--- title: Lunio Reviews meta_title: 'Lunio Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 146 reviews by the users' company size, role or industry to find out how Lunio works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 146 scale: '5' date_modified: '2026-07-29' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Lunio Reviews **Vendor:** Lunio **Category:** [Click Fraud Software](https://www.g2.com/categories/click-fraud) **Average Rating:** 4.6/5.0 **Total Reviews:** 146 ## About Lunio Lunio is a click verification and invalid traffic detection platform built for performance marketers who want to maximize the impact of their paid media campaigns. Advertising platforms don’t filter out all fake or unconvertible traffic — which means budgets often get wasted on clicks from bots, fraudsters, and users who were never going to convert. Lunio solves this problem by detecting invalid traffic in real time and helping marketers protect their campaigns from waste. Using proprietary machine learning models, Lunio analyzes every click across paid search, social, and programmatic channels. It identifies patterns of invalid activity, provides clear insights into traffic quality, and automatically excludes harmful users from seeing your ads again — before they can drain your budget. Built by marketers, for marketers, Lunio puts transparency and control back in the hands of media buyers, helping you understand where invalid traffic is coming from, how much it’s costing you, and what actions to take. With Lunio, marketing teams can: ✅ Detect and verify every click across Google Ads, Meta, LinkedIn, and more 🚫 Automatically exclude bots, fake users, and irrelevant traffic sources 💡 Gain visibility into traffic quality by channel, campaign, keyword, location, and more 📉 Reduce customer acquisition costs and boost ROAS 📊 Improve lead quality and get more accurate campaign performance data 🧠 Make smarter budget decisions with actionable, click-level insights Trusted by leading brands like ProtectLine, G Adventures, and Bensons, Lunio helps paid media teams cut waste, cleanse their data, and drive better results. Lunio is headquartered in the UK, with offices in the US. ## Lunio Pros & Cons **What users like:** - Users find Lunio to offer **ease of use** with clear instructions, ensuring a smooth implementation and management process. (8 reviews) - Users find Lunio's **proactive protection** crucial for ensuring high-quality traffic and optimizing ad spend effectively. (7 reviews) - Users praise Lunio's **responsive customer support** , highlighting the team's helpfulness and commitment to ensuring success. (6 reviews) - Users find Lunio's setup **easy and intuitive** , leading to improved ROAS and exceptional customer support. (6 reviews) - Users appreciate the **dashboard usability** of Lunio, finding it intuitive and valuable for traffic quality insights. (5 reviews) - Users love the **easy setup** of Lunio, making onboarding smooth and straightforward for effective ad management. (5 reviews) - Analytics (4 reviews) - Users praise Lunio for its **effective click fraud prevention** , enhancing traffic quality and optimizing advertising budgets. (4 reviews) - Reporting (4 reviews) - Data Accuracy (3 reviews) **What users dislike:** - Users find a **lack of information** on data categorization and deeper insights, hampering their ability to assess performance. (4 reviews) - Users face **integration issues** with Lunio, finding it challenging to configure platforms like LinkedIn and YouTube. (3 reviews) - Users find the **dashboard issues** limiting, lacking deeper insights and clarity in metrics across different platforms. (2 reviews) - Users find the **difficult setup** for LinkedIn and YouTube configuration complicated, especially with CRM tracking codes. (2 reviews) - Users find **implementation complexity** challenging, particularly with Google campaigns and metrics, calling for clearer guidance. (2 reviews) - Limited Analytics (2 reviews) - Users find the **poor interface design** challenging, especially with navigation and the new dashboard's usability issues. (2 reviews) - Complex Usage (1 reviews) - Expensive (1 reviews) - Fraud Management (1 reviews) ## Lunio Reviews ### 1. Team seems pleased with results **Rating:** 4.0/5.0 stars **Reviewed by:** Adam K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Lunio?** Prior to Lunio, we were having challenges with click fraud and it's impact on our performance with regard to PPC. We no longer have those challenges. **What do you dislike about Lunio?** The learning curve on the metrics was more difficult but was possible to learn. Especially on platforms besides google, but we got it done. **What problems is Lunio solving and how is that benefiting you?** I'm spending less on fake clicks. It saves me money. ### 2. Stops some fraud **Rating:** 3.0/5.0 stars **Reviewed by:** Daniel Z. | Senior Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Lunio?** You actually do see negative IP addresses come into your account and are blocked on a regular basis. **What do you dislike about Lunio?** Unfortunately, some fraud and spam leads still manage to make their way through, and there's no true solution for dealing with them. **What problems is Lunio solving and how is that benefiting you?** Wasted ad spend that we can reallocate into other performing ad channels. ### 3. It's just okay **Rating:** 2.5/5.0 stars **Reviewed by:** Danielle M. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Lunio?