# Lunio Reviews **Vendor:** Lunio **Category:** [Click Fraud Software](https://www.g2.com/categories/click-fraud) **Average Rating:** 4.6/5.0 **Total Reviews:** 145 ## About Lunio Lunio is a click verification and invalid traffic detection platform built for performance marketers who want to maximize the impact of their paid media campaigns. Advertising platforms don’t filter out all fake or unconvertible traffic — which means budgets often get wasted on clicks from bots, fraudsters, and users who were never going to convert. Lunio solves this problem by detecting invalid traffic in real time and helping marketers protect their campaigns from waste. Using proprietary machine learning models, Lunio analyzes every click across paid search, social, and programmatic channels. It identifies patterns of invalid activity, provides clear insights into traffic quality, and automatically excludes harmful users from seeing your ads again — before they can drain your budget. Built by marketers, for marketers, Lunio puts transparency and control back in the hands of media buyers, helping you understand where invalid traffic is coming from, how much it’s costing you, and what actions to take. With Lunio, marketing teams can: ✅ Detect and verify every click across Google Ads, Meta, LinkedIn, and more 🚫 Automatically exclude bots, fake users, and irrelevant traffic sources 💡 Gain visibility into traffic quality by channel, campaign, keyword, location, and more 📉 Reduce customer acquisition costs and boost ROAS 📊 Improve lead quality and get more accurate campaign performance data 🧠 Make smarter budget decisions with actionable, click-level insights Trusted by leading brands like ProtectLine, G Adventures, and Bensons, Lunio helps paid media teams cut waste, cleanse their data, and drive better results. Lunio is headquartered in the UK, with offices in the US. ## Lunio Pros & Cons **What users like:** - Users value the **ease of use** of Lunio, appreciating its straightforward setup and intuitive interface. (8 reviews) - Users commend the **world-class protection** of Lunio, appreciating the exceptional support and easy implementation across platforms. (7 reviews) - Users value the **personable and responsive customer support** of Lunio, ensuring assistance whenever needed. (6 reviews) - Users value Lunio's **personable support** and excellent service, enhancing ad spend efficiency and overall satisfaction. (6 reviews) - Users appreciate the **organized dashboard** of Lunio, enhancing clarity and ease of use for managing ads. (5 reviews) - Users love the **easy setup** of Lunio, making onboarding smooth and straightforward for effective ad management. (5 reviews) - Analytics (4 reviews) - Users praise Lunio for its **effective click fraud prevention** , enhancing traffic quality and optimizing advertising budgets. (4 reviews) - Reporting (4 reviews) - Data Accuracy (3 reviews) **What users dislike:** - Users find a **lack of information** in Lunio, wishing for clearer analytics and better documentation for ROI justification. (4 reviews) - Users often face **integration issues** with Lunio, finding setup for platforms like LinkedIn and YouTube particularly challenging. (3 reviews) - Users find the **dashboard issues** limiting, lacking depth and clarity in metrics and integration guidance. (2 reviews) - Users find the **difficult setup** for LinkedIn and YouTube challenging, complicating the onboarding experience with Lunio. (2 reviews) - Users find the **implementation complexity** of Lunio challenging, especially for Google's Performance Max and other platforms. (2 reviews) - Limited Analytics (2 reviews) - Users find the **poor interface design** challenging, especially with navigation and the new dashboard's usability issues. (2 reviews) - Complex Usage (1 reviews) - Expensive (1 reviews) - Fraud Management (1 reviews) ## Lunio Reviews ### 1. Efficient but has room for some improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Abhishek S. | Data Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2026 **What do you like best about Lunio?** Lunio is really effective at filtering out low-quality and invalid traffic without needing much manual effort. Once it’s set up, it runs in the background and helps protect ad spend automatically. I also like how clear the dashboard is, it gives a good breakdown of traffic sources and makes it easier to understand where budget is being wasted. Overall, it helps improve campaign efficiency without adding extra workload. **What do you dislike about Lunio?** The main downside is that pricing isn’t very transparent upfront, which can make it harder to evaluate at the start. Also, some of the data can be a bit overwhelming if you’re not familiar with traffic quality metrics, so there’s a small learning curve. It would be nice to have simpler explanations or onboarding for newer users. **What problems is Lunio solving and how is that benefiting you?** Lunio helps solve the issue of wasted ad spend caused by bots and invalid clicks. Before using it, it was difficult to know how much of our traffic was actually genuine. By filtering out bad traffic, it improves the accuracy of our data and ensures the budget is being spent on real users. This has led to better campaign performance, more reliable insights, and improved return on ad spend. ### 2. Lunio has been a game changer for our lead generation. **Rating:** 5.0/5.0 stars **Reviewed by:** Natalia G. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Lunio?