# Loomly vs metricool Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Loomly excels in overall user satisfaction, boasting a higher G2 Score compared to Metricool. Users appreciate its affordability and comprehensive support for major social networks, making it a go-to choice for small businesses looking to streamline their social media management.
- **Users say** that Loomly's intuitive interface significantly reduces the pain of content planning, allowing teams to manage multiple social media accounts effortlessly. This ease of use is highlighted by its high ratings in setup and administration, which many find straightforward and user-friendly.
- **Reviewers mention** that Metricool shines in its ability to replicate posts across various platforms, saving users valuable time. This feature, along with its integrated inbox for managing interactions, makes it a strong contender for those who prioritize efficiency in social media management.
- **According to verified reviews** , both platforms offer solid analytics capabilities, but Metricool receives higher praise for its detailed insights and reporting features. Users find its analytics vital for understanding engagement and performance, which is crucial for optimizing social media strategies.
- **G2 reviewers highlight** that while Loomly has a larger user base and more reviews, Metricool's recent feedback indicates a growing satisfaction among its users, particularly regarding customer support and ease of account connectivity. This suggests that Metricool is making strides in enhancing user experience.
- **Users report** that both platforms provide effective content calendars, but Loomly's collaborative features are particularly noted for enhancing teamwork. Users appreciate how Loomly facilitates collaboration among team members, making it easier to keep track of content across different accounts.



---
## Frequently Asked Questions

### What is the difference between Loomly vs metricool?

Loomly stands out for its higher G2 rating, larger review base, and stronger reviewer-cited strengths in ease of use and content calendar, while metricool is noted for analytics and competitor analysis features.

| [Loomly](https://www.g2.com/products/loomly/reviews) | [metricool](https://www.g2.com/products/metricool/reviews) |
| --- | --- |
| 4.6/5 (1,796 reviews) | 4.5/5 (98 reviews) |
| Small-Business | Small-Business |
| 9.3 | 9.1 |
| 9.3 | 9.0 |
| Ease of Use (54 all-time mentions) | Analytics (8 all-time mentions) |



### How do the pricing models of Loomly and metricool compare?

Loomly is rated as the stronger value by reviewers, with higher satisfaction on price and affordability dimensions.

- **Loomly:** Reviewers frequently cite Loomly as affordable and well-priced, with 25 all-time mentions of affordability and positive value sentiment in recent reviews.
- **metricool:** Reviewers describe metricool as affordable for SMEs, but also note plan limitations and expense as trade-offs, with 4 all-time mentions of being expensive.
- **Switching-reason:** Recent Loomly reviews mention switching away due to perceived declining value and price increases, while metricool reviews highlight value for analytics and reporting.



### What are the best alternatives to Loomly and metricool?

The top 3 alternatives to Loomly and metricool are Hootsuite, Sprout Social, and Zoho Social.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Loomly](https://www.g2.com/products/loomly/reviews) | 4.6/5 (1,796 reviews) | Small-Business | Affordable and well-priced for features | Ease of Use (54 all-time mentions) |
| [metricool](https://www.g2.com/products/metricool/reviews) | 4.5/5 (98 reviews) | Small-Business | Affordable for SMEs, but plan limitations noted | Analytics (8 all-time mentions) |
| [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7,413 reviews) | Small-Business | — | Multi-platform management |
| [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6,873 reviews) | Small-Business | — | Comprehensive analytics |
| [Zoho Social](https://www.g2.com/products/zoho-social/reviews) | 4.6/5 (2,959 reviews) | Small-Business | — | Ease of Use |



### Which Social Media Management features should I prioritize when comparing Loomly and metricool?

Buyers should prioritize Content Calendar, Analytics, Integrations, Team Collaboration, and Multi-platform Scheduling when comparing Loomly and metricool.

