--- title: MoEngage Reviews meta_title: 'MoEngage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 525 reviews by the users' company size, role or industry to find out how MoEngage works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 525 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MoEngage Reviews **Vendor:** MoEngage **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 525 ## About MoEngage MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round. ## MoEngage Pros & Cons **What users like:** - Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. (54 reviews) - Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. (38 reviews) - Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. (32 reviews) - Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. (32 reviews) - Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. (30 reviews) - Users praise the **excellent customer support** of MoEngage, noting quick responses and effective assistance with issues. (27 reviews) - Engagement (26 reviews) - Automation (24 reviews) - Segmentation (24 reviews) - Intuitive (23 reviews) **What users dislike:** - Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. (16 reviews) - Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. (14 reviews) - Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. (12 reviews) - Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. (10 reviews) - Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. (9 reviews) - Users find MoEngage **expensive** relative to other tools, affecting overall value despite its capabilities. (9 reviews) - Users find that **customer service response times and platform lag** need significant improvement for a better experience. (9 reviews) - Integration Issues (9 reviews) - Slow Loading (9 reviews) - Slow Performance (9 reviews) ## MoEngage Reviews ### 1. Gamechanger for retargeting and remarketing **Rating:** 5.0/5.0 stars **Reviewed by:** rahul g. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about MoEngage?** I am growth marketer and was strugling to improve the cac and repeat rate. But after i started using moengage marketing automation tool. I saw a great lift in repeat rate that led to reduction of cac. Best part of moengage is that its very user friendly and instant support. **What do you dislike about MoEngage?** Pricing structure was little complicated as there are lot of advance features which i missed out on some when i signed up. I think if that can be more simplfied it would work great. **What problems is MoEngage solving and how is that benefiting you?** Moengage is able to help us in setting up marketing automation and optimizing our spend in right chanel. ### 2. Best tool in the market for Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Raj Nandini S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about MoEngage?** I have used various automation tools and nothing comes closer to Moengage **What do you dislike about MoEngage?** I think creating segment and campaigns are overlapping due to the flow journey **What problems is MoEngage solving and how is that benefiting you?** Moengage is helping in managing database and communicating to them via email, SMS, WA, notifications, etc ### 3. MoEngage helped us in our 0-1 user growth journey while providing a very user friendly interface. **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek G. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about MoEngage?** The tool is super fast and anyone can learn how to use it within a raw hours. I can integrate all my communication channels as well. **What do you dislike about MoEngage?** I don't think there is any such point. I have never faced any issues with the platform. **What problems is MoEngage solving and how is that benefiting you?** We launched a product that was very new for the Indian financial ecosystem and hence it was important to understand the customer during each phase of our growth. MoEngage helped us identify those levers that helped us grow in the last 18 months from 40L per month to 5cr per month of disbursement (loan amount). ### 4. One of the Best Tools of retention marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Ravi Dutt M. | Assistant Manager - Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2023 **What do you like best about MoEngage?** Best tool for retention marketing campaign. Omni channel marketing. One Tool Mutliple channel like- can send App and web push notification, SMS, Email, Whatsapp. Ease to use. Ease implementation of campaign and Flows. **What do you dislike about MoEngage?** Limited Reach through App push notification. Reporting in not accurate. Difficulty in using DPM(Dyanamic product messaging) feature as it require little bit of coding skill. Customer support is not good. **What problems is MoEngage solving and how is that benefiting you?** Moengage is helping in successfully managing our rentention campaign. We can send both app and web push notification through single campaign. Flow are good as we can touch users on multiple channel within a single flow. ### 5. excellent tool for Sending Inapp campaigns based on user activities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about MoEngage?** An excellent tool for sending in-app campaigns based on user activities. I particularly appreciate the "Flow" feature, which boosts user engagement within our app. I also value the ability to send customized messages tailored to user activity, enhancing activation, reactivation, retention, and conversion rates. Additionally, I've had a great experience sending referral campaigns with landing pages. **What do you dislike about MoEngage?** Sometimes it takes more than usual time to deliver the messages to users. **What problems is MoEngage solving and how is that benefiting you?** helped in analyzing In-app User activity to improve our app activation, reactivation, retention, and conversion rates. Additionally, I've had a great experience sending referral campaigns with landing pages. ### 6. Full marks on Execution and Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Umakant P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about MoEngage?** The way of data management and detailing to segment them **What do you dislike about MoEngage?** Creating email templates is a hassle, need better templates **What problems is MoEngage solving and how is that benefiting you?** It's helpful in targeting specific user base on the basis of their behaviour ### 7. Best CRM - Analytical Option **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2024 **What do you like best about MoEngage?** intuitive flow for data funnels. Easy of implement the funnels and CRM. **What do you dislike about MoEngage?** No option to see the "All Event" option while analysing website-level data **What problems is MoEngage solving and how is that benefiting you?** All-around solution for CRM and analyzing the key metrics. ### 8. Moengage is a great tool for marketers to engage their customers. **Rating:** 4.0/5.0 stars **Reviewed by:** Ram M. | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2023 **What do you like best about MoEngage?** I like that how easy it is in Moengage to send emails , push and on-site to the customers. One more thing that i like is that moenage enable me to analyze data of my campaigns. **What do you dislike about MoEngage?** One thing i dislike about moengage is that there is very less personalization on the platform. Also i found that sometimes data is not correctly mapped . **What problems is MoEngage solving and how is that benefiting you?** One problem that moengage solved for me in my job was that it enabled me to create journeys for my users.It has benefitted me as i can also download and analyze data of the journey. ### 9. Found a one stop solution for campaign management & analysis. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** it is very easy to deploy the campaigns. **What do you dislike about MoEngage?** very difficult to have user-level data export. **What problems is MoEngage solving and how is that benefiting you?** MoEngage is helping to reach out to the users & send them timely communications. ### 10. Gets the basics right but can get messy when it goes complex **Rating:** 3.5/5.0 stars **Reviewed by:** Neeraj P. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2023 **What do you like best about MoEngage?** Pretty reliable for daily activities. Gets the job done as a CRM and can be considered a reliable channel for your marketing efforts and tracking those efforts. Overall, a decent enough product. **What do you dislike about MoEngage?** Can sometimes get very confusing to navigate. And the tool tends to break at the most unexpected times. Their UX can use a major improvement and ease-of-use needs to be a key priority. Using this product sometimes can get pretty confusing as you're unable to navigate as easily. **What problems is MoEngage solving and how is that benefiting you?** A great CRM with moderately reliable marketing automations. Basic stuff like tracking user journey, their data, engaging with them at the right time is taken care of very well. ### 11. Smart for managing the new age traffic **Rating:** 4.5/5.0 stars **Reviewed by:** Keshav S. | Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about MoEngage?** Ease of Use with respect to simplification of the entire marketing effort for orchestrating the campaigs and providing with great variety of fetures to then execute and track the same across platforms for various cohorts. **What do you dislike about MoEngage?** There is enough and more to explore and learn on the platform with no clear organisation specific custome learnkng modules along with price increase beyond a point of time to unlock the full potential **What problems is MoEngage solving and how is that benefiting you?** The helped in implementing the entire coomunication life cycle managemnt from app perspective and I think the same flexibility will be available when we go live in this organization. This is very critical from the growth and revenue functions that I take care of. ### 12. Best Automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Vibhu G. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2023 **What do you like best about MoEngage?** Funnels Stats Easy Integration easy to Use for new user UI **What do you dislike about MoEngage?** Not Tracking Of SMS and Whats App clickers (3rd Party vendor) **What problems is MoEngage solving and how is that benefiting you?** Through MoEngage we are able to send personalised communication and also able to create the User Journey for better experience. ### 13. Good Product **Rating:** 4.5/5.0 stars **Reviewed by:** Pavan R. | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2023 **What do you like best about MoEngage?** It's an omnichannel tool that one can use for marketing and communication, The most efficient information about MoEngage is very simple and precise, it can be used by any individual and requires less integration **What do you dislike about MoEngage?