Lunio Pricing Overview

Lunio does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

Based on G2 reviewer demographics and sentiment, Lunio's pricing is best suited for mid-market companies with 51 to 1,000 employees, particularly those in marketing and advertising, financial services, retail, and travel industries running significant PPC budgets across Google, Meta, and Performance Max campaigns. G2 reviews of Lunio indicate that agencies managing multiple client accounts also derive strong value, using Lunio's reporting to demonstrate client savings. Small businesses can benefit too, though some G2 reviewers at that scale note the lack of transparent upfront pricing as a barrier. Enterprise users in media production also appear among satisfied reviewers, suggesting Lunio's pricing scales effectively for larger organizations.

Lunio does not offer a permanent free version, but G2 data on Lunio confirms a free trial is available, allowing prospective users to evaluate the platform before committing. The free trial gives access to Lunio's monitoring and reporting capabilities so businesses can quantify potential savings upfront. Lunio's paid plan, available via custom quote, unlocks full protection across all major ad channels including Performance Max, automated click analysis, exclusion audience building, enterprise-ready infrastructure, and dedicated expert marketing support. G2 reviewers note that the trial period was instrumental in building internal business cases, with the Lunio team actively assisting during evaluation to demonstrate ROI before purchase.

G2 reviewers overwhelmingly indicate that Lunio delivers strong value for its pricing. Multiple G2 users report that savings from blocked invalid clicks consistently exceed the subscription cost, with one reviewer noting savings of over 5x the service cost and another citing a 3x return on ad spend savings alone. G2 reviews of Lunio frequently highlight improved MQL-to-demo conversion rates, reclaimed ad budgets, and Google refunds for invalid clicks as tangible financial benefits. A small number of G2 reviewers, particularly from smaller businesses, note that pricing lacks upfront transparency, which can complicate initial evaluation. One reviewer also flagged pricing as high for personal use, though acceptable at the organizational level.