** We were seeing a lot of fake and spam leads through search and social campaigns - wasting both budget and internal resources. Once we implemented Lunio, the quality of our leads improved immediately. We now convert around 60% of MQLs to demos, up from about 50% before Lunio. It’s easy to use, mostly self-managed, and the support team (especially Debora!) is incredibly responsive and helpful. We initially started using Lunio to block invalid traffic and reduce spam leads in our CRM. Standard search campaigns were getting hit hard by bots and even a local competitor clicking on our ads. Lunio has since helped us blacklist bad actors, get a sizable refund from Google for invalid clicks, and stop wasted spend. It protects our search, PMax, and Meta campaigns and has improved our traffic quality. **What do you dislike about Lunio?** Nothing really, It does what it promises. **What problems is Lunio solving and how is that benefiting you?** It gets rid of all the leads that were spam so this saves us money on clicks that can be used for real users. ### 3. Highly Effective Invalid Traffic Blocking with Great Account Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Lunio?** - Very effective at blocking invalid traffic across all ad platforms - Fairly simple to set up - Great account manager support - Actionable insights in dashboard **What do you dislike about Lunio?** - I still find the dashboard quite unintuitive. I think a lot of improvements could be made to make it more insightful and show more helpful analytics at a glance. **What problems is Lunio solving and how is that benefiting you?** Blocking invalid ad traffic, saving us wasted ad spend which we can re-invest for more growth ### 4. Significant Improvement in Traffic Quality **Rating:** 5.0/5.0 stars **Reviewed by:** Dahye L. | Global Head of Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Lunio?** We realised if we wanted to scale paid traffic in a healthy way across multiple platforms, we needed a solution to deal with invalid traffic and click fraud. We've been using Lunio to protect our high-spend campaigns across Google and Meta since May 2024. And since then we've seen a significant improvement in traffic quality. Overall it's been really reassuring to have in place. Whenever conversations arise internally about traffic quality, we can confidently say that we're doing everything we can to proactively protect our site and make the most of our ad spend. **What do you dislike about Lunio?** No major issues so far, support is great **What problems is Lunio solving and how is that benefiting you?** Lunio helps us block fake and invalid traffic, which has improved our engagement rates and overall traffic quality. As a result, we’re making better use of our ad budget and seeing more value from our paid campaigns. ### 5. Love This Software! **Rating:** 4.0/5.0 stars **Reviewed by:** Giannis K. | PPC specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Lunio?** Clean dashboard, intuitive and in general clear view of how my traffic quality is. In General the automation features saves time. If you pass the curve then it becomes a valuable tool to have as a marketer. **What do you dislike about Lunio?** Lunio has a bit of a learning curve, you actually need to spend some time exploring in depth the analytics features. I was new to bot filtering and click val. i Would like more intergrations as well (reddit etc) **What problems is Lunio solving and how is that benefiting you?** Avoiding bots and fake clicks, also it gives another dashboard in order to cross check results. ### 6. Clear Client Savings Reports in an Easy-to-Use Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Lunio?** I like how clear it is to see the reports for my clients savings **What do you dislike about Lunio?** Not much, really great platform and easy to use **What problems is Lunio solving and how is that benefiting you?** Keeping my clients accounts safe from invalid traffic ### 7. Best tool for detecting and eliminating invalid traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Diana-Alina A. | Senior PPC Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Lunio?** I've been using Lunio's services for more than a year for our brand. We are truly satisfied with their solution of detecting and eliminating invalid and fake traffic. I actually have an admin role in the tool, and I can closely monitor its positive effects on our paid campaigns. We plan on continuing our subscription for a long period. Their solution is very easy to implement. Also, the customer support is very helpful, explains everything down to the smallest detail and acts promptly on any requests you may have, both when onboarding, but also during the collaboration. Also, the reports they offer are very detailed and helpful. You can see invalid traffic by channels, campaign types. Moreover, you can see a balance of how much you saved in spend by using their tool, and these savings are always higher than the monthly subscription you pay them, so it's clearly beneficial to the end user. **What do you dislike about Lunio?** There is nothing I dislike about the tool. **What problems is Lunio solving and how is that benefiting you?** Lunio is helping us in detecting and eliminating invalid traffic from our paid campaigns. ### 8. Lunio has protected & futureproofed our PPC activity **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Lunio?** Lunio has helped us effectively use our marketing budgets on real people rather than wasting our spend on bots or spam traffic. The platform is laid out well and is easily navigable; we use the dashboards weekly for tracking the protection on our paid ads across search & socials channels. The team at Lunio have been so helpful and are always there if we have any questions; from initial set up to nearly 1 year in. **What do you dislike about Lunio?** We don't have any downsides to using Lunio as a platform. **What problems is Lunio solving and how is that benefiting you?** Lunio has helped us effectively use our marketing budgets on real people rather than wasting our spend on bots or spam traffic. ### 9. Easy to use , Lunio team are amazing , very responsive and they give great insight **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lunio?