Lunio Reviews & Product Details

Lunio is a click verification and invalid traffic detection platform built for performance marketers who want to maximize the impact of their paid media campaigns. Advertising platforms don’t filter out all fake or unconvertible traffic — which means budgets often get wasted on clicks from bots, fraudsters, and users who were never going to convert. Lunio solves this problem by detecting invalid traffic in real time and helping marketers protect their campaigns from waste. Using proprietary machine learning models, Lunio analyzes every click across paid search, social, and programmatic channels. It identifies patterns of invalid activity, provides clear insights into traffic quality, and automatically excludes harmful users from seeing your ads again — before they can drain your budget. Built by marketers, for marketers, Lunio puts transparency and control back in the hands of media buyers, helping you understand where invalid traffic is coming from, how much it’s costing you, and what actions to take. With Lunio, marketing teams can: ✅ Detect and verify every click across Google Ads, Meta, LinkedIn, and more 🚫 Automatically exclude bots, fake users, and irrelevant traffic sources 💡 Gain visibility into traffic quality by channel, campaign, keyword, location, and more 📉 Reduce customer acquisition costs and boost ROAS 📊 Improve lead quality and get more accurate campaign performance data 🧠 Make smarter budget decisions with actionable, click-level insights Trusted by leading brands like ProtectLine, G Adventures, and Bensons, Lunio helps paid media teams cut waste, cleanse their data, and drive better results. Lunio is headquartered in the UK, with offices in the US.

Seller

Lunio

Discussions

Lunio Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Anna Wittrup

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

7 months

View More Pricing Information

Top-Rated Alternatives

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User Insights

Average based on 148 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

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Verified User in E-Learning

Mid-Market (51-1000 emp.)

5/18/2023

"Good product but customer service could be improved"

4/5

What do you like best about Lunio?

The UI is easy to use. The initial setup process was straightforward, and the product itself seems to help with reducing the amount of poor traffic we receive from our advertising efforts. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

The customer service could be improved. When we had an issue with the product not working, it took a long time to resolve. In the end, it was a simple issue that should have been solved by Lunio faster than it was. Review collected by and hosted on G2.com.

Vincent T.

CEO / Digital Marketing Director

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/25/2018

"Great Technology and Service Team"

4.5/5

What do you like best about Lunio?

The protection is world-class. The reporting is distinguishable between clients. Their service team is really great, they help very quickly and are always available via their website chat. They even added me to their slack for a deeper issue once! Review collected by and hosted on G2.com.

What do you dislike about Lunio?

Missing auto refund requests - even if its a small amount because it's protected in the first place, clients liked seeing the requests and money coming back. Review collected by and hosted on G2.com.

Recommendations to others considering Lunio:

You may want to use in conjunction with Clickease for Bing Ads only, and then you have a complete PPC fraud solution. Maybe Amazon will also allow programmers to do this as well someday?

At the end of the day, PPC Protect is seriously a great product and highly recommended. Review collected by and hosted on G2.com.

What problems is Lunio solving and how is that benefiting you?

Saves quite a lot on larger accounts, hundreds even thousands. Makes client's budgets go further. Review collected by and hosted on G2.com.

Response from 🌈 Neil Andrew of Lunio

edit

Hey Vincent,

Thanks for the review!

Just to clarify, there's a couple of reasons we don't offer Bing Ads support or auto refund requests at the moment:

Bing Ads:

-Bing do not allow automated IP exclusions through their API as it stands, which limits the usefulness of any Bing Ads solution (as you would need to manually submit each and every IP via your Bing Ads dashboard). Since PPC Protect is focused on utilizing our automated machine learning algorithms to identify fraud within large data sets, having to manually block fraud would be a bit frustrating!

Auto Refund Requests:

-We don't currently offer automated refund requests for Google Ads accounts due to an exceptionally low success rate from Google on these, and the ability to only submit one every sixty days. On average, Google will only refund around 15% of all refund requests, and of those requests only around 12% of the actual value of the request will be refunded, meaning a claim for $10,000 of fraudulent spend would result in a monthly refund of just $90 at most. Further to that, if you submit too many "frivolous" refund requests (requests that Google deny) then they reserve the right to permanently remove the ability to claim refunds from your account - something which makes automating it a bit too risky for our liking!

If either of these change in the future then we will of course look at changing our position and getting those additional features up and running :).

Thanks again for the great review and it is a pleasure to have you as a PPC Protect user!

Martin B.

Campaign Specialist

Mid-Market (51-1000 emp.)

