MoEngage Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of MoEngage, making data management and campaign optimization seamless and efficient. (42 mentions)

Users love the user-friendly interface of MoEngage, enabling easy funnel building and seamless data access. (28 mentions)

Users value the real-time analytics of MoEngage, enhancing decision-making and user understanding through detailed insights. (25 mentions)

Users find MoEngage helpful for segmentation and campaign stats, simplifying data complexities for effective management. (25 mentions)

Users praise the excellent customer support of MoEngage, noting quick responses and effective assistance with issues. (24 mentions)

Users notice missing session-related attributes, requiring tech help and facing notification delivery issues on some devices. (14 mentions)

Users note limitations in live features and costly API scaling, hindering MoEngage's overall effectiveness. (11 mentions)

Users find the complexity in segment management and AI tools challenging, impacting user experience and functionality. (9 mentions)

Users find that customer service response times and platform lag need significant improvement for a better experience. (9 mentions)

Users find the steep learning curve challenging, requiring significant time and effort to understand MoEngage's functionality. (9 mentions)

5 Pros or Advantages of MoEngage

1. Ease of Use

Users appreciate the ease of use of MoEngage, making data management and campaign optimization seamless and efficient.

See 42 mentions

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Aayush J.

Enterprise (> 1000 emp.)

4.5/5

"Helpful for Segment Flows and Data Management"

What do you like about MoEngage?

Helpful in segment flows and data Easy to use Helpful support from backend team

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"

What do you like about MoEngage?

MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas

2. Features

Users love the user-friendly interface of MoEngage, enabling easy funnel building and seamless data access.

See 28 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"

What do you like about MoEngage?

MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas

Hema S.

Enterprise (> 1000 emp.)

4.5/5

"MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization"

What do you like about MoEngage?

MoEngage does a great job of turning customer data into action. It’s easy to segment, personalize, and iterate without heavy dependency on tech teams.

3. Analytics

Users value the real-time analytics of MoEngage, enhancing decision-making and user understanding through detailed insights.

See 25 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"

What do you like about MoEngage?

MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas

Hema S.

Enterprise (> 1000 emp.)

4.5/5

"MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization"

What do you like about MoEngage?

MoEngage does a great job of turning customer data into action. It’s easy to segment, personalize, and iterate without heavy dependency on tech teams.

4. Helpful

Users find MoEngage helpful for segmentation and campaign stats, simplifying data complexities for effective management.

See 25 mentions

See Related User Reviews

Aayush J.

Enterprise (> 1000 emp.)

4.5/5

"Helpful for Segment Flows and Data Management"

What do you like about MoEngage?

Helpful in segment flows and data Easy to use Helpful support from backend team

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"

What do you like about MoEngage?

MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas

5. Customer Support

Users praise the excellent customer support of MoEngage, noting quick responses and effective assistance with issues.

See 24 mentions

See Related User Reviews

Aayush J.

Enterprise (> 1000 emp.)

4.5/5

"Helpful for Segment Flows and Data Management"

What do you like about MoEngage?

Helpful in segment flows and data Easy to use Helpful support from backend team

Aviral G.

Enterprise (> 1000 emp.)

4.0/5

"Boosts Campaign Efficiency with Multi-Channel Support"

What do you like about MoEngage?

I like the interactive campaigns we can have at different stages of the order journey and the number of channels it supports, including WhatsApp and e

5 Cons or Disadvantages of MoEngage

1. Missing Features

Users notice missing session-related attributes, requiring tech help and facing notification delivery issues on some devices.

See 14 mentions

See Related User Reviews

Aviral G.

Enterprise (> 1000 emp.)

4.0/5

"Boosts Campaign Efficiency with Multi-Channel Support"

What do you dislike about MoEngage?

MoEngage is not able to conversationally interact with customers, meaning it doesn't rely on customer responses, and its WABA connectivity could be im

Dung V.

Mid-Market (51-1000 emp.)

4.0/5

"MoEngage - Affordable CRM Solution"

What do you dislike about MoEngage?