** Reallocated budget; dashboard ease of use **What do you dislike about Lunio?** Customer service; lack of help/understanding from team **What problems is Lunio solving and how is that benefiting you?** Fraud ### 4. Just saves me money **Rating:** 4.0/5.0 stars **Reviewed by:** Phoebe M. | Business owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Lunio?** The fact it’s pretty much something that runs in the background and takes care of fraudulent traffic. We remain in control but once we've gone through the effort of initial set up, it just gets on with it, no ongoing action required on our part **What do you dislike about Lunio?** It's easy to forget it's there, it’s possible for third parties to break it, its emails end up in Spam, the figures in the dashboard occasionally become unmoored from reality. **What problems is Lunio solving and how is that benefiting you?** The nagging feeling that a significant amount of our ad spend is being abused by unknown third parties. Not just maliciously, but carelessly. ### 5. Top ad fraud software **Rating:** 5.0/5.0 stars **Reviewed by:** Simon F. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Lunio?** Good at preventing click fraud in search. Not just the blatant fraudulent clicks but also the 'grey area' type e.g. competitors using up your budget. It integrates quietly in the background. **What do you dislike about Lunio?** I dont know how good it is at preventing other types of ad fraud besides search clicks, so I wouldnt describe it as a one stop solution, but it is good at what it sets out to do. **What problems is Lunio solving and how is that benefiting you?** It solves the quiet wastage of our search budget. It prevents money going out the door. I guess we benefit from having more money left for real searches. ### 6. User friendly, and the benefits are easy to sell in to clients **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Lunio?** I love the content that Lunio puts out across their site and socials - super helpful insights and tips and tricks **What do you dislike about Lunio?** Nothing springs to mind. Previously difficult to sell in to clients, but seen that change recently. **What problems is Lunio solving and how is that benefiting you?** spam clicks for display activity ### 7. Lunio Review **Rating:** 4.0/5.0 stars **Reviewed by:** Raul M. | ppc manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2022 **What do you like best about Lunio?** It's very easy to implement and has great support from the team. Seen better results in avoiding fraudulent clicks with Lunio. **What do you dislike about Lunio?** There's nothing to point out so far that i dislike **What problems is Lunio solving and how is that benefiting you?** avoiding fraudulent clicks from paid ads ### 8. We recommend to all our clients **Rating:** 5.0/5.0 stars **Reviewed by:** dom c. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2022 **What do you like best about Lunio?** The transparency behind the data - we can clearly show our clients where they are making savings and evidence that it's worth while the investments. It's also a great little addition to a new client account to help us instantly make a positive impact. **What do you dislike about Lunio?** The limitation to PPC - wish we could roll it out across all paid media accounts. I also think that there are opportunities to imrpove by adding in a monthly wrap up in terms of what money has been saved across each account so that we can include it easier into our monthly reports. **What problems is Lunio solving and how is that benefiting you?** It's helping us to improve CVRs on our clients websites, it's also showing that we are knowledgeable about specific tech within the industry and helping to make us more sticky with our clients ### 9. Essential tool for PPC Managers **Rating:** 5.0/5.0 stars **Reviewed by:** Mara S. | Head of Marketing Strategy & Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2022 **What do you like best about Lunio?** Making the most of our clients' advertising budget. **What do you dislike about Lunio?** Nothing really. Everything is easy to see on the platform and very transparent. User friendly. **What problems is Lunio solving and how is that benefiting you?** Click fraud and invalid clicks that could hurt our campaigns' performance are being identified and blocked. ### 10. Great saving/efficiency with a very simple implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2020 **What do you like best about Lunio?** The ability of a plug & play approach to an issue that's far too complicated to manage manually. **What do you dislike about Lunio?** No downsides really. If I could improve 1 thing, it would be the insight on why X or Y click was classed as fraud. **Recommendations to others considering Lunio:** It's the perfect tool for short term impact as it's easy to set up and use. Would definitely go with this solution. **What problems is Lunio solving and how is that benefiting you?** I've managed to stop the large majority of invalid clicks and improved our CPL massively. ### 11. PPC Protect Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Lunio?** Gives me data on how many people are clicking on my ads and whether they are valid or not. **What do you dislike about Lunio?** This service blocks a lot of traffic, but my display campaigns still get a lot of spam leads. **Recommendations to others considering Lunio:** NA **What problems is Lunio solving and how is that benefiting you?** I am trying to get the most out of our marketing dollars. It appears that PPC has been helping save us money on bad clicks. ### 12. Easy to Use, Click Fraud Protection that Works **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Lunio?** Lunio is easy to get set up and working. Very little lift is involved and the CSM team is great. **What do you dislike about Lunio?** Lunio's UI doesn't have an option to configure date formatting so using calendar filters can be confusing sometimes for US users. **What problems is Lunio solving and how is that benefiting you?** Lunio provides a way to visualize click fraud and prevent suspicious clicks that would otherwise be wasting valuable marketing budget. ### 13. Successful implementation of the PPC Protect tool for a digital marketing agency **Rating:** 5.0/5.0 stars **Reviewed by:** Mariia T. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2022 **What do you like best about Lunio?** Our PPC specialists like the convenient dashboard of the service, and they easily share it with our clients. There is also the clicks log in our account, which shows all click activity in detail. The financial results justify the price of service connection and subscription fees. **What do you dislike about Lunio?** It can take us some time to put the tracking code into each advertising campaign. **What problems is Lunio solving and how is that benefiting you?** It protects our clients' traffic from click fraud and spam requests and improves advertising performance by up to 30%. ### 14. An overall wonderful & insightful experience with PPC Protect **Rating:** 5.0/5.0 stars **Reviewed by:** Nabeel K. | G, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2022 **What do you like best about Lunio?** I enjoyed the data that I was able to capture from my dashboard with all my Google ads clients. I have saved alot in terms of fraudulent clicks & wasted budget. **What do you dislike about Lunio?** I have not come across any element that I have disliked about PPC protect thus far. The experience has been nothing but a great one thus far. A great bunch of guys and girls to work with. **Recommendations to others considering Lunio:** If you are looking for a solution to combat wasted spend & prevent malicious activity on your Google Ads, PPC Protect would be the solution for you. **What problems is Lunio solving and how is that benefiting you?** I am currently solving the issue of wasted budgets from malicious bots & users that intend to waste my clients spend on Google Ads. PPC protect helped me a great deal with this. I have saved alot and it's great to see the data as well. ### 15. Lunio Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2020 **What do you like best about Lunio?** The interface and the change to allow fraud protection across all channels is a positive change. **What do you dislike about Lunio?** Protection outside of Google fraud protection is slightly more complex but is more likely a limitation of those platforms rather than Lunio. **Recommendations to others considering Lunio:** Well worth signing up if you're running lots of display campaigns or high traffic PPC campaigns. The money saved each month often outweighs the cost of the product even if it is slightly more expensive than competitors. **What problems is Lunio solving and how is that benefiting you?** We can demonstrate to clients that we're saving them money and also offers something different to other agencies. ### 16. Simple and straightforward service **Rating:** 4.5/5.0 stars **Reviewed by:** Darren H. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2021 **What do you like best about Lunio?** Service and reporting are ideal for what we need. There was no problem when I asked PPC Protect to provide my colleague and I an overview of the dashboard on separate dates not long after I started in the role. There was a slight issue with some reporting, but once I raised the issue, it was dealt with professionally, and our regular service was resumed promptly. **What do you dislike about Lunio?** There's nothing that I would say I dislike **What problems is Lunio solving and how is that benefiting you?** PPC Protect allows us to protect our Google paid-for ads and ensure we are only getting legitimate clicks and traffic. ### 17. The dashboard metrics look promising **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Lunio?** I like the home dashboard which shows me the impact **What do you dislike about Lunio?** I wish I could find an easier way to breakdown the accounts that are being protected and add a filter by accounts **What problems is Lunio solving and how is that benefiting you?** It is eliminating bad traffic and saving money ### 18. Great service and great support team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Lunio?** The onboarding process is really easy and the team are always on hand to assist with any issues we have/had and remedy them very quickly and efficiently. Seamless integration and great reporting once up and running. **What do you dislike about Lunio?** IT was a touch un-intuative at first, but the onboarding team were great at assisting us to set it up. They did not refer us to a "help article" or do it for us, they explained how to achieve the outcome desired and educate us. **Recommendations to others considering Lunio:** Great team to work with and will always help you achieve your goals. **What problems is Lunio solving and how is that benefiting you?