** Easy to set up The platform is easy to understand and get a grip over Helps maximise ROAS The Lunio team is amazing very responsive and provide great insight. You can tell they really care about our relationship but also belive in the product **What do you dislike about Lunio?** Navigation can be difficult if multiple accounts are set up Can be easy to forget as it's working within the background **What problems is Lunio solving and how is that benefiting you?** Lunio continuously analyses post-click traffic behaviour and conversion data to fine-tune audience targeting over time. Campaigns are optimised against real buyers with genuine conversion potential in order to maximise ad spend returns. With the rise of PMAX I belive Lunio provides great level of protection ### 10. Powerful tool that is easy to implement **Rating:** 4.0/5.0 stars **Reviewed by:** Jamie K. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Lunio?** Implementation instructions are very clear and FAQs/help are thorough if you have any issues. Very useful in showing clients money saved and the autopopulated block list of IPs is great too. **What do you dislike about Lunio?** Interface can be confusing at times and I would like some more in-depth reporting capabilities e.g. on campaign level. **What problems is Lunio solving and how is that benefiting you?** It helps to bring more value to our offering as an agency. ### 11. Lunio is great! **Rating:** 4.5/5.0 stars **Reviewed by:** Joe H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Lunio?** Lunio is great and being able to utlise spend and find solutions to prevent fraudlant and bot traffic. The tool has become part of our daily opitmisations due to its ease of use. **What do you dislike about Lunio?** Nothing to dislike! The tool is really great! **What problems is Lunio solving and how is that benefiting you?** Lunio is great and helping us manage which traffic we are driving via our PPC activity. ### 12. Lunio is a fantastic, easy to set up tool to detect and eliminate invalid traffic across campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Harry H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Lunio?** Lunio is very easy to set up across platforms, the platform is very intuitive and the team are very helpful when we have questions. **What do you dislike about Lunio?** There aren't really any downsides to using the platform **What problems is Lunio solving and how is that benefiting you?** Lunio is helping us identify and block invalid traffic from our paid campaigns, which means that budget can be reallocated towards showing ads to actual consumers. ### 13. Lunio more than pays for itself **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Lunio?** Lunio adds that extra layer of trust to the data, giving me and clients confidence we're not spending budget on non-humans so at least the people we do spend on are capable of converting. Having that extra 10-15% of budget available is valuable as ad platforms get more expensive. **What do you dislike about Lunio?** It's difficult to say what I don't like as it's really easy to use and let run in the background meaning I probably don't use it as much as other tools which are a bit more hands on. For the most part it's easy to implement for slightly technical minded people but if you're not then it's worth seeking support to make sure you don't break any tracking. **What problems is Lunio solving and how is that benefiting you?** It's giving me confidence that client budget is are being spent on actual humans, so there is at least the chance of a conversion. ### 14. Just amazing! amazing Support, great platform all around awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Kristie C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2024 **What do you like best about Lunio?** Lunio has taken our account to a whole new level with cost savings to IP address exclusions. their suuport is personable and always there with questions! **What do you dislike about Lunio?** support of other ad platforms, however I am excited to see what the future brings **What problems is Lunio solving and how is that benefiting you?** savings on click fraud and reallocation of dollars ### 15. Easily Worth The Investment **Rating:** 4.5/5.0 stars **Reviewed by:** Dez C. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2020 **What do you like best about Lunio?** Ease of use and clear instructions on implementation **What do you dislike about Lunio?** More info on the reasons why things are blocked. The ability to compare date ranges against previous periods. **Recommendations to others considering Lunio:** Speak to the team, they are very helpful and easy to communicate with **What problems is Lunio solving and how is that benefiting you?** Luniot helps stop fraudulent clicks. It is completely automated and clearly shows how many fraudulent clicks have been and the estimated ad spend saving. The investment to ad spend saving alone is approximately x3. Then when you calculate that ad revenue is getting spent on legitimate clicks, the overall ROI is much higher. ### 16. Great results for our clients **Rating:** 5.0/5.0 stars **Reviewed by:** John K. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lunio?** It is very easy to implement, test and report on. **What do you dislike about Lunio?** The new dashboard is not as user friendly and has a couple of bugs **What problems is Lunio solving and how is that benefiting you?** It has reduced our invlid traffic, thus giving us more budget to invest in users with greater intent. ### 17. Proven ROI in less than 12 months **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Lunio?