Event setup and data mapping can be unclear, requiring detailed definitions from the start. MAU-based billing may overcount users switching browsers.

2. Limitations

Users note limitations in live features and costly API scaling, hindering MoEngage's overall effectiveness.

See 11 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"

What do you dislike about MoEngage?

Complex segments can become difficult to manage without strict naming discipline.

Sumit P.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Segmentation and Intuitive Campaigns, Effortless User Journey Insights"

What do you dislike about MoEngage?

The UI can feel slightly slow when switching between heavy analytics reports. Event names and attributes need strict consistency, any naming mismatch

3. Complexity

Users find the complexity in segment management and AI tools challenging, impacting user experience and functionality.

See 9 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"

What do you dislike about MoEngage?

Complex segments can become difficult to manage without strict naming discipline.

Hema S.

Enterprise (> 1000 emp.)

4.5/5

"MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization"

What do you dislike about MoEngage?

The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential.

4. Improvements Needed

Users find that customer service response times and platform lag need significant improvement for a better experience.

See 9 mentions

See Related User Reviews

Aviral G.

Enterprise (> 1000 emp.)

4.0/5

"Boosts Campaign Efficiency with Multi-Channel Support"

What do you dislike about MoEngage?

MoEngage is not able to conversationally interact with customers, meaning it doesn't rely on customer responses, and its WABA connectivity could be im

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Effortless Funnel Building and Real-Time Segmentation"

What do you dislike about MoEngage?

Funnels with very high data volume sometimes take a bit longer to load. If event names are not standardized well, funnel building becomes messy, this

5. Learning Curve

Users find the steep learning curve challenging, requiring significant time and effort to understand MoEngage's functionality.

See 9 mentions

See Related User Reviews

Hema S.

Enterprise (> 1000 emp.)

4.5/5

"MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization"

What do you dislike about MoEngage?

The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential.

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Customer Insights and Engagement with an Intuitive Interface"

What do you dislike about MoEngage?

Although it's fine but sometimes feels a bit complex while setting up advance automation and segmentation.

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Jayaprakash A.

Product Manager

Small-Business (50 or fewer emp.)

11/7/2024

Business partner of the seller or seller's competitor, not included in G2 scores.

"MoEnagage is very useful tool for Empowering personalized marketing for the brands"

5/5

What do you like best about MoEngage?

I'm closely working with key metrics and analyzing Daily Active, Analyzing Customer behavior, for this task MoEngage plays a major role in personalized marketing through multi-channel engagement Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

I really don't have any dislike about MoEngage we can utilize this tool to get the maximum out of it Review collected by and hosted on G2.com.

Aditya S.

Mid-Market (51-1000 emp.)

4/18/2024

"Moengage is really helpful tool with an even better off-tool experience."

4.5/5

What do you like best about MoEngage?

Automation which has significantly improved our efficiency, the quick responses from the customer support team, assistance by the designated CSMs with their experience and vast knowledge of various aspects like industries, A/B testing etc & are most helpful, the workshops are engaging and always teach something new, also allowing us to network within an outside our industries. The implementation & integration of new features on regular basis. I personally find the overall look and feel of the tool very easy to use and navigate through or explore. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

The loading time taken by the pages to load new data can be improved in my opinion. The campaign editing tools integrated into this software can be enhanced and maybe made a little more modern feel. Review collected by and hosted on G2.com.

Amit K.

CTO

Mid-Market (51-1000 emp.)

9/4/2024

"Moengage For marketing notifications and banners"

5/5

What do you like best about MoEngage?

Minimal intervention once it has been integrated. Event integration is awesome you can get live events and analyse the same through their dashboard. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

Some android devices might not get notifications which should be solved. Review collected by and hosted on G2.com.

Frisly K.

Customer Relationship Management (CRM) Officer

Mid-Market (51-1000 emp.)

7/18/2021

"MoE Review - AstraPay (April 2024)"

5/5

What do you like best about MoEngage?