- **Content Calendar:** Loomly has 23 all-time mentions for calendar view and is frequently praised for its visual content calendar; metricool is also cited for its visual scheduling calendar in recent reviews.
- **Analytics:** metricool is highlighted for analytics (8 all-time mentions), analytics focus (7), and reporting; Loomly is noted for limited analytics (18 all-time mentions).
- **Integrations:** Loomly is cited for Facebook integration (199 all-time mentions); metricool is cited for Facebook (8), TikTok (5), and Canva (1) integrations.
- **Team Collaboration:** Loomly has 29 all-time mentions for team collaboration; metricool is cited for collaboration in recent reviews.
- **Multi-platform Scheduling:** Loomly (37 all-time mentions for multi-platform); metricool (8 all-time mentions for multi-platform).



### What are the pros and cons of Loomly vs metricool?

Loomly's headline strength is ease of use and content calendar, while metricool's is analytics and reporting.

- **Loomly strengths:** Ease of use (54 all-time mentions), post scheduling (38), multi-platform support (37), centralized management (34), team collaboration (29), affordable pricing (25), calendar view (23).
- **Loomly trade-offs:** Instagram limitations (20 all-time mentions), limited analytics (18), occasional glitches, and integration limitations cited in recent reviews.
- **metricool strengths:** Analytics (8 all-time mentions), scheduling (9), centralized management (8), multi-platform posting (8), intuitive interface, and reporting features.
- **metricool trade-offs:** Expensive (4 all-time mentions), missing features (4), plan limitations (4), and some reviewers note UI design issues and support responsiveness.



### Is Loomly or metricool better for small businesses?

Loomly is the better fit for small businesses, supported by its strong small-business segment and affordability sentiment.

- **Loomly:** Largest segment is Small-Business, with reviewers consistently citing affordability, ease of use, and value for small teams.
- **metricool:** Largest segment is Small-Business, with reviewers noting value for SMEs but also mentioning plan limitations and expense as trade-offs.



### Which Social Media Management platform has better integrations?

Loomly is favored for integrations, with a higher volume of reviewer-cited integration mentions.

- **Loomly:** Facebook integration is cited in 199 all-time reviews.
- **metricool:** Facebook (8 all-time mentions), TikTok (5), and Canva (1) integrations are cited in recent reviews.



### How do Loomly and metricool compare on customer support?

Loomly and metricool are rated in near-parity on Quality of Support, with Loomly at 9.3 and metricool at 9.0, a difference below the materiality threshold.

- **Loomly:** Reviewers frequently mention responsive and helpful customer service, with 19 all-time mentions for customer service and positive support experiences in recent reviews.
- **metricool:** Reviewers describe support as responsive and knowledgeable, with 7 all-time mentions for quality of support, though some note slow or policy-driven responses in billing disputes.



### Which is easier to implement, Loomly or metricool?

Loomly and metricool are rated in near-parity on Ease of Setup, with Loomly at 9.3 and metricool at 9.1, a difference below the materiality threshold.

- **Loomly:** Reviewers consistently describe Loomly as easy to set up, with many citing quick onboarding and straightforward integration with social accounts.
- **metricool:** Reviewers highlight metricool's intuitive setup and low learning curve, with frequent mentions of easy implementation and fast initial configuration.



### Which product has better Content Calendar?

Loomly is the stronger product for Content Calendar, with more reviewer-cited strengths and higher all-time mention counts.

- **Loomly:** 23 all-time mentions for calendar view, frequent praise for visual content calendar and scheduling features, and a Meets Requirements score of 8.8.
- **metricool:** Visual scheduling calendar cited in recent reviews, Meets Requirements score of 8.6, and positive sentiment for planning and organizing posts.



| | Loomly | metricool | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,796 | 101 | 

---
## Top Pros & Cons

### Loomly

Pros:
- Ease of Use (54 reviews)
- Post Scheduling (38 reviews)

Cons:
- Instagram Limitations (20 reviews)
- Limited Analytics (18 reviews)

### metricool

Pros:
- Ease of Use (9 reviews)
- Scheduling (9 reviews)

Cons:
- Expensive (4 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Loomly | metricool | 
|---|---|---|
  | **Meets Requirements** | 8.8 (1446 reviews) | 8.6 (80 reviews) | 
  | **Ease of Use** | 9.2 (1462 reviews) | 9.1 (85 reviews) | 
  | **Ease of Setup** | 9.3 (953 reviews) | 9.2 (69 reviews) | 
  | **Ease of Admin** | 9.3 (850 reviews) | 9.2 (49 reviews) | 
  | **Quality of Support** | 9.3 (1208 reviews) | 9.0 (69 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (817 reviews) | 9.2 (46 reviews) | 
  | **Product Direction (% positive)** | 9.4 (1361 reviews) | 9.2 (73 reviews) | 

---
## Pricing

### Loomly

#### Entry-Level Pricing

Plan: Base

Price: Starting at $32.00 Per Month

Key Features:
- 2 Users
- 10 Social Accounts
- Unlimited Content

[Browse all 5 editions](https://www.g2.com/products/loomly/pricing)

#### Free Trial

Yes

### metricool

#### Entry-Level Pricing

Plan: FREE

Price: $0.00

Description: Enjoy Metricool free plan for life.

Key Features:
- 1 brand
- Manage all your brands’ social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month

[Browse all 4 editions](https://www.g2.com/products/metricool/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | N/A | N/A |
| **metricool** | N/A | N/A |

#### Additional Functionality

| Feature | Loomly | metricool | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | 7.7/10 | 168 |
| **metricool** | 8.5/10 | 55 |

#### Social Analytics

| Feature | Loomly | metricool | 
|---|---|---|
| **Competitor Analysis** | Feature Not Available | 8.7 (44 reviews) | 
| **Follower Analysis** | 7.7 (133 reviews) | 9.1 (45 reviews) | 
| **Post Performance** | 8.4 (155 reviews) | 9.2 (49 reviews) | 
| **Paid Campaign Tracking** | 7.3 (108 reviews) | 7.8 (43 reviews) | 
| **Attribution** | Feature Not Available | 8.1 (45 reviews) | 
| **Hashtag Analytics** | 7.6 (134 reviews) | 8.7 (41 reviews) | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Loomly | metricool | 
|---|---|---|
| **Report Customizability** | 7.2 (134 reviews) | 8.5 (47 reviews) | 
| **Report Exporting** | 8.1 (138 reviews) | 8.9 (47 reviews) | 
| **Scalability** | 8.4 (134 reviews) | 8.9 (50 reviews) | 
| **White Label** | 7.2 (107 reviews) | 8.0 (41 reviews) | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Loomly | metricool | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (8 reviews) | 
| **Decision Making** | Not enough data | 7.9 (7 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Loomly | metricool | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | 8.4/10 | 1247 |
| **metricool** | 8.6/10 | 55 |

#### Content & Collaboration

| Feature | Loomly | metricool | 
|---|---|---|
| **Content Calendar** | 9.3 (965 reviews) | 9.4 (50 reviews) | 
| **Content Library** | 8.4 (816 reviews) | 8.5 (46 reviews) | 
| **Shared Inbox** | 7.8 (660 reviews) | 8.4 (48 reviews) | 
| **Approval Workflows** | 8.6 (733 reviews) | 8.7 (46 reviews) | 
| **Users and Permissions** | 8.8 (799 reviews) | 9.0 (45 reviews) | 
| **Content Creation** | 8.3 (656 reviews) | 9.0 (44 reviews) | 
| **Image Library** | Not enough data | Not enough data | 

#### Social Management

| Feature | Loomly | metricool | 
|---|---|---|
| **Social Analytics** | 7.8 (966 reviews) | 9.1 (53 reviews) | 
| **Social Publishing** | 9.1 (1203 reviews) | 9.3 (54 reviews) | 
| **Campaign Optimization** | 8.4 (946 reviews) | 8.5 (50 reviews) | 
| **Multi-Account Management** | 8.3 (1033 reviews) | 8.6 (50 reviews) | 
| **Social Ads** | 7.3 (657 reviews) | 8.0 (45 reviews) | 
| **Campaign Planning** | 8.5 (619 reviews) | 8.6 (44 reviews) | 
| **Hashtag Capabilites** | 8.1 (247 reviews) | 8.2 (46 reviews) | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Loomly | metricool | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.9 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.6 (6 reviews) | 
| **Decision Making** | Not enough data | 8.9 (6 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Loomly | metricool | 
|---|---|---|
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | N/A | N/A |
| **metricool** | N/A | N/A |

