--- title: RB2B Reviews meta_title: 'RB2B Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 284 reviews by the users' company size, role or industry to find out how RB2B works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 284 scale: '5' date_modified: '2026-08-09' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- # RB2B Reviews **Vendor:** Retention.com **Category:** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) **Average Rating:** 4.5/5.0 **Total Reviews:** 284 ## About RB2B Retention.com B2B is a Person-Level Website Visitor Identification tool that identifies the decision makers visiting your website, down to their LinkedIn profile, business email and full name. We push your website visitor profiles directly to slack in real-time so that you can target your most influential prospects instantly. ## RB2B Pros & Cons **What users like:** - Users find RB2B's **responsive and helpful customer support** invaluable for effective online marketing and strategy management. (7 reviews) - Users value the **automation capabilities** of RB2B, enhancing efficiency in lead generation and prospecting tasks. (6 reviews) - Users love the **easy setup** of RB2B, enabling seamless integration and quick implementation without any hassle. (4 reviews) - Users find RB2B's tool extremely **easy to use** , with quick setup and seamless integration enhancing productivity significantly. (3 reviews) - Users praise RB2B for its **easy integrations** , allowing effortless connections with CRM and Slack to optimize sales outreach. (3 reviews) - Integrations (3 reviews) - CRM Features (2 reviews) - Data Accuracy (2 reviews) - Users value the **seamless integration and real-time insights** of RB2B, enhancing engagement with website visitors effortlessly. (2 reviews) - Intent Data (2 reviews) **What users dislike:** - Users struggle with **filtering issues** on RB2B, seeing irrelevant visitors and lacking effective dashboard controls. (7 reviews) - Users express concerns about **data accuracy** , noting discrepancies between identified profiles and actual website visitors. (6 reviews) - Users find the **pricing expensive** post-trial, with significant jumps in costs as credits are used. (5 reviews) - Users find the **limited credits** insufficient for growing needs, especially with tracking multiple profiles effectively. (3 reviews) - Users find the interface **not intuitive** , requiring technical skills for effective use and causing frustration with certain functions. (3 reviews) - Contact Issues (2 reviews) - Dashboard Issues (2 reviews) - Inaccurate Data (2 reviews) - Inaccurate Information (2 reviews) - Integration Difficulty (2 reviews) ## RB2B Reviews ### 1. Easy to implement - incorrect data sometimes **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2024 **What do you like best about RB2B?** RB2B was easy to implement. No tech person needed. The integration worked perfectly out of the box, no mapping or filters needed. It is SO easy to connect with our website visitors on LinkedIn from the Slacks. The built-in alerts and Slack channel are perfect for out-of-box use with no lag time. We can see the relevant information immediately and know what to put in our first email based on their title and the pages they visited. [Update] You can now filter which visitors get pushed through to alerts/Slack and your CRM/MAP, so that's really nice not having your reps wade through non-ICP visitors. **What do you dislike about RB2B?** I'm finding that visitor emails that R2B is providing can bounce, or LinkedIn profile URLs are empty/lead to a 404 linkedin page. We burn through our credits on non-ICP traffic. I wish we could only be charged for our ICP traffic. **What problems is RB2B solving and how is that benefiting you?** We can't typically see WHO is on our website unless we've cookied them before... so we can usually just know what company is on the site, which honestly isn't helpful. ### 2. RB2B - Not quite ready for prime time. **Rating:** 2.0/5.0 stars **Reviewed by:** Jeff K. | Enterprise Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2024 **What do you like best about RB2B?** It was very easy to setup the script and the Slack integration. Their customer service and tech support are alos very responsive and helpful. **What do you dislike about RB2B?** I had high hopes, but they were only able to provide 3 LinkedIn profiles of site visitors, out of about 12, and one of them was incorrect. I tested it with mine - I visited my site from my mobile device and from my laptop. One gave me the correct LinkedIn profile, the other gave someone else's profile that I was not even associated with, so I hesitate to say with certainty that on the few ocassions they actually find a LinkedIn profile that it is actually accurate. **What problems is RB2B solving and how is that benefiting you?** Tried it to determine who exactly is visiting my website - knowing exactly who would allow me follow up directly. Alas, I had very limited success. ### 3. Quick and easy setup, but has drawbacks **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2024 **What do you like best about RB2B?** It's an easy to set up solution - implementation is instant **What do you dislike about RB2B?** Pricing changes are constant and new limits recently imposed - profiles used to be free and unlimited to feed into slack, but are now capped at 200 for free. Hard to justify purchasing X profiles when 50%+ could be outside of your ICP - job seekers, sales reps etc all included. **What problems is RB2B solving and how is that benefiting you?** Provides instant website visitor information to our team - [View RB2B pricing details and edition comparison](https://www.g2.com/products/rb2b/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A08%3A45+-0500&secure%5Bsession_id%5D=44883123-71b9-43d0-8043-9ab57d84dfcd&secure%5Btoken%5D=69b70bfae1970f6f6a2a48e7b6031047e29537bcfdcfe21b1f35860aacc7923a&format=llm_user) ## RB2B Integrations - [Slack](https://www.g2.com/products/slack/reviews) ## RB2B Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics ## Top RB2B Alternatives - [Warmly](https://www.g2.com/products/warmly-warmly/reviews) - 4.5/5.0 (242 reviews) - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) - 4.4/5.0 (1,150 reviews) - [Snitcher](https://www.g2.com/products/snitcher/reviews) - 4.8/5.0 (236 reviews)