** some times we can see inconsistency with the numbers in the analytics section. **What problems is MoEngage solving and how is that benefiting you?** Businesses can easily reach our audience through various communication channels and other plugins are easy to integrate. ### 14. Fulfilling our requirements **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2024 **What do you like best about MoEngage?** Helped in engaging with users at different instances thus improving retention. **What do you dislike about MoEngage?** It can become better in analytics as we can't download data of event with its attributes **What problems is MoEngage solving and how is that benefiting you?** We can track user journey and notify them at any drop off based on our needs. In-app feature helps us promote our campaigns easily ### 15. Moengage has helped us increase conv. rate by 33% **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2024 **What do you like best about MoEngage?** I liked the way it integrates with any CRM and softwares. **What do you dislike about MoEngage?** Moengage needs to add some AI features with autosave of flow, campaign and email templates **What problems is MoEngage solving and how is that benefiting you?** Most of the leads we acquire never respond to our phone calls so we send them automated emails, whatsapp and SMS. ### 16. We can improve the quality of our service to customers using MoEngage **Rating:** 4.5/5.0 stars **Reviewed by:** Jesse D. | Senior Account Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2023 **What do you like best about MoEngage?** The way it is supported intrigues me, and I have had great success guiding clients with high growth potential to success in marketing and sales, finding optimal performance to support a view with flawless realism. You can monitor each and every one of your company's referrals or items appearing online, at any time. By collecting and analyzing this data, we can fine-tune our marketing efforts and make more informed decisions about our customers' needs. The learning curve for MoEngage is low. **What do you dislike about MoEngage?** While the application itself is simple, the installation and configuration processes add a layer of complexity that requires some attention. **What problems is MoEngage solving and how is that benefiting you?** We are delighted with MoEngage, as we have seen the number of potential customers increase through the effectiveness of social media marketing, website traffic and copywriting. A great choice with an emphasis on strategizing; I find it very helpful when it comes to our marketing decision making. It is one of a kind and will put you in touch with customers who have a high level of demand. If you want to increase sales and decrease customer defection, focusing on satisfaction is the way to go. It is an effective platform that can be used by companies of different sizes to improve their customer experience. ### 17. Absolutely fantastic to track the end to end Comms Funnel **Rating:** 4.5/5.0 stars **Reviewed by:** Shreyansh S. | Intern - Product Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about MoEngage?** - Multichannel support like SMS/WhatsApp/Email - Segments creation is very easy through ingestion of attributes as well as events - Very prolifically made documentation to refer to **What do you dislike about MoEngage?** - Slow customer support in case of issues - Report format inconsistencies which causes issue in data ingestion in database - Non standardized definition of a few metrics acorss channels **What problems is MoEngage solving and how is that benefiting you?** MoEngage has helped solve the Segmentation issue and configuration of tailored campaigns for the userbase. It has enabled to track the entire user journey on the app through events as well as track the comms performance through numerous filters and cuts across features. ### 18. Amazing tool for sending autmated marketing communications **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about MoEngage?** All functions are great with dedicated customer support team **What do you dislike about MoEngage?** Everything is excellent but the automated features like autosave is still not introduced for both campaigns, flows and email templates **What problems is MoEngage solving and how is that benefiting you?** We're reaching out to customers who aren't responding to us which is at least 50% of the data ### 19. MoEngage helps me daily in my Product Marketing Operations **Rating:** 4.5/5.0 stars **Reviewed by:** Aryan G. | Product Marketing Intern, Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about MoEngage?** The best thing I like about MoEngage is the easy to use and user friendly design which can be used by any Marketer and especially the RFM Segmentation feature **What do you dislike about MoEngage?** I sometimes find MoEngage dashboard lagging due to which the campaigns scheduled dont go as they were supposed to be **What problems is MoEngage solving and how is that benefiting you?** It helps us to solve our user retention and engagement problem using MoEngage rich push notifications ### 20. Best tool for marketing automation I have ever used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about MoEngage?** Monegage is a very easy to use tool and I am highly satisfied with the results **What do you dislike about MoEngage?** I am unable to give training to subordinates **What problems is MoEngage solving and how is that benefiting you?