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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (90.2% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
$0.00
Hootsuite
Star Rating
(6,625)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansmetricool
Star Rating
(83)4.5 out of 5
Market Segments
Small-Business (90.2% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite's Content Calendar is highly effective, scoring 9.0, but Metricool outshines it with a score of 9.7, indicating a more user-friendly and comprehensive scheduling experience.
- Reviewers mention that Metricool excels in Follower Analysis with a score of 9.2 compared to Hootsuite's 7.9, highlighting Metricool's superior ability to provide insights into audience demographics and engagement.
- G2 users note that Hootsuite's Quality of Support is rated at 8.1, which is lower than Metricool's 9.1, suggesting that users find Metricool's customer service more responsive and helpful.
- Users on G2 report that Hootsuite's Social Publishing feature scores 8.8, while Metricool achieves a perfect 9.4, indicating that Metricool offers a more streamlined and efficient publishing process.
- Reviewers say that Hootsuite's Approval Workflows score of 7.9 is less favorable compared to Metricool's 8.9, suggesting that Metricool provides a more robust system for content approval and collaboration.
- Users report that while Hootsuite has a solid Campaign Optimization score of 8.3, Metricool's score of 8.5 indicates a slight edge in features that enhance campaign performance and effectiveness.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
metricool
FREE
$0.00
Enjoy Metricool free plan for life.
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Planning up to 50 pieces of content per month.
Free Trial
Hootsuite
Free Trial is available
metricool
Free Trial is available
Ratings
Meets Requirements
8.4
5,983
8.5
70
Ease of Use
8.6
6,060
9.1
73
Ease of Setup
8.7
3,853
9.1
58
Ease of Admin
8.6
2,531
9.3
44
Quality of Support
8.2
4,479
9.0
63
Has the product been a good partner in doing business?
8.6
2,304
9.2
42
Product Direction (% positive)
8.0
5,901
9.5
64
Features by Category
Social Analytics
7.5
2142
8.7(won by 1.2)
44
7.9
2349
9.1(won by 1.2)
44
8.6
2474
9.1(won by 0.5)
43
7.4
1809
7.8(won by 0.4)
43
7.4
2033
8.2(won by 0.8)
44
7.6
1482
8.7(won by 1.1)
40
7.4(won by default)
1444
Feature Not Available
Reports & Dashboards
8.1
2382
8.6(won by 0.5)
45
8.3
2357
8.9(won by 0.6)
45
8.4
2318
8.7(won by 0.3)
43
7.1
1384
8.0(won by 0.9)
41
Agentic AI - Social Media Analytics
6.7
144
8.1(won by 1.4)
6
6.6
143
8.3(won by 1.7)
6
6.6
142
8.3(won by 1.7)
6
6.6
144
8.3(won by 1.7)
6
6.7
144
7.9(won by 1.2)
7
Content & Collaboration
9.0
2731
9.3
45
8.0
2563
8.5
45
8.0
2503
8.4
45
7.8
2386
8.6
44
8.2
2519
9.0
44
8.1
2506
9.0
43
Social Management
8.1
4448
9.0
47
8.9
4923
9.2
47
8.2
4461
8.4
47
8.4
4768
8.6
46
7.1
3461
8.0
45
8.0
2519
8.6
44
7.9
2136
8.1
45
Agentic AI - Social Media Management
6.7
273
8.1
6
7.0
271
8.9
6
7.1
270
8.9
6
7.0
270
7.7
5
7.0
266
8.3
6
6.9
266
8.6
6
7.1
262
8.7
5
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Monitoring & Listening
8.1
1907
Not enough data
7.2
1506
Not enough data
8.2
699
Not enough data
8.0
674
Not enough data
7.9
667
Not enough data
7.7
646
Not enough data
Agentic AI - Social Media Listening Tools
7.3
57
Not enough data
7.1
57
Not enough data
7.3
56
Not enough data
7.3
57
Not enough data
7.3
57
Not enough data
Data Management & Analysis
7.5
1354
Not enough data
8.1
1858
Not enough data
8.2
715
Not enough data
7.8
644
Not enough data
Categories
Categories
Shared Categories
Hootsuite and metricool are categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Listening Tools and Social Media Advertising
metricool has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
metricool
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
42.7%
Education Management
8.5%
Consulting
3.7%
Real Estate
3.7%
Professional Training & Coaching
2.4%
Other
39.0%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
What is metricool used for?
1 Comment
MD
Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports.Read more
metricool has no more discussions with answers
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