Plotline Features

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

Able to set any user action as the conversion goal of the test.

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

Able to view or adjust the necessary confidence level of your test.

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Access pre-built and custom reports and dashboards.

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

Show different versions based on any variable set up to be tracked on the app's back end.

Segment data by various user demographics to find deeper trends within specific user groups.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Attributes app installs to the marketing campaigns and media sources that drove it.

Measures impact and effectiveness of mobile marketing campaigns.

Measures user-level uninstall insights.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Tracks metrics that provide insight into how a user interacts with any interface or product

Track visitors'/audience's responses across web pages and other optimized content

Track and document all activities across devices, networks, and other systems

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Collects geo-location data on mobile users to customize relevant campaigns.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Provides templates for mass mobile messaging campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Personalizes and optimizes email mobile marketing campaigns.

Identifies the most granular audience segments based on actions, inactions, and user properties.

Group campaigns by project, client, or campaign for better management.

Send automated marketing emails based on user actions over a predetermined period

Manage multiple campaigns in one system

Create and send email blasts/campaigns

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Send promotional campaigns or transactional messages via text messages

Notifications that are delivered to users as soon as an event occurs

Notifications via mobile devices

Sends out coupons and promotions to reward and entice mobile device users.

Market event via social media tools

Optimizes marketing campaigns for mobile devices.

Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

Facilitates global text message and mobile marketing campaigns.

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Text-based surveys or quizzes related to user experience.

Individually recorded video clips based on situations or prompts.

One-on-one video conferences with users.

Screenshots or in-context photos sent in from users.

Text responses to situational prompts.

Leave comments and notes on documents for others to view

Intercepting users during application usage.

Intercepting customers during in-person shopping experience.

Intercepting visitors while on particular webpage.

Vendor-provided database of respondents.

Allow users to access multiple services after entering their login credentials once

Actionable data generated from user responses.

Collaborative tools for analyzing or repurposing responses.

Tools for tagging, storing, and searching responses.

Interact with data visualization elements, such as charts and graphs, to drill down into data

Allows you to deploy NPS surveys to users.

Analyzes user survey responses and information in the application.

Receive data and information in real time

Notifications that are delivered to users as soon as an event occurs

Organizes users into predefined groups and provides different responses based on group.

Supports multiple languages.

Provides responses based on user behavior and feedback.

Supports audio and video-based walkthroughs.

Supports text bubble walkthroughs.

Provides native A/B testing for content and campaigns.

Allows users to build and analyze customer profiles.

Presents messaging depending on customer behavior.

Presents messaging depending on customer context.

Content triggered by customer's given geolocation.

Emails triggered by customer activity or behavior.

Messages triggered by customer activity or behavior.

Provides recommendations based on customer metrics.

Calculates and presents customized discounts.

Personalizes web experiences and presented content based on customer metrics.

Pre-designed layouts that can be customized to match preferences and requirements

Ability to export customer journey maps in a variety of formats to present and analyze.

Allow team members to invite others to collaborate on journey maps and make direct changes.

Provide the ability to compare the experiences of multiple personas in one journey map.

Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.

Predict future data based on historical data sets

Track and analyse user behavior within a system or network

Track and interpret campaign performance metrics

Track and analyze information regarding website visitors

Interact with data visualization elements, such as charts and graphs, to drill down into data

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Enables integration with web-based software, websites, or other software applications.

Provides cued prompts, messages, tooltips, notifications and branded tutorials.

Manages user interactions and analyzes user behavior data within the software or application.

View and track pertinent metrics to find patterns and gain insights from data

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Supports self-service features like troubleshooting, form completion, or knowledge base access.

Provides in-app guidance on company-specific tools and workflows for onboarding.

Interprets what a user is doing based on context and helps guide them through the process.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Plan and strategize marketing campaigns

Improves performance based on feedback and experience

Supports flexible learning at different times (i.e., learners can access course materials at their own pace)

Supports learning paths that combine in-person classes with online/virtual courses

Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge

Track user's interaction with the prototype

Process of evaluating a product or website by testing it with representative users.

Tracks metrics that provide insight into how a user interacts with any interface or product

Compatible with mobile devices

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Search and filter data across systems to locate required information by entering keywords or certain criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Graphical representation of data

Application programming interface that allows for integration with other systems/databases

Assemble applications and processes by dragging over and arranging pre-built components

Capture what is happening on a computer screen

Track visitors'/audience's responses across web pages and other optimized content

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Tailored or customizable questions for more targeted and relevant data collection

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Create, manage and access prototypes to capture design concepts and test on users

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Process of dividing customers into groups based on common characteristics

Import and export data to and from software applications

Review data from past periods to reveal recurring tendencies and predict future performance

Analyze and gain insights into user experience

Observe and track the demand, usage, progress or quality of a system, product, or user

Set up connections to third-party platforms to improve business processes

Software is used for working on online pages

Record and follow the progress of every issue

Provides a channel for team members to share media files, communicate, and work together

Gauge satisfaction and receive information for improvement and success

Add customized logos and colors to align with company branding

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Pre-designed layouts that can be customized to match preferences and requirements

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Manage and support multiple languages

Receive data and information in real time

Plan and coordinate all the resources, costs and time needed to execute assignments

Customize data fields to support various needs and use cases

Conduct user tests while watching/moderating the session

Metrics that are measured statistically.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Organize and group data or items based on various criteria

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Recorded video session of the tests

Highlight content and/or make notations about parts of content

Allows developers to check if their applications/web browsers are running as expected.

Compare key metrics for the business against prominent players in the industry

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Alter the layout and content of reports

Estimate or forecast of a future scenario based on the study of present trends

Create and administer polls and surveys

Creation, administration, and evaluation of assessments or tests

Track and document all activities across devices, networks, and other systems

Supports various video file formats

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Create, design and manage workflows for repetitive tasks

Geographic location of visitors determines behavior of the software

Define levels of authorization for access to specific files or systems

Reminders sent via email

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Use AI to generate content in the form of text, images, videos, etc.

Create, design and manage workflows for repetitive tasks

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Create, manage and track all task activities and progression

Reporting on how each user, task or process has advanced since its initiation

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Track visitors'/audience's responses across web pages and other optimized content

Games or game-like elements to track progress and reward accomplishments

Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Customize data fields to support various needs and use cases

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Alter the layout and content of reports

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Centralized repository to store content and assets

Application programming interface that allows for integration with other systems/databases

Guide new users to understand and become proficient in using a product or service

Add customized logos and colors to align with company branding

Predefined actions automatically performed on the occurance of specific events

Tracks metrics that provide insight into how a user interacts with any interface or product

Online portal through which end users can access the system, manage tasks, or obtain information

Establish guidelines about how much and what kind of data can be stored in the repository

Import and export data to and from software applications

Process of familiarizing new employees with the company, their position, and responsibilities

Create and administer polls and surveys

Organize and track educational activities

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Pre-designed layouts that can be customized to match preferences and requirements

Allow the audience to interact or engage with the content

Track and document all activities across devices, networks, and other systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Observe and track the demand, usage, progress or quality of a system, product, or user

Track employee/learner's progression through training programs

Manage and track all internal and external communication conducted via calls, email, text, or chat

Gauge satisfaction and receive information for improvement and success

The ability to create unique content

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Create custom maps

Create and send email blasts/campaigns

Allow users to access multiple services after entering their login credentials once

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

A collection of customer information such as contact details, demographics, previous interactions, etc.

Application programming interface that allows for integration with other systems/databases

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Collating information from different sources in order to create a more valuable and helpful data set.

Allows multiple users to simultaneously annotate on a digital whiteboard

Assemble applications and processes by dragging over and arranging pre-built components

Graphical representation of data

Provides a channel for team members to share media files, communicate, and work together

Group collaboration to solve ideas in a productive and concentrated manner.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Create, design and manage workflows for repetitive tasks

Track and document all activities across devices, networks, and other systems

Track visitors'/audience's responses across web pages and other optimized content

Adjust communications based on previous interactions or personal preferences

Alter the layout and content of reports

Visualize and analyze customer experience across all touchpoints and channels

Record customer information, purchase history, and other notes

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Set up connections to third-party platforms to improve business processes

Notifications that are delivered to users as soon as an event occurs

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Gauge satisfaction and receive information for improvement and success

Import and export data to and from software applications

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Manage and track all internal and external communication conducted via calls, email, text, or chat

Analyzes the amount of credit that should be assigned to sales and conversion touchpoints.

Detailed plan including steps, milestones, assignments, and timeline needed to complete a project, strategy or goal

Share maps with internal and external stakeholders

Tracks metrics that provide insight into how a user interacts with any interface or product

Add customized logos and colors to align with company branding

Use AI to generate content in the form of text, images, videos, etc.

Identify specific interactions between customers and brands

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Enables schematic data presentation through org charts, mind maps, flowcharts, and process diagrams.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dictate the order and pace of an eLearning course, including the logic for how different learners progress

Process of dividing customers into groups based on common characteristics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Create and automatically send premade copy in response to customer messages

Create landing pages or online forms designed to capture new leads and prospects

Track and interpret campaign performance metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Set campaign schedules by selecting start, pause, and end dates

Manage, organize, and store contact information

Messaging system designed for contests and sweepstakes

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Import and export data to and from software applications

Receive data and information in real time

Access software remotely via mobile devices

Application programming interface that allows for integration with other systems/databases

Pre-designed layouts that can be customized to match preferences and requirements

Assemble applications and processes by dragging over and arranging pre-built components

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Use AI to generate content in the form of text, images, videos, etc.

Analyze and gain insights into data in real-time

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Predefined actions automatically performed on the occurance of specific events

Active reporting of data and metrics

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Add customized logos and colors to align with company branding

Timed notification for any upcoming task, deadline, appointment, or activity