--- title: RB2B Reviews meta_title: 'RB2B Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 284 reviews by the users' company size, role or industry to find out how RB2B works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 284 scale: '5' date_modified: '2026-07-17' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- # RB2B Reviews **Vendor:** Retention.com **Category:** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) **Average Rating:** 4.5/5.0 **Total Reviews:** 284 ## About RB2B Retention.com B2B is a Person-Level Website Visitor Identification tool that identifies the decision makers visiting your website, down to their LinkedIn profile, business email and full name. We push your website visitor profiles directly to slack in real-time so that you can target your most influential prospects instantly. ## RB2B Pros & Cons **What users like:** - Users find RB2B's **responsive and helpful customer support** invaluable for effective online marketing and strategy management. (7 reviews) - Users value the **automation capabilities** of RB2B, enhancing efficiency in lead generation and prospecting tasks. (6 reviews) - Users love the **easy setup** of RB2B, enabling seamless integration and quick implementation without any hassle. (4 reviews) - Users find RB2B's tool extremely **easy to use** , with quick setup and seamless integration enhancing productivity significantly. (3 reviews) - Users praise RB2B for its **easy integrations** , allowing effortless connections with CRM and Slack to optimize sales outreach. (3 reviews) - Integrations (3 reviews) - CRM Features (2 reviews) - Data Accuracy (2 reviews) - Users value the **seamless integration and real-time insights** of RB2B, enhancing engagement with website visitors effortlessly. (2 reviews) - Intent Data (2 reviews) **What users dislike:** - Users struggle with **filtering issues** on RB2B, seeing irrelevant visitors and lacking effective dashboard controls. (7 reviews) - Users express concerns about **data accuracy** , noting discrepancies between identified profiles and actual website visitors. (6 reviews) - Users find the **pricing expensive** post-trial, with significant jumps in costs as credits are used. (5 reviews) - Users find the **limited credits** insufficient for growing needs, especially with tracking multiple profiles effectively. (3 reviews) - Users find the interface **not intuitive** , requiring technical skills for effective use and causing frustration with certain functions. (3 reviews) - Contact Issues (2 reviews) - Dashboard Issues (2 reviews) - Inaccurate Data (2 reviews) - Inaccurate Information (2 reviews) - Integration Difficulty (2 reviews) ## RB2B Reviews ### 1. Great B2B Lead Tool that integrates seamlessly with Slack. Instant results and easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Liam H. | Co-founder, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about RB2B?** I love how it works in Slack - a channel that shows all of the nitty gritty details on the lead, their position, company revenue, email, easy to click to head to their website/LinkedIn, etc. What page they landed on is fantastic as well. I'm glad I know of this company and lead gen tool. Super easy to set up and the support emails make you feel like they're always there if you have a question. Easy to use and great to see the results. **What do you dislike about RB2B?** I honestly don't have anything negative to say about RB2B - everything is awesome. **What problems is RB2B solving and how is that benefiting you?** They are showing a seamless flow of leads/visitors coming to our website without me really having to do much at all. I can easily see who is visiting our site, where they are visiting, all of their info like revenue, position, LinkedIn profile, which I would normally have to do my search on myself. Having the emails already there (if business emails) is fantastic and I don't need to use another tool to scan emails. ### 2. Really good tool to have as an SDR **Rating:** 4.5/5.0 stars **Reviewed by:** Sonia G. | Founding SR SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2024 **What do you like best about RB2B?** RB2B provides real time data about who is clicking around the website and on what pages. It also identifies their company and linked in profile. In my role, it has helped me book 2 demos that may have not been booked otherwise **What do you dislike about RB2B?** I wish there was a way to filter out irrelevant leads visiting the website based on their job titles and companies **What problems is RB2B solving and how is that benefiting you?** Lets us know in real time who is on the site so we can see how well our marketing is working ### 3. Increased cold inbound leads 10x **Rating:** 5.0/5.0 stars **Reviewed by:** Teobaldo G. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2024 **What do you like best about RB2B?** RB2B provides high-quality visitor identification with current and relevant data which makes it easy to scale your sales. You never know how many people are actually interested in what you have to offer if they don't get in touch, RB2B helps to prevent that. **What do you dislike about RB2B?** For proper marketing automation technical skills or tech expert required. The tool can seamlessly connect with Slack, but other integrations are lacking which makes it not easy to use unless you have prior knowledge working with webhooks. **What problems is RB2B solving and how is that benefiting you?