# Hootsuite vs metricool Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hootsuite excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Metricool. Users appreciate its seamless integration with social apps, which simplifies social marketing and scheduling, making it a reliable choice for organizations.
- **Users say** that Metricool stands out for its simplicity and ease of use, particularly for those new to social media management. Reviewers highlight its ability to schedule posts across multiple platforms effortlessly, which is a major plus for managing various clients.
- **According to verified reviews** , Hootsuite's analytics features are highly praised, providing users with a comprehensive view of their social media performance. Users mention that it helps them maintain brand consistency and plan effectively, which is crucial for organizations like colleges and nonprofits.
- **Reviewers mention** that while Metricool offers valuable analytics, it may not match the depth of insights provided by Hootsuite. However, users appreciate Metricool's consistent uptime and quick integration, making it a great option for those needing immediate access to social media tools.
- **Users highlight** that Hootsuite's pricing structure can be a barrier for some, especially with its entry-level price point being higher than Metricool's free offering. However, many users feel that the investment pays off due to the time saved and the robust features available.
- **G2 reviewers note** that while both platforms have strong support ratings, Metricool edges out Hootsuite in terms of user support quality. Users appreciate the responsive assistance they receive, which enhances their overall experience with the platform.



| | Hootsuite | metricool | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 7,207 | 97 | 
| **Largest Market Segment** | Small-Business (59.5% of reviews) | Small-Business (88.4% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | $0.00 | 

---
## Top Pros & Cons

### Hootsuite

Pros:
- Post Scheduling (1066 reviews)
- Scheduling (1031 reviews)

Cons:
- Limited Features (320 reviews)
- Expensive (317 reviews)

### metricool

Pros:
- Ease of Use (9 reviews)
- Scheduling (9 reviews)

Cons:
- Expensive (4 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Hootsuite | metricool | 
|---|---|---|
  | **Meets Requirements** | 8.4 (6310 reviews) | 8.6 (79 reviews) | 
  | **Ease of Use** | 8.6 (6391 reviews) | 9.1 (83 reviews) | 
  | **Ease of Setup** | 8.7 (4174 reviews) | 9.2 (67 reviews) | 
  | **Ease of Admin** | 8.6 (2558 reviews) | 9.2 (49 reviews) | 
  | **Quality of Support** | 8.2 (4738 reviews) | 9.0 (68 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (2330 reviews) | 9.2 (46 reviews) | 
  | **Product Direction (% positive)** | 8.0 (6180 reviews) | 9.2 (73 reviews) | 

---
## Pricing

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### metricool

#### Entry-Level Pricing

Plan: FREE

Price: $0.00

Description: Enjoy Metricool free plan for life.

Key Features:
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Schedule up to 20 posts per month

[Browse all 4 editions](https://www.g2.com/products/metricool/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.5/10 | 2911 |
| **metricool** | 8.5/10 | 55 |

#### Social Analytics

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Competitor Analysis** | 7.5 (2163 reviews) | 8.7 (44 reviews) | 
| **Follower Analysis** | 7.9 (2364 reviews) | 9.1 (45 reviews) | 
| **Post Performance** | 8.6 (2544 reviews) | 9.2 (49 reviews) | 
| **Paid Campaign Tracking** | 7.4 (1816 reviews) | 7.8 (43 reviews) | 
| **Attribution** | 7.4 (2048 reviews) | 8.1 (45 reviews) | 
| **Hashtag Analytics** | 7.6 (1494 reviews) | 8.7 (41 reviews) | 
| **Sentiment Analysis** | 7.5 (1454 reviews) | Feature Not Available | 

#### Reports & Dashboards

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Report Customizability** | 8.1 (2414 reviews) | 8.5 (47 reviews) | 
| **Report Exporting** | 8.3 (2377 reviews) | 8.9 (47 reviews) | 
| **Scalability** | 8.4 (2422 reviews) | 8.9 (50 reviews) | 
| **White Label** | 7.1 (1392 reviews) | 8.0 (41 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (149 reviews) | 8.1 (6 reviews) | 
| **Cross-system Integration** | 6.8 (162 reviews) | 8.3 (6 reviews) | 
| **Adaptive Learning** | 6.6 (147 reviews) | 8.6 (7 reviews) | 
| **Proactive Assistance** | 6.7 (150 reviews) | 8.8 (8 reviews) | 
| **Decision Making** | 6.7 (151 reviews) | 7.9 (7 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.8/10 | 5454 |
| **metricool** | 8.6/10 | 53 |

#### Content & Collaboration

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Content Calendar** | 9.0 (2818 reviews) | 9.4 (49 reviews) | 
| **Content Library** | 8.0 (2574 reviews) | 8.5 (46 reviews) | 
| **Shared Inbox** | 8.0 (2543 reviews) | 8.4 (48 reviews) | 
| **Approval Workflows** | 7.8 (2414 reviews) | 8.7 (46 reviews) | 
| **Users and Permissions** | 8.2 (2535 reviews) | 9.0 (45 reviews) | 
| **Content Creation** | 8.1 (2557 reviews) | 9.0 (44 reviews) | 

