# Top 10 Oracle BlueKai Data Management Platform Alternatives & Competitors **Average Rating:** 3.9/5 **Total Number of Reviews:** 19 Oracle BlueKai Data Management Platform is not the only option for Data Management Platforms (DMP). Explore other competing options and alternatives. Data Management Platforms (DMP) is a widely used technology, and many people are seeking easily administered, top rated software solutions with 1st-party data integration, 2nd-party data integration, and 3rd-party data integration. Other important factors to consider when researching alternatives to Oracle BlueKai Data Management Platform include campaigns and segments. The best overall Oracle BlueKai Data Management Platform alternative is MediaMath by Infillion. Other similar apps like Oracle BlueKai Data Management Platform are Lotame Spherical Platform, Adobe Audience Manager, Google Audience Center, and Xaxis Turbine. Oracle BlueKai Data Management Platform alternatives can be found in [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) but may also be in [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) or [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp). ## Best Paid & Free Alternatives to Oracle BlueKai Data Management Platform - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) - [Google Audience Center](https://www.g2.com/products/google-audience-center/reviews) - [Xaxis Turbine](https://www.g2.com/products/xaxis-turbine/reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - [V12 Data](https://www.g2.com/products/v12-data/reviews) - [Amobee](https://www.g2.com/products/amobee/reviews) - [Adform DMP](https://www.g2.com/products/adform-dmp/reviews) - [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) ## Top 10 Alternatives to Oracle BlueKai Data Management Platform Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Oracle BlueKai Data Management Platform stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Information Technology and Services, and Media Production, and find the best product for your business. ### 1. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) By Infillion **Average Rating:** 3.9/5 **Total Reviews:** 126 MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals. Reviewers say compared to Oracle BlueKai Data Management Platform, MediaMath by Infillion is: - Better at support - Easier to do business with - Easier to admin Categories in common with Oracle BlueKai Data Management Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Oracle BlueKai Data Management Platform vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-oracle-bluekai-data-management-platform) **Compare MediaMath by Infillion with other alternatives:** - [MediaMath by Infillion vs Lotame Spherical Platform](https://www.g2.com/compare/lotame-spherical-platform-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Xaxis Turbine](https://www.g2.com/compare/mediamath-by-infillion-vs-xaxis-turbine) - [MediaMath by Infillion vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/mediamath-by-infillion-vs-salesforce-data-360-formerly-data-cloud) - [MediaMath by Infillion vs V12 Data](https://www.g2.com/compare/mediamath-by-infillion-vs-v12-data) - [MediaMath by Infillion vs Amobee](https://www.g2.com/compare/amobee-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Adform DMP](https://www.g2.com/compare/adform-dmp-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/mediamath-by-infillion-vs-roku-oneview-formerly-dataxu) ### 2. [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) By Lotame **Average Rating:** 4.3/5 **Total Reviews:** 117 • Actionable Customer Intelligence: Bring together your known and unknown first-party customer data for maximum benefit. Tap into built-in analytics to inform personalization, fuel audience growth markets, and inspire smarter planning. • Data Informed Audiences: Use flexible audience building to enrich and scale your first-party data. Access machine learning modeling, lookalike tools, and a trusted, global data marketplace for audience expansion, acquisition, and ROI. • Identity Powered Activation: Easily extend your audiences anywhere you need — campaign delivery, data visualization, revenue generation and more. Safeguard your addressable advertising and measurement needs with the market leader in identity. Reviewers say compared to Oracle BlueKai Data Management Platform, Lotame Spherical Platform is: - Better at support - Easier to do business with - More usable Categories in common with Oracle BlueKai Data Management Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Oracle BlueKai Data Management Platform vs Lotame Spherical Platform](https://www.g2.com/compare/lotame-spherical-platform-vs-oracle-bluekai-data-management-platform) **Compare Lotame Spherical Platform with other alternatives:** - [Lotame Spherical Platform vs MediaMath by Infillion](https://www.g2.com/compare/lotame-spherical-platform-vs-mediamath-by-infillion) - [Lotame Spherical Platform vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-lotame-spherical-platform) - [Lotame Spherical Platform vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-lotame-spherical-platform) - [Lotame Spherical Platform vs Xaxis Turbine](https://www.g2.com/compare/lotame-spherical-platform-vs-xaxis-turbine) - [Lotame Spherical Platform vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/lotame-spherical-platform-vs-salesforce-data-360-formerly-data-cloud) - [Lotame Spherical Platform vs V12 Data](https://www.g2.com/compare/lotame-spherical-platform-vs-v12-data) - [Lotame Spherical Platform vs Amobee](https://www.g2.com/compare/amobee-vs-lotame-spherical-platform) - [Lotame Spherical Platform vs Adform DMP](https://www.g2.com/compare/adform-dmp-vs-lotame-spherical-platform) - [Lotame Spherical Platform vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/lotame-spherical-platform-vs-roku-oneview-formerly-dataxu) ### 3. [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) By Adobe **Average Rating:** 4.0/5 **Total Reviews:** 28 Adobe Audience Manager identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms. Reviewers say compared to Oracle BlueKai Data Management Platform, Adobe Audience Manager is: - More expensive - Easier to do business with - Better at support Categories in common with Oracle BlueKai Data Management Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Oracle BlueKai Data Management Platform vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-oracle-bluekai-data-management-platform) **Compare Adobe Audience Manager with other alternatives:** - [Adobe Audience Manager vs MediaMath by Infillion](https://www.g2.com/compare/adobe-audience-manager-vs-mediamath-by-infillion) - [Adobe Audience Manager vs Lotame Spherical Platform](https://www.g2.com/compare/adobe-audience-manager-vs-lotame-spherical-platform) - [Adobe Audience Manager vs Google Audience Center](https://www.g2.com/compare/adobe-audience-manager-vs-google-audience-center) - [Adobe Audience Manager vs Xaxis Turbine](https://www.g2.com/compare/adobe-audience-manager-vs-xaxis-turbine) - [Adobe Audience Manager vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/adobe-audience-manager-vs-salesforce-data-360-formerly-data-cloud) - [Adobe Audience Manager vs V12 Data](https://www.g2.com/compare/adobe-audience-manager-vs-v12-data) - [Adobe Audience Manager vs Amobee](https://www.g2.com/compare/adobe-audience-manager-vs-amobee) - [Adobe Audience Manager vs Adform DMP](https://www.g2.com/compare/adform-dmp-vs-adobe-audience-manager) - [Adobe Audience Manager vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/adobe-audience-manager-vs-roku-oneview-formerly-dataxu) ### 4. [Google Audience Center](https://www.g2.com/products/google-audience-center/reviews) By Google **Average Rating:** 4.1/5 **Total Reviews:** 18 Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers. Reviewers say compared to Oracle BlueKai Data Management Platform, Google Audience Center is: - Better at support - Better at meeting requirements Categories in common with Oracle BlueKai Data Management Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Oracle BlueKai Data Management Platform vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-oracle-bluekai-data-management-platform) **Compare Google Audience Center with other alternatives:** - [Google Audience Center vs MediaMath by Infillion](https://www.g2.com/compare/google-audience-center-vs-mediamath-by-infillion) - [Google Audience Center vs Lotame Spherical Platform](https://www.g2.com/compare/google-audience-center-vs-lotame-spherical-platform) - [Google Audience Center vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-google-audience-center) - [Google Audience Center vs Xaxis Turbine](https://www.g2.com/compare/google-audience-center-vs-xaxis-turbine) - [Google Audience Center vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/google-audience-center-vs-salesforce-data-360-formerly-data-cloud) - [Google Audience Center vs V12 Data](https://www.g2.com/compare/google-audience-center-vs-v12-data) - [Google Audience Center vs Amobee](https://www.g2.com/compare/amobee-vs-google-audience-center) - [Google Audience Center vs Adform DMP](https://www.g2.com/compare/adform-dmp-vs-google-audience-center) - [Google Audience Center vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/google-audience-center-vs-roku-oneview-formerly-dataxu) ### 5. [Xaxis Turbine](https://www.g2.com/products/xaxis-turbine/reviews) By Xaxis **Average Rating:** 5.0/5 **Total Reviews:** 2 Xaxis is a global digital media platform that programmatically connects advertisers to audiences. Categories in common with Oracle BlueKai Data Management Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Oracle BlueKai Data Management Platform vs Xaxis Turbine](https://www.g2.com/compare/oracle-bluekai-data-management-platform-vs-xaxis-turbine) **Compare Xaxis Turbine with other alternatives:** - [Xaxis Turbine vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-xaxis-turbine) - [Xaxis Turbine vs Lotame Spherical Platform](https://www.g2.com/compare/lotame-spherical-platform-vs-xaxis-turbine) - [Xaxis Turbine vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-xaxis-turbine) - [Xaxis Turbine vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-xaxis-turbine) - [Xaxis Turbine vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-xaxis-turbine) - [Xaxis Turbine vs V12 Data](https://www.g2.com/compare/v12-data-vs-xaxis-turbine) - [Xaxis Turbine vs Amobee](https://www.g2.com/compare/amobee-vs-xaxis-turbine) - [Xaxis Turbine vs Adform DMP](https://www.g2.com/compare/adform-dmp-vs-xaxis-turbine) - [Xaxis Turbine vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/roku-oneview-formerly-dataxu-vs-xaxis-turbine) ### 6. [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) By Salesforce **Average Rating:** 4.3/5 **Total Reviews:** 300 Salesforce Data Cloud unlocks the full value of your data across the enterprise, powering your Customer 360 apps, Agentforce, and amplifying your existing data lake and warehouse investments to activate real-time insights and intelligent action. Reviewers say compared to Oracle BlueKai Data Management Platform, Salesforce Data 360 (formerly Data Cloud) is: - Easier to do business with - Better at support - More expensive Categories in common with Oracle BlueKai Data Management Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Oracle BlueKai Data Management Platform vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/oracle-bluekai-data-management-platform-vs-salesforce-data-360-formerly-data-cloud) **Compare Salesforce Data 360 (formerly Data Cloud) with other alternatives:** - [Salesforce Data 360 (formerly Data Cloud) vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Lotame Spherical Platform](https://www.g2.com/compare/lotame-spherical-platform-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Xaxis Turbine](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-xaxis-turbine) - [Salesforce Data 360 (formerly Data Cloud) vs V12 Data](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-v12-data) - [Salesforce Data 360 (formerly Data Cloud) vs Amobee](https://www.g2.com/compare/amobee-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Adform DMP](https://www.g2.com/compare/adform-dmp-vs-salesforce-data-360-formerly-data-cloud) - [Salesforce Data 360 (formerly Data Cloud) vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/roku-oneview-formerly-dataxu-vs-salesforce-data-360-formerly-data-cloud) ### 7. [V12 Data](https://www.g2.com/products/v12-data/reviews) By V12 Data **Average Rating:** 4.1/5 **Total Reviews:** 43 Marketing Automation Platform powered by Acquisition Data Reviewers say compared to Oracle BlueKai Data Management Platform, V12 Data is: - Better at support - Easier to do business with - More usable Categories in common with Oracle BlueKai Data Management Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Oracle BlueKai Data Management Platform vs V12 Data](https://www.g2.com/compare/oracle-bluekai-data-management-platform-vs-v12-data) **Compare V12 Data with other alternatives:** - [V12 Data vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-v12-data) - [V12 Data vs Lotame Spherical Platform](https://www.g2.com/compare/lotame-spherical-platform-vs-v12-data) - [V12 Data vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-v12-data) - [V12 Data vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-v12-data) - [V12 Data vs Xaxis Turbine](https://www.g2.com/compare/v12-data-vs-xaxis-turbine) - [V12 Data vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-v12-data) - [V12 Data vs Amobee](https://www.g2.com/compare/amobee-vs-v12-data) - [V12 Data vs Adform DMP](https://www.g2.com/compare/adform-dmp-vs-v12-data) - [V12 Data vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/roku-oneview-formerly-dataxu-vs-v12-data) ### 8. [Amobee](https://www.g2.com/products/amobee/reviews) By Amobee **Average Rating:** 3.8/5 **Total Reviews:** 51 A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns. Reviewers say compared to Oracle BlueKai Data Management Platform, Amobee is: - Better at support - Easier to do business with - More usable Categories in common with Oracle BlueKai Data Management Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Oracle BlueKai Data Management Platform vs Amobee](https://www.g2.com/compare/amobee-vs-oracle-bluekai-data-management-platform) **Compare Amobee with other alternatives:** - [Amobee vs MediaMath by Infillion](https://www.g2.com/compare/amobee-vs-mediamath-by-infillion) - [Amobee vs Lotame Spherical Platform](https://www.g2.com/compare/amobee-vs-lotame-spherical-platform) - [Amobee vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-amobee) - [Amobee vs Google Audience Center](https://www.g2.com/compare/amobee-vs-google-audience-center) - [Amobee vs Xaxis Turbine](https://www.g2.com/compare/amobee-vs-xaxis-turbine) - [Amobee vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/amobee-vs-salesforce-data-360-formerly-data-cloud) - [Amobee vs V12 Data](https://www.g2.com/compare/amobee-vs-v12-data) - [Amobee vs Adform DMP](https://www.g2.com/compare/adform-dmp-vs-amobee) - [Amobee vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/amobee-vs-roku-oneview-formerly-dataxu) ### 9. [Adform DMP](https://www.g2.com/products/adform-dmp/reviews) By Adform **Average Rating:** 4.2/5 **Total Reviews:** 4 Adform’s DMP enables you to accurately target your campaigns directly at relevant audiences, which will lead to improved engagement with your brand. Categories in common with Oracle BlueKai Data Management Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Oracle BlueKai Data Management Platform vs Adform DMP](https://www.g2.com/compare/adform-dmp-vs-oracle-bluekai-data-management-platform) **Compare Adform DMP with other alternatives:** - [Adform DMP vs MediaMath by Infillion](https://www.g2.com/compare/adform-dmp-vs-mediamath-by-infillion) - [Adform DMP vs Lotame Spherical Platform](https://www.g2.com/compare/adform-dmp-vs-lotame-spherical-platform) - [Adform DMP vs Adobe Audience Manager](https://www.g2.com/compare/adform-dmp-vs-adobe-audience-manager) - [Adform DMP vs Google Audience Center](https://www.g2.com/compare/adform-dmp-vs-google-audience-center) - [Adform DMP vs Xaxis Turbine](https://www.g2.com/compare/adform-dmp-vs-xaxis-turbine) - [Adform DMP vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/adform-dmp-vs-salesforce-data-360-formerly-data-cloud) - [Adform DMP vs V12 Data](https://www.g2.com/compare/adform-dmp-vs-v12-data) - [Adform DMP vs Amobee](https://www.g2.com/compare/adform-dmp-vs-amobee) - [Adform DMP vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/adform-dmp-vs-roku-oneview-formerly-dataxu) ### 10. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) By Roku **Average Rating:** 3.8/5 **Total Reviews:** 86 dataxu helps marketing professionals use data to improve their advertising. Its software empowers you to connect with real people across all channels. Reviewers say compared to Oracle BlueKai Data Management Platform, Roku OneView (formerly Dataxu) is: - Better at support - Easier to do business with Categories in common with Oracle BlueKai Data Management Platform: [Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Compare:** [Oracle BlueKai Data Management Platform vs Roku OneView (formerly Dataxu)](https://www.g2.com/compare/oracle-bluekai-data-management-platform-vs-roku-oneview-formerly-dataxu) **Compare Roku OneView (formerly Dataxu) with other alternatives:** - [Roku OneView (formerly Dataxu) vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-roku-oneview-formerly-dataxu) - [Roku OneView (formerly Dataxu) vs Lotame Spherical Platform](https://www.g2.com/compare/lotame-spherical-platform-vs-roku-oneview-formerly-dataxu) - [Roku OneView (formerly Dataxu) vs Adobe Audience Manager](https://www.g2.com/compare/adobe-audience-manager-vs-roku-oneview-formerly-dataxu) - [Roku OneView (formerly Dataxu) vs Google Audience Center](https://www.g2.com/compare/google-audience-center-vs-roku-oneview-formerly-dataxu) - [Roku OneView (formerly Dataxu) vs Xaxis Turbine](https://www.g2.com/compare/roku-oneview-formerly-dataxu-vs-xaxis-turbine) - [Roku OneView (formerly Dataxu) vs Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/compare/roku-oneview-formerly-dataxu-vs-salesforce-data-360-formerly-data-cloud) - [Roku OneView (formerly Dataxu) vs V12 Data](https://www.g2.com/compare/roku-oneview-formerly-dataxu-vs-v12-data) - [Roku OneView (formerly Dataxu) vs Amobee](https://www.g2.com/compare/amobee-vs-roku-oneview-formerly-dataxu) - [Roku OneView (formerly Dataxu) vs Adform DMP](https://www.g2.com/compare/adform-dmp-vs-roku-oneview-formerly-dataxu) ## Explore Articles - [Most recommended marketing analytics app](https://www.g2.com/discussions/most-recommended-marketing-analytics-app) - [Best cloud infrastructure monitoring software for tech startups](https://www.g2.com/discussions/best-cloud-infrastructure-monitoring-software-for-tech-startups) - [Best software for multi-format content creation](https://www.g2.com/discussions/which-is-the-best-software-for-multi-format-content-creation) - [Best cloud-based CPQ software for business apps](https://www.g2.com/discussions/what-is-the-best-cloud-based-cpq-software-for-business-applications) - [What QMS software provides real-time quality issue tracking?](https://www.g2.com/discussions/what-qms-software-provides-real-time-quality-issue-tracking) - [Best applicant tracking system for small businesses](https://www.g2.com/discussions/what-s-the-best-applicant-tracking-system-ats-for-small-businesses) ## Spotlight Categories - [SEO Tools](https://www.g2.com/categories/seo-tools) - [Video Conferencing Software](https://www.g2.com/categories/video-conferencing) - [Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation)