[ Pendula Reviews ](https://www.g2.com/products/pendula/reviews) [ Pendula Reviews ](https://www.g2.com/products/pendula/reviews) # Pendula Pricing Overview [Editedit](https://my.g2.com/pendula/pricings) Free Trial ## Pendula Pricing Key Insights Last updated on Jul 29, 2026 * * * Pendula offers a **free trial**. Information about Pendula pricing, plan availability, and costs is not listed on G2 by the vendor. Buyers typically need to engage directly with the vendor to understand pricing options. Final cost negotiations to purchase Pendula must be conducted with the seller. * * * Rated 4.5 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Contact Pendula for Pricing https://www.pendula.com/contact Pricing information for Pendula is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Pendula must be conducted with the seller. Pricing information was last updated on August 15, 2024 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 4 months ## Pendula Pricing FAQs Generated using AI Who is Pendula pricing best suited for? Pendula's pricing is best suited for mid-market organizations with 51 to 1,000 employees, which represent the dominant reviewer segment on G2. Telecoms, health care, hospitality, and insurance industries appear most frequently among G2 reviewers, all leveraging Pendula for automated SMS journeys, CRM-triggered flows, and two-way customer communication at scale. Enterprise organizations above 1,000 employees also appear in G2 reviews, particularly in education and civic sectors using Pendula alongside Salesforce Marketing Cloud. Small businesses on G2 cite ease of use and responsive support as justifying the cost. Teams without dedicated developer resources benefit most, given Pendula's no-code drag-and-drop flow builder. What are the key differences between the free and paid versions of Pendula? Pendula does not offer a permanent free version. According to G2's pricing data for Pendula, a free trial is available for teams evaluating the platform before committing to a paid plan. Pendula's paid plans are structured around custom quotes, meaning pricing is negotiated based on organizational scale and use case rather than fixed published tiers. The free trial gives access to core functionality for evaluation purposes, while Pendula's fully licensed plans unlock production-grade SMS flows, CRM integrations with Salesforce and HubSpot, behavioral journey automation, two-way messaging, and dedicated implementation support that G2 reviewers consistently highlight as central to their deployments. Is Pendula considered good value for its pricing? G2 reviewers of Pendula rate it highly, with most reviews landing between 4.0 and 5.0 stars, signaling strong satisfaction relative to cost. One small-business reviewer in mental health care explicitly noted the time savings justify Pendula's pricing alone. A transportation-sector reviewer cited reasonable prices as a direct pro. The custom-quote model means pricing scales with need, which mid-market telecoms and health care organizations on G2 find appropriate for the ROI delivered through churn reduction, improved ARPU, and automated lifecycle comms. The main value caveat from G2 users is reporting depth, not cost, suggesting Pendula's pricing is broadly considered fair for its automation and integration capabilities. ## Top-Rated Alternatives [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,780) ](https://www.g2.com/products/activecampaign/reviews) [ ![Podium](https://images.g2crowd.com/uploads/product/hd_favicon/7ad51b1556a385a48c1ebe601ccfab27/podium.svg "Podium") Podium 4.5/5(2,109) ](https://www.g2.com/products/podium/reviews) [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/pendula/competitors/alternatives) ## Pendula Pricing Reviews (2) ![Verified User in Civic & Social Organization](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Civic & Social Organization") UC Verified User in Civic & Social Organization Enterprise (\> 1000 emp.) 12/12/2024 "Recommend Pendula - great tool" 5/5 What do you like best about Pendula? Pendula is easy to use, customisable and opens up endless possibilities for communications across the employee and customer life cycles. The team at Pendula is extremely helpful and is always exploring ways to enhance the product based on customer feedback. Review collected by and hosted on G2.com. What do you dislike about Pendula? There is an initial learning curve when first using the tool, however the Pendula team provide you with help each step of the way where required and there is an abundance of user guides and help options to guide you on correct use of the tool. Review collected by and hosted on G2.com. What problems is Pendula solving and how is that benefiting you? Pendula has allowed our business to think about all touchpoints in the customer and employee journies and how can we look to add value at each step. We are still working our way through all of the possibilities, but it has been helpful in getting us to think bigger and how we can add value across the lifecycle. The new email tool is excellent and new features are being added regularly which is really exciting to see. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Transportation/Trucking/Railroad](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Transportation/Trucking/Railroad") AT Verified User in Transportation/Trucking/Railroad Small-Business (50 or fewer emp.) 5/13/2025 "Manager Marketing Communications | Systems" 4.5/5 What do you like best about Pendula? User-friendly interface and reasonable prices Customer Support Review collected by and hosted on G2.com. What do you dislike about Pendula? Limited Customization in Templates Complexity with Advanced Workflows Review collected by and hosted on G2.com. What problems is Pendula solving and how is that benefiting you? Sending events reminder to registrants Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Email Marketing](https://www.g2.com/categories/email-marketing) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Email Marketing](https://www.g2.com/categories/email-marketing)[Customer Communications Management](https://www.g2.com/categories/customer-communications-management)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What is the most affordable location intelligence solution for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-location-intelligence-solution-for-smbs)[What's the best event networking and matchmaking platform that helps sponsors engage directly with attendees before the event starts?](https://www.g2.com/discussions/what-s-the-best-event-networking-and-matchmaking-platform-that-helps-sponsors-engage-directly-with-attendees-before-the-event-starts)[Best enterprise resource planning system for mid-sized businesses](https://www.g2.com/discussions/best-enterprise-resource-planning-system-for-mid-sized-businesses) [What are the best tools for analyzing marketing performance](https://www.g2.com/discussions/what-are-the-best-tools-for-analyzing-marketing-performance)[What are the most trusted gym management platforms by gym managers and fitness studio owners based on user reviews?](https://www.g2.com/discussions/what-are-the-most-trusted-gym-management-platforms-by-gym-managers-and-fitness-studio-owners-based-on-user-reviews)[Pros and Cons Details](https://www.g2.com/products/pendula/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)