Every week, there is always a weekly review where the MoE Account Executive (AE) conveys features that can be optimized to increase AstraPay's user engagement. Additionally, every quarter, they also hold a QBR Review, which is very informative and insightful as they share about our performance/achievements during a certain period and provide recommendations or insights that can be beneficial to improving our performance or achieving KPIs. Furthermore, the AE is very responsive and easy to reach, which is very helpful if we experience any issues in operating MoE as we use MoEngage in daily basis. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

So far, everything is all good. There's nothing to dislike. Review collected by and hosted on G2.com.

What problems is MoEngage solving and how is that benefiting you?

- Optimization of analytics feature utilization (time efficiency in conducting analytics, such as user behavior analysis, CRM channel utilization, user path analysis, funnel analysis, etc.). - Easy coordination and prompt response if any development is required to enhance the utilization of MoE features. Review collected by and hosted on G2.com.

Harish Kumar C.

Business Analyst.

Small-Business (50 or fewer emp.)

11/6/2024

"Using MoEngage was so user friendly, and was helped us in marketing."

5/5

What do you like best about MoEngage?

It was most helpful in creating customized dashboards for campaigns and analyzing user behavior and following up on Acquisitions, get all summaries in reports. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

I don't dislike MoEngage, because it is so simple and user-friendly. Review collected by and hosted on G2.com.

Danish Ali K.

Senior Associate

Mid-Market (51-1000 emp.)

9/7/2024

"MoEngage support us across crm activities"

5/5

What do you like best about MoEngage?

I like the most about MoEngage is users targeting and their customer support. also it is very easy to operate. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

MoEngage doesn’t support RCS or email annotation yet. we still facing the issue to send communication with 3rd party tool. Review collected by and hosted on G2.com.

Nandita M.

Marketing Manager

Enterprise (> 1000 emp.)

9/4/2024

"Best CRM platform"

5/5

What do you like best about MoEngage?

Coming from first hand experience, Moengage is the Best CRM platform. Their features, UI design, the product overall is user friendly with access to multiple form of communication. Their team is also always there to assist us in any road blocks and update us about industry trends/ new features etc. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

Moengage is an amazing platform, however it's only available in the desktop version. A mobile version could also be helpful here. Review collected by and hosted on G2.com.

David N.

Senior Director, Digital Product & Marketing

Small-Business (50 or fewer emp.)

5/8/2024

"Very powerful, lots underneath the hood."

5/5

What do you like best about MoEngage?

It is an incredibly powerful CRM tool, allowing power users to create very customized user flows and automations.

Their account management team is superb -- incredibly responsive and very dedicated to helping their clients succeed.

Their product and tech team do a great job of soliciting customer feedback and incorporating that feedback quickly onto the platform. I am really impressed with how quickly they can add new enhancements. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

It's designed for power users so offers a lot of flexibility and customizations along a large number of dimensions. This brings with it a pretty steep learning curve. However, it's absolutely worth spending the time to get to know its functionality, because you'll get a lot of ROI for your time. Review collected by and hosted on G2.com.

Ajeth G.

Digital Marketing

Small-Business (50 or fewer emp.)

12/12/2024

"This tool enables us to achieve exceptional customer engagement."

5/5

What do you like best about MoEngage?

I like the user-friendly interface in MoEngage where we won't need more technical expertise. Right from scheduling a Campaign, Analytics, Monitoring, Automation and delivering a personalized message the interface is so easy to work. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

Email Spam rate deduction is not so accurate in this they need a more space for improvement. Review collected by and hosted on G2.com.

Rajat J.

Mid-Market (51-1000 emp.)

4/17/2024

"I've been using Moengage for about 5 years now with 2 different B2C big ventures."

5/5

What do you like best about MoEngage?

And best thing, I would say about the tool updates basis the new marketing opportunities you can think of via communications. And when you discuss with Moengage team, and you hear that it's already in pipeline. Review collected by and hosted on G2.com.

What do you dislike about MoEngage?

As such I don't feel any. But yeah, I think if Moengage can add something to make it more easy onboarding of the tool to the client is self-integrated channels and provide Email/SMS/Whatsapp services too. Because as a client, it becomes a big task, integrating all different vendors onto the tool. Review collected by and hosted on G2.com.