** We are in a highly competitive industry and identifying "fake" clicks is pivotal to ensure our campaign run in a cost-effective way with the ever-increasing advertising costs on Google & Bing. ### 19. A nifty tool that every PPC specialist should have **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Lunio?** The ability to see which clicks are invalid and filter them out has been a huge help in managing our PPC campaigns. We've also been able to save a lot of money by avoiding paying for these invalid clicks (I believe it's close to ~15% of our ad spend). **What do you dislike about Lunio?** I can't really think of anything that I dislike. It's a very straightforward tool that does exactly what it promises. **What problems is Lunio solving and how is that benefiting you?** We've been able to avoid paying for invalid clicks as well as improve our click-through and conversion rates. This has helped us keep our PPC campaigns running smoothly and efficiently. ### 20. Click fraud software could be cost saver **Rating:** 4.0/5.0 stars **Reviewed by:** Joseph B. | Global Head of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Lunio?** Much of what PPC Protect does, happens behind the scenes, so its hands-off approach is desirable. **What do you dislike about Lunio?** Digging into the detail of the economics. CPCs flucuate according to market conditions. Understanding how much you've potentially saved isn't clear-cut. **Recommendations to others considering Lunio:** If you establish that you have a sizable click fraud problem that you've identified, then it's an easy solution to get in place. **What problems is Lunio solving and how is that benefiting you?** Understanding the volume of click fraud that we currently experience and looking to minimise the negative costs associated. ### 21. Great value product which runs by itself to improve our traffic quality through GDN **Rating:** 4.0/5.0 stars **Reviewed by:** James P. | Head of Paid Search, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Lunio?** Simplicity & hands free Customer Support if needed Performance vs competitors in terms of low false positive Flexibility to only run on certain activities **What do you dislike about Lunio?** The ability to pull data from the platform can still be improved. Account managers are helpful with this data if needed, but I'd rather be able to pull it directly. **What problems is Lunio solving and how is that benefiting you?** Poor traffic quality on the GDN. We have seen reduced 'invalid clicks' since going live. ### 22. Fair deal and useful tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2022 **What do you like best about Lunio?** It is a tool that works out of the box and helps reducing unwanted costs. The reporting is also very useful, giving easy-to-understand insights on what is going on. **What do you dislike about Lunio?** Most of the ideas that stay behind the tools are not explain in very much details, but I can totally understand why! **What problems is Lunio solving and how is that benefiting you?** Nice and easy! We are saving money and PPC Protect is helping both our client, that receive more qualified traffic, and ourselves, that run more performing campaigns ### 23. Easy to use service & great client support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Lunio?** The dashboard is straightforward to use, and client support is fast and efficient. I also like the charity donations that the company makes. **What do you dislike about Lunio?** Slightly slow roll out of new multichannel protection, we feel as if this has been 'coming soon' for quite a while with no significant updates since the webinar. **What problems is Lunio solving and how is that benefiting you?** With January being our largest click volume month, we can see large benifits from launching with PPC protect quite fast. The dashboard clearly identifies the savings made in each account and at a combined level. ### 24. Great insight to overview of fraudulent traffic **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2022 **What do you like best about Lunio?** The fact that the solution is automated and you don't have to use manual filters to block the traffic. Also like to get a general insight to the overall traffic. **What do you dislike about Lunio?** Like with all automated solutions it's challenge to know if some of the traffic is relevant. But that's just a general concern, not PPC Protect's fault. Not any major dislikes at all. **What problems is Lunio solving and how is that benefiting you?** Insights to the percentage of traffic being fraudulent or with bots. Nice to see the traffic being blocked automatically. ### 25. Easy-to-Implement & Use Click-Fraud Solution at A Very Reasonable Cost **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2021 **What do you like best about Lunio?** Competitive Pricing and Super-Easy Implementation **What do you dislike about Lunio?** No critical functional downside I can think of. Maybe the reporting function can be richer and more insightful. **Recommendations to others considering Lunio:** The click-fraudulent activities in Google Ads do exist, and we, our industry, need to take measures on them. However, since the enemies are not identifiable except for the invalid IP addresses in many cases, it is challenging for brands to understand why we need these measures. If you are in such a situation as a media-buyer or agency salesperson, you are not alone. In this case, frankly ask PPC Protect customer success people for help because they've been through this many many times:) **What problems is Lunio solving and how is that benefiting you?