--- title: Lunio Reviews meta_title: 'Lunio Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 148 reviews by the users' company size, role or industry to find out how Lunio works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 148 scale: '5' date_modified: '2026-10-23' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

Lunio Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

7 months

User Insights

Average based on 148 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Lunio Reviews (148)

Reviews

Lunio Reviews (148)

4.6
148 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and effective protection against fraudulent traffic provided by Lunio. Many appreciate how it simplifies the management of ad budgets, allowing for better allocation of resources and improved campaign performance. However, some note a learning curve when exploring advanced features.

Pros & Cons

Generated from real user reviews
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Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Effective blocker at poor and malicious traffic"
5/5
What do you like best about Lunio?

Easy to use platform, UI is great and they always update it. Account managers are also very insightful and personable, which is rare to have both of those factors together! Review collected by and hosted on G2.com.

What do you dislike about Lunio?

Not much, but sometimes abit too top level. Show us where these data centers are, where they're being used and potentially why. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"A great, cost-saving PPC tool"
5/5
What do you like best about Lunio?

Lunio has a user-friendly interface is easy to implement with Google PPC campaigns. The real-time monitoring capabilities and detailed analytics provided by Lunio are both valuable tools for optimising ad spend and maximizing the return on investment. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

Currently no downsides to using Lunio, both we and our clients are happy with the service it provides. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Head of Paid Search"
5/5
What do you like best about Lunio?

The opportunity the tech software offers our clients. Transparency from sales reps and dashboard. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

Nothing to mention the product is great. Review collected by and hosted on G2.com.

Justyna W.
JW
Justyna W.
Marketing Manager Associate
Mid-Market (51-1000 emp.)
"Reliable PPC protection"
3/5
What do you like best about Lunio?

We started using Lunio when we were dealing with mass bot clicks that were messing up our stats on Google Search. Implementing Lunio got rid of this problem completely and also increased the health score of all our Google campaigns. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

For Facebook we didn't see any decrease in bot or low quality leads since implementing it in this platform. Also earlier this year we faced a big attack of worthless, suspicious leads and Lunio didn't stop it in any way. It's true that those leads were of very specific nature and it could have been hard for the algorithm to detect them. Nonetheless, we haven't really seen any improvement in lead quality regardless of this attack. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"PPC Protect - Protection from PPC bots"
3/5
What do you like best about Lunio?

The platform is quite intuitive and the performance of the protection is relatively high in the case of their statistics showing proper values. It protects our account without the biggest problems. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

Configuration is quite difficult when it comes to LinkedIn or Youtube. Configuration in Google Ads is quite intuitive but in the case when you are using CRM with tracking code, it becomes complicated. Review collected by and hosted on G2.com.

Finn S.
FS
Finn S.
Senior Digital Marketing Executive
Mid-Market (51-1000 emp.)
"Effective cost-saving and good account managers"
4.5/5
What do you like best about Lunio?

Lunio has allowed us to save a decent amount of budget spent on invalid clicks in our PPC campaigns. It has been most effective in campaigns with less advanced smart bidding, whereas our more advanced campaigns have had much less invalid activity for Lunio to exclude. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

Little to dislike, though worth mentioning that we were informed we might be able to obtain further refunds by contacting Google, though since the recent Google lay-offs this may now not be possible. This is more of a Google issue than Lunio though! Review collected by and hosted on G2.com.

Steve D.
SD
Steve D.
Head of Google Ads
Small-Business (50 or fewer emp.)
"Protecting my clients from Bot Traffic"
5/5
What do you like best about Lunio?

The interface is absolutely amazing and support is quick to reply and on the ball. There are many bot traffic protections out there but Lunio is a real value add to the business with regular webinars, amazing resources and awesome memes Review collected by and hosted on G2.com.

What do you dislike about Lunio?

there is a bit of a disconnect between sales and account management - getting a trial account and dealing with the salesperson was quick and easy - but being connected to an AM and turning the trial to a real account felt stiff and awkward Review collected by and hosted on G2.com.

Brad M.
BM
Brad M.
Mid-Market (51-1000 emp.)
"Excellent Tool That's Easy to Use"
5/5
What do you like best about Lunio?

Lunio has done a tremendous job at helping us reduce fake/spam traffic for our clients. While not a quick process (it does take time to learn user behavior), it's incredibly thorough, and doesn't affect valid traffic. Best of all, the UI is clean and easy to use, making it a breeze to train members Review collected by and hosted on G2.com.

What do you dislike about Lunio?

If you have multiple vendors that require code on your paid search campaigns within the campaigns template, you'll have a little work to do in being sure all the scripts work well together without one destroying the other. But it's a small hill to climb. Review collected by and hosted on G2.com.

Verified User in Insurance
AI
Verified User in Insurance
Mid-Market (51-1000 emp.)
"Sophisticated tool"
5/5
What do you like best about Lunio?

It's proved to be a vital tool for us in helping to manage our CPA, as it blocks the IP addresses of clicks deemed invalid or fraudulent. We can used Lumio/PPC Protect to clearly see how many invalid clicks have accumulated over a given period, segmented by campaign type. The platform is super easy to use and its navigability has improved significantly over the last year. We are able to easily use invalid click information to put forward to Google to request investigations and/or refunds. The perks page is helpful to advertise your own company offers but to also explore others, and can be filtered by industry. Recently, the tool has expanded to include Meta, TikTok and other platforms as part of a beta which we are currently trialling. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

It would be great if we could automate invalid click reports to be delivered either by email every 60 days, or for the report to be instantly accessible within the platform, to remind me to raise refund requests with Google. Review collected by and hosted on G2.com.

Troy K.
TK
Troy K.
CEO
Small-Business (50 or fewer emp.)
"Great customer service for an essential tool"
4/5
What do you like best about Lunio?

The tool lets you pretty easily protect ad campaigns from fraud and spam clicks and repurposes ad spend that would have been eaten up by those. Also, their reporting is straightforward and clear to understand. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

Some of the implementations can be difficult, particularly for Google's Performance Max campaigns and for certain audiences. Performance Max is the way most Google campaigns are going so, making this simpler will really help. Review collected by and hosted on G2.com.

Questions about Lunio? Ask real users or explore answers from the community

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GU
Guest User
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Last activity over 4 years ago

What does PPC Protect do?

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Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

7 months

Average Discount

10%

Lunio Comparisons
Lunio Features
Keyword Tracking
Refund Management
Third-Party Integrations
Account Alerts
Threat Detection
IP Address Monitoring
Manual IP Blocking
Automated IP Blocking
Cross-Campaign Blocking