Qualaroo Reviews & Product Details

Qualaroo is designed to capture real-time user insights in-app and on your website using contextual, AI-powered micro-surveys. Those Nudge surveys slide in at the right moment without feeling annoying. You can show them only to people who have just had trouble with onboarding, only to paid users, only to visitors from a certain campaign, or to almost any segment you can define. AI turns piles of open-text answers into clear insights instead of leaving you with a giant list to read. Popular use cases: • In-app feedback for iOS and Android • Website intercept and exit-intent surveys • Quick real-time NPS or CSAT checks • Feedback on prototypes from Figma, Adobe XD, InVision, and similar tools • Behavior-triggered questions based on what users are doing AI Feedback Engine: the part that does the heavy lifting The AI looks at responses as they come in and keeps the insights useful. It powers: • AI Survey Creator: builds micro-surveys from a short description • AI Sentiment Analysis: sorts open-text answers into themes and feelings automatically • AI Targeting Suggestions: helps pick the right audience segments based on behavior or properties • AI Branching Logic: only shows follow-up questions that make sense, so people do not get tired • AI Insight Summaries: turns hundreds of replies into short, readable takeaways • AI Multi-language Support: handles surveys in over 70 languages while keeping the meaning clear • AI Report Highlights: flags important patterns and new responses so nothing gets missed Everything else you'd expect from a modern feedback tool: • Advanced targeting by identity, behavior, location, exit intent, and custom properties • Nudge placement options and mobile in-app support • Heatmaps and session recordings for extra context • Custom branding, colors, and logo • Branching and skip logic • Multilingual surveys in 70+ languages • Integrations with common tools and solid reporting dashboards Whether the goal is catching feedback while someone is still on the page, checking how a new feature feels in the app, or getting quick, honest answers without waiting for email replies, Qualaroo brings the real-time pieces together in one tool.

Seller

Qualaroo

Discussions

Qualaroo Community

Solution Type

Best-of-Breed

Overview by

Sarah Ann Cantu (she, her) (Content Marketing Manager at Qualaroo)

Pricing

Pricing provided by Qualaroo.

Free Plan

Free

50 Responses With One-Time Purchase

Essentials

$19.99

Per Month

View More Pricing Information

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User Insights

Average based on 49 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Month

Qualaroo Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Qualaroo, and what problem is it built to solve?

Qualaroo is a real-time feedback platform that helps businesses gather insights directly from users through targeted surveys and prompts. It is built to help teams understand user experience and use that feedback to inform decisions.

What company sizes and industries is Qualaroo the best fit for?

Qualaroo’s strongest fit in the positive user experience data is among small businesses and mid-market organizations, with feedback also coming from enterprise teams. Marketing and advertising, information technology and services, and computer software stand out among the represented industries.

Company size: Small businesses and mid-market organizations are the most represented segments.
Industry: Marketing and advertising, information technology and services, and computer software are prominent.

What customer support options does Qualaroo provide, and how do users find the overall support experience?

Support is available through phone, email/help desk, and chat, with self-service help available as well. Users describe both responsive, helpful assistance and frustrating cases where problems remained unresolved or replies did not arrive, so the experience can vary.

What features or capabilities could make Qualaroo even more useful?

Qualaroo could be more useful with more flexibility in survey design and in managing and analyzing responses. Commonly requested improvements include:

More control over Nudge and popup appearance, including additional design options.
More capable response filtering, sorting, exports, and bulk actions in the dashboard.
Broader template choices, including industry-specific templates and more NPS follow-up options.

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Prachi B.

Marketing Specialist

Small-Business (50 or fewer emp.)

7/8/2020

"We were able to relate to our customers’ pain points better."

4.5/5

What do you like best about Qualaroo?

Sentiment Analysis of the customers’ free-form responses. This makes it easier to understand where and how customers are facing the most difficulties. Review collected by and hosted on G2.com.

What do you dislike about Qualaroo?

There were no major points to dislike as such; perhaps the price point could be a bit lower. Review collected by and hosted on G2.com.

Recommendations to others considering Qualaroo:

Use the customizability to ask your customers exactly what they want to see getting improved or fixed in your services. When you let customers respond freely instead of choosing from drop-downs or radio buttons, they really open up about what’s been troubling them, and then you can fix that Review collected by and hosted on G2.com.

What problems is Qualaroo solving and how is that benefiting you?

It took us a little time to understand the settings which were required for advanced targeting. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

8/21/2020

"Improved customer experience by leaps & bounds"

5/5

What do you like best about Qualaroo?

Customizable questions in the templates. We were able to make our questions very specific. The ability to place the quotations via the Nudge in context led to greater accuracy of responses. Review collected by and hosted on G2.com.

What do you dislike about Qualaroo?

The default color scheme was quite muted...I personally like vibrant, bright colors, so I chose them from the palette option. Review collected by and hosted on G2.com.

What problems is Qualaroo solving and how is that benefiting you?

We wanted to reduce website bounce rates. When we put up the survey, the time on page increased, and visitors shared their reasons for leaving - it turned out that our visuals were not getting our product features across. We loaded new images with feature snippets and that got us more customers. Review collected by and hosted on G2.com.

Verified User in Alternative Dispute Resolution

Small-Business (50 or fewer emp.)

8/28/2020

"My review"

5/5

What do you like best about Qualaroo?

The ease and speed of setting up the nudge Review collected by and hosted on G2.com.

What do you dislike about Qualaroo?

Nothing in particular, at least as of now Review collected by and hosted on G2.com.

Recommendations to others considering Qualaroo:

If you want to play around with some of their advanced survey settings, give the support a call unless you’ve done that sort of thing before. Else, we found it served our purpose pretty well with the templates that they have already created - we just put on our logo and colors and voila! Review collected by and hosted on G2.com.

What problems is Qualaroo solving and how is that benefiting you?

Haven’t had any troubles with setting up our survey, but it seems that there are many tweaks that can be done which will take some time to understand. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

11/15/2020

"Easy way to collect customer feedback."

5/5

What do you like best about Qualaroo?

No-code setup - we signed up, signed in and started making surveys Review collected by and hosted on G2.com.

What do you dislike about Qualaroo?

Limited customizing options in the visual design of the popups Review collected by and hosted on G2.com.

Meredith W.

Marketing Analyst

Enterprise (> 1000 emp.)

9/27/2019

"Fantastic tool without all the bells and whistles"

4/5

What do you like best about Qualaroo?

I love that Qualaroo integrates with GA so that we can capture UTM data alongside visitor feedback. The targeting settings are flexible enough to target who we really need to answer questions. Review collected by and hosted on G2.com.

What do you dislike about Qualaroo?

The "logic" to survey questions is nonexistent, which can make creating surveys cumbersome. To add to it, it's impossible to visually re-order questions, which makes is EXTREMELY difficult to follow your survey questions if you missed on in the original creation. Review collected by and hosted on G2.com.

Recommendations to others considering Qualaroo:

Qualaroo is a great tool and you get your bang for your buck. I'm not sure if there is another company out there that provides the same level of GA integration with a little better user interface. If there is, I'd recommend going with them. If not, Qualaroo will get the job done. Just go into creating a survey with patience and planning. Review collected by and hosted on G2.com.

What problems is Qualaroo solving and how is that benefiting you?

We're using Qualaroo to better understand our user's experience on our site and how we can improve it. It's brought a ton of insight to our organization. Review collected by and hosted on G2.com.

James C.

Product Manager

Mid-Market (51-1000 emp.)

3/26/2019

"Qualaroo is easy to use and very versatile."

4.5/5

What do you like best about Qualaroo?

Qualaroo allows me to gather pure and valuable data/insights from users in real time, that is, providing a platform for users to comment/respond about a particular topic while actively engaged with the product. I use Qualaroo for surveys, NPS, soliciting interviews and miscellaneous user feedback etc. Additionally the targeting capabilities come in handy for growth hacking and optimization. Review collected by and hosted on G2.com.

What do you dislike about Qualaroo?

While very intuitive, there are a few minor tweaks I would make to some aspects of the UI, particularly in creating surveys/questionnaires etc, although none of which pose a significant problem for me. Review collected by and hosted on G2.com.

Margaret H.

Senior Analyst, Analytics

Enterprise (> 1000 emp.)

3/25/2019

"Granular Site Visitor Insights"

5/5

What do you like best about Qualaroo?

The ease of use of Qualaroo surveys was ideal as well as the customer service provided Review collected by and hosted on G2.com.

What do you dislike about Qualaroo?

Nothing stood out to me that I disliked. Review collected by and hosted on G2.com.

ERNESTO A.

Small-Business (50 or fewer emp.)

4/1/2019

"Excellent tool to gather user feedback"

4.5/5

What do you like best about Qualaroo?

Survey setup was easy and clean, each step is well thought out. Review collected by and hosted on G2.com.

What do you dislike about Qualaroo?

More functionalities on filtering responses after each answer Review collected by and hosted on G2.com.

Mike S.

Lead Product Manager

Mid-Market (51-1000 emp.)

12/9/2017

"Easy to use survey software"

4/5

What do you like best about Qualaroo?

I've used Qualaroo for NPS surveys. It's easy to implement and quickly setup targeted surveys. Qualaroo automatically detects the browser/OS, allows you to see the relevant information at a glance and allows exporting.

Sharing the report with stakeholders is another convenient feature Review collected by and hosted on G2.com.

What do you dislike about Qualaroo?

Unless I'm missing something, I'm surprised Qualaroo doesn't calculate NPS for you. I had to export the results to a Google Sheet and calculate the NPS that way.

They also don't allow you to do much analysis through the web app. Although they allow you to segment on OS/Browser, you are unable to do so by the other attributes they have about the customer. Review collected by and hosted on G2.com.

What problems is Qualaroo solving and how is that benefiting you?

We use Qualaroo for Net Promoter Score surveys. This allows us to better understand customer sentiment. We run these surveys on a quarterly basis. We use the scores overtime to determine how effective the previous quarter's efforts have been. We analyze the comments to understand the biggest opportunities and use this to help prioritize. Review collected by and hosted on G2.com.

Paul D.

Digital Customer Experience

Enterprise (> 1000 emp.)

1/4/2018

"Basic qualitative data tool - Limited Use"

3/5

What do you like best about Qualaroo?

Simple integration with tag management. Review collected by and hosted on G2.com.

What do you dislike about Qualaroo?

Pricing to value is limited. The tool doesn't offer much that I couldn't get with an out of the box piece of javascript and a google form. The integration with Marketo is, of course, an extra charge but I don't really want to use this kind of tool for lead capture anyway. Review collected by and hosted on G2.com.

Recommendations to others considering Qualaroo:

The product hasn't changed much since we implemented it. I'm actually a bit surprised at how "static" the tool seems to be. Review collected by and hosted on G2.com.

What problems is Qualaroo solving and how is that benefiting you?

Surveying users to get feedback on interactions with our tools. Mixing this qualitative data with the quant data that we get from Adobe Analytics helps us answer some of the critical "Whys" that come up in running a digital business. Review collected by and hosted on G2.com.