** Identifying visitors who were interested in companys products but didn't get in touch. We use the collected data to start marketing automation such as sending personalized outreach campaigns based on what visitor was looking at the website. ### 4. RB2B - Not quite ready for prime time. **Rating:** 2.0/5.0 stars **Reviewed by:** Jeff K. | Enterprise Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2024 **What do you like best about RB2B?** It was very easy to setup the script and the Slack integration. Their customer service and tech support are alos very responsive and helpful. **What do you dislike about RB2B?** I had high hopes, but they were only able to provide 3 LinkedIn profiles of site visitors, out of about 12, and one of them was incorrect. I tested it with mine - I visited my site from my mobile device and from my laptop. One gave me the correct LinkedIn profile, the other gave someone else's profile that I was not even associated with, so I hesitate to say with certainty that on the few ocassions they actually find a LinkedIn profile that it is actually accurate. **What problems is RB2B solving and how is that benefiting you?** Tried it to determine who exactly is visiting my website - knowing exactly who would allow me follow up directly. Alas, I had very limited success. ### 5. Great tool everyone should have **Rating:** 3.5/5.0 stars **Reviewed by:** Rebecca G. | Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2024 **What do you like best about RB2B?** RB2B gives us insights about who is visiting our website, but more importanly it also provides us with their email so we can execute more targeted outreach **What do you dislike about RB2B?** There are several unnecessary notifications from the administrator on slack which are not relevant to our efforts **What problems is RB2B solving and how is that benefiting you?** Our business struggled knowing the type of person visiting our website and knowing if they are worth reaching out to ### 6. Amazing to get insight into our site visitors **Rating:** 5.0/5.0 stars **Reviewed by:** Casey H. | VP Technology and Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2024 **What do you like best about RB2B?** Easy to implement and we now have leads flowing directly into Slack every day that we can action on. As a team focused on direct sales, this will be a game changer for us. **What do you dislike about RB2B?** It's great to have 200 free credits per month but I see the pricing gets a little expensive after that, but still probably worth it. **What problems is RB2B solving and how is that benefiting you?** Understand who might be interested in our product so we can reach out to engage in the sales process. ### 7. Quick and Easy De-Anonymization Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Amanda R. | Service Delivery Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2024 **What do you like best about RB2B?** - Easy to set up - Easy to imlement - Easy to integrate with other systems (we use HubSpot) - Don't have to set up cumersome lists/filter criteria - Instant information - Free trial period **What do you dislike about RB2B?** - Connection can randomly break - Data gets counted as a conversion in our CMS - If data is stored in CRM/CMS, need to ensure rB2B contacts are suppressed from marketing communication **What problems is RB2B solving and how is that benefiting you?** Uncovering more new leads for our sales team. ### 8. Required service for B2B sites **Rating:** 5.0/5.0 stars **Reviewed by:** Chip R. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2024 **What do you like best about RB2B?** Google analytics is mostly useless these days. B2B marketers must find new ways to identify site visitors, understand customer profiles, and market to customers with purchase intent. RB2B is a must-have tool to understand who's visiting, interested in your service, enabling outbound marketing to the right customers. **What do you dislike about RB2B?** Limit of 200 monthly profiles on free tier **What problems is RB2B solving and how is that benefiting you?** I can't figure out who's visiting my website and what ICPs are truly interested in purchasing. ### 9. Very useful tool to discover potential leads **Rating:** 4.5/5.0 stars **Reviewed by:** Vadi E. | founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2024 **What do you like best about RB2B?** So far so good: In just a couple days it gave me contact information of people finding my web site through search engines or clicking our ads. **What do you dislike about RB2B?** Not every user is discovered, it would be great to have more people discovered. **What problems is RB2B solving and how is that benefiting you?** We make a lot of effort to create traffic visiting our websites. Now I can now who is visiting and reach out to people who had intentions visiting our page our blog content. ### 10. Feels like magic - we've closed our biggest deal yet thanks to RB2B **Rating:** 5.0/5.0 stars **Reviewed by:** Laimonas N. | CEO & Co-founder, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2024 **What do you like best about RB2B?** 1. Easy and quick install 2. Quality of data - even though we are not getting a lot of traffic, it still brings us ICPs on a daily basis. 3. Quality of software - it just feels right, not a bloated software with uselles features you commonly see. **What do you dislike about RB2B?** nothing to complain about yet! Platform is really great. We only need to work on getting more traffic. **What problems is RB2B solving and how is that benefiting you?