Link copied to clipboard # Hootsuite vs metricool Comparison - What are their main differences? Share [ Export ](/compare/hootsuite/metricool/export.csv) Hootsuitemetricool[+ Add Product](#) Pricing **Hootsuite** Free Trial **$99.00** per\_user Per Month · Standard **$199.00** per\_user Per Month · Professional **$399.00** per\_user Per Month · Advanced **Custom Quote Available** flat\_rate Per Month · Enterprise Show more **metricool** Free Trial **$0.00** flat\_rate Per Month · Free **$20.00** flat\_rate Per Month · Starter **$53.00** flat\_rate Per Month · Advanced **Contact vendor** flat\_rate Per Year · Custom Show more **Pricing Insights** from reviews Perceived Cost **Hootsuite** $$$$$ **metricool** $$$$$ Average Discount **Hootsuite** 11% **metricool** 16%5% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Hootsuite** 6 months Based on 100 responses **metricool** 6 months Based on 100 responses Return on Investment **Hootsuite** 6 months Based on 100 responses **metricool** 6 months Based on 100 responses ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite") ![metricool](https://images.g2crowd.com/uploads/product/hd_favicon/310823fa345499e68c2283b887b88335/metricool.svg "metricool") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Hootsuite** [ Intuitive Daily Use (777) ](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=2521852&qs=pros-and-cons#reviews)[ Schedule Posts Ahead (630) ](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=2521990&qs=pros-and-cons#reviews)[ High Subscription Costs (347) ](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=2522454&qs=pros-and-cons#reviews)[ Limited Report Detail (197) ](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=2523130&qs=pros-and-cons#reviews) **metricool** [ Ease of Use (11) ](https://www.g2.com/products/metricool/reviews?filters%5Bsentiment_snippet%5D=1730558&qs=pros-and-cons#reviews)[ Multi-platform (10) ](https://www.g2.com/products/metricool/reviews?filters%5Bsentiment_snippet%5D=1731072&qs=pros-and-cons#reviews)[ Expensive (4) ](https://www.g2.com/products/metricool/reviews?filters%5Bsentiment_snippet%5D=1730673&qs=pros-and-cons#reviews)[ Missing Features (4) ](https://www.g2.com/products/metricool/reviews?filters%5Bsentiment_snippet%5D=2255181&qs=pros-and-cons#reviews) Integrations **Hootsuite** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3b9a49dfdc49ebd54d82cd969118f88/adobe-creative-suite.png "Product Avatar Image") Adobe ](https://www.g2.com/products/adobe-creative-suite/reviews)[ View all ](https://www.g2.com/products/hootsuite/integrations) **metricool** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9ceef201e56d2b9405c3320d566c3ac8/bluesky.png "Product Avatar Image") Bluesky ](https://www.g2.com/products/bluesky/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image") Canva ](https://www.g2.com/products/canva/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image") ChatGPT ](https://www.g2.com/products/chatgpt/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ View all ](https://www.g2.com/products/metricool/integrations) Screenshots **Hootsuite** ![Hootsuite screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1785789/Screenshot-2026-06-23-PerchComposer.png) **metricool** ![metricool screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1238322/Social-Banners-Planner.jpg) **Ratings** from reviews Meets Requirements **Hootsuite** **8.5** /10 Based on 6,681 responses **metricool** **8.6** /10 Based on 89 responses Ease of Use **Hootsuite** **8.6** /10 Based on 6,765 responses **metricool** **9.0** /10 Based on 94 responses Ease of Setup **Hootsuite** **8.7** /10 Based on 4,530 responses **metricool** **9.1** /10 Based on 78 responses Ease of Admin **Hootsuite** **8.7** /10 Based on 2,715 responses **metricool** **9.2** /10 Based on 55 responses Quality of Support **Hootsuite** **8.2** /10 Based on 5,038 responses **metricool** **8.9** /10 Based on 74 responses Has the product been a good partner in doing business? **Hootsuite** **8.6** /10 Based on 2,481 responses **metricool** **9.2** /10 Based on 52 responses Product Direction (% positive) **Hootsuite** **8.0** /10 Based on 6,485 responses **metricool** **9.3** /10 Based on 78 responses **Features** ratings from reviews Social Media Analytics **7.9** /10 Based on 3,042 responses **8.5** /10 Based on 55 responses Social Media Management **8.1** /10 Based on 5,786 responses **8.6** /10 Based on 64 responses Social Media Advertising **8.0** /10 Based on 722 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Social Media Listening Tools **7.9** /10 Based on 2,358 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 59.3% Mid-Market(51-1000 emp.) 28.8% Enterprise(\> 1000 emp.) 12.0% Small-Business(50 or fewer emp.) 59.3% Mid-Market(51-1000 emp.) 28.8% Enterprise(\> 1000 emp.) 12.0% Small-Business(50 or fewer emp.) 88.1% Mid-Market(51-1000 emp.) 11.0% Enterprise(\> 1000 emp.) 0.9% Small-Business(50 or fewer emp.) 88.1% Mid-Market(51-1000 emp.) 11.0% Enterprise(\> 1000 emp.) 0.9% **Reviewers' Industry** [![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")](https://www.g2.com/products/hootsuite/reviews) Hootsuite Marketing and Advertising 15.3% Non-Profit Organization Management 8.9% Higher Education 4.2% Computer Software 3.8% Information Technology and Services 3.6% Other 64.2% [![metricool](https://images.g2crowd.com/uploads/product/hd_favicon/310823fa345499e68c2283b887b88335/metricool.svg "metricool")](https://www.g2.com/products/metricool/reviews) metricool Marketing and Advertising 39.8% Education Management 7.8% Consulting 4.9% Real Estate 3.9% Online Media 3.9% Other 39.8% Alternatives **Hootsuite Alternatives** ![SOCi](https://images.g2crowd.com/uploads/product/hd_favicon/75e4c84354a52cc911139badfdcfe772/soci.SVG "SOCi") [ SOCi ](/products/soci/reviews) ![Vista Social](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_6bd7e781e038728a57233d74d03445d5/vista-social.png "Vista Social") [ Vista Social ](/products/vista-social/reviews) ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social") [ Sprout Social ](/products/sprout-social/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) **metricool Alternatives** ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social") [ Sprout Social ](/products/sprout-social/reviews) ![Loomly](https://images.g2crowd.com/uploads/product/hd_favicon/9cfeb65443c160857a74179628cf0373/loomly.svg "Loomly") [ Loomly ](/products/loomly/reviews) ![SocialPilot](https://images.g2crowd.com/uploads/product/hd_favicon/1eed1cd49098aa23e482abb097f0f6c1/socialpilot.svg "SocialPilot") [ SocialPilot ](/products/socialpilot/reviews) ![Later Social](https://images.g2crowd.com/uploads/product/hd_favicon/0599d27ad039d49d75800d94c6696916/later-social.svg "Later Social") [ Later Social ](/products/later-social/reviews) ## Hootsuite vs metricool FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Hootsuite vs metricool? metricool stands out for higher reviewer satisfaction on setup and support, while Hootsuite leads in centralized management and post scheduling volume. | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | [metricool](https://www.g2.com/products/metricool/reviews) | | --- | --- | | 4.3/5 (7,413 reviews) | 4.5/5 (98 reviews) | | Small-Business | Small-Business | | 8.7 | 9.1 | | 8.2 | 9.0 | | Centralized Management (1,085 all-time mentions) | Ease of Use (9 all-time mentions) | ### How do the pricing models of Hootsuite and metricool compare? metricool is rated higher for value, with a stronger Price/Cost satisfaction score than Hootsuite. - **Hootsuite:** Reviewers frequently cite high costs and steep price jumps between plans, especially for small teams and advanced analytics. - **metricool:** Reviewers highlight affordable pricing and accessible plans for SMEs, with positive sentiment on value for features offered. - **Switching reasons:** Recent reviews mention switching to metricool for more reasonable pricing and to avoid expensive tier upgrades required by Hootsuite. ### What are the best alternatives to Hootsuite and metricool? Vista Social, SOCi, and Sprout Social are the top three alternatives to Hootsuite and metricool. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7,413 reviews) | Small-Business | Pricing is often cited as high, especially for advanced features | Centralized Management (1,085 all-time mentions) | | [metricool](https://www.g2.com/products/metricool/reviews) | 4.5/5 (98 reviews) | Small-Business | Affordable and accessible pricing for SMEs | Ease of Use (9 all-time mentions) | | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5 (1,126 reviews) | Small-Business | — | High reviewer satisfaction and robust feature set | | [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5 (4,670 reviews) | Small-Business | — | Strong multi-location management capabilities | | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6,873 reviews) | Small-Business | — | Comprehensive analytics and reporting | ### Which Social Media Management features should I prioritize when comparing Hootsuite and metricool? Buyers comparing Hootsuite and metricool should prioritize post scheduling, analytics and reporting, ease of use, centralized management, and integrations. - **Post Scheduling:** Hootsuite (1,585 all-time mentions), metricool (6 all-time mentions) - **Analytics and Reporting:** Hootsuite (315 all-time mentions for reporting efficiency), metricool (8 all-time mentions for analytics, 7 for analytics focus) - **Ease of Use:** Hootsuite (8.6), metricool (9.1) - **Centralized Management:** Hootsuite (1,085 all-time mentions), metricool (8 all-time mentions) - **Integrations:** Hootsuite (Facebook: 1,021 all-time mentions, Google Analytics: 13), metricool (Facebook: 8, TikTok: 5, Canva: 1) ### What are the pros and cons of Hootsuite vs metricool? Hootsuite's headline strength is centralized management and post scheduling volume, while metricool excels in ease of use and setup. - **Hootsuite strengths:** Centralized Management (1,085 all-time mentions), Post Scheduling (1,585), Multi-platform Posting (365), Team Collaboration (361), Reporting Efficiency (315) - **Hootsuite trade-offs:** Limited Features (483), Missing Features (459), Social Media Limitations (343), Improvement Needed (329), higher cost sentiment in recent reviews - **metricool strengths:** Ease of Use (9 all-time mentions), Scheduling (9), Analytics (8), Centralized Management (8), Affordable pricing sentiment in recent reviews - **metricool trade-offs:** Expensive (4), Missing Features (4), Plan Limitations (4), some reviewers cite limited advanced features and occasional account disconnections ### Is Hootsuite or metricool better for small businesses? metricool is the better fit for small businesses, with higher satisfaction scores and positive small-business reviewer sentiment. - **Hootsuite:** Largest segment is Small-Business; reviewers note high costs and steep price jumps as a challenge for small teams. - **metricool:** Largest segment is Small-Business; reviewers consistently highlight ease of use, affordable pricing, and straightforward setup as advantages for small businesses. ### Which Social Media Management platform has better integrations? Hootsuite is favored for integrations, with higher reviewer-cited integration counts and broader third-party tool mentions. - **Hootsuite:** Facebook (1,021 all-time mentions), Google Analytics (13), Asana (6) - **metricool:** Facebook (8 recent mentions), TikTok (5), Canva (1) ### How do Hootsuite and metricool compare on customer support? metricool leads on Quality of Support, with a 0.8-point advantage over Hootsuite (9.0 vs 8.2). - **Hootsuite:** Reviewers describe support as generally helpful but cite slow responses and limited flexibility on pricing or custom plans. - **metricool:** Reviewers consistently praise responsive support, fast issue resolution, and proactive communication, especially for onboarding and troubleshooting. ### Which is easier to implement, Hootsuite or metricool? metricool is easier to implement, with a 0.4-point lead in Ease of Setup (9.1 vs 8.7). - **Hootsuite:** Reviewers describe setup as straightforward and fast, but note a learning curve for advanced features and occasional onboarding complexity. - **metricool:** Reviewers highlight intuitive setup, minimal training required, and a visually clear calendar that accelerates onboarding for new users. ### Which product has better Content Creation? Hootsuite is stronger for Content Creation, with higher reviewer-cited mention counts and AI feature references. - **Hootsuite:** Content Creation is supported by 1,585 all-time mentions for post scheduling, 1,400 for scheduling, and multiple recent references to AI-powered content tools and calendar features. - **metricool:** Content Creation is cited in recent reviews for ease of scheduling and planning, but with lower all-time mention counts (6 for post scheduling, 9 for scheduling).