media trends and interactions.

Social Media Management

Helps manage social messaging and measures the full impact of social campaigns.

Digital Media Monitoring

Helps manage ad messaging and measures the full impact of digital advertising campaigns.

Review Monitoring

Automatically monitor and receive alerts for any new online reviews

Brand Management

The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

SEO Management

Optimize and manage the search engine optimization efforts for a website or digital content

Response Management

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Customer Experience Management

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Negative Feedback Management

Identify, track, and respond to negative feedback

Keyword Tracking

Track and monitor a specific set of keywords

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##### 
## In-House Management (1)

Team Workflow

Helps establish a workflow that allows team members to communicate effectively and collaboratively.

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##### 
## Process (3)

Mentions

Scours various channels for brand mentions to proactively seek reparative communications.

Tickets

Creates and assigns support tickets, scheduling them in a timely manner.

Macros

Allows administrators to create templated responses to frequently asked questions.

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##### 
## Channels (5)

Email

Ability to connect agents with customers through Live Chat.

Social

Connects employees with customers through a social media solution.

Live Chat

Ability to connect agents with customers through email.

Phone

Connects employees with customers through a calling solution.

Text

Ability to connect agents with customers through text message solution.

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##### 
## Insight (3)

Surveys

Provides opportunity for customers to give feedback through a survey.

Reporting

Enables administrators to create customized reports reflecting customer satisfaction.

Help Desk

Provides a knowledge base or other support channel for disparate team members to work together and provide cohesive solutions.

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##### 
## Listing Management (4)

Network Directory

Ability to submit location data to a wide variety of digital services

Data Aggregators

Ability to submit location data to major aggregators

Duplicate Monitoring

Consistently monitors search engines and directories and removes duplicate listings

Optimization

Offers the ability to enhance listings with menus, photos, videos, or other rich data

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##### 
## Performance (2)

Real-Time Updates

Changes to location data are synced across listings immediately and in real time

Analytics

Provides data or insights into listing performance and engagement

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##### 
## Local Search Optimization (16)

Rank Tracking

Monitor and report on ranking in local search results

Online Listings

Report on local citations and distribute accurate listing data to directories and search engines

Google My Business

Optimize or automate content for Google My Business

Reputation Management

Monitor online reviews and brand reputation

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Dashboards and Reporting

Provide insights and data visualizations from a comprehensive dashboard

Web Traffic Reporting

Collect and analyze traffic data about website visitors

Conversion Tracking

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Click Tracking

Track the amount of clicks on individual products to measure campaign results

Pageview Tracking

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Advertising Management

Manage advertising space and its sales within your network or publication

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Link Management

Monitoring and organizing references from a webpage to external sites and internal pages

Listing Management

Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites)

SEO Management

Optimize and manage the search engine optimization efforts for a website or digital content

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##### 
## Platform Basics (5)

Centralized Platform

Provides a centralized platform for all competitive intelligence for teams to review and analyze.

Web Tracking

Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc.

Activity Tracking

Track and document all activities across devices, networks, and other systems

Keyword Tracking

Track and monitor a specific set of keywords

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

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##### 
## Platform Data (3)

Product Details

Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals.

Customer Feedback & Reviews

Provides competitive intelligence around unfiltered customer feedback and reviews.

Channel Acquisition

Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels.

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##### 
## Platform Reporting (4)

Customizable Dashboard

Allows users to create a customizable dashboard to curate and highlight specific competitive data.

Benchmark Reporting

Provides competitive benchmarking and monitors growth and market share over time.

Multiple Data Sources

Allows users to manage data from a number of sources

Web Traffic Reporting

Collect and analyze traffic data about website visitors

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##### 
## Content & Collaboration (7)

Content Calendar

Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.

Content Library

Allows users to upload and publish brand content from a shared library.

Shared Inbox

Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.

Approval Workflows

Automates the content approval process to ensure social posts are approved by managers or clients before publishing.

Users and Permissions

Allows administrators to assign permissions for different users or teams to access certain platform features.

Content Creation

Provides features for creating or editing social media assets.

Image Library

Store and manage images

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##### 
## Analytics (4)

Net Promoter Score (NPS)

Calculates net promoter score (NPS) using customer feedback data.

Customer Satisfaction (CSAT) Score

Calculates customer satisfaction (CSAT) score using customer feedback data.

Customer Effort Score (CES)

Calculates customer effort score (CES) using customer feedback data.

Gamification

Provides gamification tools to incentivize employees to leverage customer feedback insights.

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##### 
## Customization (11)

Stakeholder Management

Provides insight concerning engagement with various stakeholders in regards to customer feedback and experience.

Multilanguage Support

Allow users to create surveys and repond to customer feedback in a variety of languages.

Multiple Branding Support

Allows users to deploy surveys and intake feedback data for multiple brands.

Vertical-specific Solutions

Vendor provides industry- or role-specific experience management solutions.

Customizable Branding

Add customized logos and colors to align with company branding

Knowledge Management

Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills

Workflow Management

Create, design and manage workflows for repetitive tasks

Email Management

Manage, store and organize emails within the system or via third-party apps

Feedback Management

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Survey/Poll Management

Create and administer polls and surveys

Negative Feedback Management

Identify, track, and respond to negative feedback

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##### 
## Collection (5)

Authentication

Provide multiple methods of user authentication such as social media accounts.

Review Forms

Generate review forms and questionnaires to gather feedback from users.

Personalization

Ability to personalize review forms and questionnaires based on user type.

Engagement

Allow users to share, like/dislike, and comment on reviews.

Community Q&A

Consumers can ask questions about products and request feedback from peers.

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##### 
## Moderation (3)

Reviewer Validation

Checks to ensure the reviewers are real people who used the products.

Response Types

Evaluate consumer feedback to ensure that it's authentic and relevant.

Legal Agreements

Define and implement terms and conditions for privacy, copyright, or intellectual property.

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##### 
## Use Cases (3)

E-commerce

Reviews can be collected directly from e-commerce platforms or online stores.

Retail

Reviews can be distributed across multiple channels (online, in store, etc.).

Customer Service

Allow consumers to provide feedback while interacting with customer service representatives.

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##### 
## Administration (5)

Incentives

Provide incentives for reviewers, such as coupons and gift cards.

Syndication

Manage syndication to distribute reviews across multiple channels.

Insights

Analyze data points such as page views, average rating, or consumer sentiment.

Content

Support multiple types of user generated content such as text, video, or photos.

Sampling

Manage product samples used for promotional purposes.

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##### 
## Display Options (5)

Badges

Generate multiple types of badges based on user ratings.

Widgets

Create reviews widgets that can be embedded on websites and online stores.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Marketing

Manage marketing campaigns, as well as SEO, SERP, and A/B testing.

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

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##### 
## Monitoring & Listening (13)

Social Measurement

Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.

Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

Brand Monitoring

Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.

Keyword Tracking

Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.

Trend Analysis

Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.

Competitor Analysis

Allows users to monitor conversations about competitors and measure performance against them.

Social Media Monitoring

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Competitor Monitoring

Track activity of your competitors

Hashtag Tracking

Track the usage of certain hashtags

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Activity Tracking

Track and document all activities across devices, networks, and other systems

Influencer Tracking

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Impact Measurement

Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups.

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##### 
## Data Management & Analysis (4)

Sentiment Analysis

Determines whether mentions of your brand are positive, negative or neutral.

Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.

Alerts and Notifications

Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.

Advanced Data Filtering

Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.

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##### 
## Generative AI (7)

AI Text Generation

Allows users to generate text based on a text prompt.

AI Text Summarization

Condenses long documents or text into a brief summary.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

AI Text Generation

Allows users to generate text based on a text prompt.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

AI Text Generation

Allows users to generate text based on a text prompt.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

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##### 
## Agentic AI - Online Reputation Management (10)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

AI/Machine Learning

Software program that continuously adjusts its behavior based on observed data

CRM Integration

Integration with third-party CRM systems

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

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##### 
## Agentic AI - Review Management (3)

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Multi-Language

Manage and support multiple languages

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##### 
## Agentic AI - Experience Management (7)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Multi-Language

Manage and support multiple languages

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##### 
## Agentic AI - Competitive Intelligence (1)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