** More than 50% of data is No response. Moengage helps in getting at least 20% users back in the funnel ### 21. The Team is supportive with the issues, that arise from time to time. **Rating:** 5.0/5.0 stars **Reviewed by:** Shubham D. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about MoEngage?** The product has major integration available which helps in streamlining communication across channels. **What do you dislike about MoEngage?** There's nothing specific in this area. The team is really supportive. **What problems is MoEngage solving and how is that benefiting you?** Bringing multiple channels at one point and streamlining the analytics derived from the user actions on the platform assists us to curate better nudges on the platform for the user to increase their adoption of the platform and eventually increasing retention. ### 22. Moengage helped me in All Things Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Anil G. | Chief Executive Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about MoEngage?** The best thing I liked about Moengage is that we can create a segment,then run campaign on that same segment and then analyze the same results using its advance features **What do you dislike about MoEngage?** The 2 things I didn't like about Moengage was first sometimes I felt the dashboard was little slow which delayed campaigns and second that many of the features are paid **What problems is MoEngage solving and how is that benefiting you?** Helped in solving Engagement and Retention using Marketing Campaigns and Analytics ### 23. Efficient and Effective: A Review of MoEngage's Impactful Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Rupam D. | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about MoEngage?** MoEngage is known for its robust features such as personalized messaging, multi-channel engagement, advanced segmentation, and user analytics. These capabilities enable businesses to deliver targeted and impactful marketing campaigns, enhance customer engagement, and drive growth. **What do you dislike about MoEngage?** Email testing with personalized attribution does not work. Sometimes there is a lag in the UI while changing different features. I would like to see a better user path understanding. This will help the marketer target the audience in a better way. **What problems is MoEngage solving and how is that benefiting you?** Dynamic Product Messaging is one of the features which has helped us pitch products to users with different discounts depending on the number of times users have used the product. ### 24. It has been a life saver as a marketer **Rating:** 4.5/5.0 stars **Reviewed by:** Ishita C. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about MoEngage?** The analytics is the best part. I have used it a lot in the last 4 months and the analytics and insights is the best. With the addition of Merlin I am guessing the frquency will go up. The continued dashboard improvement and features it is becoming more useful. **What do you dislike about MoEngage?** It's a little unintiuitive to understand it at first and little hard to implement at first. The customer support takes too long and a lot of nudges to speed up. Integration was hard to get right, it took weeks to fix the bugs **What problems is MoEngage solving and how is that benefiting you?** The problem of customer engagement and retention ### 25. Helpful in improving overally marketing performance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about MoEngage?** I liked the Customer support and the easy way of integration **What do you dislike about MoEngage?** The overall functionality is good and standard but need more user friendly features **What problems is MoEngage solving and how is that benefiting you?** We want to automate marketing communications with our prospects and Monegage helps with it amazingly ### 26. Moengage is the real pro tool for Engaging with your Customer database **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about MoEngage?** Ease of Use, Ease of Implementation, Customer support **What do you dislike about MoEngage?** Costing is a little bit on higher side but it's worth it **What problems is MoEngage solving and how is that benefiting you?** We are able to engage with our leads database and get registrations who don't prefer to communicate via call ### 27. Moengage helps for reach a larger users! **Rating:** 5.0/5.0 stars **Reviewed by:** Gitna Revania H. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** Moengage technologies have aided us in creating several campaigns that span the entire user lifecycle, from the time an app is installed until the time an individual considers buying the product. We can pick which client we need to engage and where to focus the majority of our efforts the best thanks to Moengage's pre-compute data provided in the analytics and segmentation menu. With moengage's features, anything from an abandonment campaign to wishing a user a happy birthday may be completed quickly. Every time we require direction, Moengage customer success is there to swiftly inform us of the finest practices. **What do you dislike about MoEngage?** There are so many Moengage features, and sometimes they move so quickly that we slowly can keep up. Overall, there isn't much to hate other than having to get used to the fast-paced movement. **What problems is MoEngage solving and how is that benefiting you?