** The saving and reallocaiton reports in Lunio make justifiying the purchase a breeze. There's no doubt that we've seen a strong ROI in the last 12 months, and being able to reallocate previously fraudlulent costs in to successful campaigns. Our sales team have seen a notable decrease in 'fake' leads over the last 12 months too. The interface is incredibly user friendly. **What do you dislike about Lunio?** The support from the team at Lunio isn't great. They're not the most pro-active, but are quick to help/respond when needed. It would be handy to have more touchpoints, just to understand new releases etc. **What problems is Lunio solving and how is that benefiting you?** With a large PPC budget, click fraud really does end up costing us a lot of money, and lead to a high volume of fake leads. Lunio allows us to reinvest that spend in to more successful areas. ### 18. We have seen positive results across clients when implementing the product across our campaigns. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Lunio?** The interface is easy to use and the added PMax support is of great importance especially given how little insight we have on the campaign type through Google Ads. Additionally, ensuring that bots and malicious IP addresses are blocked has provided our clients with a better picture of our performance. The Lunio Support team has also been very helpful, lending a hand with the PMax script integration. **What do you dislike about Lunio?** There is nothing to particularly dislike about Lunio. I have already recommended it to friends in other industries who have the problem of competitors intentionally driving up their costs. **What problems is Lunio solving and how is that benefiting you?** It has helped us have a better view of our clients actual conversion rate and has led to us seeing improvements in our ROAS in the long run. ### 19. Good and easy platform to use **Rating:** 3.5/5.0 stars **Reviewed by:** Ali A. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Lunio?** - Simple to navigate through and use. - Nothing complicated. **What do you dislike about Lunio?** Sometimes it takes time to load the platform. **What problems is Lunio solving and how is that benefiting you?** Lunio helps us finding as many invalid clicks and block all unwanted ip addresses. ### 20. Lunio saved us $$$ **Rating:** 5.0/5.0 stars **Reviewed by:** Annie D. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2024 **What do you like best about Lunio?** Lunio helped cut down on our ad spend, by limiting the fake traffic. This really helped our bottom line! **What do you dislike about Lunio?** No complaints, the team at Lunio is very supportive - and their dashboard is extremely user-friendly! **What problems is Lunio solving and how is that benefiting you?** Lunio cuts down on fake bots on ads, which helps us spend our advertising dollars better. ### 21. Fantastic partner and service **Rating:** 5.0/5.0 stars **Reviewed by:** Dominic C. | Senior Associate Director, Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lunio?** Great sales team and superb tech. Used widely across clients, multiple features **What do you dislike about Lunio?** n/a..................................... **What problems is Lunio solving and how is that benefiting you?** it has helped us reduce click fraud saving our clients money ### 22. Great efficiencies using Lunio **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Lunio?** Lunio has been instrumental in ensuring we are spending our ad budgets on genuine users. Our account reps are great and are always on hand if we have any questions or need any support. The onboarding of Lunio from start to finish was made simple and easy; we'd 100% recommend Lunio to other companies who use paid ads! **What do you dislike about Lunio?** The interface could be clearer on the percentage of IPs which are data centers, individual IPs etc. **What problems is Lunio solving and how is that benefiting you?** Lunio has been instrumental in ensuring we are spending our ad budgets on genuine users. ### 23. High Quality PPC Protection **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan O. | PPC Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Lunio?** The platform works very well and identifies issues straight away. Staff support is great as they can quickly highlight spikes and IPs and can assist with removing them. **What do you dislike about Lunio?** The new Beta UI doesn't look and/or work as good as the former UI! I have reverted back to the old look as its easier to navigate. **What problems is Lunio solving and how is that benefiting you?** As we run more discovery, demand gen and video campaigns, they raise many more potential suspicious and invalid clicks than search campaigns. Lunio quickly identifies bad IPs and can shut them off immediately. ### 24. Great tool for reducing improper clicks, easily removes invalid IPs in Google Ads interface too **Rating:** 4.0/5.0 stars **Reviewed by:** Lucy T. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Lunio?** Automatically blocks poor IPs in the Google Ads interface New dashboard smooth and easy to use Shows you re-allocated budget **What do you dislike about Lunio?** Would be useful to see where the majority of invalid clicks come from and why they are thought to be suspicious clicks/activity **What problems is Lunio solving and how is that benefiting you?** It reallocates spend that otherwise would have been spent on invalid clicks ### 25. Effective at Helping Us Market Efficiently **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lunio?** What it says on the tin - has been really helpful during my time on the account at weeding out fake clicks so that we're able to get the most of what we're spending. **What do you dislike about Lunio?** Overall, we're really happy with Lunio, with the only slight issue we've had is the difficulty of implementing Lunio for Pmax. **What problems is Lunio solving and how is that benefiting you?