** We help Japanese ad agencies to offer an effective anti-click fraud solution to any size of the brands, as the battles with fraudulent activities are crucial and ubiquitous. However, there is no suitable solution for small-to-mid-sized brands in Japan because the domestic solution vendors focus on top-tier brands. This was the reason why we brought PPC Protect to Japanese market-- price competitiveness and super-easy implementation. In this way, we can solve this important industry issue for any of the brands in Japan. ### 26. Efficient platform & helpful team **Rating:** 4.0/5.0 stars **Reviewed by:** Rebekah W. | Industry & Market Data Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2022 **What do you like best about Lunio?** Fantastic customer service - makes reporting easy & digestable. **What do you dislike about Lunio?** We work with a few companies, so I feel there are pros and cons of each platform but nothing I specifically dislike. **Recommendations to others considering Lunio:** Lovely, friendly team who are always willing to help **What problems is Lunio solving and how is that benefiting you?** Protecting our PPC campaigns from bot traffic & therefore able to better utilise our budget & drive stronger CVR & ROAS for clients! ### 27. Smart tool to prevent fraudolent clic on Ads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2022 **What do you like best about Lunio?** The tool is very easy to install and use to prevent fraudulent clic **What do you dislike about Lunio?** Even if they put effort in the insisghts provided by the platform it is still unclear as it helps to save money and how it is measured **What problems is Lunio solving and how is that benefiting you?** We actually don't have a specific problem but we would like to filter the fraud clic from our Ads ### 28. Great service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2022 **What do you like best about Lunio?** PPC protect is very easy to integrate with our PPC campaigns **What do you dislike about Lunio?** I haven't come across a downside to PPC Protect **Recommendations to others considering Lunio:** PPCProtect is a great company to work with, ad fraud is becoming increasingly prevalent and therefore steps must be taken to mitigate wasted spend. **What problems is Lunio solving and how is that benefiting you?** We are mitigating wasted ad spend from our clients, leading to greater campaign efficiency ### 29. Viva Credit Review **Rating:** 5.0/5.0 stars **Reviewed by:** Georgiana D. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2022 **What do you like best about Lunio?** We are very pleased with the service. The support is amazing, they explain everything in detail and are always there to support you. The reports are best and help you a lot to see how the market is going now. **What do you dislike about Lunio?** We catch PPC Protect in full upgrade so it took us a while to get used to the new platform. **What problems is Lunio solving and how is that benefiting you?** Solving our invalid clicks. ### 30. A great addition to our paid search activity **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Lunio?** PPC Protect offer a personal service with a friendly dedicated account handler, who acts like an extension of our team, offering sound advice when we need it and keeping up up to date on service developments. **What do you dislike about Lunio?** The roll-out of the social media protection service has been clunky and is now well past its deadline for launch. We'd have liked to implement this level of protection earlier than what is now being predicted for the roll out for beta testing. **What problems is Lunio solving and how is that benefiting you?** It's enabling us to make sure that our ad budget is spent wisely and protected from fraudulent activity. ### 31. Instant savings across Google ads with automatic click fraud protection **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2022 **What do you like best about Lunio?** Actionable insights coupled with a fast and easy-to-use user interface. The numbers on invalid traffic were way above what we expected at Netacea. PPC Protect were able to show us the depth of the iceberg, allowing us to make better decisions with that data. **What do you dislike about Lunio?** Nothing I can think of. The business seems to be 10 steps ahead of the market. **What problems is Lunio solving and how is that benefiting you?** Solving ad fraud across Google ads. We thought we were protected by Google, but after trying PPC Protect and blocking 1,000s of invalid clicks, we noticed our conversion-rates rise. The quality of traffic being driven to the site is certainly better. ### 32. PPC Protect Provides Incremental Savings **Rating:** 5.0/5.0 stars **Reviewed by:** Michael F. | Partner Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2022 **What do you like best about Lunio?** The returned wasted budget that can be utilizied in other marketing efforts **What do you dislike about Lunio?** Recurring issues with the UI and billing **What problems is Lunio solving and how is that benefiting you?** Wasted spend on fraudulent clicks ### 33. Instant impact with minimal involvement **Rating:** 5.0/5.0 stars **Reviewed by:** Martin G. | Director, Digital Marketing (SEM & SEO), Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2021 **What do you like best about Lunio?** I like knowing that PPC Protect is always on, monitoring our traffic and protecting our accounts against dubious clicks. Once it is set up and working, I don't need to spend a lot of time with manual work. PPC Protect has prevented thousands of spam clicks on our accounts and we're seeing the benefits in our performance. **What do you dislike about Lunio?