** To engage users throughout the lifecycle, critical moments, big seasonal days, etc. Sending an omnichannel campaign from push notifications, email, and in-app banners can all be done with just one tool! ### 28. Everything in one place **Rating:** 4.5/5.0 stars **Reviewed by:** Mohit A. | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about MoEngage?** The best part lf MoEngage is that All the communication channels, funnel and data analytics related to a user or an event is there where no one needs to look for other vendors when it comes to integration. **What do you dislike about MoEngage?** There is such hate point about MoEngage as we have been using MoEngage as our primary tool for analysis the user behaviour and funnels. **What problems is MoEngage solving and how is that benefiting you?** Recently MoEngage has came up with features related to growth and analytics and all they are good to go. To sending the personalize communication about feed consumption using personalisation and connectors, increased our App engagement. ### 29. My first marketing and product experience was best with MoEngage **Rating:** 4.5/5.0 stars **Reviewed by:** Vaibhav S. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2023 **What do you like best about MoEngage?** I like the best about its advanced marketing analytics capabiities where at BqPrime we were able to analyze any cohort or segment and analyze them **What do you dislike about MoEngage?** Some features were paid and some of them were complex to use as a intern when I used to work at BqPrime **What problems is MoEngage solving and how is that benefiting you?** - Daily Campaigns for Engagement and Retention by using Push Notifications and Emails - Making user segments using Events and Properties ### 30. Wonderful tool for getting positive ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about MoEngage?** I think this is the most comfortable tool I have used till now **What do you dislike about MoEngage?** Drafts are lost a lot of time so automatic save should be there **What problems is MoEngage solving and how is that benefiting you?** We're sending consistent communications to our existing and new database ### 31. Moengage gets 10/10 on their services **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about MoEngage?** The list is too long but my favourite is Customer support team **What do you dislike about MoEngage?** Nothing, it's all good. A few basic updates can make it way more better **What problems is MoEngage solving and how is that benefiting you?** Moengage is helping us communicate with our potential leads ### 32. Very good communications tool specially for apps **Rating:** 4.0/5.0 stars **Reviewed by:** Ankitkumar S. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2023 **What do you like best about MoEngage?** MoEngage sends out the communicaitons very effectively and with good delivery rates **What do you dislike about MoEngage?** The features often don't work on some devices and it's not clearly identifiable **What problems is MoEngage solving and how is that benefiting you?** It helps us optimise our communications and hence the conversion rates and engagment within our platforms ### 33. Transforming the Customer Journey through Audience engagement and retention **Rating:** 5.0/5.0 stars **Reviewed by:** Mridul R. | Audience Intelligence Analyst, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** July 04, 2023 **What do you like best about MoEngage?** easy of use, best Automation, capabilities and personalized messaging campaigns. Provides real-time analytics and insights also helps in creating automated journeys and multiple features **What do you dislike about MoEngage?** 1- Cost is a bit higher 2- chatbot 24/7 client service solution . 3-Training sessions on any update. 4-Analytical part need to more visualization reports. 5-Idea sharing webinar or reivews for client and company for more enhancement. **What problems is MoEngage solving and how is that benefiting you?** 1- API push notifications 2- API integration Automated mailer 3- Flows and Automated Journeys 4- Personalization 5- Insights and Data Analytics 6- Segmentation through RFM Analysis ### 34. Amazing tool for managing customer database **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about MoEngage?** The best part is their manuals and tutorials with dedicated customer support **What do you dislike about MoEngage?** I don't dislike anything about Moengage but there is always space for improvement **What problems is MoEngage solving and how is that benefiting you?** Moengage is helping us communicate with our leads data ### 35. This is the best multi-channel communication and automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ritu T. | Hospitality, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about MoEngage?** It allows our businesses to engage with customers across multiple channels, including push notifications, email, SMS, web push notifications, and in-app messages. This is the platform that provides us with detailed analytics and reporting capabilities that help businesses measure. This tool offers a customer journey mapping tool that helps businesses map out the various touchpoints. **What do you dislike about MoEngage?** MoEngage's cost is high for our business, especially for businesses with a large customer base. It has relatively limited social media integrations. MoEngage is somewhat complex and difficult to navigate for users who are new to it in my point of view. **What problems is MoEngage solving and how is that benefiting you?