** Just helping us spend more efficiently. ### 26. Lunio Review **Rating:** 4.5/5.0 stars **Reviewed by:** Matt A. | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Lunio?** Great tech for creating operational effeciences in media buying, by eradicating fraudulent clicks. **What do you dislike about Lunio?** nothing to note that immediately stands out. **What problems is Lunio solving and how is that benefiting you?** Eradicating click fruad. ### 27. Important tech to have in your toolbox **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Lunio?** Very comprehensive technology that diminishes the chances of flase positives in it's reporting. Real time detection and exclusion of invalid traffic. Quick to set up. Non-IP exclusion capabilities. **What do you dislike about Lunio?** Only twelve months of data is retained, more would be useful for longe running always-on campaigns. **What problems is Lunio solving and how is that benefiting you?** To minimise wasted spend on bot activity and other fraudulent traffic. **Official Response from Devon Dalton:** > Hi there! Thank so much for taking the time to review Lunio - we're glad it's proving to be an effective tool for minimising wasted spend! 🚀 In response to your feedback on data retention: you should be able to see older data in your dashboard if you haven't opted out of historic data deletion. If you're having problems accessing older data, please reach out to support@lunio.ai or contact your CSM and we'll be happy to look into this for you. Thanks and have a great day! - Devon from Lunio ### 28. Effective blocker at poor and malicious traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Lunio?** Easy to use platform, UI is great and they always update it. Account managers are also very insightful and personable, which is rare to have both of those factors together! **What do you dislike about Lunio?** Not much, but sometimes abit too top level. Show us where these data centers are, where they're being used and potentially why. **What problems is Lunio solving and how is that benefiting you?** Preventing poor and fake traffic on paid search that costs per click so saving us a fortune. ### 29. A great, cost-saving PPC tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Lunio?** Lunio has a user-friendly interface is easy to implement with Google PPC campaigns. The real-time monitoring capabilities and detailed analytics provided by Lunio are both valuable tools for optimising ad spend and maximizing the return on investment. **What do you dislike about Lunio?** Currently no downsides to using Lunio, both we and our clients are happy with the service it provides. **What problems is Lunio solving and how is that benefiting you?** Reducing invalid traffic and wasted spend ### 30. Head of Paid Search **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Lunio?** The opportunity the tech software offers our clients. Transparency from sales reps and dashboard. **What do you dislike about Lunio?** Nothing to mention the product is great. **What problems is Lunio solving and how is that benefiting you?** Providing transparency on the volume of fraudulent traffic entering our clients websites. Goes a step further and prevents the click from happening again. ### 31. Reliable PPC protection **Rating:** 3.0/5.0 stars **Reviewed by:** Justyna W. | Marketing Manager Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2022 **What do you like best about Lunio?** We started using Lunio when we were dealing with mass bot clicks that were messing up our stats on Google Search. Implementing Lunio got rid of this problem completely and also increased the health score of all our Google campaigns. **What do you dislike about Lunio?** For Facebook we didn't see any decrease in bot or low quality leads since implementing it in yhis platform. Also earlier this year we faced a big attack of worthless, suspicious leads and Lunio didn't stop it in any way. It's true that those leads were of very specific nature and it could have been hard for the algorhitm to detect them. Nonetheless, we haven't really seen any improvement in lead qualiy regardless of this attack. **What problems is Lunio solving and how is that benefiting you?** It's definitely good at detecting and blocking bot/spam clicks on Google. We're not paying for suspicious or worthless clicks that would only make us spend the budget. ### 32. PPC Protect - Protection from PPC bots **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2022 **What do you like best about Lunio?** The platform is quite intuitive and the performance of the protection is relatively high in the case of their statistics showing proper values. It protects our account without the biggest problems. **What do you dislike about Lunio?** Configuration is quite difficult when it comes to LinkedIn or Youtube. Configuration in Google Ads is quite intuitive but in the case when you are using CRM with tracking code, it becomes complicated. **What problems is Lunio solving and how is that benefiting you?** PPC protect solved a problem with bots on our Google Ads. It is beneficial to stol therm to avoid google ads campaigns optimalisations based on wrong factors and fake conversions. ### 33. Effective cost-saving and good account managers **Rating:** 4.5/5.0 stars **Reviewed by:** Finn S. | Senior Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Lunio?** Lunio has allowed us to save a decent amount of budget spent on invalid clicks in our PPC campaigns. It has been most effective in campaigns with less advanced smart bidding, whereas our more advanced campaigns have had much less invalid activty for Lunio to exclude. **What do you dislike about Lunio?** Little to dislike, though worth mentioning that we were informed we might be able to obtain further refunds by contacting Google, though since the recent Google lay-offs this may now not be possible. This is more of a Google issue than Lunio though! **What problems is Lunio solving and how is that benefiting you?