** We had to make some adjustments to the UTM tracking set up in our ad accounts so that the PPC Protect tracking and our own tracking would work side by side. That was a bit of manual work up front, but we resolved it and it isn't an ongoing issue. **What problems is Lunio solving and how is that benefiting you?** PPC Protect is always assessing our traffic and has blocked thousands of bad IPs from seeing and clicking our ads. We're more confident now that we're reaching real customers with our ads. We've only been a PPC protect customer for a few months, but our ad campaign performance has been good in that time - we have YoY improvement in conversion numbers and CPA. ### 34. Overall strong protection **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2022 **What do you like best about Lunio?** It's easy to set up on your accounts and see some top level results within the platform. **What do you dislike about Lunio?** It would be good to see greater reporting capabilities and the ability to export reports by accounts within the MCC with detailed breakdowns of various KPIs. **What problems is Lunio solving and how is that benefiting you?** Reduced wasted spend on fraudulent trafic ### 35. Head of biddable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2022 **What do you like best about Lunio?** The transparency around reporting The value it's added in terms of eliminating fraudulent traffic **What do you dislike about Lunio?** Understanding of how ppc protect will future proof in light of google advancements such as Smart shoppin and performance max **What problems is Lunio solving and how is that benefiting you?** Reducing fraudulent traffic to drive optimised performance across PPC ### 36. On boarding **Rating:** 5.0/5.0 stars **Reviewed by:** Brett M. | O, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Lunio?** I've been using an alternative platform for fraudulent clicks for 4 years. - Clickcease. I was skeptical about changing; however, I did a pilot test with a few accounts I manage. The results have been fantastic! The very personal hands-on interaction with Daniel has been the reason i stuck with it. He walked me through a new learning curve, showing me how to interact with PPC PROTECT dashboard on several occasions. Im now moving across to them 100%. Thanks guys. **What do you dislike about Lunio?** None. I'm happy with the system. The coaching solved all questions. **What problems is Lunio solving and how is that benefiting you?** More genuine leads. ### 37. 5 Stars ***** simple to understand and feel confident in the data being correct **Rating:** 5.0/5.0 stars **Reviewed by:** Martin S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Lunio?** Easy to see the benefits and savings make the decision making simple **What do you dislike about Lunio?** nothing to dislike, obviously id like it for free **Recommendations to others considering Lunio:** 5 stars ***** **What problems is Lunio solving and how is that benefiting you?** its good to know at times we are more aggressive there is minimal wastage now ### 38. Working great without anything to do **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Lunio?** Its totally automatic and working great. **What do you dislike about Lunio?** Nothing I can mention, it is working wonderfully ! **What problems is Lunio solving and how is that benefiting you?** I can easily (without and work) prevent fraud clicks (I had many before PPC). ### 39. Great service great results **Rating:** 5.0/5.0 stars **Reviewed by:** Internet V. | Managing Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2021 **What do you like best about Lunio?** The simplicity of the platform user experience and the clarity of the dashboards is what qualifies the service. We are user since years. We will continue its usage in the future too. **What do you dislike about Lunio?** The base price is clear. When you need more than 10K monthly protection is on-demand agreement.... that is opaque you have to discuss with a salesperson and agree to a year-based contract. A transparent public variable pricing can be more polite. **What problems is Lunio solving and how is that benefiting you?** problem: fake paid traffic result: better ROI on customers campaigns ### 40. I Try Not To Think About All the Ad Spend That Was Wasted Before Using PPC Protect. -_- **Rating:** 5.0/5.0 stars **Reviewed by:** Troy S. | Member, Consumer Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Lunio?** It never dawned on me that my PPC analytics couldn't show me how much money I was spending on bots, fraudsters or jealous competitors. After 6 months with PPC Protect, I now understand that their click-fraud protection is more than justified. I will never run a PPC campaign without it. **What do you dislike about Lunio?** It's not a dislike really. But, I literally saved about $5,000 in the first couple months. But, after the initial cleanup, and all those bad actors have been permanently banned. So, now I don't see huge savings, because I don't see huge losses. Monthly, I still save more than I spend, which pretty much makes it a free+ watchdog for my VERY important Google Ad Campaigns. But, now I know why Google took down their original slogan of, "Do No Evil." Because, Google could fix this. <--(I Dislike This) But, PPC Protect did instead. **What problems is Lunio solving and how is that benefiting you?