** Identify anonymous web traffic ### 11. Real-time intent data of website visitors **Rating:** 5.0/5.0 stars **Reviewed by:** Yehuda K. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2024 **What do you like best about RB2B?** Having a dedicated channel to see these visitors to our site and gaining an understanding of who they are, how they got there, and what role they hold in their organization. **What do you dislike about RB2B?** We have a very specific ICP and RB2B casts a wide net and doesn't filter out what is irrelevant for us. **What problems is RB2B solving and how is that benefiting you?** We are now able to capture audience data of website visitors without them filling out a form. ### 12. Fantastic web traffic tool **Rating:** 4.0/5.0 stars **Reviewed by:** Caroline M. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2024 **What do you like best about RB2B?** Seeing in real time who is visiting our site and specifically our 'hot pages' is incredibly helpful to shift our strategy for the market needs. We requested an extension on our free trial to sort out an integration and they were very quick and helpful! **What do you dislike about RB2B?** There are some features I wish they had, but I am hoping in the future there will be an option. **What problems is RB2B solving and how is that benefiting you?** Understanding who is visiting our site and where they are coming from. The ability to sync directly to our CRM is very helpful to curb manual operations tasks. ### 13. Clean user experience and clear proposition **Rating:** 4.0/5.0 stars **Reviewed by:** Arnav N. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2024 **What do you like best about RB2B?** No-nonsense, delivers what it promises. Very easy to set up and use. Upcoming integrations should make it even more useful. Possibility of adding automated workflows to engage with the contacts. Makes good sense to activate this alongside a running PPC Ads campaign. **What do you dislike about RB2B?** We were only able to set it up on our primary website domain, but our landing page is on a sub-domain - so all the landing page clicks were not attributed. Attribution % is still less, so you get a small subset of your website visitors, and that too only for US. The personal email IDs we get are not very useful, professional email IDs are what we actually need. **What problems is RB2B solving and how is that benefiting you?** De-anonymizing website visits at an individual level. ### 14. See who is actually visiting your site, not just at a company level **Rating:** 5.0/5.0 stars **Reviewed by:** Wayd D. | Ecommerce Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2024 **What do you like best about RB2B?** Seeing who is actually visiting our site, in real time, is super helpful for our prospecting efforts **What do you dislike about RB2B?** Sometimes they miss visitors, but this might be due to me not understanding the tools total implementation **What problems is RB2B solving and how is that benefiting you?** RB2B is helping us identify the actual visitors to our website, as opposed to just being notified that ACME corp viewed our website, we get to see the actual end user. ### 15. Great for getting insight into which prospects are hitting our website, and reacting accordingly **Rating:** 4.5/5.0 stars **Reviewed by:** Al N. | Head of Special Projects, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about RB2B?** - Super simple, and the Slack integration is great - The free Pro trial and the free plan - Individual person level insights is so much better than alternatives **What do you dislike about RB2B?** - Sometimes the data sent over Slack is outdated (i.e. shows a person's old role) **What problems is RB2B solving and how is that benefiting you?** - Identifying visitors to the website and turning them into leads -Identifying which of our active deals/prospects are hitting the website ### 16. Powerful B2B lead generation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Parv S. | Director Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about RB2B?** Getting to know who visited my website on a user level is almost like a dream come true for a B2B marketer. They now have a feature where you can simply export all the leads that have been generated in the last 30 days. That is a real timesaver as I can import all of those in my CRM directly **What do you dislike about RB2B?** They are still short of integrations in general, but cool progress for a new solution.. **What problems is RB2B solving and how is that benefiting you?** RB2B is identifying who visited our site and was viewing the information. Our sales team can then simply reach out to the people on LinkedIn and other platforms and check if they have any requirements. This has greatly helped our B2B lead generation channel. ### 17. I didn't believe it until I tried it. Add RB2B to your site ASAP **Rating:** 5.0/5.0 stars **Reviewed by:** Dom C. | Director of Demand Generation, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2024 **What do you like best about RB2B?** Love the ability to monitor visitors to your site. It's easy to use and integrate and takes almost 0 effort to get working. **What do you dislike about RB2B?** Wish we had the ability to have a negative list of pages that we didn't want to collect user profiles on. As an example we don't want user profiles created on our log in screen at this time. **What problems is RB2B solving and how is that benefiting you?