# Loomly vs metricool Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Loomly excels in overall user satisfaction, boasting a higher G2 Score compared to Metricool. Users appreciate its affordability and comprehensive support for major social networks, making it a go-to choice for small businesses looking to streamline their social media management.
- **Users say** that Loomly's intuitive interface significantly reduces the pain of content planning, allowing teams to manage multiple social media accounts effortlessly. This ease of use is highlighted by its high ratings in setup and administration, which many find straightforward and user-friendly.
- **Reviewers mention** that Metricool shines in its ability to replicate posts across various platforms, saving users valuable time. This feature, along with its integrated inbox for managing interactions, makes it a strong contender for those who prioritize efficiency in social media management.
- **According to verified reviews** , both platforms offer solid analytics capabilities, but Metricool receives higher praise for its detailed insights and reporting features. Users find its analytics vital for understanding engagement and performance, which is crucial for optimizing social media strategies.
- **G2 reviewers highlight** that while Loomly has a larger user base and more reviews, Metricool's recent feedback indicates a growing satisfaction among its users, particularly regarding customer support and ease of account connectivity. This suggests that Metricool is making strides in enhancing user experience.
- **Users report** that both platforms provide effective content calendars, but Loomly's collaborative features are particularly noted for enhancing teamwork. Users appreciate how Loomly facilitates collaboration among team members, making it easier to keep track of content across different accounts.



| | Loomly | metricool | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,795 | 97 | 
| **Largest Market Segment** | Small-Business (84.1% of reviews) | Small-Business (88.4% of reviews) | 
| **Entry Level Price** | Starting at $32.00 Per Month | $0.00 | 

---
## Top Pros & Cons

### Loomly

Pros:
- Ease of Use (54 reviews)
- Post Scheduling (38 reviews)

Cons:
- Instagram Limitations (20 reviews)
- Limited Analytics (18 reviews)

### metricool

Pros:
- Ease of Use (9 reviews)
- Scheduling (9 reviews)

Cons:
- Expensive (4 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Loomly | metricool | 
|---|---|---|
  | **Meets Requirements** | 8.8 (1446 reviews) | 8.6 (79 reviews) | 
  | **Ease of Use** | 9.2 (1462 reviews) | 9.1 (83 reviews) | 
  | **Ease of Setup** | 9.3 (952 reviews) | 9.2 (67 reviews) | 
  | **Ease of Admin** | 9.3 (850 reviews) | 9.2 (49 reviews) | 
  | **Quality of Support** | 9.3 (1207 reviews) | 9.0 (68 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (817 reviews) | 9.2 (46 reviews) | 
  | **Product Direction (% positive)** | 9.4 (1361 reviews) | 9.2 (73 reviews) | 

---
## Pricing

### Loomly

#### Entry-Level Pricing

Plan: Base

Price: Starting at $32.00 Per Month

Key Features:
- 2 Users
- 10 Social Accounts
- Unlimited Content

[Browse all 5 editions](https://www.g2.com/products/loomly/pricing)

#### Free Trial

Yes

### metricool

#### Entry-Level Pricing

Plan: FREE

Price: $0.00

Description: Enjoy Metricool free plan for life.

Key Features:
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Schedule up to 20 posts per month

[Browse all 4 editions](https://www.g2.com/products/metricool/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | 7.7/10 | 168 |
| **metricool** | 8.5/10 | 55 |

#### Social Analytics

| Feature | Loomly | metricool | 
|---|---|---|
| **Competitor Analysis** | Feature Not Available | 8.7 (44 reviews) | 
| **Follower Analysis** | 7.7 (133 reviews) | 9.1 (45 reviews) | 
| **Post Performance** | 8.4 (155 reviews) | 9.2 (49 reviews) | 
| **Paid Campaign Tracking** | 7.3 (108 reviews) | 7.8 (43 reviews) | 
| **Attribution** | Feature Not Available | 8.1 (45 reviews) | 
| **Hashtag Analytics** | 7.6 (134 reviews) | 8.7 (41 reviews) | 

#### Reports & Dashboards

| Feature | Loomly | metricool | 
|---|---|---|
| **Report Customizability** | 7.2 (134 reviews) | 8.5 (47 reviews) | 
| **Report Exporting** | 8.1 (138 reviews) | 8.9 (47 reviews) | 
| **Scalability** | 8.4 (134 reviews) | 8.9 (50 reviews) | 
| **White Label** | 7.2 (107 reviews) | 8.0 (41 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Loomly | metricool | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (8 reviews) | 
| **Decision Making** | Not enough data | 7.9 (7 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | 8.4/10 | 1248 |
| **metricool** | 8.6/10 | 53 |

