Plotline Features
Variation Testing (6)
A/B Testing
Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
WYSIWYG Editor
Quickly create variant web pages with an easy-to-use WYSIWYG editor.
Conversion Goal
Able to set any user action as the conversion goal of the test.
Percentage of Traffic
Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.
Confidence Level
Able to view or adjust the necessary confidence level of your test.
Multivariant Testing
Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.
Reporting (2)
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Reports and Dashboards
Access pre-built and custom reports and dashboards.
Personalization (3)
Standard Targeting
Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.
Custom Targeting
Show different versions based on any variable set up to be tracked on the app's back end.
Data Segmentation
Segment data by various user demographics to find deeper trends within specific user groups.
Administration (4)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Analysis (4)
Application Attribution
Attributes app installs to the marketing campaigns and media sources that drove it. 12 reviewers of Plotline have provided feedback on this feature.
Campaign Analysis
Measures impact and effectiveness of mobile marketing campaigns. 14 reviewers of Plotline have provided feedback on this feature.
Uninstall Tracking
Measures user-level uninstall insights.
Custom Dashboards
Creates custom data views to suit every team member's needs.
Campaigns (6)
Proximity Marketing
Collects geo-location data on mobile users to customize relevant campaigns. 10 reviewers of Plotline have provided feedback on this feature.
Push Notifications
Pushes notifications or text messages to mobile devices 10 reviewers of Plotline have provided feedback on this feature.
Bulk SMS
Provides templates for mass mobile messaging campaigns
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty
Email Campaigns
Personalizes and optimizes email mobile marketing campaigns.
Audience Segmentation
As reported in 10 Plotline reviews. Identifies the most granular audience segments based on actions, inactions, and user properties.
Engagement (1)
Coupons and Promotions
As reported in 10 Plotline reviews. Sends out coupons and promotions to reward and entice mobile device users.
Platform (3)
Optimization
Optimizes marketing campaigns for mobile devices. 10 reviewers of Plotline have provided feedback on this feature.
Integrations - Mobile Marketing
Integrates advertising/campaigns into mobile applications, games, and mobile browsers. 11 reviewers of Plotline have provided feedback on this feature.
Internationalization
Facilitates global text message and mobile marketing campaigns. 10 reviewers of Plotline have provided feedback on this feature.
User Response Methods (5)
Survey
Text-based surveys or quizzes related to user experience. 11 reviewers of Plotline have provided feedback on this feature.
Video Snippets
Individually recorded video clips based on situations or prompts.
Video Interview
One-on-one video conferences with users.
Photo Submission
Screenshots or in-context photos sent in from users.
Text/Notes
Text responses to situational prompts.
Participant Selection (4)
In-App
Intercepting users during application usage. This feature was mentioned in 11 Plotline reviews.
In-Store
Intercepting customers during in-person shopping experience.
On-Site
Intercepting visitors while on particular webpage.
Recruitment Pool
Vendor-provided database of respondents.
Insights (3)
Analytics
Actionable data generated from user responses. This feature was mentioned in 10 Plotline reviews.
Collaboration
Collaborative tools for analyzing or repurposing responses.
Sorting
Tools for tagging, storing, and searching responses.
User Analysis (2)
Survey Implementation
Allows you to deploy NPS surveys to users.
Data Analysis
Analyzes user survey responses and information in the application.
User Support (3)
User Segmentation
Organizes users into predefined groups and provides different responses based on group.
Multi-Language Support
Supports multiple languages.
Behavior-responsive Messaging
Provides responses based on user behavior and feedback.
Walkthrough Type (2)
Audio-visual Walkthroughs
Supports audio and video-based walkthroughs.
Text Bubble Walkthroughs
Supports text bubble walkthroughs.
Segmentation (2)
A/B Testing
Provides native A/B testing for content and campaigns.
Customer Profiles
Allows users to build and analyze customer profiles.
Targeting (2)
Behavioral Targeting
Presents messaging depending on customer behavior.
Contextual Targeting
Presents messaging depending on customer context.
Triggered Content (3)
Geofencing
Content triggered by customer's given geolocation.
Triggered Emails
Emails triggered by customer activity or behavior.
Triggered Messages
Messages triggered by customer activity or behavior.
Personalized Content (3)
Recommendation Engine
Provides recommendations based on customer metrics.
Personalized Discounts
Calculates and presents customized discounts.
Website Personalization
Personalizes web experiences and presented content based on customer metrics.
Platform Basics (5)
Templates
Provide templates for customer journey mapping to jumpstart the process. 12 reviewers of Plotline have provided feedback on this feature.
Exporting
Ability to export customer journey maps in a variety of formats to present and analyze. 11 reviewers of Plotline have provided feedback on this feature.
Multi-user Access and Collaboration
Allow team members to invite others to collaborate on journey maps and make direct changes. 10 reviewers of Plotline have provided feedback on this feature.
Multiple Personas
Provide the ability to compare the experiences of multiple personas in one journey map. 11 reviewers of Plotline have provided feedback on this feature.
Data Analytics
Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.
Analytics (2)
Reporting and Analytics
Provides reporting and analytics tools to quantify the results of the experiment.
Heatmaps
Provides heatmap functionality to assess what parts of the website visitors are engaging with most.
Experimental Design (3)
Multivariate testing capacities
Allows for the testing of multiple variables at a time during a single test.
Concurrent Testing
Allows multiple experiments to be deployed simultaneously.
Mobile Testing
Allows mobile web pages to be tested during A/B experiments.
Computing (3)
WYSIWYG
What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.
AI/Machine Learning
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.
Little to No Coding
Requires little to no knowledge of coding. Usually this means it comes with prewritten code.
Generative AI (1)
AI Text Summarization
Condenses long documents or text into a brief summary.
Platform Basics - Digital Adoption Platform (2)
Integration
Enables integration with web-based software, websites, or other software applications.
Communications
Provides cued prompts, messages, tooltips, notifications and branded tutorials.
Analytics - Digital Adoption Platform (1)
Analytics
Manages user interactions and analyzes user behavior data within the software or application.
Functions - Digital Adoption Platform (2)
Customer self-service
Supports self-service features like troubleshooting, form completion, or knowledge base access.
In-app guidance
Provides in-app guidance on company-specific tools and workflows for onboarding.
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Customer Journey Mapping (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Mobile Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Adoption Platform (1)
Adaptive Learning
Improves performance based on feedback and experience
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