** We have the ability thanks to RB2B to see who is visiting our site down to a LinkedIn profile. We even have the ability to see what they interacted with on our site and if they are new or repeat visitors. The integaration with Slack allows us to scan new profiles instantly to see if our SDR team should assess the visit as well. ### 18. Easy to implement, easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** caroline m. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2024 **What do you like best about RB2B?** Almost instant data. Easy to set up and easy to use. Even the people who typically struggle with tech can use it. Great insights into website visitors. **What do you dislike about RB2B?** The dashboard isn't interactive. It doesn't show who is a recurring visit so you have to go to your CRM. **What problems is RB2B solving and how is that benefiting you?** Understanding who is visiting our site, specifically traffic on our camapign pages. ### 19. Cool tool, excited for expansion **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2024 **What do you like best about RB2B?** I'm impressed with the entire concept and its dedication to solving challenges for businesses. It offers a meaningful solution for connecting with website traffic that might otherwise remain unidentified by traditional marketing services and tools. **What do you dislike about RB2B?** For businesses in their early stages or with low search volume, this tool may not be very beneficial. It only identifies a portion of US traffic, which is a small fraction of our international audience. For instance, capturing 30% of US traffic equates to about 1 to 2 people per week for us. While it's intriguing to monitor and we appreciate its functionality, our decision to upgrade isn't tied to this tool since our traffic growth is independent of it. **What problems is RB2B solving and how is that benefiting you?** This tool identifies our US website visitors, enabling us to engage with them promptly, thereby enhancing the likelihood of converting these prospects for our company. It's an innovative concept, and I'm hopeful that its growth will bring more benefits, especially considering its current limitations for small startups with low initial traffic. ### 20. Great product! **Rating:** 5.0/5.0 stars **Reviewed by:** Anubhav N. | RevOps and Inbound Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about RB2B?** It's very easy to setup and implement on the website **What do you dislike about RB2B?** Nothing as such. I wish they quickly expand to other markets and not just India **What problems is RB2B solving and how is that benefiting you?** To help uncover which visitors are coming to the website and revealing their identity. ### 21. Incredible insight in unmasking US B2B Contacts **Rating:** 5.0/5.0 stars **Reviewed by:** Eli G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2024 **What do you like best about RB2B?** With just a code snippet, you can start to understand those checking your website, many of which had other meetings booked with us and is nice to get validation they're checking in. **What do you dislike about RB2B?** The match rate is lower than 100%, but I think 100% is impossible. Anything to improve that would be great. **What problems is RB2B solving and how is that benefiting you?** We get a lot of interest from parties, but they don't always inquire via a form. ### 22. Must have for B2B Marketing & ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Smitha D. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2024 **What do you like best about RB2B?** Works really well. To justify the high spend on paid, email and other campaigns attribution is very imporant. The attribution can be made only when a users fills a form on the website. To make sure decicion makers are visting the website to that you are attracting and nurturing ICPs. **What do you dislike about RB2B?** Price. The intial pricie point is very high but now there are new price slabs available as low as $199 to get started. The percentage of traffic identification is at 20-30% and US only. Hopefully this will be availabe for APAC and Middle-east regions as well **What problems is RB2B solving and how is that benefiting you?** Idenitfy users coming to the website. To make sure targeted traffic is coming to the website. ### 23. Huge Potential, Low Implementation Time! Get Real-Time Intent Signals to Supercharge Your Outreach! **Rating:** 5.0/5.0 stars **Reviewed by:** Sidharth I. | Director of Web & Digital Marketing, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about RB2B?** Great Real-Time Intent Signals to supercharge your Outreach activities. Real poeple coming to the website and seeking additional information about our products has helped in getting our outreach going out with the right content and context. The tool is easy to use, with a low learning curve and has great user adoption after the implementation and slack integration. **What do you dislike about RB2B?** Would love to have the ability to do daily CSV exports, define our ICP to reduce the noise, also route alerts to Reps based on Account Name, Territory identified, Probably also get some additional context on visits like Topics the user has affinity towards. **What problems is RB2B solving and how is that benefiting you?