** Bots, corporate enemies and Russian hackers can't mispend my ad budget anymore. ### 41. Excellent Product & Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Bill F. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2021 **What do you like best about Lunio?** The Quality of the Product & Customer Support **What do you dislike about Lunio?** Nothing. We really enjoy this product and have had a great experience so far **Recommendations to others considering Lunio:** Don't even bother researching and wasting time trying the other platforms out there. If you want a product that's easy to integrate, saves your clients money & has impeccable customer support, go with PPC Protect. **What problems is Lunio solving and how is that benefiting you?** We are saving our clients money! We've seen an increase in click fraud and the previous software that we tried either required our clients to help connect it or didn't have good customer support. With PPC Protect we can integrate everything easily on our end, and get personalized support to help us to analyze data. ### 42. The Product & Service Received Has Been Pure Quality From Day 1 **Rating:** 5.0/5.0 stars **Reviewed by:** Atomic M. | Digital Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Lunio?** We've been concerned about click fraud for some time and decided to try one of the main providers in PPC Protect. We had an initial introduction call with Adam who was absolutely amazing. He ensured that we really understood the product before continuing with the trial, what it can do, what it isn't possible to do and answered all my questions. He's been helpful, contactable and transparent from day 1 and it's been an absolute pleasure to use PPC Protect. The software itself has helped my campaigns save a lot of money on obvious click fraud. The software really identifies that click fraud exists and seamlessly puts an end to perpetrators. Very happy with these guys and cannot recommend highly enough. The 14 day trial they are offering will blow your mind and show you how much you could be saving, especially in Ecommerce campaigns. **What do you dislike about Lunio?** There really isn't much at this stage we can comment on. If we had to comment, the navigation in the user interface could be a little more intuitive. **What problems is Lunio solving and how is that benefiting you?** I've been able to help a lot of Ecommerce campaigns as these are subject to a lot of click fraud, especially those with larger ad budgets. PPC Protect has already helped my accounts save £100's and I've only been with them for just over a month at the time of writing this review. ### 43. PPC Protect offers a great product and a great service **Rating:** 5.0/5.0 stars **Reviewed by:** Mike V. | Director Search & Affiliate **Reviewed Date:** August 31, 2021 **What do you like best about Lunio?** Proactive client service and the fact that the data generated by campaigns is much more valuable since using PPC Protect **What do you dislike about Lunio?** Nothing yet, I can't complain! Thanks a lot PPC Protect team! **What problems is Lunio solving and how is that benefiting you?** Saving budget, lifting the quality of data, filtering fraudulent click publishers ### 44. No brainer for any PPC account manager. **Rating:** 5.0/5.0 stars **Reviewed by:** David R. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2021 **What do you like best about Lunio?** Upsides - So easy to setup, insights straight away. This tool picked up suspect activity within a couple of hours. Since exclusion CPA has decreased significantly. What's not to love? **What do you dislike about Lunio?** I wish this worked for Microsoft ads. That would be a game changer for that platform, in particular the partner network which I have little confidence in. **What problems is Lunio solving and how is that benefiting you?** PPC protect helps reduce wasted spend effectively. ### 45. PPC Protect **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Lunio?** Ability to Stop Bots & Competitors Clicking Your Google Ads **What do you dislike about Lunio?** Nothing worth mentioning. It is really helpful in reducing ad spend. **What problems is Lunio solving and how is that benefiting you?** Keeping a tight control on CPC ### 46. The savings pay for itself **Rating:** 5.0/5.0 stars **Reviewed by:** Daryl O. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2020 **What do you like best about Lunio?** Blocks click fraud for display and YouTube ads in real-time so I don't have to and it gives me time to update placements manually. The amount of spend lost to fraudulent clicks is high. The community built around the product is phenomenal as well. **What do you dislike about Lunio?** Search doesn't get a lot of click fraud in my experience so the savings are not as great. That's not really a problem though it just means Google does a good job of keeping search clicks legitimate most of the time. **Recommendations to others considering Lunio:** Get it and test it out and get in the Slack community. The main differentiator for this product is a great community. **What problems is Lunio solving and how is that benefiting you?** Running display and high click fraud-prone branding campaigns without having to worry about all my daily spend going to irrelevant clicks and placements. ### 47. Personalized Protection **Rating:** 5.0/5.0 stars **Reviewed by:** Lynsey H. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2020 **What do you like best about Lunio?