** It is saving us the cost of fraudulent clicks in some more fraud-susceptible PPC campaigns, allowing us to spend more on quality clicks. As a result we can spend more to grow these campaigns at efficient acquisition costs without wasting spend on click-fraud. ### 34. Protecting my clients from Bot Traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Steve D. | Head of Google Ads, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Lunio?** The interface is absolutely amazing and support is quick to reply and on the ball. There are many bot traffic protections out there but Lunio is a real value add to the business with regular webinars, amazing resources and awesome memes **What do you dislike about Lunio?** there is a bit of a disconnect between sales and account management - getting a trial account and dealing with the salesperson was quick and easy - but being connected to an AM and turning the trial to a real account felt stiff and awkward **What problems is Lunio solving and how is that benefiting you?** As an agency we deal with a lot of bot traffic and having a support solution that can aid in removing it automatically and at an MCC level is wonderful. We need to be driving more relevant trafiic to improve conversion rate ### 35. Excellent Tool That's Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Brad M. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Lunio?** Lunio has done a tremendous job at helping us reduce fake/spam traffic for our clients. While not a quick process (it does take time to learn user behavior), it's incredibly thorough, and doesn't affect valid traffic. Best of all, the UI is clean and easy to use, making it a breeze to train members **What do you dislike about Lunio?** If you have multiple vendors that require code on your paid search campaigns within the campaigns template, you'll have a little work to do in being sure all the scripts work well together without one destroying the other. But it's a small hill to climb. **What problems is Lunio solving and how is that benefiting you?** Eliminating bot traffic and spam leads, which eats away at clients' time and money. Lunio has helped us reduce wasteful spending and helped improve client relations! ### 36. Sophisticated tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2022 **What do you like best about Lunio?** It's proved to be a vital tool for us in helping to manage our CPA, as it blocks the IP addresses of clicks deemed invalid or fraudulent. We can used Lumio/PPC Protect to clearly see how many invalid clicks have accumulated over a given period, segmented by campaign type. The platform is super easy to use and its navigability has improved significantly over the last year. We are able to easily use invalid click information to put forward to Google to request investigations and/or refunds. The perks page is helpful to advertise your own company offers but to also explore others, and can be filtered by industry. Recently, the tool has expanded to include Meta, TikTok and other platforms as part of a beta which we are currently trialling. **What do you dislike about Lunio?** It would be great if we could automate invalid click reports to be delivered either by email every 60 days, or for the report to be instantly accessible within the platform, to remind me to raise refund requests with Google. **What problems is Lunio solving and how is that benefiting you?** Decreasing our cost per acquisition which enables us to reap better results for much more efficient costs. Not only does it help with cost efficiency, but also time efficiency - we can simply leave the tool to do the hard work in the background. The recent expansion to new platforms means that we have even more opportunities to save costs. ### 37. Great customer service for an essential tool **Rating:** 4.0/5.0 stars **Reviewed by:** Troy K. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Lunio?** The tool lets you pretty easily protect ad campaigns from fraud and spam clicks and repurposes ad spend that would have been eaten up by those. Also, their reporting is straightforward and clear to understand. **What do you dislike about Lunio?** Some of the implementations can be difficult, particularly for Google's Performance Max campaigns and for certain audiences. Performance Max is the way most Google campaigns are going so, making this simpler will really help. **What problems is Lunio solving and how is that benefiting you?** It prevents click fraud and spam clicks across multiple client accounts on Google and Meta. This allows us to spend less time researching odd clicks, minimizes bot attacks and ultimately allows us to provide a great service to our clients. ### 38. Good product but customer service could be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Lunio?** The UI is easy to use. The initial setup process was straightforward, and the product itself seems to help with reducing the amount of poor traffic we receive from our advertising efforts. **What do you dislike about Lunio?** The customer service could be improved. When we had an issue with the product not working, it took a long time to resolve. In the end, it was a simple issue that should have been solved by Lunio faster than it was. **What problems is Lunio solving and how is that benefiting you?** It is helping to identify the IP address of spam/poor quality traffic and it is then automatically blocking the IP address within our ad campaigns. This makes our campaigns more efficient. ### 39. Great Technology and Service Team **Rating:** 4.5/5.0 stars **Reviewed by:** Vincent T. | CEO / Digital Marketing Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2018 **What do you like best about Lunio?