** Outreach Efforts, Performing Outreach with right Context and Content. ### 24. Best Sales tool I've used in ages **Rating:** 5.0/5.0 stars **Reviewed by:** Glenn L. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2024 **What do you like best about RB2B?** I get a slack ping for every new visitor to my site with links to their linkedin page so I can browse and network. Took zero time to setup. **What do you dislike about RB2B?** Nothing at all. It's changed the way I go to market for the better. **What problems is RB2B solving and how is that benefiting you?** Gives me a proactive way to research, understand, and contact visitors to my site. ### 25. The Ultimate Solution for Identifying Website Visitors **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan W. | Photographer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2024 **What do you like best about RB2B?** RB2B has significantly improved our ability to identify and understand our website visitors, turning anonymous traffic into actionable leads. The detailed insights provided by RB2B allow us to tailor our marketing efforts precisely, leading to more effective campaigns and better engagement. By leveraging visitor data, we have seen a noticeable increase in our conversion rates, as follow-ups are more targeted and relevant. **What do you dislike about RB2B?** We see about 10-15% of traffic convert. There is no integration with Salesforce yet. We've noticed some of the LinkedIn URLs to be incorrect. However, the RB2B support is quick and we expect traffic to convert at higher rates and data to be more accurate. **What problems is RB2B solving and how is that benefiting you?** Salesforce integration will be huge. We'll be able to better manage the visitors and speed-to-lead converting ### 26. Good for B2B lead gen foe specific geographies **Rating:** 5.0/5.0 stars **Reviewed by:** Ishan V. | Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2024 **What do you like best about RB2B?** Easy to push leads to Slack. Simple UI that helped navigate easily. **What do you dislike about RB2B?** Emails are very often not correct. Leads to additional work intergation for finiding emails. **What problems is RB2B solving and how is that benefiting you?** Helping me generate news leads and ensuring that I contact exisitng leads at the right time. ### 27. This Slack Channel is Wild **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel B. | Sr. Director, Enterprise Solutions, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about RB2B?** Our founders and sales team LOVE our RB2B Slack integration. RB2B is easy to setup and integrate with Slack and now HubSpot. You can easily see who was on your website that fits your ICP, and if you follow up via LinkedIn or email, you will be surprised at the responses. I'm already working a few deals that were generated via RB2B Slack integration, and I'm surprised how quickly people responded when I reached out. Intent and timing is everything! **What do you dislike about RB2B?** I wish the integration with HubSpot were a little deeper, but I'm sure optimizations will come over time. **What problems is RB2B solving and how is that benefiting you?** Intent based signals so that Business Development can follow up with ICP prospects at the perfect time. ### 28. Worked ok **Rating:** 3.5/5.0 stars **Reviewed by:** Devin W. | Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2024 **What do you like best about RB2B?** Surfaced website visitors other trackers weren't **What do you dislike about RB2B?** Only surfaces about 20-30% of website visitors Looks like it pulls from the IP so sometimes I don't believe the visitor it surfaces is the actual person who visits your site **What problems is RB2B solving and how is that benefiting you?** Finding people who visit your website to figure out warm engagement ### 29. No other platform does what RB2B provides **Rating:** 4.5/5.0 stars **Reviewed by:** Aravindan S. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2024 **What do you like best about RB2B?** I've been using many other platforms to track website visitors but all of it has been not up to the mark. RB2B is the only tool that gives me user level tracking making my follow up and remarketing easier. **What do you dislike about RB2B?** It has only slack integration. Our company works majorly with Ms teams so I hope they add teams integration soon. **What problems is RB2B solving and how is that benefiting you?** So as a B2B SaaS firm our company does marketing across social media, Google search and also work with PR agencies. We can't identify who are our website visitors that are our ICPs (ideal customer profiles ) and to identify them RB2B does a wonderful job. ### 30. Easiest way to detect intent **Rating:** 4.0/5.0 stars **Reviewed by:** Abhinav K. | Growth Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2024 **What do you like best about RB2B?** Easy to setup, gives you the data you need. No frills. **What do you dislike about RB2B?** 200 credits is way too less, at least give us an option to choose the pages we want to track? **What problems is RB2B solving and how is that benefiting you?** Identifies US visitors. Shows us the different personas engaging with us, their intent. ### 31. An Excellent Tool for Streamlining B2B Operations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2024 **What do you like best about RB2B?