** We enjoy not having to add tracking to each individual client's website found with some click fraud companies and so we enjoyed PPC Protects direct integration with Google Ads. The team is very responsive to any queries/issues that we have. **What do you dislike about Lunio?** We did have some difficulties with the integration of a CRM and PPC tracking, however, the PPC Protect team were helpful problem solving this. **Recommendations to others considering Lunio:** We started with a trial period and received excellent support during this time, if you want more personalized support than other competitors, including the ability to provide your clients with quality reports, then give PPC Protect go. **What problems is Lunio solving and how is that benefiting you?** We experienced a period during the summer in which several clients of ours, experienced a significant amount of fraud. Fortunately, PPC protect was able to assist us in blocking relevant fraudulent clicks and applying the same changes across all of our client accounts as a pre-emptive measure. ### 48. Fantastic product and customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Kirsty A. | Marketing/Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2021 **What do you like best about Lunio?** The customer service. Amar & the team are very responsive - always quick to reply to emails or jump on a call. That and the dashboard itself is really intuitive, it's so easy to use. **What do you dislike about Lunio?** Not found anything to dislike during our service so far! **What problems is Lunio solving and how is that benefiting you?** We weren't really too aware of the issue of click fraud, but having set up the protection across a large number of client accounts, we're seeing the benefits and the amount of ad spend saved is surprising. Partnering up with PPC Protect allows us to offer a safe and secure PPC service to our clients. ### 49. PPC Protect Review From A PPC Marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Joe H. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2020 **What do you like best about Lunio?** Clickfraud was a shocking revelation for me when I first got into PPC. Seeing how many fraudulent clicks there are was honestly worrying, so using PPC Protect has helped us alleviate those stresses and do right by our client's. The new interface manages to simplify the complex data in the platform and makes things very easy to digest. Unlike a lot of other marketing software, PPC Protect shines with its clean UI and quality user experience. Finally, their support has been extremely helpful and responsive. Whenever I had a question, the team quickly guided me to the solution. **What do you dislike about Lunio?** Nothing immediately springs to mind. I was quite overwhelmed at first with the information in the but their blogs and guides on the website provide answers to all those questions. **Recommendations to others considering Lunio:** PPC takes the stress out of click fraud and presents data in a digestible and understandable way. Support is excellent and the software does a great job of tracking and blocking fraudulent clicks. If you want to increase the quality of your traffic and save money for your clients, I wouldn't hesitate to use PPC Protect. **What problems is Lunio solving and how is that benefiting you?** It's really great to be able to tell clients how much money we are saving them by using PPC Protect. We've seen a direct correlation in using PPC Protect and the quality of our traffic from our paid search campaigns. ### 50. The most convenient click fraud protection service **Rating:** 5.0/5.0 stars **Reviewed by:** Игорь . | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2020 **What do you like best about Lunio?** I compared the performance of PPC Protect and ClickCease and found that, all other things being equal, PC Protect found about 40% more fraudulent clicks. Moreover, convenience is of the utmost importance. By the word "convenience" I mean not only the interface and connection to the account, but also the experience of communicating with technical support. This is one of the friendliest tech support I've ever seen. There are many clients connected through my manager account and everyone wants to see reports on fraudulent clicks. Some of the reports I could not do. The support team has kindly provided me with the reports they made by hand on request. This is incredible! Try to find such a service somewhere. **What do you dislike about Lunio?** Need to fix the work with the Cyrillic alphabet, I'm sure they will do it soon. **What problems is Lunio solving and how is that benefiting you?** In some areas of my clients, there is a huge percentage of clicks by competitors, this is very reflected in budgets. Now I have solved it. ## Lunio Discussions - [What does PPC Protect do?](https://www.g2.com/discussions/what-does-ppc-protect-do) - 1 comment - [View Lunio pricing details and edition comparison](https://www.g2.com/products/lunio/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+02%3A08%3A35+-0500&secure%5Bsession_id%5D=b66710f4-1a28-4681-953b-d9fdde05e18d&secure%5Btoken%5D=641147648089b8b95abab883a730e3f97c6cd7ad8dd2f0739471de66e01c8b4c&format=llm_user) ## Lunio Features **Trading** - Keyword Tracking - Refund Management - Integrations **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Lunio Alternatives - [ClickCease](https://www.g2.com/products/clickcease/reviews) - 4.6/5.0 (111 reviews) - [ClickGUARD](https://www.g2.com/products/clickguard/reviews) - 4.7/5.0 (28 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews)