---
title: Qualaroo Reviews
meta_title: 'Qualaroo Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 48 reviews by the users' company size, role or industry to
  find out how Qualaroo works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 48
  scale: '5'
date_modified: '2026-08-09'
parent_category:
  name: Customer Service
  url: https://www.g2.com/categories/customer-service
---


# Qualaroo Reviews
**Vendor:** Qualaroo  
**Category:** [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 48
## About Qualaroo
Qualaroo is an automated research platform designed to help digital product teams collect valuable insights from their users at scale in the quickest and most seamless way possible. Qualaroo relieves teams of the burdens that comes with user research. From your mobile app to web app, you can deploy Qualaroo’s trademark nudge and use features like advanced targeting, dynamic insight reporting, sentiment analysis and more. Leading brands like Zillow, Lenovo, Twilio, TripAdvisor trust Qualaroo to capture qualitative feedback that drives real business results.



## Qualaroo Pros & Cons
**What users like:**

- Users love Qualaroo&#39;s **advanced targeting features** , enabling them to collect actionable feedback from the right audience. (1 reviews)
- Users appreciate Qualaroo&#39;s **advanced targeting features** , enabling them to gather relevant feedback for significant improvements. (1 reviews)
- Users value Qualaroo&#39;s **advanced targeting features** , enabling them to gather highly relevant and actionable feedback. (1 reviews)
- Users value the **advanced targeting features** of Qualaroo, enabling precise feedback from relevant audiences for impactful improvements. (1 reviews)
- Users appreciate Qualaroo&#39;s **advanced targeting features** , which ensure relevant feedback for meaningful improvements. (1 reviews)
- Targeting (1 reviews)

## Qualaroo Reviews
  ### 1. Basic qualitative data tool - Limited Use

**Rating:** 3.0/5.0 stars

**Reviewed by:** Paul D. | Digital Customer Experience, Enterprise (> 1000 emp.)

**Reviewed Date:** January 04, 2018

**What do you like best about Qualaroo?**

Simple integration with tag management.  

**What do you dislike about Qualaroo?**

Pricing to value is limited.  The tool doesn't offer much that I couldn't get with an out of the box piece of javascript and a google form.   The integration with Marketo is, of course, an extra charge but I don't really want to use this kind of tool for lead capture anyway.  

**Recommendations to others considering Qualaroo:**

The product hasn't changed much since we implemented it.I'm actually a bit surprised at how "static" the tool seems to be.     

**What problems is Qualaroo solving and how is that benefiting you?**

Surveying users to get feedback on interactions with our tools.  Mixing this qualitative data with the quant data that we get from Adobe Analytics helps us answer some of the critical "Whys" that come up in running a digital business.

  ### 2. Good and easy to use tool to understand customers

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 11, 2017

**What do you like best about Qualaroo?**

I like how easy it is to set up and launch surveys. It literally took us one day to set it up. I also like that customer support is very responsive and helpful - I always get my answers in the same day. 

**What do you dislike about Qualaroo?**

it's kind of expensive for the limits that are offered. The process of creating a survey can be quite repetitive as you have to make a lot of clicks for one change of flow - It would be great if they added tools to make these easier (e.g. something that allows you to redirect all the answers from one question to the same next question). The Style API documentation is not very detailed - it would be great for example if you have a catalog of each component with their corresponding IDs. Integration with Amplitude would be great too. 

**Recommendations to others considering Qualaroo:**

If you need a quick simple way of doing in product surveys and you don't want to bother your development team, Qualaroo is the way to go. You do need to have access to some tools like Google Tag Manager though. 

**What problems is Qualaroo solving and how is that benefiting you?**

We are currently using it for segmentation of our customer base - understand what our users use our product for. Up to now, we have had really good results with Qualaroo.

  ### 3. Qualaroo is good for simple surveys

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 02, 2018

**What do you like best about Qualaroo?**

Overall the interface is easy to use. Surveys are quick to set up and you can easily export responses to Excel.

**What do you dislike about Qualaroo?**

Qualaroo does not allow full survey customization. The formats of the survey are limited and do not allow for advanced skip logic and branching. Qualaroo's analysis of survey results are also limited.

**What problems is Qualaroo solving and how is that benefiting you?**

Gather customer feedback to make product improvements. Qualaroo has allowed me to collect data from users that can be used to improve our customer experience.

  ### 4. Q

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 15, 2016

**What do you like best about Qualaroo?**

good tool to find out customer insight and for using surveys.

good analytic tools

**What do you dislike about Qualaroo?**

this is a very competitive marketplace for similar products. The look and feel could be uprgraded

**Recommendations to others considering Qualaroo:**

make sure to research all competitors and use the product thoroughly

**What problems is Qualaroo solving and how is that benefiting you?**

consumer insight, analytics


## Qualaroo Discussions
  - [How do you use Qualaroo?](https://www.g2.com/discussions/how-do-you-use-qualaroo)
  - [What is survey Survicate?](https://www.g2.com/discussions/qualaroo-what-is-survey-survicate)
  - [How to use Qualaroo?](https://www.g2.com/discussions/how-to-use-qualaroo)
  - [What does Qualaroo do?](https://www.g2.com/discussions/what-does-qualaroo-do)

- [View Qualaroo pricing details and edition comparison](https://www.g2.com/products/qualaroo/reviews?filters%5Bnps_score%5D%5B%5D=3&section=pricing&secure%5Bexpires_at%5D=2026-08-12+13%3A28%3A44+-0500&secure%5Bsession_id%5D=438e8ade-30b9-4f43-83da-fa03f4e37528&secure%5Btoken%5D=ae55f38ba82131911ada9ed45fd2372af4c691b1fafc51bbd9cc565121948e86&format=llm_user)

## Qualaroo Features
**User Response Methods**
- Survey
- Text/Notes
- Commenting/Notes

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**Survey Management**
- Brand Design Consistency
- Survey Deployment
- Feedback Collection
- Device Responsiveness
- Surveys & Feedback
- Mobile Survey
- Pulse Surveys

**Participant Selection**
- In-App
- On-Site
- Single Sign On

**Process Management**
- Feedback Aggregation
- Trigger Alerts
- Real-Time Analysis
- Real-Time Action
- 360 Degree Feedback
- Anonymous Feedback
- Real-Time Analytics
- Trend Analysis
- Real-Time Data
- Text Analysis
- Sentiment Analysis

**Insights**
- Analytics
- Collaboration
- Sorting
- Visual Analytics

**System Management**
- Security
- SSL Security
- GPS

**Generative AI**
- AI Text Summarization
- Generative AI

**Additional Functionality**
- Customer Experience Management
- NPS of Employees
- Real-Time Notifications
- Question Library
- CRM
- Data Visualization
- Multi-Channel Distribution
- Ratings/Reviews
- Negative Feedback Management
- Activity Dashboard
- Email Management
- Commenting/Notes
- AI Copilot
- Third-Party Integrations
- Template Management
- Reporting & Statistics
- Social Media Integration
- Text Fields
- Customizable Questions
- Reporting/Analytics
- Real-Time Reporting
- Customizable Branding
- Conditional Logic
- Website Integration
- Search/Filter
- Collaboration Tools
- API
- NPS of Customers
- Multi-Language
- Survey/Poll Management
- Segmentation
- Customer Segmentation
- Reminders
- NPS Survey Structure
- Access Controls/Permissions
- Widgets
- Customizable Templates
- Feedback Management
- Customizable Fields
- Question Branching

**Additional Functionality**
- User Journeys
- Usability Testing
- Engagement Tracking
- For Mobile
- A/B Testing
- Search/Filter
- AI Copilot
- Data Visualization
- API
- Drag & Drop
- Unmoderated Testing
- Screen Activity Recording
- Behavior Tracking
- Software Testing Management
- Performance Metrics
- Customizable Questions
- Heatmaps
- Prototype Creation
- Activity Dashboard
- Customer Segmentation
- Data Import/Export
- Trend Analysis
- User Research Analysis
- Monitoring
- Third-Party Integrations
- For Websites
- Issue Tracking
- Collaboration Tools
- Surveys & Feedback
- Customizable Branding
- User Management
- Customizable Templates
- Design Management
- Multi-Language
- Real-Time Data
- Project Management
- Customizable Fields
- Moderated Usability Testing
- Quantitative Metrics
- Alerts/Notifications
- Categorization/Grouping
- Tagging
- Conversion Rate Optimization
- Reporting & Statistics
- Video recording/Transcriptions
- Customizable Categories
- Annotations
- Performance Testing
- Benchmarking
- Question Library
- Customizable Reports
- Projections
- Survey/Poll Management
- Assessment Management
- Activity Tracking
- Video Support
- Demographic Data
- Customer Experience Management
- Workflow Management
- Geotargeting
- Access Controls/Permissions
- Email Reminders
- Audience Targeting

## Top Qualaroo Alternatives
  - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) - 4.4/5.0 (2,913 reviews)
  - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (734 reviews)
  - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) - 4.3/5.0 (332 reviews)

