OneSignal Features
Integration (3)
Data Import & Export Tools
Based on 91 OneSignal reviews. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
As reported in 99 OneSignal reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. This feature was mentioned in 89 OneSignal reviews.
Platform (10)
Customization
As reported in 97 OneSignal reviews. System provides sufficient customization to meet business requirements
Workflow Capability
As reported in 91 OneSignal reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 100 reviewers of OneSignal have provided feedback on this feature.
Internationalization
As reported in 61 OneSignal reviews. Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. 63 reviewers of OneSignal have provided feedback on this feature.
Performance and Reliability
As reported in 100 OneSignal reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation
Based on 85 OneSignal reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Optimization
Optimizes marketing campaigns for mobile devices. 148 reviewers of OneSignal have provided feedback on this feature.
Integrations - Mobile Marketing
Based on 156 OneSignal reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
Internationalization
As reported in 141 OneSignal reviews. Facilitates global text message and mobile marketing campaigns.
Email Marketing (4)
Building and Personalizing Emails
Based on 98 OneSignal reviews. Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails
Create targeted lists, schedule and manage bulk email sending. 96 reviewers of OneSignal have provided feedback on this feature.
Manage Email Deliverability
As reported in 95 OneSignal reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses
As reported in 90 OneSignal reviews. Set up automated nurturing emails based on events, online activities, and lead scores
Online Marketing (3)
Dynamic Content
Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. 95 reviewers of OneSignal have provided feedback on this feature.
A/B Testing
Based on 98 OneSignal reviews. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Mobile Optimized
Support mobile-optimized emails, online forms, and landing pages. This feature was mentioned in 95 OneSignal reviews.
Lead Management (6)
Data Quality Management
Based on 90 OneSignal reviews. Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation
Based on 96 OneSignal reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Nurturing
Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. This feature was mentioned in 91 OneSignal reviews.
Online Behavior Tracking
As reported in 92 OneSignal reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks
Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. 95 reviewers of OneSignal have provided feedback on this feature.
CRM Lead Integration
Sync lead, contact, account, and opportunity information with your CRM system. This feature was mentioned in 85 OneSignal reviews.
Social (1)
Social Sharing
Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. 88 reviewers of OneSignal have provided feedback on this feature.
Reporting & Analytics (4)
Basic Reporting
Based on 101 OneSignal reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics
Based on 88 OneSignal reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics
Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. 87 reviewers of OneSignal have provided feedback on this feature.
Revenue Analytics
Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. 85 reviewers of OneSignal have provided feedback on this feature.
Analysis (4)
Application Attribution
Attributes app installs to the marketing campaigns and media sources that drove it. 96 reviewers of OneSignal have provided feedback on this feature.
Campaign Analysis
Based on 170 OneSignal reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.
Uninstall Tracking
Based on 142 OneSignal reviews. Measures user-level uninstall insights.
Custom Dashboards
Based on 151 OneSignal reviews. Creates custom data views to suit every team member's needs.
Campaigns (10)
Proximity Marketing
Based on 147 OneSignal reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns.
Push Notifications
Based on 193 OneSignal reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices
Bulk SMS
Provides templates for mass mobile messaging campaigns 79 reviewers of OneSignal have provided feedback on this feature.
Email Campaigns
Based on 138 OneSignal reviews. Personalizes and optimizes email mobile marketing campaigns.
Audience Segmentation
As reported in 181 OneSignal reviews. Identifies the most granular audience segments based on actions, inactions, and user properties.
Customize
As reported in 465 OneSignal reviews. Allow users to customize their messages.
Scheduling
As reported in 455 OneSignal reviews. Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages
Retarget
Based on 411 OneSignal reviews. Retarget your messages based on previous user engagement.
Segmentation
Based on 459 OneSignal reviews. Segment audience based on device type, location, demographics, customer behavior, etc.
Triggered Notifications
As reported in 448 OneSignal reviews. Automate notifications based on user behavior
Engagement (1)
Coupons and Promotions
Based on 135 OneSignal reviews. Sends out coupons and promotions to reward and entice mobile device users.
Analytics (2)
Campaign Performance
Based on 443 OneSignal reviews. Track and report on performance metrics and conversions
Audience Insights
Based on 439 OneSignal reviews. Report on audience demographics and engagement
Text Messaging (6)
Bulk SMS
Enables users to send mass text message campaigns 34 reviewers of OneSignal have provided feedback on this feature.
Text Scheduler
Based on 34 OneSignal reviews. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Automatic URL Shortening
As reported in 32 OneSignal reviews. Provides automatic URL shortening to use less characters via text
MMS Marketing
Sends out multimedia via text messages, such as coupons, pictures, and audio This feature was mentioned in 33 OneSignal reviews.
Personalization
Offers features for personalizing text messages based on customer information or past behavior 35 reviewers of OneSignal have provided feedback on this feature.
Transactional SMS
Based on 31 OneSignal reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages
Optimization (4)
A/B Testing
As reported in 387 OneSignal reviews. Test variations of a push notification on a portion of users and track conversions
Personalization
Personalize messages with contextual data such as customer names or product recommendations 424 reviewers of OneSignal have provided feedback on this feature.
Rich Notifications
Enhance messages with images, emojis, animated gifs, or videos 432 reviewers of OneSignal have provided feedback on this feature.
Integrations
Integrate with third-party marketing or e-commerce software 423 reviewers of OneSignal have provided feedback on this feature.
SMS Platform (4)
Reporting
Provides pre-built or customizable performance reports This feature was mentioned in 33 OneSignal reviews.
Automation
Based on 33 OneSignal reviews. Automates tasks and features for added convenience
Short Codes
Provides businesses with 5- to 6-digit short codes for running text marketing campaigns This feature was mentioned in 30 OneSignal reviews.
API Integration
Facilitates the integration of text messaging into existing business applications through an SMS gateway API This feature was mentioned in 34 OneSignal reviews.
Messaging Channels (3)
SMS Messaging
Ability to send reminders via SMS messaging to a mobile device This feature was mentioned in 81 OneSignal reviews.
Email
As reported in 94 OneSignal reviews. Ability to send proactive notifications via email
Voice Messaging
Ability to send reminders via voice messaging 69 reviewers of OneSignal have provided feedback on this feature.
Administration (4)
Scheduling
Ability to schedule push notifications at a specific date and time, or set an expiration for time-bound messages This feature was mentioned in 119 OneSignal reviews.
Triggered Notifications
As reported in 122 OneSignal reviews. Provides the ability to automate notifications based on user behavior
Segmentation
Ability to segment audiences based on device type, location, demographics, customer behavior, etc. 122 reviewers of OneSignal have provided feedback on this feature.
Integrations
As reported in 118 OneSignal reviews. Ability to integrate with other software that stores customer data to generate reminders (i.e. CRM software)
Agentic AI - Push Notification (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 14 OneSignal reviews.
Adaptive Learning
Based on 14 OneSignal reviews. Improves performance based on feedback and experience
Proactive Assistance
As reported in 14 OneSignal reviews. Anticipates needs and offers suggestions without prompting
Agentic AI - SMS Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Messaging - RCS Business Messaging (8)
Personalization
Offers features for personalizing text messages based on customer information or past behavior.
Rich Media
Provide rich media such as videos, images, carousels, cards, branded templates, etc.
Interactive Messages
Offer interactive text, buttons or suggested replies for customers to enagage with.
Branded Templates
Provide customizable, reusable templates to ensure consistent branding across campaigns.
Automation
Enable automated RCS messaging based on triggers, workflows, or scheduling.
Conversational RCS
Provide two-way messaging, allowing customers to reply and engage in real-time conversations.
Transactional RCS
Supports transactional alerts such as reminders, confirmations, or notifications.
Promotional RCS
Provide promotional campaigns with direct website or app actions embedded in messages.
Security / Verification - RCS Business Messaging (3)
Verified Sender
Provide a verified, branded sender profile.
Encryption
Provide encryption to protect message content, ensuring secure and compliant communication.
Authentification
Provide authentication mechanisms such as one-time passwords (OTP) or two-factor verification to authenticate users
Analytics / Deliverability - RCS Business Messaging (3)
Read Receipts
Provide read receipts and delivery status indicators so businesses can confirm when messages are delivered and opened.
Analytics
Offer analytics on message delivery, open rates, or campaign performance.
SMS Fallback
Provide the ability to automatically send messages via SMS or MMS when RCS is not supported, ensuring reliable delivery across all devices and carriers.
AI - RCS Business Messaging (1)
AI
Provide AI features such as chatbots, smart replies, or sentiment analysis to enhance conversational RCS.





