--- title: MoEngage Reviews meta\_title: 'MoEngage Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 525 reviews by the users' company size, role or industry to find out how MoEngage works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 525 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### MoEngage Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. [(54 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751414&qs=pros-and-cons#reviews) Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. [(38 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752777&qs=pros-and-cons#reviews) Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. [(32 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750890&qs=pros-and-cons#reviews) Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. [(32 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751997&qs=pros-and-cons#reviews) Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. [(30 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1754320&qs=pros-and-cons#reviews) Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. [(16 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750747&qs=pros-and-cons#reviews) Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. [(14 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1753251&qs=pros-and-cons#reviews) Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. [(12 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750497&qs=pros-and-cons#reviews) Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. [(10 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752606&qs=pros-and-cons#reviews) Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. [(9 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752317&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of MoEngage ##### 1. Ease of Use Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. [ See 54 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751414&qs=pros-and-cons#reviews) See Related User Reviews ![Aayush J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aayush J.") AJ Aayush J. Enterprise (\> 1000 emp.) 4.5/5 "Helpful for Segment Flows and Data Management" What do you like about MoEngage? Helpful in segment flows and data Easy to use Helpful support from backend team ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you like about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas ##### 2. Features Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. [ See 38 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752777&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you like about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.") HS Hema S. Enterprise (\> 1000 emp.) 4.5/5 "MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization" What do you like about MoEngage? MoEngage does a great job of turning customer data into action. It’s easy to segment, personalize, and iterate without heavy dependency on tech teams. ##### 3. Analytics Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. [ See 32 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750890&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you like about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.") HS Hema S. Enterprise (\> 1000 emp.) 4.5/5 "MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization" What do you like about MoEngage? MoEngage does a great job of turning customer data into action. It’s easy to segment, personalize, and iterate without heavy dependency on tech teams. ##### 4. Helpful Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. [ See 32 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751997&qs=pros-and-cons#reviews) See Related User Reviews ![Aayush J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aayush J.") AJ Aayush J. Enterprise (\> 1000 emp.) 4.5/5 "Helpful for Segment Flows and Data Management" What do you like about MoEngage? Helpful in segment flows and data Easy to use Helpful support from backend team ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you like about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas ##### 5. Campaign Management Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. [ See 30 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1754320&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you like about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas ![Ayush M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayush M.") AM Ayush M. Mid-Market (51-1000 emp.) 4.0/5 "Efficient Notification with Room for Improvement" What do you like about MoEngage? I use MoEngage for push notifications on different events, like engaging users, sharing updates, and transaction messages. I like the user segmentatio ### 5 Cons or Disadvantages of MoEngage ##### 1. Missing Features Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. [ See 16 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750747&qs=pros-and-cons#reviews) See Related User Reviews ![Aviral G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aviral G.") AG Aviral G. Enterprise (\> 1000 emp.) 4.0/5 "Boosts Campaign Efficiency with Multi-Channel Support" What do you dislike about MoEngage? MoEngage is not able to conversationally interact with customers, meaning it doesn't rely on customer responses, and its WABA connectivity could be im ![Dung V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dung V.") DV Dung V. Mid-Market (51-1000 emp.) 4.0/5 "MoEngage - Affordable CRM Solution" What do you dislike about MoEngage? Event setup and data mapping can be unclear, requiring detailed definitions from the start. MAU-based billing may overcount users switching browsers. ##### 2. Learning Curve Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. [ See 14 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1753251&qs=pros-and-cons#reviews) See Related User Reviews ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.") HS Hema S. Enterprise (\> 1000 emp.) 4.5/5 "MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization" What do you dislike about MoEngage? The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Effortless Customer Insights and Engagement with an Intuitive Interface" What do you dislike about MoEngage? Although it's fine but sometimes feels a bit complex while setting up advance automation and segmentation. ##### 3. Limitations Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. [ See 12 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750497&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you dislike about MoEngage? Complex segments can become difficult to manage without strict naming discipline. SP Sumit P. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns, Effortless User Journey Insights" What do you dislike about MoEngage? The UI can feel slightly slow when switching between heavy analytics reports. Event names and attributes need strict consistency, any naming mismatch ##### 4. Complexity Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. [ See 10 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752606&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you dislike about MoEngage? Complex segments can become difficult to manage without strict naming discipline. ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.") HS Hema S. Enterprise (\> 1000 emp.) 4.5/5 "MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization" What do you dislike about MoEngage? The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential. ##### 5. Difficult Learning Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. [ See 9 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752317&qs=pros-and-cons#reviews) See Related User Reviews ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.") HS Hema S. Enterprise (\> 1000 emp.) 4.5/5 "MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization" What do you dislike about MoEngage? The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Effortless Customer Insights and Engagement with an Intuitive Interface" What do you dislike about MoEngage? Although it's fine but sometimes feels a bit complex while setting up advance automation and segmentation. ![Nandita M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nandita M.") NM Nandita M. Marketing Manager Enterprise (\> 1000 emp.) 9/4/2024 "Best CRM platform" 5/5 What do you like best about MoEngage? Coming from first hand experience, Moengage is the Best CRM platform. Their features, UI design, the product overall is user friendly with access to multiple form of communication. Their team is also always there to assist us in any road blocks and update us about industry trends/ new features etc. Review collected by and hosted on G2.com. What do you dislike about MoEngage? Moengage is an amazing platform, however it's only available in the desktop version. A mobile version could also be helpful here. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Moengage helps in customisation of our marketing communications. Along with that, it offers us segmentation of our TA and ease of execution. Another great feature is we can always look at the numbers to derive insights from our campaign. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![David N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David N.") DN David N. Senior Director, Digital Product & Marketing Small-Business (50 or fewer emp.) 5/8/2024 "Very powerful, lots underneath the hood." 5/5 What do you like best about MoEngage? It is an incredibly powerful CRM tool, allowing power users to create very customized user flows and automations. Their account management team is superb -- incredibly responsive and very dedicated to helping their clients succeed. Their product and tech team do a great job of soliciting customer feedback and incorporating that feedback quickly onto the platform. I am really impressed with how quickly they can add new enhancements. Review collected by and hosted on G2.com. What do you dislike about MoEngage? It's designed for power users so offers a lot of flexibility and customizations along a large number of dimensions. This brings with ith a pretty steep learning curve. However, it's absolutely worth spending the time to get to know its functionality, because you'll get a lot of ROI for your time. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? MoEngage is a great platform that helps us target and automate campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Ajeth G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ajeth G.") AG Ajeth G. Digital Marketing Small-Business (50 or fewer emp.) 12/12/2024 "This tool enables us to achieve exceptional customer engagement." 5/5 What do you like best about MoEngage? I like the user-friendly interface in MoEngage where we won't need more technical expertise. Right from scheduling a Campaign, Analytics, Monitoring, Automation and delivering a personalized message the interface is so easy to work. Review collected by and hosted on G2.com. What do you dislike about MoEngage? Email Spam rate deduction is not so accurate in this they need a more space for improvement. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Automation of Customer onboarding welcome emails Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Rajat J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rajat J.") RJ Rajat J. Mid-Market (51-1000 emp.) 4/17/2024 "I've been using Moengage for about 5 years now with 2 different B2C big ventures." 5/5 What do you like best about MoEngage? And best thing, i would say about the tool updates basis the new marketing opportunities you can think of via communications. And when you discuss with moengage team, and you hear that its already in pipeline. Review collected by and hosted on G2.com. What do you dislike about MoEngage? As such i don't feel any. But yeah, I think if moengage can add something to make it more easy onboarding of the tool to the client is self integerated channels and provide Email/SMS/Whatsapp services too. Because as a client, it becomes a big task, integerating all different vendors onto the tool. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Moengage working on supporting all whatsapp template marketing options whihc currently doesn't work. Whatsapp is an effective channel and there are so many effective templates like Whatsapp Converse. Running it through moengage will solve the targeting as well as performance metrices Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![221912101043 R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "221912101043 R.") 2R 221912101043 R. ASSISTANT PROFESSOR Enterprise (\> 1000 emp.) 11/11/2024 Business partner of the seller or seller's competitor, not included in G2 scores. "Engagement Intelligence" 5/5 What do you like best about MoEngage? It has so many features which makes everyone to engage easily and retain effectively. Review collected by and hosted on G2.com. What do you dislike about MoEngage? It is expensive and the Initial Integration of It is bit Challenging. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Like MoEngage has so many solving problems, It will help in solving customer engagement and retention problems by giving useful insights.It benefited me by making Easier to dilever timely and relevant feed or content to the users. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite MK Mahesh K. Business Analyst Mid-Market (51-1000 emp.) 1/13/2025 "Had a good experience to use MoEngage for push notifications." 5/5 What do you like best about MoEngage? Push notification, Report Analysis , Creating Dashboards. Review collected by and hosted on G2.com. What do you dislike about MoEngage? No, there is noting to like disliking moengage. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? By using Morngage we were able to target bulk customers for bulk Mails and whatsapp campaigning. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Venkata Harish Kumar V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Venkata Harish Kumar V.") VV Venkata Harish Kumar V. Manager, CRM Automation Small-Business (50 or fewer emp.) 9/2/2024 "Best Marketing Automation Platfrom" 5/5 What do you like best about MoEngage? The UI is so easy to understand and simple. Ease of implementation and integration with other tolls and their Customer support is very good. Review collected by and hosted on G2.com. What do you dislike about MoEngage? Some features are only restricted to only some capaigns or flows. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Moengage is solving our daily marketing comms problem by automating most of the comms and creating journeys we save a lot of time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite KC Kavya c. Business Analyst Mid-Market (51-1000 emp.) 11/12/2024 "Using Moengage was so helpful reach our business in reaching out to our Customers." 5/5 What do you like best about MoEngage? To create a multiple Campagins and crating Segment mails to our useres , also it soo easy to craete a Dashboards and get detailed Reports of campaign and Users Review collected by and hosted on G2.com. What do you dislike about MoEngage? There is nothing to dislikeing the MoEngage, this tool is so user frendely. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? By using the MOEngage we were able to reach more target customers, by creating Segments and Push Notifications. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite SJ Shubham J. Assistant Manager Small-Business (50 or fewer emp.) 9/9/2024 "Amazing Platform with Advance Features" 4.5/5 What do you like best about MoEngage? MoEngage has the most advanced segmentation of campaign and Analytics reports and targets the customer Review collected by and hosted on G2.com. What do you dislike about MoEngage? I haven't found anything yet to dislike this platform. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? MoEngage is solving the problem of designing a creative onto the platform itself. There are multiple sample templates. Additionally, we can create our template in the way we want. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Prateek P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prateek P.") PP Prateek P. Product Manager Mid-Market (51-1000 emp.) 11/5/2024 "MoEngage helped us getting more Qualified leads for our Sales team to work upon." 5/5 What do you like best about MoEngage? We were provided excellend customer support and the no of features offered are also suited to our business and is scalable. The tutorials are helpful for self learning Review collected by and hosted on G2.com. What do you dislike about MoEngage? Could not find Any Dislikes about MoEngage Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? It helps us get more qualified leads for our sales team. It helped in increasing Sign-ups to Enquiries ( Cart / Quotes ) for our business Review collected by and hosted on G2.com. 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