--- title: MoEngage Reviews meta\_title: 'MoEngage Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 525 reviews by the users' company size, role or industry to find out how MoEngage works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 525 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

### MoEngage Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. [(54 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751414&qs=pros-and-cons#reviews)

Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. [(38 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752777&qs=pros-and-cons#reviews)

Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. [(32 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750890&qs=pros-and-cons#reviews)

Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. [(32 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751997&qs=pros-and-cons#reviews)

Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. [(30 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1754320&qs=pros-and-cons#reviews)

Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. [(16 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750747&qs=pros-and-cons#reviews)

Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. [(14 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1753251&qs=pros-and-cons#reviews)

Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. [(12 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750497&qs=pros-and-cons#reviews)

Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. [(10 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752606&qs=pros-and-cons#reviews)

Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. [(9 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752317&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of MoEngage

##### 1. Ease of Use

Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system.
[
See 54 mentions
](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751414&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Aayush J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aayush J.")
AJ

Aayush J.

Enterprise (\> 1000 emp.)

4.5/5

"Helpful for Segment Flows and Data Management"

What do you like about MoEngage?

Helpful in segment flows and data Easy to use Helpful support from backend team

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"

What do you like about MoEngage?

MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas

##### 2. Features

Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities.
[
See 38 mentions
](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752777&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"

What do you like about MoEngage?

MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas

 ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.")
HS

Hema S.

Enterprise (\> 1000 emp.)

4.5/5

"MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization"

What do you like about MoEngage?

MoEngage does a great job of turning customer data into action. It’s easy to segment, personalize, and iterate without heavy dependency on tech teams.

##### 3. Analytics

Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights.
[
See 32 mentions
](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750890&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"

What do you like about MoEngage?

MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas

 ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.")
HS

Hema S.

Enterprise (\> 1000 emp.)

4.5/5

"MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization"

What do you like about MoEngage?

MoEngage does a great job of turning customer data into action. It’s easy to segment, personalize, and iterate without heavy dependency on tech teams.

##### 4. Helpful

Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes.
[
See 32 mentions
](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751997&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Aayush J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aayush J.")
AJ

Aayush J.

Enterprise (\> 1000 emp.)

4.5/5

"Helpful for Segment Flows and Data Management"

What do you like about MoEngage?

Helpful in segment flows and data Easy to use Helpful support from backend team

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"

What do you like about MoEngage?

MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas

##### 5. Campaign Management

Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively.
[
See 30 mentions
](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1754320&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"

What do you like about MoEngage?

MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas

 ![Ayush M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayush M.")
AM

Ayush M.

Mid-Market (51-1000 emp.)

4.0/5

"Efficient Notification with Room for Improvement"

What do you like about MoEngage?

I use MoEngage for push notifications on different events, like engaging users, sharing updates, and transaction messages. I like the user segmentatio

### 5 Cons or Disadvantages of MoEngage

##### 1. Missing Features

Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues.
[
See 16 mentions
](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750747&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Aviral G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aviral G.")
AG

Aviral G.

Enterprise (\> 1000 emp.)

4.0/5

"Boosts Campaign Efficiency with Multi-Channel Support"

What do you dislike about MoEngage?

MoEngage is not able to conversationally interact with customers, meaning it doesn't rely on customer responses, and its WABA connectivity could be im

 ![Dung V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dung V.")
DV

Dung V.

Mid-Market (51-1000 emp.)

4.0/5

"MoEngage - Affordable CRM Solution"

What do you dislike about MoEngage?

Event setup and data mapping can be unclear, requiring detailed definitions from the start. MAU-based billing may overcount users switching browsers.

##### 2. Learning Curve

Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential.
[
See 14 mentions
](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1753251&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.")
HS

Hema S.

Enterprise (\> 1000 emp.)

4.5/5

"MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization"

What do you dislike about MoEngage?

The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Customer Insights and Engagement with an Intuitive Interface"

What do you dislike about MoEngage?

Although it's fine but sometimes feels a bit complex while setting up advance automation and segmentation.

##### 3. Limitations

Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality.
[
See 12 mentions
](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750497&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"

What do you dislike about MoEngage?

Complex segments can become difficult to manage without strict naming discipline.

SP

Sumit P.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Segmentation and Intuitive Campaigns, Effortless User Journey Insights"

What do you dislike about MoEngage?

The UI can feel slightly slow when switching between heavy analytics reports. Event names and attributes need strict consistency, any naming mismatch

##### 4. Complexity

Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience.
[
See 10 mentions
](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752606&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"

What do you dislike about MoEngage?

Complex segments can become difficult to manage without strict naming discipline.

 ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.")
HS

Hema S.

Enterprise (\> 1000 emp.)

4.5/5

"MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization"

What do you dislike about MoEngage?

The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential.

##### 5. Difficult Learning

Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features.
[
See 9 mentions
](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752317&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.")
HS

Hema S.

Enterprise (\> 1000 emp.)

4.5/5

"MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization"

What do you dislike about MoEngage?

The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Customer Insights and Engagement with an Intuitive Interface"

What do you dislike about MoEngage?

Although it's fine but sometimes feels a bit complex while setting up advance automation and segmentation.

  

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
UF

Verified User in Financial Services

Enterprise (\> 1000 emp.)

5/3/2024

"Moengage's contribution to digital marketing revolution"

4.5/5

What do you like best about MoEngage?

MoEngage is great since it makes it easier for me to understand customers. It does an excellent job of gathering all the data I have and producing insightful analysis then i can utilise those insights to craft experiences that each user feels unique about.

It's quite convenient to be able to categorise customers according to their preferences and behaviour with that i can design ads campaigns that effectively target each demographic.

Overall MoEngage is a useful tool for any marketer looking to create a sense of specialness and loyalty in their clients. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

Despite the fact that MoEngage is designed to provide campaign optimisation and AI-driven insights.

I've discovered that the AI falls short of expectations. It should use more accuracy and customisation upgrades to really live up to its claims. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

MoEngage is really stepping up to take on the issues of digital marketing. It functions similarly to a complete solution for organising campaigns, tracking performance, and engaging customers. It is simple to maintain consistent brand experience across all platforms when we have all these resources in one location. Also the data analysis is excellent and provides me with useful insights into what customer wants. Review collected by and hosted on G2.com.

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5/6/2024
Current UserValidated ReviewerIncentivizedSource: Seller invite

  

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
UF

Verified User in Financial Services

Enterprise (\> 1000 emp.)

4/30/2024

"Personalized experiences, In-depth analysis, ease of use"

4/5

What do you like best about MoEngage?

Moenagage provides in-depth analytics on user's behaviour in the app which helps us improve our campaigns & our product overall. For eg: Using Behaviour & funnel analytics on Moengage, we were able to identify that our clients prefer to analyse a stock before placing their orders, which made us change our order placement journey from direct redirection to now routing the user via the company analysis(Quotes) page.

Moengage also allows hyper-personalisation by use of various user attributes which enhances the customer's experience on the app.

Also the customer support is usually pretty quick at helping us with our issues/queries. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

The AI tools being provided do not seem to be well trained yet, and sometimes throw random responses, this could be improved.

There are issues related to certain channels like In-app which is an important channel for us.

Flutter support must be improved upon. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

Multi-channel marketing: Reach customers across various channels like email, push notifications, SMS, in-app messages, and social media all from a single platform.

Customer segmentation: Group customers based on demographics, behavior, and interests to tailor messaging for better relevance.

Customer journey mapping: Visualize the entire customer journey across different touchpoints to understand how customers interact with your brand. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

  

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

9/5/2024

"Easy to use email marketing platform with great customer service"

4.5/5

What do you like best about MoEngage?

MoEngage offers all the capabilities of a complex email marketing platform but has a great, simple user interface. Their support team does an excellent job of getting clients onboarded within a timely manner and continues to follow up after implementation. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

There are a few things throughout the platform that could probably be made easier, especially if you're used to a more basic esp like MailChimp or Campaign Monitor. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

MoEngage saves us time when building and sending emails with their user friendly email builder. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

  

 ![Subhodeep R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhodeep R.")
SR

Subhodeep R.

Group Product Manager

Mid-Market (51-1000 emp.)

11/6/2024

"A great user engagement tool for any size or scale of business"

5/5

What do you like best about MoEngage?

The scope & capabilities of analytics on the engagement data. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

The team is slightly less proactive when it comes to proposing a different subscription plan based on change in business scale. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

MoEngage has helped us to appropriately track user engagement on our website and subsequently better our notification & personalization engine. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

  

 ![Neha C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neha C.")
NC

Neha C.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

8/28/2024

"Customer experience enhanced!"

4/5

What do you like best about MoEngage?

The ease to use and user-friendly interface. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

Sometimes some features don't work as expected Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

We were previously users of Clevertap and had multiple issues there in setting up the campaigns and making our customer's experience better. On Moengage, it's easy to create and implement use cases. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

  

 ![RUDRAKSHI SAI KUMAR 2.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "RUDRAKSHI SAI KUMAR 2.")
R2

RUDRAKSHI SAI KUMAR 2.