** The platform's automation features save time by reducing manual work, and the user-friendly interface makes it easy to navigate, even for new users. Additionally, RB2B’s robust customer support ensures any issues are quickly addressed, allowing our operations to run smoothly without disruptions. **What do you dislike about RB2B?** One area that could be improved is the reporting feature. While it provides useful insights, more customization options would make it even more effective for specific business needs. **What problems is RB2B solving and how is that benefiting you?** RB2B is helping solve the challenge of effectively tracking and managing website visitors. It provides valuable insights into visitor behavior, helping us understand who is interacting with our site and how they engage with our content. This allows us to better target potential leads, personalize outreach efforts, and improve overall marketing strategies. ### 32. Excellent tool for generating leads **Rating:** 5.0/5.0 stars **Reviewed by:** Eldar B. | Business Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2024 **What do you like best about RB2B?** RB2B helps to see inbound leads who visit your website. The tool provides a detailed view of leads' LinkedIn accounts, corporate or personal email addresses, the companies they represent and sometimes even their cell numbers. Overall, I like this tool a lot, as it helped me schedule many demos. **What do you dislike about RB2B?** There is nothing I dislike about RB2B. I truly like this tool, so nothing to complain about. **What problems is RB2B solving and how is that benefiting you?** RB2B helps generate new inbound leads, allowing you to follow up and close new sales. ### 33. Great so far! Waiting on the integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2024 **What do you like best about RB2B?** Having personal level data is the key to making intent useful. Being able to match a person or potential person to your website visitors in real time is a game changer. I have noticed it isn't always perfect, but no tool is. **What do you dislike about RB2B?** The integrations that would make this most useful are still "coming soon". I look forward to utliizing more of the connections when they are avilalble and hope this isn't a "pay to play" scenario to attach each new integration. **What problems is RB2B solving and how is that benefiting you?** Who is visiting our website down to the indiviudal has always been a struggle. What good is intent data if *someone* from a major company like Amazon is on your website. The manual approach to finding out the who and creating meaningful communication and hope you hit the right person is out of date with the personalization trend in marketing. By getting person level information right from the platform you can act quicker and convert browsers into a meaningful conversation. ### 34. Helpful in deanonymizing web traffic for conversions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2024 **What do you like best about RB2B?** RB2B does something that I haven't seen any other software do. It can point you to a specific individual to target, regardless of whether they have filled out a form or are known in your database. This technology runs circles around intent providers by getting you to the specific individual rather than the standard cloudy view of "this company is engaging - reach out". **What do you dislike about RB2B?** There are a lot of people that filter through who are not a good fit. If you don't have the right parameters in place, it can be quite noisy. **What problems is RB2B solving and how is that benefiting you?** It takes intent data to the next step by giving you the individual that you should target. This results in more conversions, more pipeline and closed won revenue. ### 35. RB2B is a core part of my morning routine now- and saves my team a lot of time and effort! **Rating:** 5.0/5.0 stars **Reviewed by:** Mark F. | SVP Revenue, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about RB2B?** I like the level of data presented in tow formats, easy to discern, even easier to act on. **What do you dislike about RB2B?** I need to figure out how to search for profiles in the dashboard view more easily. **What problems is RB2B solving and how is that benefiting you?** Seeing who visits our site, where they came from to visit our site, where they go on our site, and most importantly where they do not go on our site, and where visitors get stuck. ### 36. Excellent insights into website visitors! Needs more integration options. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2024 **What do you like best about RB2B?** The level of detail it provides and the integration to Slack solves for context and urgency. It's great to be able to soft qualify a website visitor and also provide insight into what they are looking for. Overall it is is easy to use and very valuable. **What do you dislike about RB2B?** I would like to see more integration options with apps like Zoho CRM and perhaps some other retargetting tools. **What problems is RB2B solving and how is that benefiting you?** It helps identify, qualify, and connect with prospects. ### 37. Cool Tool - Free is good enough for small businesses **Rating:** 4.0/5.0 stars **Reviewed by:** John I. | President and Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2024 **What do you like best about RB2B?** I like how the free model is very useful for small businesses **What do you dislike about RB2B?** It's not intuitive to be able to block certain IP addresses from registering (aka from employees of the company) **What problems is RB2B solving and how is that benefiting you?