** MoEngage can help by providing personalized messaging and experiences based on customer behavior and preferences. If a business is experiencing high churn rates, MoEngage can help by identifying at-risk customers and delivering targeted messaging and offers to retain them. ### 36. Amazing marketing automation powerhouse **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about MoEngage?** The customer support that helps in every single step of the way **What do you dislike about MoEngage?** I can't delegate it easily to other concerned teams due to data privacy **What problems is MoEngage solving and how is that benefiting you?** We're trying to get response from the prospective leads ### 37. Moengage integrates smoothly with any database **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2024 **What do you like best about MoEngage?** Moengage is most useful in segmenting a data on detail points **What do you dislike about MoEngage?** There is nothing as such that I dislike about Moengage **What problems is MoEngage solving and how is that benefiting you?** Moengage is helping us send emails, WhatsApp and SMS to students ### 38. Best marketing automation software for communicating with database **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2024 **What do you like best about MoEngage?** Easy to use and implement. Amazing customer support and numerous features. **What do you dislike about MoEngage?** Although everything is fine, but few improvement features can be added **What problems is MoEngage solving and how is that benefiting you?** Moengage is helping us in managing and marketing to database ### 39. The MoEngage support staff are incredible. **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2023 **What do you like best about MoEngage?** The Sr Customer Success Manager that I've worked with at MoEngage, Shweta, is the best support staff I have ever worked with. No issue was left unresolved and her proactive approach to marketing solutions have been instrumental to our success. The functionality of the flow and campaign set up is really intuitive, simple and effective to use. **What do you dislike about MoEngage?** There are some creative restrictions in building content and some small bugs when inputting text sometimes but nothing that isn't easily resolved. I think further enhancements in building out channel **What problems is MoEngage solving and how is that benefiting you?** We need automated communications to onboard new customers, engage existing customers and drive cross-sell + up-sell across both new and existing customers. MoEngage allows us to segment our customer base and use the flows to automate contacting customers at the right moment to drive the best result. ### 40. Recommended for all seasoned marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2024 **What do you like best about MoEngage?** Accuracy and analytics of the whole user journey **What do you dislike about MoEngage?** There are few things that could help improve the backend management for noobs **What problems is MoEngage solving and how is that benefiting you?** MoEngage is helping in segregating data and targeting them with specific communication ### 41. MoEngage has a good support and account management team, offering quick responses and resolution **Rating:** 5.0/5.0 stars **Reviewed by:** Jothi Krishnan M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2023 **What do you like best about MoEngage?** Mo-Engage offers an intuitive and user-friendly interface and is quite easy to navigate to set up different campaigns. - Quite easy to pick up and understand the flow - Regularly updated and brings new features - Friendly and quick in action support and account management team Shubhanshi, Thitiwat, and rest of the team have been a great support in utilising Mo-Engage to the fullest **What do you dislike about MoEngage?** While analytics is great, we sometimes miss the raw data, which could have helped find interfacing issues quicker. Right now, the backend team support quickly helps figure out the gaps. Real-time analytics could also be something that could be better **What problems is MoEngage solving and how is that benefiting you?** As an e-commerce brand, we must devise new strategies and campaigns to nudge our users constantly and offer a consistent experience across all channels. MoEngage helps quite easily to setup those campaigns across different segments of users ### 42. Moengage is the go-to software for marketing analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about MoEngage?** I like the dashboard, tutorials, help articles **What do you dislike about MoEngage?** Nothing as such but the recommendations are not implemented quickly **What problems is MoEngage solving and how is that benefiting you?** We're reaching out to customers who don't prefer phone call for mode of communication. ### 43. An Excellent Partner for Mobile Engagement Solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Indra S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2023 **What do you like best about MoEngage?** MoEngage is an excellent vendor that provides top-notch mobile engagement solutions. Their platform is intuitive and easy to use, and Mr. Fandra Syafriga from customer support team is always available to assist with any questions or concerns. What sets MoEngage apart from other vendors is their ability to personalize and tailor the mobile experience to each individual user. Their AI-powered engine allows for targeted messaging and real-time insights, leading to increased user engagement and retention. Overall, I highly recommend MoEngage for any business looking to improve their mobile engagement strategy. They are a reliable and innovative vendor that truly delivers on their promises. **What do you dislike about MoEngage?