#### Content & Collaboration

| Feature | Loomly | metricool | 
|---|---|---|
| **Content Calendar** | 9.3 (966 reviews) | 9.4 (49 reviews) | 
| **Content Library** | 8.4 (817 reviews) | 8.5 (46 reviews) | 
| **Shared Inbox** | 7.8 (660 reviews) | 8.4 (48 reviews) | 
| **Approval Workflows** | 8.6 (733 reviews) | 8.7 (46 reviews) | 
| **Users and Permissions** | 8.8 (799 reviews) | 9.0 (45 reviews) | 
| **Content Creation** | 8.3 (657 reviews) | 9.0 (44 reviews) | 

#### Social Management

| Feature | Loomly | metricool | 
|---|---|---|
| **Social Analytics** | 7.8 (966 reviews) | 9.1 (51 reviews) | 
| **Social Publishing** | 9.1 (1204 reviews) | 9.3 (52 reviews) | 
| **Campaign Optimization** | 8.4 (946 reviews) | 8.4 (49 reviews) | 
| **Social Engagement** | 8.3 (1033 reviews) | 8.6 (50 reviews) | 
| **Social Ads** | 7.3 (657 reviews) | 8.0 (45 reviews) | 
| **Campaign Planning** | 8.5 (620 reviews) | 8.6 (44 reviews) | 
| **Hashtag Capabilites** | 8.1 (247 reviews) | 8.2 (46 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Loomly | metricool | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.9 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.6 (6 reviews) | 
| **Decision Making** | Not enough data | 8.9 (6 reviews) | 

---
## Categories
**Shared Categories (3):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)




---
## Reviewer Demographics

### By Company Size

| Segment | Loomly | metricool | 
|---|---|---|
| **Small-Business** | 84.1% | 88.4% | 
| **Mid-Market** | 13.7% | 10.5% | 
| **Enterprise** | 2.2% | 1.1% | 

### By Industry

#### Loomly

- **Marketing and Advertising:** 26.5%
- **Non-Profit Organization Management:** 7.7%
- **Real Estate:** 4.0%
- **Health, Wellness and Fitness:** 2.8%
- **Retail:** 2.4%
- **Construction:** 2.2%
- **Higher Education:** 2.0%
- **Entertainment:** 2.0%
- **Information Technology and Services:** 2.0%
- **Food & Beverages:** 1.9%
- **Other:** 46.5%

#### metricool

- **Marketing and Advertising:** 40.2%
- **Education Management:** 8.7%
- **Online Media:** 4.3%
- **Real Estate:** 4.3%
- **Consulting:** 4.3%
- **Automotive:** 2.2%
- **Information Technology and Services:** 2.2%
- **Professional Training & Coaching:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **E-Learning:** 2.2%
- **Other:** 27.2%

---
## Alternatives

### Alternatives to Loomly

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7207 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2916 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)

### Alternatives to metricool

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7207 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2916 reviews)
- [Tailwind](https://www.g2.com/products/tailwind/reviews) — 4.3/5 stars (142 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (477 reviews)

---
## Top Discussions

### Loomly

- Title: [How long before we can publish directly to Instagram?](https://www.g2.com/discussions/25904-how-long-before-we-can-publish-directly-to-instagram) — 6 comments, 2 upvotes
  > **Top comment:** "Only Loomly can answer that,  I'm considering posting my Instagram to Buffer  while they figure it out.I have recently  discovered that i must publish my own..."
- Title: [Is Loomly free?](https://www.g2.com/discussions/is-loomly-free) — 5 comments
  > **Top comment:** "I don't know, I use the paid version"
- Title: [Which other social media manager platform would you recommend please?](https://www.g2.com/discussions/26161-which-other-social-media-manager-platform-would-you-recommend-please) — 5 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can Loomly post to Instagram?](https://www.g2.com/discussions/can-loomly-post-to-instagram) — 4 comments
  > **Top comment:** "Yes. But for Story posts you get push notification and have to finish by manually posting through the Instagram app but it is really just a few clicks as..."
- Title: [What are all the available social media platforms capable of integrating on Loomly?](https://www.g2.com/discussions/24662-what-are-all-the-available-social-media-platforms-capable-of-integrating-on-loomly) — 2 comments, 1 upvote
  > **Top comment:** "You can do Facebook, Linkedin, Twitter, Instagram (indirectly), Google, and Pinterest."

### metricool

- Title: [What is metricool used for?](https://www.g2.com/discussions/what-is-metricool-used-for) — 2 comments
  > **Top comment:** "Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/loomly-vs-metricool)