#### Social Management

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Social Analytics** | 8.1 (4627 reviews) | 9.1 (51 reviews) | 
| **Social Publishing** | 8.9 (5196 reviews) | 9.3 (52 reviews) | 
| **Campaign Optimization** | 8.2 (4518 reviews) | 8.4 (49 reviews) | 
| **Social Engagement** | 8.4 (4906 reviews) | 8.6 (50 reviews) | 
| **Social Ads** | 7.1 (3480 reviews) | 8.0 (45 reviews) | 
| **Campaign Planning** | 8.0 (2542 reviews) | 8.6 (44 reviews) | 
| **Hashtag Capabilites** | 7.9 (2165 reviews) | 8.2 (46 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (284 reviews) | 8.1 (6 reviews) | 
| **Multi-step Planning** | 7.1 (280 reviews) | 8.9 (6 reviews) | 
| **Cross-system Integration** | 7.2 (312 reviews) | 8.9 (6 reviews) | 
| **Adaptive Learning** | 7.1 (281 reviews) | 7.7 (5 reviews) | 
| **Natural Language Interaction** | 7.1 (276 reviews) | 8.3 (6 reviews) | 
| **Proactive Assistance** | 7.0 (277 reviews) | 8.6 (6 reviews) | 
| **Decision Making** | 7.1 (271 reviews) | 8.9 (6 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 8.0/10 | 704 |
| **metricool** | N/A | N/A |

#### Platform Interoperability

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Close Ecosystem API** | 7.7 (564 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (60 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (60 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (60 reviews) | Not enough data | 
| **Decision Making** | 7.8 (61 reviews) | Not enough data | 

#### Social Functionality

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Social Functionality** | 8.4 (669 reviews) | Not enough data | 

#### Campaign Management

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (676 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (667 reviews) | Not enough data | 
| **Reach** | 8.1 (657 reviews) | Not enough data | 
| **Bulk Editing** | 7.9 (667 reviews) | Not enough data | 
| **Batch Uploading** | 8.1 (665 reviews) | Not enough data | 
| **Brand Safety** | 8.4 (653 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (648 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (633 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (635 reviews) | Not enough data | 
| **Creative Optimization** | 8.1 (629 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.0 (621 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (621 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (617 reviews) | Not enough data | 

#### Targeting

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Targeting** | 8.1 (628 reviews) | Not enough data | 
| **Retargeting** | 7.8 (616 reviews) | Not enough data | 
| **Geo-Targeting** | 7.9 (617 reviews) | Not enough data | 
| **Contextual Targeting** | 7.8 (611 reviews) | Not enough data | 

#### Platform

| Feature | Hootsuite | metricool | 
|---|---|---|
| **API / Integrations** | 7.8 (602 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (618 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (614 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (613 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (602 reviews) | Not enough data | 
| **Customization** | 8.2 (600 reviews) | Not enough data | 
| **Workflow Capability** | 8.3 (603 reviews) | Not enough data | 
| **Internationalization** | 8.0 (589 reviews) | Not enough data | 
| **Notifications** | 8.2 (594 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 2307 |
| **metricool** | N/A | N/A |

#### Monitoring & Listening

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Social Measurement** | 8.1 (1918 reviews) | Not enough data | 
| **Influencer Identification** | 7.2 (1510 reviews) | Not enough data | 
| **Brand Monitoring** | 8.2 (722 reviews) | Not enough data | 
| **Keyword Tracking** | 8.0 (685 reviews) | Not enough data | 
| **Trend Analysis** | 7.9 (679 reviews) | Not enough data | 
| **Competitor Analysis** | 7.7 (650 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (61 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (61 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (60 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (61 reviews) | Not enough data | 
| **Decision Making** | 7.4 (61 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Hootsuite | metricool | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1357 reviews) | Not enough data | 
| **Social Reporting** | 8.1 (1868 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.2 (732 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.8 (652 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Hootsuite (2):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)



---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite | metricool | 
|---|---|---|
| **Small-Business** | 59.5% | 88.4% | 
| **Mid-Market** | 28.7% | 10.5% | 
| **Enterprise** | 11.7% | 1.1% | 

### By Industry

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.3%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.6%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.6%
- **Retail:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.6%

#### metricool

- **Marketing and Advertising:** 40.2%
- **Education Management:** 8.7%
- **Online Media:** 4.3%
- **Real Estate:** 4.3%
- **Consulting:** 4.3%
- **Automotive:** 2.2%
- **Information Technology and Services:** 2.2%
- **Professional Training & Coaching:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **E-Learning:** 2.2%
- **Other:** 27.2%

---
## Alternatives

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6423 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3815 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2652 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (406 reviews)

### Alternatives to metricool

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6423 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2916 reviews)
- [Tailwind](https://www.g2.com/products/tailwind/reviews) — 4.3/5 stars (142 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (477 reviews)

---
## Top Discussions

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### metricool

- Title: [What is metricool used for?](https://www.g2.com/discussions/what-is-metricool-used-for) — 2 comments
  > **Top comment:** "Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-metricool)