** None at the moment. I'm very happy with MoEngage. **What problems is MoEngage solving and how is that benefiting you?** MoEngage is solving a variety of problems related to mobile engagement, including: Lack of Personalization: With their AI-powered engine, MoEngage can analyze user behavior in real-time, allowing businesses to send personalized and relevant messages to each user. Low User Engagement: MoEngage helps businesses increase user engagement by providing targeted messaging, real-time insights, and customized experiences for each user. Difficulty Retaining Users: By analyzing user behavior and preferences, MoEngage can help businesses retain users by sending relevant messages and offers, reducing churn and increasing customer lifetime value. Overall, MoEngage's platform provides businesses with the tools and insights they need to improve their mobile engagement strategy, leading to increased user engagement, retention, and revenue. ### 44. Best tool I have used for marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about MoEngage?** Easy to implement and detailed tracking of metrics **What do you dislike about MoEngage?** The tool can have some features like saving drafts automatically **What problems is MoEngage solving and how is that benefiting you?** We want to target the users who doesn't engage with our sales team ### 45. Amazing software for marketing automation and analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2024 **What do you like best about MoEngage?** User friendly dashboard with detailed metrics **What do you dislike about MoEngage?** It takes a little time to learn and practice the way of using tool **What problems is MoEngage solving and how is that benefiting you?** We're able to use it for nurturing leads from different funnels ### 46. Amazing tool for marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2024 **What do you like best about MoEngage?** Moengage is very easy to use and implement **What do you dislike about MoEngage?** I don't dislike anything about Monegage because of the amazing customer support **What problems is MoEngage solving and how is that benefiting you?** Monegage is helping in nurturing leads in multiple funnels ### 47. Best marketing analytics software with effective automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2024 **What do you like best about MoEngage?** Moengage customer support is the most excellent team **What do you dislike about MoEngage?** AI features need to be integrated for better and easy management **What problems is MoEngage solving and how is that benefiting you?** We're able to nurture cold and dead leads with marketing communication ### 48. Moengage - A Game-Changer for Digital Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Sandesh C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2023 **What do you like best about MoEngage?** MoEngage is its user-friendly and intuitive platform, which allows for personalized and targeted communication through push notifications, SMS, and WhatsApp. Additionally, customers appreciate MoEngage's excellent customer service and support, which is quick, professional, and courteous. MoEngage's segmentation feature, which enables businesses to target specific groups based on their behavior and preferences, is also highly valued. **What do you dislike about MoEngage?** The pricing structure can be a bit complicated, with some features only available in higher-tier plans. Reporting and analytics features could be more robust, providing more detailed insights and visualizations. However, these are minor issues and do not seem to detract significantly from the overall positive experience that most customers have with MoEngage. **What problems is MoEngage solving and how is that benefiting you?** MoEngage is solving several problems for businesses that need to communicate effectively with their customers across multiple channels. Firstly, MoEngage enables businesses to target the right audience by providing segmentation features that allow them to send personalized messages based on behavior, preferences, and location. This ensures that the right message is delivered to the right audience, increasing engagement and conversion rates. ### 49. Words can't explain so here's 100/100 ! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about MoEngage?** Moengage is easy and quick to learn marketing tracking **What do you dislike about MoEngage?** All features are good but suggestions are not implemented quickly **What problems is MoEngage solving and how is that benefiting you?** Moengage is helping in maintaining connect with customer database ### 50. A perfect marketing automation tool for many reasons. **Rating:** 4.5/5.0 stars **Reviewed by:** Hafsal M. | Growth Strategist, E-Learning, Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2023 **What do you like best about MoEngage?** MoEngage brings us better analytics than it's competitors with data-oriented features, user-centric components, multiple design features and campaign customisation. The support team at MoEngage really did help us navigate through the challenges and difficulties faced during the transition. Not to mention, the onboarding session really helped our team to understand and resolve queries related to running a campaign on MoEngage. **What do you dislike about MoEngage?