#### Platform Interoperability

| Feature | Loomly | metricool | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Loomly | metricool | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Loomly | metricool | 
|---|---|---|
| **Social Functionality** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Loomly | metricool | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Reach** | Not enough data | Not enough data | 
| **Bulk Editing** | Not enough data | Not enough data | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | Not enough data | 
| **Creative Optimization** | Not enough data | Not enough data | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Loomly | metricool | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 
| **Geo-Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Loomly | metricool | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)


**Unique to metricool (1):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Loomly | metricool | 
|---|---|---|
| **Small-Business** | 84.1% | 86.0% | 
| **Mid-Market** | 13.7% | 13.0% | 
| **Enterprise** | 2.2% | 1.0% | 

### By Industry

#### Loomly

- **Marketing and Advertising:** 26.5%
- **Non-Profit Organization Management:** 7.7%
- **Real Estate:** 4.0%
- **Health, Wellness and Fitness:** 2.8%
- **Retail:** 2.4%
- **Construction:** 2.2%
- **Higher Education:** 2.0%
- **Entertainment:** 2.0%
- **Information Technology and Services:** 2.0%
- **Food & Beverages:** 1.9%
- **Other:** 46.5%

#### metricool

- **Marketing and Advertising:** 40.4%
- **Education Management:** 8.5%
- **Online Media:** 4.3%
- **Real Estate:** 4.3%
- **Consulting:** 4.3%
- **Information Technology and Services:** 3.2%
- **Automotive:** 2.1%
- **Professional Training & Coaching:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **E-Learning:** 2.1%
- **Other:** 26.6%

---
## Alternatives

### Alternatives to Loomly

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7467 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2969 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1133 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (974 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (846 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)

### Alternatives to metricool

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7467 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (846 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2969 reviews)
- [Tailwind](https://www.g2.com/products/tailwind/reviews) — 4.3/5 stars (142 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (974 reviews)
- [Planable](https://www.g2.com/products/planable/reviews) — 4.6/5 stars (1121 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1133 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1041 reviews)

---
## Top Discussions

### Loomly

- Title: [How long before we can publish directly to Instagram?](https://www.g2.com/discussions/25904-how-long-before-we-can-publish-directly-to-instagram) — 6 comments, 2 upvotes
  > **Top comment:** "Only Loomly can answer that,  I'm considering posting my Instagram to Buffer  while they figure it out.I have recently  discovered that i must publish my own..."
- Title: [Is Loomly free?](https://www.g2.com/discussions/is-loomly-free) — 5 comments
  > **Top comment:** "I don't know, I use the paid version"
- Title: [Which other social media manager platform would you recommend please?](https://www.g2.com/discussions/26161-which-other-social-media-manager-platform-would-you-recommend-please) — 5 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can Loomly post to Instagram?](https://www.g2.com/discussions/can-loomly-post-to-instagram) — 4 comments
  > **Top comment:** "Yes. But for Story posts you get push notification and have to finish by manually posting through the Instagram app but it is really just a few clicks as..."
- Title: [What are all the available social media platforms capable of integrating on Loomly?](https://www.g2.com/discussions/24662-what-are-all-the-available-social-media-platforms-capable-of-integrating-on-loomly) — 2 comments, 1 upvote
  > **Top comment:** "You can do Facebook, Linkedin, Twitter, Instagram (indirectly), Google, and Pinterest."

### metricool

- Title: [What is metricool used for?](https://www.g2.com/discussions/what-is-metricool-used-for) — 2 comments
  > **Top comment:** "Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/loomly-vs-metricool)