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MoEngage Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of MoEngage, making data management and campaign optimization seamless and efficient. (42 mentions)
Users love the user-friendly interface of MoEngage, enabling easy funnel building and seamless data access. (28 mentions)
Users value the real-time analytics of MoEngage, enhancing decision-making and user understanding through detailed insights. (25 mentions)
Users find MoEngage helpful for segmentation and campaign stats, simplifying data complexities for effective management. (25 mentions)
Users praise the excellent customer support of MoEngage, noting quick responses and effective assistance with issues. (24 mentions)
Users notice missing session-related attributes, requiring tech help and facing notification delivery issues on some devices. (14 mentions)
Users note limitations in live features and costly API scaling, hindering MoEngage's overall effectiveness. (11 mentions)
Users find the complexity in segment management and AI tools challenging, impacting user experience and functionality. (9 mentions)
Users find that customer service response times and platform lag need significant improvement for a better experience. (9 mentions)
Users find the steep learning curve challenging, requiring significant time and effort to understand MoEngage's functionality. (9 mentions)

5 Pros or Advantages of MoEngage

5 Cons or Disadvantages of MoEngage

MoEngage Reviews (531)

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MoEngage Reviews (531)

View 2 Video Reviews
4.5
531 reviews
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221912101043 R.
2R
221912101043 R.
ASSISTANT PROFESSOR
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Engagement Intelligence"
5/5
What do you like best about MoEngage?

It has so many features which makes everyone to engage easily and retain effectively. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

It is expensive and the Initial Integration of It is bit Challenging. Review collected by and hosted on G2.com.

MK
Mahesh K.
Business Analyst
Mid-Market (51-1000 emp.)
"Had a good experience to use MoEngage for push notifications."
5/5
What do you like best about MoEngage?

Push notification, Report Analysis, Creating Dashboards. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

No, there is nothing to dislike about MoEngage. Review collected by and hosted on G2.com.

Venkata Harish Kumar V.
VV
Venkata Harish Kumar V.
Manager, CRM Automation
Small-Business (50 or fewer emp.)
"Best Marketing Automation Platform"
5/5
What do you like best about MoEngage?

The UI is so easy to understand and simple. Ease of implementation and integration with other tools and their Customer support is very good. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

Some features are only restricted to only some campaigns or flows. Review collected by and hosted on G2.com.

KC
Kavya c.
Business Analyst
Mid-Market (51-1000 emp.)
"Using Moengage was so helpful in reaching out to our Customers."
5/5
What do you like best about MoEngage?

To create multiple campaigns and crafting segment emails to our users, it's also so easy to create dashboards and get detailed reports of campaigns and users. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

There is nothing to dislike about MoEngage, this tool is so user-friendly. Review collected by and hosted on G2.com.

SJ
Shubham J.
Assistant Manager
Small-Business (50 or fewer emp.)
"Amazing Platform with Advance Features"
4.5/5
What do you like best about MoEngage?

MoEngage has the most advanced segmentation of campaign and Analytics reports and targets the customer Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

I haven't found anything yet to dislike this platform. Review collected by and hosted on G2.com.

Prateek P.
PP
Prateek P.
Product Manager
Mid-Market (51-1000 emp.)
"MoEngage helped us getting more Qualified leads for our Sales team to work upon."
5/5
What do you like best about MoEngage?

We were provided excellent customer support and the number of features offered are also suited to our business and is scalable. The tutorials are helpful for self-learning. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

Could not find Any Dislikes about MoEngage Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"Moengage's contribution to digital marketing revolution"
4.5/5
What do you like best about MoEngage?

MoEngage is great since it makes it easier for me to understand customers. It does an excellent job of gathering all the data I have and producing insightful analysis then i can utilise those insights to craft experiences that each user feels unique about.

It's quite convenient to be able to categorise customers according to their preferences and behaviour with that i can design ads campaigns that effectively target each demographic.

Overall MoEngage is a useful tool for any marketer looking to create a sense of specialness and loyalty in their clients. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

Despite the fact that MoEngage is designed to provide campaign optimisation and AI-driven insights. I've discovered that the AI falls short of expectations. It should use more accuracy and customisation upgrades to really live up to its claims. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"Personalized experiences, In-depth analysis, ease of use"
4/5
What do you like best about MoEngage?

Moenagage provides in-depth analytics on user's behaviour in the app which helps us improve our campaigns & our product overall. For eg: Using Behaviour & funnel analytics on Moengage, we were able to identify that our clients prefer to analyse a stock before placing their orders, which made us change our order placement journey from direct redirection to now routing the user via the company analysis(Quotes) page.

Moengage also allows hyper-personalisation by use of various user attributes which enhances the customer's experience on the app.

Also the customer support is usually pretty quick at helping us with our issues/queries. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

The AI tools being provided do not seem to be well trained yet, and sometimes throw random responses, this could be improved.

There are issues related to certain channels like In-app which is an important channel for us.

Flutter support must be improved upon. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Easy to use email marketing platform with great customer service"
4.5/5
What do you like best about MoEngage?

MoEngage offers all the capabilities of a complex email marketing platform but has a great, simple user interface. Their support team does an excellent job of getting clients onboarded within a timely manner and continues to follow up after implementation. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

There are a few things throughout the platform that could probably be made easier, especially if you're used to a more basic esp like MailChimp or Campaign Monitor. Review collected by and hosted on G2.com.

Subhodeep  R.
SR
Subhodeep R.
Group Product Manager
Mid-Market (51-1000 emp.)
"A great user engagement tool for any size or scale of business"
5/5
What do you like best about MoEngage?

The scope & capabilities of analytics on the engagement data. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

The team is slightly less proactive when it comes to proposing a different subscription plan based on change in business scale. Review collected by and hosted on G2.com.