** Lack of business-specific features for ed-tech. Sometimes, we've to use the generic tools. But, at the same time, if we raise a ticket to bring a new feature or use case, they will help us sort things out. **What problems is MoEngage solving and how is that benefiting you?** They've revealed the opportunities of RFM segments. This paved the way for creating a special treatment after understanding the behaviour of our users. Now we're capable of exploring our potential users. Also, we're giving much attention for the hibernating users. ## MoEngage Discussions - [How to collect presize data from MoE?](https://www.g2.com/discussions/50673-how-to-collect-presize-data-from-moe) - 1 comment, 2 upvotes - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/moengage-yes) - 1 comment, 1 upvote - [What are the best practices to be followed for increasing notification delivery rates and CTRs if we are a social engagement platform?](https://www.g2.com/discussions/what-are-the-best-practices-to-be-followed-for-increasing-notification-delivery-rates-and-ctrs-if-we-are-a-social-engagement-platform) - 1 comment, 1 upvote - [How do I increase my notification delivery rate?](https://www.g2.com/discussions/how-do-i-increase-my-notification-delivery-rate) - 1 comment, 1 upvote - [View MoEngage pricing details and edition comparison](https://www.g2.com/products/moengage/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+22%3A50%3A42+-0500&secure%5Bsession_id%5D=de8ae95d-0fad-445f-9714-2a61507fd6ac&secure%5Btoken%5D=f38947321181770812a11e1a64ad1d308abe2c3f1cf270217bd33518092ec2ff&format=llm_user) ## MoEngage Integrations - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - [AccuWeather APIs](https://www.g2.com/products/accuweather-apis/reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Bluedot](https://www.g2.com/products/bluedot/reviews) - [Branch](https://www.g2.com/products/leaf-automation-branch/reviews) - [Chargebee](https://www.g2.com/products/chargebee/reviews) - [Constructor](https://www.g2.com/products/constructor/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) - [Fynd](https://www.g2.com/products/fynd/reviews) - [Gallabox](https://www.g2.com/products/gallabox/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [Infobip](https://www.g2.com/products/infobip/reviews) - [InMobi](https://www.g2.com/products/inmobi-inmobi/reviews) - [Instapage](https://www.g2.com/products/instapage/reviews) - [Intercom Enterprises](https://www.g2.com/products/intercom-enterprises/reviews) - [Jacquard](https://www.g2.com/products/jacquard/reviews) - [Jasper](https://www.g2.com/products/jasper-ai/reviews) - [LimeChat](https://www.g2.com/products/limechat/reviews) - [Mailmodo](https://www.g2.com/products/mailmodo/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Metabase](https://www.g2.com/products/metabase/reviews) - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [OneXtel Limited](https://www.g2.com/products/onextel-limited/reviews) - [Playable](https://www.g2.com/products/playable/reviews) - [Punch](https://www.g2.com/products/punch/reviews) - [Razorpay](https://www.g2.com/products/razorpay/reviews) - [Redshift](https://www.g2.com/products/redshift/reviews) - [Rocketium](https://www.g2.com/products/rocketium/reviews) - [Sendbird](https://www.g2.com/products/sendbird/reviews) - [SendClean](https://www.g2.com/products/sendclean/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sinch](https://www.g2.com/products/sinch/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Stripo.email](https://www.g2.com/products/stripo-email/reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) - [Truecaller for Business](https://www.g2.com/products/truecaller-truecaller-for-business/reviews) - [Trustpilot](https://www.g2.com/products/trustpilot/reviews) - [TrustSignal](https://www.g2.com/products/trustsignal/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [Verloop](https://www.g2.com/products/verloop-verloop/reviews) - [Voucherify](https://www.g2.com/products/voucherify/reviews) - [VWO](https://www.g2.com/products/vwo-vwo/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) - [Yellow](https://www.g2.com/products/yellowsystems/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zeotap CDP](https://www.g2.com/products/zeotap-cdp/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## MoEngage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Text Scheduler - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Messaging Channels** - SMS Messaging - Email - Voice Messaging - Two way messaging **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Consolidation - Notification Infrastructure** - Automation - API Integration - Template **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Administration** - Scheduling - Triggered Notifications - Segmentation - Integrations **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Customization - Notification Infrastructure** - User Preference - Analytics - Drag and Drop **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Calendaring - Campaign Management - Workflow Management - Template Management **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Social** - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top MoEngage Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (756 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (615 reviews)