** The protection is world-class. The reporting is distinguishable between clients. Their service team is really great, they help very quickly and are always available via their website chat. They even added me to their slack for a deeper issue once! **What do you dislike about Lunio?** Missing auto refund requests - even if its a small amount because it's protected in the first place, clients liked seeing the requests and money coming back. **Recommendations to others considering Lunio:** You may want to use in conjunction with Clickease for Bing Ads only, and then you have a complete PPC fraud solution. Maybe Amazon will also allow programmers to do this as well someday? At the end of the day, PPC Protect is seriously a great product and highly recommended. **What problems is Lunio solving and how is that benefiting you?** Saves quite a lot on larger accounts, hundreds even thousands. Makes client's budgets go further. **Official Response from 🌈 Neil Andrew:** > Hey Vincent, Thanks for the review! Just to clarify, there's a couple of reasons we don't offer Bing Ads support or auto refund requests at the moment: Bing Ads: -Bing do not allow automated IP exclusions through their API as it stands, which limits the usefulness of any Bing Ads solution (as you would need to manually submit each and every IP via your Bing Ads dashboard). Since PPC Protect is focused on utilizing our automated machine learning algorithms to identify fraud within large data sets, having to manually block fraud would be a bit frustrating! Auto Refund Requests: -We don't currently offer automated refund requests for Google Ads accounts due to an exceptionally low success rate from Google on these, and the ability to only submit one every sixty days. On average, Google will only refund around 15% of all refund requests, and of those requests only around 12% of the actual value of the request will be refunded, meaning a claim for $10,000 of fraudulent spend would result in a monthly refund of just $90 at most. Further to that, if you submit too many "frivolous" refund requests (requests that Google deny) then they reserve the right to permanently remove the ability to claim refunds from your account - something which makes automating it a bit too risky for our liking! If either of these change in the future then we will of course look at changing our position and getting those additional features up and running :). Thanks again for the great review and it is a pleasure to have you as a PPC Protect user! ### 40. Stop Wasting Your Marketing Budget **Rating:** 4.0/5.0 stars **Reviewed by:** Martin B. | Campaign Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2023 **What do you like best about Lunio?** - customer service - easy implementation for Google Ads - organized dashboard - offers protection for the most used advertising platforms - provides a placement report that can be then exported and excluded in Google Ads **What do you dislike about Lunio?** - some metrics in the dashboard are a bit confusing - implementing for platforms besides Google is not so straightforward and should be explained better on the website **What problems is Lunio solving and how is that benefiting you?** Protects against invalid traffic and prevents spending marketing budget on bots' clicks. Provides a great overview of where is the invalid traffic coming from and excludes the IP based on the previous activity. ### 41. Fullstop to Fraud **Rating:** 4.5/5.0 stars **Reviewed by:** Dinakar V. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Lunio?** I've so many things to like about Lunio; a few go below: 1. Simple to Setup 2. Multi-Platform Protection 3. Manage multiple brands from the same place :) **What do you dislike about Lunio?** Other than main dashboard analytics, we don't get much deeper insights. I believe they're working on Looker Studio integration which is highly required **What problems is Lunio solving and how is that benefiting you?** We use this to detect fraudulent activity on the paid traffic. Blocking the bad IPs where the traffic is coming from Bots or spam publishers and improving traffic quality. Validating click logs and getting the refunds on fraudulent clicks. ### 42. Really great piece of software to bolster your PPC Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Amy B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Lunio?** With the invalid traffic support team being disbanded as part of the redundancies at Google this really is a great piece of software to ensure that your money is being well spent and not wasted on mailicious clicking **What do you dislike about Lunio?** Nothing really at the moment I find the whole platform really useful **What problems is Lunio solving and how is that benefiting you?** Although Google Ads will pick up on some of the invalid traffic if it is consecutive, rapid clicks it does not pick up where an ad has been clicked on using different keywords, over a longer period of time even though they still are mailicious. That is where I use Lunio so I can evaluate the clicks and ban the IP addresses of people who are avoiding the Google Ads detection but still are malicious ### 43. Lunio - An Amazing Detection Device (BOT) **Rating:** 4.5/5.0 stars **Reviewed by:** Rutuja N. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Lunio?** The Lunio allows me to detect the IP and block it, multiple detections, and many more. It is easy to set up. Provides the all necessary reports and data which is required to detect. Great Pc protector for me. **What do you dislike about Lunio?** The pricing of it I personally found literally higher for personal use but as for the organizational level it is fine . The platform through which is detected is also limited. **What problems is Lunio solving and how is that benefiting you?** It helps us to protect our PCs and Check the IP for our System and if it found any Ip as a fraud it uses to block it which helps to save our data . It was found to be a great bot for our organization's data. ### 44. Great product but justification on the ROI is needed **Rating:** 4.0/5.0 stars **Reviewed by:** Nikiforos A. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Lunio?** I like that we can avoid unrelated traffic to our Google ads, we have seen an improvement within the first 3 months of using Lunio and we are planning to use it to other channels as well **What do you dislike about Lunio?** Product documentation is needed when it comes to ROI, it's hard to justify if the tool is working or Google's algorithm is getting better as we are optimising our campaigns **What problems is Lunio solving and how is that benefiting you?** Mostly it solves click fraud and avoiding unrelated traffic to the website ### 45. Great product, has delivered on their promise. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Lunio?** The dashboards make it immediately clear what's going on in the backend without having to dig around. I can glance briefly and move on with my data or dig in if something stands out. **What do you dislike about Lunio?** I wish that setting up Microsoft was as easy as Google, but based on our budget distribution it is not a major concern at all. I imagine that many people are in a similar boat so it isn't a huge priority for them. **What problems is Lunio solving and how is that benefiting you?** Eliminating bot traffic and reinvesting that money into potential buyers. We've seen our invalid click traffic go down over time, and are also able to monitor which campaigns are producing the most invalid traffic. ### 46. Noticeable Improvements to Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Callum L. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Lunio?** The tool is super easy to setup, and has provided tangible performance results. It has definitely been a great experience. Would definitely reccomend over any other competitor **What do you dislike about Lunio?** The contract lengths could be shorter, so that you can show more clients proof of concept of the platform before tying them in for 12 months. They dont quite know how to protect Performance Max perfectly just yet. **What problems is Lunio solving and how is that benefiting you?** Click fraud from bots and comeptitors. ### 47. Demand Generation Marketing Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Kathy G. | Demand Generation Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Lunio?** - Automated protection with minimal review required - Easy to implement - Great customer service - Shows the health of different placements, making it easy to identify which ones to exclude **What do you dislike about Lunio?** To leverage the automated protection, the platform needs to be refreshed every time a new campaign or ad is launched, which, if forgotten, could mean money wasted. **What problems is Lunio solving and how is that benefiting you?** Lunio has helped us significantly reduce the number of spam form submissions coming through our paid ads, and, therefore, has ensured we are not wasting spend on irrelevant leads. ### 48. Really user friendly and great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Lunio?** The team at Lunio have been a great help, setting us up with a free trial to understand how much we could save, helped us build the business case for our finance team and have been great during launch. The platform pays for itself with the savings made, with additional budget freed up to reinvest in existing campaigns. **What do you dislike about Lunio?** My only issue previously was that PMax protection was not yet up and running, but I believe it has launched within the last couple of weeks, so we need to investigate further. **What problems is Lunio solving and how is that benefiting you?** Previously, we've avoided investing in display campaigns due to the high level of (what we believed) were fraudlent clicks. Having Lunio in place has allowed us to relaunch this as a channel with confidence. ### 49. Great software **Rating:** 5.0/5.0 stars **Reviewed by:** Mariska v. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Lunio?** Easy to use tooling. Quick to implement and you see direct results **What do you dislike about Lunio?** Nothing really, it works fine for our clients **What problems is Lunio solving and how is that benefiting you?** Its helping our clients to gain a better ROAS in their campaigns ### 50. Team seems pleased with results **Rating:** 4.0/5.0 stars **Reviewed by:** Adam K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Lunio?** Prior to Lunio, we were having challenges with click fraud and it's impact on our performance with regard to PPC. We no longer have those challenges. **What do you dislike about Lunio?** The learning curve on the metrics was more difficult but was possible to learn. Especially on platforms besides google, but we got it done. **What problems is Lunio solving and how is that benefiting you?** I'm spending less on fake clicks. It saves me money. ## Lunio Discussions - [What does PPC Protect do?](https://www.g2.com/discussions/what-does-ppc-protect-do) - 1 comment - [View Lunio pricing details and edition comparison](https://www.g2.com/products/lunio/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-22+02%3A37%3A45+-0500&secure%5Bsession_id%5D=c98c33a4-d3d2-4b5c-bda8-c87c5a4c3400&secure%5Btoken%5D=5c2f77a8d4c63946707fd3c1c2679296f286f64226bd252239e0568f1fb8391d&format=llm_user) ## Lunio Features **Trading** - Keyword Tracking - Refund Management - Integrations **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Lunio Alternatives - [ClickCease](https://www.g2.com/products/clickcease/reviews) - 4.6/5.0 (111 reviews) - [ClickGUARD](https://www.g2.com/products/clickguard/reviews) - 4.7/5.0 (28 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (694 reviews)