1. [Home](https://www.g2.com/) 2. ... 3. [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) 4. [metricool Discussions](https://www.g2.com/products/metricool/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aad68c2d0e71bf6152de10e31cffbf49/metricool.png "Product Avatar Image") ![Reward for good metricool reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/37339/medal.svg "Reward for good metricool reviews") ](/products/metricool/reviews) [ metricool ](/products/metricool/reviews) (98)4.5/5 Metricool is a social media management platform trusted by more than 3.5 million professionals, agencies, and brands including Adidas, BMW, Burger King, and Havas. It combines scheduling, analytics, competitor tracking, ads management, and AI-powered reporting in a single dashboard, available on both desktop and mobile. Schedule content across 11 social networks. Plan and publish posts on Instagram, TikTok, LinkedIn, Facebook, X (formerly Twitter), YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch from one unified content calendar. Instagram Reels with trending audio can be scheduled directly from the planner. Know the best time to post. Metricool's Best Time to Post feature identifies when your audience is most active on each social network based on your actual account data, helping you maximize reach and engagement without relying on generic industry benchmarks. Track up to 100 competitors. Compare engagement rates, posting frequency, audience growth, and top-performing content alongside your own performance metrics. Manage paid and organic content together. Analyze Meta Ads, Google Ads, and TikTok Ads campaigns in the same dashboard where you manage your organic social content. No need to switch between multiple platforms. Create reports in seconds with AI. Metricool Studio transforms a simple prompt into charts, tables, and actionable insights. Campaign Dashboards combine paid and organic performance for a complete view of your results. Export reports as branded PDFs or PowerPoint presentations, or connect to Looker Studio to build fully customized dashboards. Connect your favorite AI tools through MCP. Metricool's official MCP server integrates with ChatGPT, Claude, Cursor, Make, n8n, and other AI platforms. Ask questions in plain language, schedule content, retrieve analytics, identify the best posting times, or analyze competitors without opening the Metricool dashboard. Built for agencies and teams. Manage multiple brands, assign role-based permissions, streamline collaboration with content approval workflows, respond to comments and direct messages from a shared inbox, create link-in-bio pages with SmartLinks, and access white-label options on custom plans. Show More * * * ### 70.0 Nps Score Already have metricool? ### All metricool Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is metricool used for? ](/discussions/what-is-metricool-used-for) What is metricool used for? 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Answer a few questions to help the metricool community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmetricool%2Fdiscuss%3Fsmall_ask%3Dmetricool) No ## Top Contributors in metricool 1 ![Rudina B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rudina B.") RB Loading... ### [Rudina B.](https://www.g2.com/users/3c0be1fa-a3e0-418d-851f-7efd790c86c5 "Rudina B.") Strategy Consultant 1 pt 2 ![Martha María D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Martha María D.") MD Loading... ### [Martha María D.](https://www.g2.com/users/f00e380d-bb89-4613-9f91-486d80bab8e5 "Martha María D.") Producción de audiovisuales y fotografía. 1 pt