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##### 
## Agentic AI - Social Media Management (9)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Show More

##### 
## Agentic AI - Social Media Analytics (7)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Show More

##### 
## Agentic AI - Social Media Listening Tools (8)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

AI/Machine Learning

Software program that continuously adjusts its behavior based on observed data

Third-Party Integration

Addition of necessary external data, applications, tools, or features

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

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##### 
## Additional Functionality (268)

Real-Time Data

Receive data and information in real time

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Campaign Analytics

Track and interpret campaign performance metrics

Customizable Reports

Alter the layout and content of reports

Customer Profiles

Record customer information, purchase history, and other notes

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Mobile Alerts

Notifications via mobile devices

Trend Analysis

Review data from past periods to reveal recurring tendencies and predict future performance

Data Visualization

Graphical representation of data

Forecasting

Form predictions based on past and present data/trends

Benchmarking

Compare key metrics for the business against prominent players in the industry

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Real Time Comparisons

Website Monitoring

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Data Import/Export

Import and export data to and from software applications

SEO Management

Optimize and manage the search engine optimization efforts for a website or digital content

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Competitive Analysis

Evaluating strengths and weaknesses of companies with the same target audience

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

API

Application programming interface that allows for integration with other systems/databases

Social Media Monitoring

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Real-Time Analytics

Analyze and gain insights into data in real-time

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Sentiment Analysis

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Cost Analysis

Analyze and calculate business costs

Custom Pricing Rules

Create custom predefined rules for prices for products and services

Discount Management

Track products that are for sale at a reduced price or part of coupon promotions

Profitability Analysis

Evaluate the degree to which business operations bring monetary gains

Repricing engine

AI-driven algorithms that allow for automatic repricing in real-time

Scenario Planning

Develop potential scenarios to identify risks and opportunities

Dynamic Pricing

Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc.

Strategic Planning

At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them

Multi-Currency

Manage and handle various international currencies

Market Data Analysis

Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies

Product Data Management

Capture, organize and track product-specific data and information in a centralized location

Pricing Analytics

Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc.

Product Catalog

Present a catalog of inventory that customers can view

Promotions Management

Design, communicate, and distribute incentives to perform a specific action

Price List Management

Create and manage price lists for products, customer segments, and geographic locations.

Automatic Adjustments

Making price adjustments to comparable property

Predictive Pricing Models

Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions

Competitor Monitoring

Track activity of your competitors

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Geo Rankings

Discover the ranking of business based on location-specific keywords at the zip level

Landing Pages/Web Forms

Create landing pages or online forms designed to capture new leads and prospects

Localization Automation

Adapt content to display differently based on viewer location

Bounce Rate Analysis

Report on email bounce rate statistics

Keyword Research Tools

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

SEO Audit

Identifying problems across various website data points that can prevent the site from ranking on Google and other search engines

Campaign Analytics

Track and interpret campaign performance metrics

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Backlink Monitoring

Discover the total number of backlinks, referring domains, and referring IPs going to a domain

Trend Analysis

Review data from past periods to reveal recurring tendencies and predict future performance

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Multi-Language

Manage and support multiple languages

Third-Party Integration

Addition of necessary external data, applications, tools, or features

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Competitive Analysis

Evaluating strengths and weaknesses of companies with the same target audience

Multi-Location

Manage and support multiple locations

White Label

Ability that lets users rebrand the software to make it look like their own

Hashtag Tracking

Track the usage of certain hashtags

Review Sharing

Share internal and external reviews on social media platforms

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Predictive Analytics

Predict future data based on historical data sets

Customer Advocacy

Encourage your customers to promote your company by providing materials, tools, and reward programs

Automated Responses

Automatic reply functionality for incoming messages

Multi-Channel Distribution

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Employee Advocacy

Enables employees to promote their company by supplying them with materials, tools, and reward programs

Widgets

An extended application or connector that enables users to perform additional services with their current set of tools

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Scoring

Automatically calculate score after the assessment

API

Application programming interface that allows for integration with other systems/databases

Customizable Reports

Alter the layout and content of reports

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Customizable Fields

Customize data fields to support various needs and use cases

Review Request

Allows businesses to request reviews from their customers

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Benchmarking

Compare key metrics for the business against prominent players in the industry

Content Library

Centralized repository to store content and assets

Charting

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Dashboard

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Multi-Channel Management

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Dashboard Creation

Creation and customization of dashboards

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Automated Scheduling

Automatically create schedules based on business needs or employee availability and qualifications

Multi-Channel Data Collection

Collect information from multiple sources

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Commenting/Notes

Leave comments and notes on documents for others to view

Social Media Monitoring

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Workflow Management

Create, design and manage workflows for repetitive tasks

Post Scheduling

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

@mentions

An @mention is a way to tag or notify a specific person about a message/post

Multi-Channel Marketing

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Data Import/Export

Import and export data to and from software applications

Data Visualization

Graphical representation of data

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Competitor Monitoring

Track activity of your competitors

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Customizable Branding

Add customized logos and colors to align with company branding

Real-Time Data

Receive data and information in real time

Real-Time Monitoring

Active monitoring of systems, applications, or networks

Social Promotion

Market event via social media tools

Social Advertising

Create and manage advertising campaigns on social media networks

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Real-Time Reporting

Active reporting of data and metrics

Campaign Scheduling

Set campaign schedules by selecting start, pause, and end dates

Social Performance Management

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

API

Application programming interface that allows for integration with other systems/databases

Customizable Reports

Alter the layout and content of reports

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Customizable Branding

Add customized logos and colors to align with company branding

Social Advertising

Create and manage advertising campaigns on social media networks

Filtering

Find & retrieve relevant data or documents

Approval Process Control

Manage the process of evaluating documents or requests submitted for approval

Keyword Tracking

Track and monitor a specific set of keywords

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Workflow Management

Create, design and manage workflows for repetitive tasks

Post Scheduling

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Trend Analysis

Review data from past periods to reveal recurring tendencies and predict future performance

API

Application programming interface that allows for integration with other systems/databases

Data Visualization

Graphical representation of data

Sentiment Analysis

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Social Promotion

Market event via social media tools

@mentions

An @mention is a way to tag or notify a specific person about a message/post

Social Media Monitoring

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Brand Tracking

Monitor social media posts or web that mention a particular brand

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Commenting/Notes

Leave comments and notes on documents for others to view

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Reminders

Timed notification for any upcoming task, deadline, appointment, or activity

Review Monitoring

Automatically monitor and receive alerts for any new online reviews

Email Reminders

Reminders sent via email

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Surveys & Feedback

Gauge satisfaction and receive information for improvement and success

Activity Tracking

Track and document all activities across devices, networks, and other systems

Data Import/Export

Import and export data to and from software applications

Review Notification

Notifies a business when a review is left

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Feedback Management

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Real-Time Analytics

Analyze and gain insights into data in real-time

Survey/Poll Management

Create and administer polls and surveys

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

SMS Messaging

Send messages via SMS

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Purchasing & Receiving

Workflows that help acquire inventory, issue purchase orders and receive and store items in required quantity

Real-Time Notifications

Notifications that are delivered to users as soon as an event occurs

Customizable Reports

Alter the layout and content of reports

Response Management

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Customizable Branding

Add customized logos and colors to align with company branding

SEO Management

Optimize and manage the search engine optimization efforts for a website or digital content

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Review Badge Management

Allows businesses to manage badges from review websites.

Negative Feedback Management

Identify, track, and respond to negative feedback

Social Sharing

Allows businesses to share their videos on social media.

