metricool Pricing Overview

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metricool Pricing Key Insights

Last updated on Jul 28, 2026

metricool offers 4 pricing editions, starting at $0. metricool pricing tiers are designed to support different usage levels and team sizes. metricool also offers a free trial. Higher-tier plans are available via direct consultation with the vendor. Compare the metricool pricing table below to figure out the best fit for your needs.

FREE — $0

STARTER — $20 / Per Month

ADVANCED — $53 / Per Month

CUSTOM — Contact Us

Rated 4.4 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

FREE

$0.00

Enjoy Metricool free plan for life.

STARTER

Starting at $20.00

Per Month

Up to 10 brands for $20/month with annual payment or $25 with monthly payment.

ADVANCED

Starting at $53.00

Per Month

Up to 50 brands for $53/month with annual payment or $67 with monthly payment.

CUSTOM

Let’s talk!

Find your perfect plan. Metricool is for everyone regardless of your knowledge or budget.
Whether you are an agency, manage multiple client social profiles or run your networks professionally, sign up for free today and start using Metricool!

Become Premium, choose your plan and enjoy all the functionalities of the Premium plans

Pricing information for metricool is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase metricool must be conducted with the seller.

The prices indicated do not include any applicable VAT.
The corresponding VAT will be calculated before signing.

Pricing information was last updated on June 25, 2026

metricool Pricing FAQs

Generated using AI

Is metricool free, or does it offer a free trial?

Yes. According to G2 data, metricool offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

How much does metricool cost in 2026?

According to G2 data, metricool pricing in 2026 starts at $20.00 and can reach $53.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Metricool's official pricing page for the most current details.

Who is metricool pricing best suited for?

Metricool's pricing is best suited for small business social media managers and boutique marketing agencies, the dominant segment across G2 reviews of metricool. Starter at $20/month fits solopreneurs or small teams managing up to 10 client brands who need scheduling, reporting, and LinkedIn access. Advanced at $53/month targets growing agencies needing post approval, role management, and white-label-adjacent reporting. G2 reviewers in marketing, advertising, consulting, and online media industries appear most frequently and report the highest satisfaction. Mid-market teams in education and publishing also appear, gravitating toward Advanced for multi-brand and team collaboration features. Enterprise buyers with custom brand volumes are directed to the Custom tier.

What are the key differences between the free and paid versions of metricool?

Metricool's free plan covers one brand, up to 20 posts per month, 30 days of analytics history, and excludes LinkedIn and Twitter entirely. G2 reviewers frequently cite LinkedIn's absence as the primary reason to upgrade. Metricool's Starter plan ($20/month annual) unlocks up to 10 brands, unlimited publishing, unlimited analytics history, LinkedIn, PDF/PPT reports, and Canva integration. The Advanced tier ($53/month annual) adds team and client management, post approval workflows, customizable report templates, and the Looker Studio connector. G2 users note the free tier suits solo creators testing the tool, but multi-client or agency workflows quickly require Starter or Advanced.

Is metricool considered good value for its pricing?

G2 reviewers broadly consider metricool strong value, especially compared to Hootsuite and Sprout Social, which multiple reviewers cite by name as pricier alternatives. High ratings dominate the review set, and recurring praise centers on analytics depth, multi-platform scheduling, and client reporting at accessible price points. That said, G2 reviews of metricool surface consistent friction: Twitter/X is a paid add-on on any plan, LinkedIn is locked behind paid tiers, and advanced analytics require upgrades. Solopreneurs and budget-conscious users flag tier jumps as hard to justify. Auto-renewal billing practices drew several zero-star reviews, signaling a trust gap that tempers the otherwise strong value perception.

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metricool Pricing Reviews

(2)

Linda L.

Mid-Market (51-1000 emp.)

2/20/2026

"A Social Media Manager's best friend for 3 years already"

5/5

What do you like best about metricool?

I like that with Metricool, I can tag people in LinkedIn posts, which was not available on other scheduling platforms 3 years ago. The platform has great UX, making it easy to schedule posts and check analytics. The calendar's feature that shows thematic holidays is also a nice touch for post inspiration. Their support team responds quickly to any questions, and they often roll out new features, which is great. Their pricing is also quite reasonable compared to Hootsuite and SproutSocial for a medium-sized company. st Review collected by and hosted on G2.com.

What do you dislike about metricool?

Sometimes LinkedIn PDFs are too big to publish, but it might be because they're too heavy. Just allow uploading design-heavy files if possible. I can upload those files on LinkedIn, so it shouldn't be an issue for Metricool to allow it too. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you so much for being with us for three years and for sharing such a detailed review. It means a lot to know Metricool has become your go to tool for scheduling, analytics, and LinkedIn tagging. We are especially happy to hear that the UX, holiday calendar, pricing, and our support team have made a difference in your day to day work.

Regarding LinkedIn PDFs, what we can publish through Metricool depends on what LinkedIn allows via its API, which can sometimes differ from what is possible natively on the platform. File size and technical limitations may vary for that reason. That said, we would love to take a closer look at your specific case. Please reach out to us via chat or at help@metricool.com and we will review it together.

Thanks again for trusting Metricool to simplify your workflow. We are always working to keep improving and support social media managers like you every step of the way.

See how metricool improved

Sait T.

Mid-Market (51-1000 emp.)

10/15/2025

"Auto-renew charge, missing core features, and unresponsive support"

0/5

What do you like best about metricool?

Clean UI and a low learning curve. but very basic Review collected by and hosted on G2.com.

What do you dislike about metricool?

Auto-renew charged my card on October 14, 2025 even though I was not actively using the product.

Cannot connect two Instagram accounts at the same time. To switch, you have to disconnect and reconnect, which is slow and error-prone.

Support did not provide a timely or actionable response to my refund request. The renewal policy feels opaque and not customer-centric. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

Problem we hoped to solve: centralize social scheduling and basic analytics for multiple Instagram profiles under one brand.

What worked: quick onboarding, clean calendar view, basic post scheduling and reporting for a single profile helped us keep a consistent cadence for a short period.

Limited benefit: we could not keep two Instagram accounts connected simultaneously, so our team spent time disconnecting/reconnecting accounts, which killed the workflow gains.

Net impact: minor help for single-account scheduling, but overall benefits were outweighed by multi-account limitations and slow support on a refund request. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

We understand how frustrating it can be to forget to cancel a renewal on time, and we’re sorry for the inconvenience this caused. However, managing the subscription is the user’s responsibility. All users have 24/7 access to their account settings to review, modify, or cancel their plan at any time. Metricool’s automatic renewal system is designed to ensure uninterrupted service, and all details about how subscriptions work are clearly explained in our Terms and Conditions and Help Center, both publicly available.

Regarding your comment about connecting Instagram accounts, it’s not necessary to disconnect and reconnect profiles —in fact, we don’t recommend doing so. Metricool is structured by “brands,” and each brand allows you to connect one profile per social network. This means that with any premium plan, you can connect as many Instagram accounts as the number of brands included in your plan—one per brand—without any need to disconnect existing ones.

We understand your disappointment and regret that your experience didn’t meet expectations. While Metricool only provides the service and cannot take responsibility for monitoring individual usage or managing cancellations, our support team is always available via chat to clarify any doubts and ensure you have the information you need.

See how metricool improved