1/31/2023

"Stop Wasting Your Marketing Budget"

4/5

What do you like best about Lunio?

- customer service

- easy implementation for Google Ads

- organized dashboard

- offers protection for the most used advertising platforms

- provides a placement report that can be then exported and excluded in Google Ads Review collected by and hosted on G2.com.

What do you dislike about Lunio?

- some metrics in the dashboard are a bit confusing

- implementing for platforms besides Google is not so straightforward and should be explained better on the website Review collected by and hosted on G2.com.

Dinakar V.

Mid-Market (51-1000 emp.)

3/8/2023

"Fullstop to Fraud"

4.5/5

What do you like best about Lunio?

I've so many things to like about Lunio; a few go below:

1. Simple to Setup

2. Multi-Platform Protection

3. Manage multiple brands from the same place :) Review collected by and hosted on G2.com.

What do you dislike about Lunio?

Other than main dashboard analytics, we don't get much deeper insights.

I believe they're working on Looker Studio integration which is highly required Review collected by and hosted on G2.com.

Amy B.

Small-Business (50 or fewer emp.)

3/1/2023

"Really great piece of software to bolster your PPC Campaigns"

5/5

What do you like best about Lunio?

With the invalid traffic support team being disbanded as part of the redundancies at Google this really is a great piece of software to ensure that your money is being well spent and not wasted on malicious clicking Review collected by and hosted on G2.com.

What do you dislike about Lunio?

Nothing really at the moment I find the whole platform really useful Review collected by and hosted on G2.com.

What problems is Lunio solving and how is that benefiting you?

Although Google Ads will pick up on some of the invalid traffic if it is consecutive, rapid clicks it does not pick up where an ad has been clicked on using different keywords, over a longer period of time even though they still are malicious. That is where I use Lunio so I can evaluate the clicks and ban the IP addresses of people who are avoiding the Google Ads detection but still are malicious Review collected by and hosted on G2.com.

Rutuja N.

Mid-Market (51-1000 emp.)

3/7/2023

"Lunio - An Amazing Detection Device (BOT)"

4.5/5

What do you like best about Lunio?

The Lunio allows me to detect the IP and block it, multiple detections, and many more. It is easy to set up. Provides the all necessary reports and data which is required to detect. Great Pc protector for me. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

The pricing of it I personally found literally higher for personal use but as for the organizational level it is fine . The platform through which is detected is also limited. Review collected by and hosted on G2.com.

Nikiforos A.

Mid-Market (51-1000 emp.)

3/7/2023

"Great product but justification on the ROI is needed"

4/5

What do you like best about Lunio?

I like that we can avoid unrelated traffic to our Google ads, we have seen an improvement within the first 3 months of using Lunio and we are planning to use it to other channels as well Review collected by and hosted on G2.com.

What do you dislike about Lunio?

Product documentation is needed when it comes to ROI, it's hard to justify if the tool is working or Google's algorithm is getting better as we are optimising our campaigns Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

5/17/2022

"Great product, has delivered on their promise."

5/5

What do you like best about Lunio?

The dashboards make it immediately clear what's going on in the backend without having to dig around. I can glance briefly and move on with my data or dig in if something stands out. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

I wish that setting up Microsoft was as easy as Google, but based on our budget distribution it is not a major concern at all. I imagine that many people are in a similar boat so it isn't a huge priority for them. Review collected by and hosted on G2.com.

Callum L.

Mid-Market (51-1000 emp.)

2/28/2023

"Noticeable Improvements to Performance"

4/5

What do you like best about Lunio?

The tool is super easy to setup, and has provided tangible performance results. It has definitely been a great experience. Would definitely recommend over any other competitor. Review collected by and hosted on G2.com.

What do you dislike about Lunio?

The contract lengths could be shorter, so that you can show more clients proof of concept of the platform before tying them in for 12 months. They don't quite know how to protect Performance Max perfectly just yet. Review collected by and hosted on G2.com.

Kathy G.

Demand Generation Marketing Manager

Mid-Market (51-1000 emp.)

11/21/2022

"Demand Generation Marketing Manager"

4.5/5

What do you like best about Lunio?

- Automated protection with minimal review required

- Easy to implement

- Great customer service

- Shows the health of different placements, making it easy to identify which ones to exclude Review collected by and hosted on G2.com.

What do you dislike about Lunio?

To leverage the automated protection, the platform needs to be refreshed every time a new campaign or ad is launched, which, if forgotten, could mean money wasted. Review collected by and hosted on G2.com.