I really like how Lunio significantly reduces bot traffic, ensuring that only genuine users visit our website. This helps keep our CVR high and prevents bots from negatively impacting our KPIs. The support from Erica and Jacob is excellent—they're always attentive and available to answer questions. I appreciate that they constantly evolve as a business and introduce new features that enhance our experience. The ongoing improvements and tool updates have transformed their service over the past two years. A standout feature is the ability to see a running test that shows the financial impact if our traffic weren't protected, which helps justify the need for Lunio to our senior leadership team. The setup process was straightforward, especially with Erica's help during onboarding. Overall, I'm very happy with Lunio's platform and service, and I feel confident knowing all our paid media channels are connected. Review collected by and hosted on G2.com.

N/A Review collected by and hosted on G2.com.

Lunio is really effective at filtering out low-quality and invalid traffic without needing much manual effort. Once it’s set up, it runs in the background and helps protect ad spend automatically. I also like how clear the dashboard is, it gives a good breakdown of traffic sources and makes it easier to understand where budget is being wasted. Overall, it helps improve campaign efficiency without adding extra workload. Review collected by and hosted on G2.com.

The main downside is that pricing isn’t very transparent upfront, which can make it harder to evaluate at the start. Also, some of the data can be a bit overwhelming if you’re not familiar with traffic quality metrics, so there’s a small learning curve. It would be nice to have simpler explanations or onboarding for newer users. Review collected by and hosted on G2.com.

I like that Lunio does a great job supporting the community beyond just having a solid product. They genuinely understand the concerns of PPC specialists and support them to be successful, rather than just being another SaaS company. I appreciate that their product works and how they are constantly seeking innovation and feedback. They stay ahead of the curve and align with Paid Specialists, which is valuable. Also, the initial setup was very easy, which made the transition smooth. Review collected by and hosted on G2.com.

Lunio could do a better job of helping with more monitoring, outside of ad waste. Specifically, it would be helpful to have brand protection bidding, competitor analysis, and share of voice measurement. Review collected by and hosted on G2.com.

We were seeing a lot of fake and spam leads through search and social campaigns - wasting both budget and internal resources. Once we implemented Lunio, the quality of our leads improved immediately. We now convert around 60% of MQLs to demos, up from about 50% before Lunio. It’s easy to use, mostly self-managed, and the support team (especially Debora!) is incredibly responsive and helpful. We initially started using Lunio to block invalid traffic and reduce spam leads in our CRM. Standard search campaigns were getting hit hard by bots and even a local competitor clicking on our ads. Lunio has since helped us blacklist bad actors, get a sizable refund from Google for invalid clicks, and stop wasted spend. It protects our search, PMax, and Meta campaigns and has improved our traffic quality. Review collected by and hosted on G2.com.

Nothing really, It does what it promises. Review collected by and hosted on G2.com.

- Very effective at blocking invalid traffic across all ad platforms

- Fairly simple to set up

- Great account manager support

- Actionable insights in dashboard Review collected by and hosted on G2.com.

- I still find the dashboard quite unintuitive. I think a lot of improvements could be made to make it more insightful and show more helpful analytics at a glance. Review collected by and hosted on G2.com.

We realised if we wanted to scale paid traffic in a healthy way across multiple platforms, we needed a solution to deal with invalid traffic and click fraud. We've been using Lunio to protect our high-spend campaigns across Google and Meta since May 2024. And since then we've seen a significant improvement in traffic quality.

Overall it's been really reassuring to have in place. Whenever conversations arise internally about traffic quality, we can confidently say that we're doing everything we can to proactively protect our site and make the most of our ad spend. Review collected by and hosted on G2.com.

No major issues so far, support is great Review collected by and hosted on G2.com.

Clean dashboard, intuitive and in general clear view of how my traffic quality is. In General the automation features saves time. If you pass the curve then it becomes a valuable tool to have as a marketer. Review collected by and hosted on G2.com.

Lunio has a bit of a learning curve, you actually need to spend some time exploring in depth the analytics features. I was new to bot filtering and click val. i Would like more intergrations as well (reddit etc) Review collected by and hosted on G2.com.

I like how clear it is to see the reports for my clients savings Review collected by and hosted on G2.com.

Not much, really great platform and easy to use Review collected by and hosted on G2.com.

I've been using Lunio's services for more than a year for our brand. We are truly satisfied with their solution of detecting and eliminating invalid and fake traffic. I actually have an admin role in the tool, and I can closely monitor its positive effects on our paid campaigns. We plan on continuing our subscription for a long period.

Their solution is very easy to implement. Also, the customer support is very helpful, explains everything down to the smallest detail and acts promptly on any requests you may have, both when onboarding, but also during the collaboration.

Also, the reports they offer are very detailed and helpful. You can see invalid traffic by channels, campaign types. Moreover, you can see a balance of how much you saved in spend by using their tool, and these savings are always higher than the monthly subscription you pay them, so it's clearly beneficial to the end user. Review collected by and hosted on G2.com.

There is nothing I dislike about the tool. Review collected by and hosted on G2.com.

Lunio has helped us effectively use our marketing budgets on real people rather than wasting our spend on bots or spam traffic. The platform is laid out well and is easily navigable; we use the dashboards weekly for tracking the protection on our paid ads across search & socials channels. The team at Lunio have been so helpful and are always there if we have any questions; from initial set up to nearly 1 year in. Review collected by and hosted on G2.com.

We don't have any downsides to using Lunio as a platform. Review collected by and hosted on G2.com.