Assistant Professor

Enterprise (\> 1000 emp.)

11/7/2024

"A Customized Product"

5/5

What do you like best about MoEngage?

MoEngage has multiple features which makes easy to engage and retain effectively. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

The Initial integration is challenging and It is expensive. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

MoEngage helps in solving customer engagement and retention challenges by providing insights.MoEngage has benefited me by making it easier to deliver timely and relevant content to users. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

  

 ![Thallapalli T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thallapalli T.")
TT

Thallapalli T.

Analyst

Small-Business (50 or fewer emp.)

11/6/2024

"All in one tool"

5/5

What do you like best about MoEngage?

This is very good platform. It is very useful for business. It allows handling emails and pushing the notifications. It is a good experience. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

Lacking in the live feature and there are limited elements Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

I have some problems in the analysis and this helped me a lot Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

  

 ![HRIDIMA K AJAY 2.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HRIDIMA K AJAY 2.")
H2

HRIDIMA K AJAY 2.

Data Analyst

Enterprise (\> 1000 emp.)

11/8/2024

Business partner of the seller or seller's competitor, not included in G2 scores.

"Best Tool for Business development and Analytics"

5/5

What do you like best about MoEngage?

This is best Tool for gaining insights on business, finding customers through email marketing and analysing the growth Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

It is a little bit expensive compared to other similar tools. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

Time saving incase of finding leads, able to analyse and create interactive dashboards for insights. Review collected by and hosted on G2.com.

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11/12/2024
Validated ReviewerIncentivizedSource: Seller invite

  

DK

Devipriya k.

business Analyst

Mid-Market (51-1000 emp.)

11/12/2024

"It was delightful to use moengage for our business by getting more customers."

5/5

What do you like best about MoEngage?

push notifications and creating Campaigns to send mails and get best leads to our organization. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

Not dislikeing MoEngage all Good, everything is perfect. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

solved the problem of sending bulk mail to users, by Push Notifications we can send bulk mails and a good leads. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

  

 ![Lily D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lily D.")
LD

Lily D.

Small-Business (50 or fewer emp.)

4/24/2024

"Nightmare experience with Moengage"

0/5

What do you like best about MoEngage?

I think for the price they offer, their push notification, messaging segmentation & automation and analytics tools are solid. They don't have an amazing admin user experience in terms of setting up flows to support re-engagement and retention, and this has a cost associated with it in terms of learning the tools and inefficiencies with setting things up quick and easily, but it is a solid tool that allows you to do a lot at a competitive price point. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer and corporate law on their part. In my opinion Moengage unfortunately is one of those bad faith companies that make it extremely difficult to cancel your contract with them. But in a way that is way beyond the usual practices you can experience with subscription software. Not only do they not provide a way for you to cancel your subscription through their platform, they ignored 4 separate written attempts I made over 6 months to cancel our subscription repeatedly. This was when our business was experiencing financial difficulties and yet they continued to charge us money and refused to cancel the subscription in clear breach of their own terms of service. They ignored more than 10 emails I sent giving notice to terminate the contract, treated me with contempt when they did respond once and then went back to ignoring my emails, and then continued charging us thousands of dollars a quarter for a service we no longer wanted to use or were using. I tried changing our company bank details to prevent them from continuing to charge us and then they just used the old bank account details they had on file for us to continue to charge us money. It honestly is shocking to me that an established company with good reviews online has been this awful to deal with. I'm at a point where I'm disputing the charges with our bank and trying to block them from charging us in future via my bank, while they continue to completely ignore my cancellation attempts. To reiterate - we are totally within our rights to cancel the contract - there is nothing in there about fixed terms, and we gave more than the 30 days required notice. Keep in mind this is for a standard subscription contract that we are legally entitled to cancel by emailing them. So as one business owner to another, I advise you please do not to go with these guys and just pay a bit more for a reputable service that doesn't treat their customers this way. At a point when my business was struggling, it's been a kick in the pants that is just so avoidable if they would treat their customers as human beings and with the normal respect afforded to people. It honestly feels criminal to me at this point and has taken up hours of my time trying to resolve something that should be simple and straightforward. Bottom line - save yourself the trouble and please go with another provider. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

We needed an affordable system to send out automated push notifications for our mobile app product and also automated drip campaign emails that have a level of personalization when onboarding new users and re-engaging existing users. We used Moengage also to analyse the effectiveness of our re-engagement comms, both email and mobile push notifcations, and did some A/B testing of different types of messages. Review collected by and hosted on G2.com.

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