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Optimizely Feature Experimentation Reviews & Product Details

Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging and experimentation with built-in collaboration tools, so teams can move fast without breaking things. Ship with confidence. Experiment with precision. Reduce risk by testing every feature before a full rollout, proving impact with real user data, and optimizing every digital touchpoint—across web, mobile, and server-side applications. From idea to deployment, Optimizely empowers you to make every release smarter, safer, and more successful.

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Optimizely

Discussions

Optimizely Feature Experimentation Community

Overview by

Emma Davis

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

17 months

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Optimizely Feature Experimentation Integrations

(1)

Integration information sourced from real user reviews.

Optimizely Feature Experimentation Media

Optimizely Feature Experimentation Demo - Feature Flag Setup: Run flexible A/B and multi-armed bandit tests.

- Set up a single feature flag to test multiple variations and experiment types - Enable targeted deliveries and rollouts for more precise experimentation - Roll back changes quickly when needed to ensure experiment accuracy and reduce risks - Increase testing flexibility with seamless control...

Optimizely Feature Experimentation Demo - Audience Setup: Target specific user segments for personalized experiments.

- Easily create and customize audiences based on user attributes - Refine audience segments to ensure the right users are included in your tests - Enhance experiment relevance by setting specific conditions for user groups

Optimizely Feature Experimentation Demo - Experiment Results: Analyze and optimize your experimentation outcomes.

- View detailed experiment results, including key metrics like conversion rates and statistical significance - Compare variations side-by-side to identify winning treatments - Use advanced filters to segment and drill down into specific audience or test data

Optimizely Feature Experimentation Demo - Program Overview: Gain insights into your experimentation program’s performance.

- Get a comprehensive view of your entire experimentation program’s status and progress - Monitor key performance metrics like test velocity, success rates, and overall impact - Evaluate the impact of experiments with easy-to-read visualizations and reporting tools - Track the performance of y...

Optimizely Feature Experimentation Demo - AI Variable Suggestions: Enhance your experimentation with AI-driven insights.

- Generate multiple content variations with AI to speed up experiment design - Improve test quality by exploring high-performing content suggestions - Increase experimentation velocity and achieve better outcomes with AI-powered optimization

Optimizely Feature Experimentation Demo - Schedule Changes: Streamline your experimentation with scheduled adjustments.

- Set specific times to toggle flags or rules on/off, ensuring precise control - Schedule traffic allocation percentages for smooth experiment rollouts - Increase test velocity and confidence by automating progressive changes

Optimizely Feature Experimentation Reviews (116)

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Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

8/15/2021

"Best tool for feature gating"

4.5/5

What do you like best about Optimizely Feature Experimentation?

Optimizely has been very helpful with feature gating of the mobile apps, besides A/B testing which is feature-rich and best in the market. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The ability to have more features available in the free tier version so users can experience the full potential of the tool before purchasing the plan. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi There,

We're happy you're finding success with Full Stack! If you ever want to discuss our products further or have any questions, please reach out to your customer success manager or message us at reviews@optimizely.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

9/9/2021

"Optimizely Full Stack seems complicated at first but is easy to set up and provides a great metrics."

4/5

What do you like best about Optimizely Feature Experimentation?

The built-in metrics for experiment results Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The complicated and somewhat ambiguous jargon Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi,

Thank you so much for leaving us a review! If any questions or insights ever arise, please reach out to your customer success manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Financial Services

Enterprise (> 1000 emp.)

8/10/2021

"Overall good experience with good documentation."

5/5

What do you like best about Optimizely Feature Experimentation?

I really like now easy it is and how well organized the documentation and overall user interface is. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The documentation on typescript and vue is very lacking. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi,

Thanks for your review! We highly value your feedback. If you ever have any questions or recommendations surrounding our products please don't hesitate to contact your customer success manager or reach out to us at reviews@optimizely.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

8/10/2021

"Marketing Analyst"

4/5

What do you like best about Optimizely Feature Experimentation?

It is very straightforward to set up, and monitoring the results is user-friendly and helpful. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The data integrity is questionable at times. When comparing the number of users to the landing page experiments, it gives very different numbers than what our google analytics account is displaying. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi There,

Thank you for your feedback. If you ever have any inquiries please contact your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/18/2021

"This thing makes the Feature Flag usage simple as possible."

5/5

What do you like best about Optimizely Feature Experimentation?

Multi programming languages support and friendly UI in the Web. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Maybe the configuration of the Features and how it shows the current values running are more hidden than the default values (so it makes a mismatch on the reasoning.) Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi There,

We appreciate your review and are happy that you're enjoying Full Stack. Please share any insights you have with your customer success manager or message us at reviews@optimizely.com. Customer feedback is key in our continuous quest of improving user experience!

Thank you.

Carolyn (Yanwen) C.

Analytics Manager

Mid-Market (51-1000 emp.)

8/12/2021

"Good for test setup, but lack ease/flexibility in analysis"

3.5/5

What do you like best about Optimizely Feature Experimentation?

Easy to set up tests, track history, etc. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

the analysis is not flexible, for example, hard to filter out old customers Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi Carolyn,

Thanks so much for taking the time to leave us a review. We continuously strive to improve user experience and hearing your experience with our product is key in this. If you ever have any feedback or questions please contact your customer success manager or message us at reviews@optimizely.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

8/11/2021

"Exactly what you need to run a comprehensive testing program"

4.5/5

What do you like best about Optimizely Feature Experimentation?

Optimizely Full Stack allows for a seamless testing integration – no page flickering or wonky experience for users so you can test with a true look and feel. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Having joined with the Full Stack integration already completed, I would have enjoyed a more thorough walk-through / onboarding when I signed up. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi There,

Thanks for leaving us a review! We highly value your feedback in our continuous quest to improve user experience. If you ever need support, please contact your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

8/12/2021

"Extremely powerful for A/B testing"

4/5

What do you like best about Optimizely Feature Experimentation?

It is very useful for A/B testing, esepecially the targeted audience feature where we can define a custom audience based on some attributes and we can toggle feature flags for them. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

It doesnt have an easy UI to make minor change like google optimize. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

edit

Hi There,

We're glad to hear that Full Stack is providing you with effective business solutions! If you ever have any insights into your customer experience, please contact your customer success manager or message us at reviews@optimizely.com.

Thanks!

Verified User in Hospitality

Small-Business (50 or fewer emp.)

8/10/2021

"Optimizely works great"

4/5

What do you like best about Optimizely Feature Experimentation?

Feature tests and AB tests are very easy to set up. Results are very accurate. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The segmentation can be a lot more better.The results are a bit hard to read for first time users. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi,

Thank you for your response! We are happy to hear that our product is benefitting your business. If you ever have any questions or suggestions, please contact your customer success manager or message us at reviews@optimizely.com to connect.

Verified User in Real Estate

Mid-Market (51-1000 emp.)

8/17/2021

"Full Stack integration using Optimizely Features"

3.5/5

What do you like best about Optimizely Feature Experimentation?

Flexibility with Features and experiments and seamless integration with the custom audiences are some of the best features Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I would love more in-depth documentation around existing features and the new ones in the pipeline. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

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Hi There,

Thanks for your review! Here at Optimizely, we are continuously working on improvements and new features. Please contact your customer success manager or message us at reviews@optimizely.com so we can get you in the loop.