Top 10 Nielsen Marketing Cloud Alternatives & Competitors

Top 10 Alternatives to Nielsen Marketing Cloud Recently Reviewed By G2 Community

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HubSpot Marketing Hub
By HubSpot
4.5/5
(14,181)
Product Description
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
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Reviewers say compared to Nielsen Marketing Cloud, HubSpot Marketing Hub is:
Easier to set up
More usable
Easier to admin
Categories in common with Nielsen Marketing Cloud:
Marketing Analytics
Attribution

Supermetrics
By Supermetrics
4.4/5
(800)
Product Description
Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.
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Reviewers say compared to Nielsen Marketing Cloud, Supermetrics is:
Easier to set up
More usable
Better at meeting requirements
Categories in common with Nielsen Marketing Cloud:
Marketing Analytics

Looker
By Google
4.4/5
(1,562)
Product Description
Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers.
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Reviewers say compared to Nielsen Marketing Cloud, Looker is:
Easier to set up
Better at meeting requirements
Easier to admin
Categories in common with Nielsen Marketing Cloud:
Marketing Analytics
Analytics Platforms
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impact.com
By Impact
4.5/5
(1,777)
Product Description
Drive rapid revenue growth through successful affiliate, creator, and referral partnerships—all from one comprehensive platform. impact.com connects you with 250K+ vetted partners through powerful discovery tools, tracks true incremental value with cookieless technology, and automates time-consuming tasks like contract management and payouts. Plus, our expert team provides full-service support from migration to strategic planning, ensuring your partnership programs deliver maximum ROI.
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Reviewers say compared to Nielsen Marketing Cloud, impact.com is:
Easier to set up
Easier to admin
Better at meeting requirements
Categories in common with Nielsen Marketing Cloud:
Marketing Analytics
Attribution

CallRail
By CallRail
4.5/5
(1,604)
Product Description
CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing.
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Reviewers say compared to Nielsen Marketing Cloud, CallRail is:
Easier to set up
Easier to admin
More usable
Categories in common with Nielsen Marketing Cloud:
Marketing Analytics
Attribution

Invoca
By Invoca
4.5/5
(961)
Product Description
Invoca is the leading provider of AI-powered conversation intelligence to help marketing, sales, contact center, and customer experience teams acquire and retain more customers. Invoca’s platform is made up of four primary components: • Call tracking, featuring the most actionable online-to-offline attribution data • Conversation analytics, powered by transcripts, powerful AI, and automated call scorecards that are tailored for your specific business needs • Call management, featuring easy-to-configure conversational IVRs and intelligent call routing Integrations, with dozens of no-code and low-code ways to connect your data to the leading marketing, analytics, and CX technologies
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Reviewers say compared to Nielsen Marketing Cloud, Invoca is:
Easier to set up
Better at meeting requirements
More usable
Categories in common with Nielsen Marketing Cloud:
Marketing Analytics
Attribution

Constant Contact Advanced Automation
By Constant Contact
4.4/5
(948)
Product Description
Constant Contact Advanced Automation is a unified sales and marketing platform designed to help businesses get more leads, close faster, and deliver results.
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Reviewers say compared to Nielsen Marketing Cloud, Constant Contact Advanced Automation is:
Easier to set up
Easier to admin
More usable
Categories in common with Nielsen Marketing Cloud:
Marketing Analytics
Attribution

CallTrackingMetrics
By CallTrackingMetrics
4.5/5
(740)
Product Description
CallTrackingMetrics seamlessly integrates marketing call tracking with business phone systems, allowing customers to optimize their inbound lead response process from beginning to end. CallTrackingMetrics' software identifies the marketing channels that are generating leads, converting into sales, and provides all the routing and analytics tools the business needs to make the most of every call.
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Reviewers say compared to Nielsen Marketing Cloud, CallTrackingMetrics is:
Easier to set up
Better at meeting requirements
Easier to admin
Categories in common with Nielsen Marketing Cloud:
Marketing Analytics
Attribution

Hurree
By Hurree
4.8/5
(439)
Product Description
Hurree is an AI-powered platform that brings all your reporting data into one easy-to-use command centre. It connects with over 60 popular tools, giving you a single, reliable view of performance across your business. With fully customizable dashboards, Hurree makes it simple for any team to track KPIs, monitor trends, and measure success with no technical skills required. At the heart of the platform is Riva, Hurree’s built-in AI assistant. Riva doesn’t just show you the numbers, it explains them. From instant summaries to predictive insights and actionable recommendations, Riva helps you understand what’s happening and what to do next. Hurree is built for teams who want better visibility, clearer reporting, and data they can actually use, without the complexity.
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Reviewers say compared to Nielsen Marketing Cloud, Hurree is:
Easier to set up
More usable
Better at meeting requirements
Categories in common with Nielsen Marketing Cloud:
Marketing Analytics
Analytics Platforms

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Buying software just got smarter. And cheaper.

This is how G2 Deals can help you:

• Easily shop for curated – and trusted – software
• Own your own software buying journey
• Discover exclusive deals on software

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