** RB2B is building a list of leads from people that visit our website. ### 38. Useful tool to understand who is viewing our website. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about RB2B?** We have been able to get visiblity into who is viewing our website and this has been most useful for reengaging closed lost deals or old customers who are considering looking into our service again. Integration with Slack via Zapier was easy in order to notify the AEs of website views and by adding an emoji we have the leads enrolled into a sequence in Hubspot. **What do you dislike about RB2B?** A lot of the profiles that are coming through have old data associated with them e.g. old companies and not their most recent on their LinkedIn profile but this is a minor issue. **What problems is RB2B solving and how is that benefiting you?** Seeing who is visiting our website and getting an indication of whether they are considering buying our services. ### 39. Amazing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Vaibhav G. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about RB2B?** R2B2 tool is ana amzing tool, as it gives insights about the company visiting your website via different sources (like SEO, ads etc). Highly recommend to all. **What do you dislike about RB2B?** Noting is negatve about R2B2 tool, as it has all the features which a marketer will need it. **What problems is RB2B solving and how is that benefiting you?** It helps in identifying the company visitor our website via different sources. Post that, we pitch them as per business needs. ### 40. A fantastic free tool for gaining insights into your website users **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about RB2B?** Honestly? the free portion. It equips us with what the information we need to be able to gain invaluable insights about our users and where their interests lie. The Pro portion is incredible for furthering those insights, but it doesn't get easier than installing a script, connecting Slack, and watching the information flow. **What do you dislike about RB2B?** Nothing. For a free tool there's really not much to complain about. I think there are some accuracy issues with the right contacts at the account, but there's only so much ANY platform can do about that. **What problems is RB2B solving and how is that benefiting you?** It's allowing us to better understand our top of funnel and gain insights into who is using our website in a way we weren't able to see before. This empowers us to know what of our campaigns are working without needing to wait for a form submission to gain a partial insight. ### 41. Game Changer for Prospecting! **Rating:** 5.0/5.0 stars **Reviewed by:** Stacey R. | Franchise Matchmaker, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about RB2B?** You get to know WHO visited your site, what page(s) they visited and if they're on LinkedIn, their profile. **What do you dislike about RB2B?** Perhaps not having their phone number. That would be helpful. **What problems is RB2B solving and how is that benefiting you?** RB2B is a game changer. Now we know WHO is visiting our website, which gives us a sense of what they might be interested in, so we can tailor responses to them. ### 42. Gets us leads we would otherwise miss out on **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew M. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2024 **What do you like best about RB2B?** Easy to set up, easy to try with the free plan. **What do you dislike about RB2B?** Nothing really, does what we want it to do for Coldlytics! **What problems is RB2B solving and how is that benefiting you?** We automatically reach out to our website visitors via email now and we never used to do that. ### 43. Some hidden gems of data, but a lot of inaccuracies too. **Rating:** 2.5/5.0 stars **Reviewed by:** Heather S. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2024 **What do you like best about RB2B?** Provides some golden nuggets of insights into web visitors that are not captured by our marketing automation or other web tracking software. **What do you dislike about RB2B?** Most of the data seems to be inaccurate or unreliable. **What problems is RB2B solving and how is that benefiting you?** I have found it is able to identify some website visitors that other tracking software does not. We were able to engage with a targeted account that was found from their site activity on RB2B, but all of our other software missed identifying that individual. ### 44. Useful for discovering your exact website visitors. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2024 **What do you like best about RB2B?** RB2B is useful in identifying the exact person who's visitng your website. Compared to other similar tools, RB2B helps us with the exact persona, which helps in our sales outreach. It also has integrations with Hubspot, Slack, Clay etc, which helps us organise the data properly **What do you dislike about RB2B?** RB2B is limited to visitors from US. The visitors data can also be presented in much better ways, with more options of filtering. **What problems is RB2B solving and how is that benefiting you?** RB2B helps us identify website visitors on an individual level. It helps us personalize our outreach in an effective way ### 45. should be implemented on every B2B website **Rating:** 5.0/5.0 stars **Reviewed by:** Michel L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2024 **What do you like best about RB2B?