Real-Time Data

Receive data and information in real time

Dashboard

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Communication Management

Manage and track all internal and external communication conducted via calls, email, text, or chat

Sentiment Analysis

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Commenting/Notes

Leave comments and notes on documents for others to view

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Customer Experience Management

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Social Promotion

Market event via social media tools

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Email Management

Manage, store and organize emails within the system or via third-party apps

Review Request

Allows businesses to request reviews from their customers

Multi-Location

Manage and support multiple locations

Multi-Channel Campaigns

Allows for businesses to run a variety of different campaigns across different channels

Chat/Messaging

Communicate using direct chat or messages within the system

Real-Time Reporting

Active reporting of data and metrics

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Surveys & Feedback

Gauge satisfaction and receive information for improvement and success

Dashboard

Assembly of graphs and charts for visualizing and tracking statistics/metrics

NPS Survey Structure

Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels

Customizable Forms

Customize contracts and forms to collect specific information

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Data Visualization

Graphical representation of data

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Customer Journey Mapping

Visualize and analyze customer experience across all touchpoints and channels

Text Analysis

Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc

Customizable Reports

Alter the layout and content of reports

Real-Time Notifications

Notifications that are delivered to users as soon as an event occurs

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Multi-Channel Data Collection

Collect information from multiple sources

Multi-Channel Communication

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Customizable Fields

Customize data fields to support various needs and use cases

Real-Time Analytics

Analyze and gain insights into data in real-time

Predictive Analytics

Predict future data based on historical data sets

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Sentiment Analysis

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Trend Analysis

Review data from past periods to reveal recurring tendencies and predict future performance

API

Application programming interface that allows for integration with other systems/databases

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Negative Feedback Management

Identify, track, and respond to negative feedback

Dashboard

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Audience Analytics

Track and analyze various metrics such as demographics, psychographics, behavior and other insights

Multi-Account Management

Manage and post content across multiple social media accounts and platforms simultaneously

API

Application programming interface that allows for integration with other systems/databases

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Data Import/Export

Import and export data to and from software applications

Data Visualization

Graphical representation of data

Audience Engagement

Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A)

Content Publishing Options

Facilitates online authoring and publishing of the content

Content Discovery

Automated identification of relevant content for future sharing and reposting

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Natural Language Processing

Process and analyze human language in text or audio form

Optical Character Recognition

Ability to recognize printed or written text within digital images or scanned documents

Campaign Analytics

Track and interpret campaign performance metrics

Multi-Language

Manage and support multiple languages

Multi-Channel Data Collection

Collect information from multiple sources

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Commenting/Notes

Leave comments and notes on documents for others to view

Approval Process Control

Manage the process of evaluating documents or requests submitted for approval

Content Library

Centralized repository to store content and assets

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Social Promotion

Market event via social media tools

Real-Time Analytics

Analyze and gain insights into data in real-time

Customer Engagement

Initiate interactions with customers by proactively starting conversations or providing informational content

Automated Publishing

Establish rules for automatic propagation of social media posts across one or more channels

Benchmarking

Compare key metrics for the business against prominent players in the industry

Boolean Search

Capability to use a search engine via operators like AND, NOT, and OR

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Reputation Management

Monitor and manage customers' perceptions about a business, product, or service

Social Listening

Monitor social media sites for specific keywords

Social Advertising

Create and manage advertising campaigns on social media networks

Customizable Reports

Alter the layout and content of reports

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Workflow Management

Create, design and manage workflows for repetitive tasks

Show More

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## Technology Glossary Features

View full feature definition

View definitions of the features and discover new technology terms.

[View Glossary](/glossary)

[Social Engagement](/glossary/social-engagement)

Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty.

[Content Libraries](/glossary/content-libraries-definition)

Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.

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##### Categories on G2

[
Social Media Management
](https://www.g2.com/categories/social-media-mgmt)[
Social Customer Service
](https://www.g2.com/categories/social-customer-service)[
Social Media Analytics
](https://www.g2.com/categories/social-media-analytics)

[
Social Media Suites
](https://www.g2.com/categories/social-media-suites)[
Social Media Listening Tools
](https://www.g2.com/categories/social-media-listening-tools)[
Online Reputation Management
](https://www.g2.com/categories/online-reputation-management)[
Local SEO
](https://www.g2.com/categories/local-seo)[
Experience Management
](https://www.g2.com/categories/experience-management)[
Local Listing Management
](https://www.g2.com/categories/local-listing-management)[
Competitive Intelligence
](https://www.g2.com/categories/competitive-intelligence)[
Multi-Location Marketing Platforms
](https://www.g2.com/categories/multi-location-marketing-platforms)[
Review Management
](https://www.g2.com/categories/review-management-software)

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