** The fact that I can get information on people visiting my website... as soon as they do. **What do you dislike about RB2B?** Not much. The software is pretty new, thus many helpful features still have to be built. (E.g: getting history of how many pages people visited, to get more context) **What problems is RB2B solving and how is that benefiting you?** The de-anonymize website traffic in the US. It helps us capture information on high-intent leads that didn't book a meeting with our clients. With the information, we can tailor our messaging better and re-engage visitors. These campaigns convert 4X better than pure cold outbound campaigns. ### 46. Great linkedin profile lead identification tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick H. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2024 **What do you like best about RB2B?** How simple it is to install, connect to slack, and start seeing website leads that visit **What do you dislike about RB2B?** Wish it could identify EVERY anonymouse visitor! **What problems is RB2B solving and how is that benefiting you?** Not knowing who is visiting your site that doesn't fill out a contact us form. ### 47. Best tool to identify the site traffic and timely act upon it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2024 **What do you like best about RB2B?** The tool is simple to use, easy to integrate and works along with LinkedIn. Saves time and effort **What do you dislike about RB2B?** I have been using the tool for over 6 months not and don't see any reason to dislike it. **What problems is RB2B solving and how is that benefiting you?** It's a Sales Person's confidant. The ability to see potential buyers spending time on which web page and reaching out to them at the right time is a win-win. RB2B has made it look so simple and acheivable. ### 48. Marketing Team’s Secret Weapon **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick H. | VP of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2024 **What do you like best about RB2B?** I love how easy it is to get started, drop a script on the site, connect your slack, and boom you're getting leads. **What do you dislike about RB2B?** I wish it could identify every visitor with 100% accuracy even if I know that's not realistic. **What problems is RB2B solving and how is that benefiting you?** Identifying anonymous visitors on our website so we can reach out to them and nurture leads. ### 49. RB2B gives us actionable leads **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor T. | 2023-25 Strategic Alliance Partner Board Chair EONYC + Member since 2015, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2024 **What do you like best about RB2B?** We push the website visitors directly into a Slack channel that my sales team looks at throughout each day. **What do you dislike about RB2B?** I wish it was less expensive for a Slack only option :) **What problems is RB2B solving and how is that benefiting you?** Gives us leads from visitor data ### 50. Great tool for B2B SaaS GTM teams **Rating:** 5.0/5.0 stars **Reviewed by:** Nick W. | Director of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2024 **What do you like best about RB2B?** It's straightforward, easy to get running, and immediately valuable. I haven't seen anything quite like it. It's awesome. I, Nick Warner, use this tool at Together Software to identify website visitors in a GDPR compliant manner. RB2B enables me, and my team, to improve our outbound selling motion and gather valuable insights about our inbound selling motion. **What do you dislike about RB2B?** If it identified 100% of visitors and gave super robust analytics, I'd be doing jumping jacks. Oh - and more analytics and integrations would be super slick. **Recommendations to others considering RB2B:** It's straightforward, easy to get running, and immediately valuable. I haven't seen anything quite like it. It's awesome. **What problems is RB2B solving and how is that benefiting you?** Great tool, almost immediately valuable for sales with icing on the cake for marketing. RB2B reveals website visitors who hit key pages and gives us the information we need to act on it. We use this data for sales outbound and marketing targeting. This is a professional use case, I use this at a B2B SaaS company. I, Nick Warner, use this tool at Together Software to identify website visitors in a GDPR compliant manner. RB2B enables me, and my team, to improve our outbound selling motion and gather valuable insights about our inbound selling motion. We've been working with RB2B for 3 months now and love it so far. - [View RB2B pricing details and edition comparison](https://www.g2.com/products/rb2b/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+01%3A18%3A34+-0500&secure%5Bsession_id%5D=9541058a-5ba8-480a-b920-30a984e0e77d&secure%5Btoken%5D=c05a78fb59c2580401b2f360cccf3be4039a892801d12dfee3d6521a657e95e0&format=llm_user) ## RB2B Integrations - [Slack](https://www.g2.com/products/slack/reviews) ## RB2B Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Agentic AI - Visitor Identification** - Cross-system Integration ## Top RB2B Alternatives - [Warmly](https://www.g2.com/products/warmly-warmly/reviews) - 4.5/5.0 (242 reviews) - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) - 4.4/5.0 (1,139 reviews) - [Snitcher](https://www.g2.com/products/snitcher/reviews) - 4.8/5.0 (232 reviews)