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Compare Hootsuite and metricool 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (89.5% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
$0.00
Hootsuite
Star Rating
(6,690)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansmetricool
Star Rating
(88)4.5 out of 5
Market Segments
Small-Business (89.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users appreciating its ability to schedule posts across various platforms. One user highlighted, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," making it a strong choice for those juggling multiple clients.
- Users say that Metricool stands out for its intuitive design, which simplifies the planning and analytics process. A reviewer noted, "It’s genuinely intuitive and keeps planning and metrics together in one place," indicating that it may be particularly appealing for users who prioritize ease of use.
- Reviewers mention that Hootsuite's customer support is a significant advantage, with many users expressing satisfaction with the assistance they receive. One user remarked on their positive experience with a representative, emphasizing the value of having reliable support when needed.
- According to verified reviews, Metricool's analytics features are highly regarded, with users appreciating insights into audience engagement times. A user stated, "I really value the analytics feature in Metricool because it informs me about the times when my audience is most likely to be online," showcasing its effectiveness in optimizing social media strategies.
- G2 reviewers highlight that Hootsuite offers robust customization options for performance reports, which can be crucial for businesses looking to track specific metrics. Users have noted the ability to tailor reports to their needs, enhancing the overall user experience.
- Users report that while Hootsuite has a higher entry-level price, its extensive features and capabilities justify the cost for many businesses. In contrast, Metricool's free entry-level option makes it accessible for small businesses, but some users may find it lacks the depth of features that Hootsuite provides.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
metricool
FREE
$0.00
Enjoy Metricool free plan for life.
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Schedule up to 20 posts per month
Free Trial
Hootsuite
Free Trial is available
metricool
Free Trial is available
Ratings
Meets Requirements
8.4
6,029
8.6
74
Ease of Use
8.6
6,105
9.1
77
Ease of Setup
8.7
3,894
9.2
61
Ease of Admin
8.6
2,547
9.2
47
Quality of Support
8.2
4,518
9.0
64
Has the product been a good partner in doing business?
8.6
2,319
9.2
44
Product Direction (% positive)
8.0
5,943
9.1
68
Features by Category
Social Analytics
7.5
2146
8.7(won by 1.2)
44
7.9
2352
9.1(won by 1.2)
45
8.6
2480
9.2(won by 0.6)
45
7.4
1812
7.8(won by 0.4)
43
7.4
2037
8.1(won by 0.7)
45
7.6
1486
8.7(won by 1.1)
41
7.5(won by default)
1447
Feature Not Available
Reports & Dashboards
8.1
2388
8.6(won by 0.5)
46
8.3
2362
8.9(won by 0.6)
46
8.4
2325
8.8(won by 0.4)
45
7.1
1388
8.0(won by 0.9)
41
Agentic AI - Social Media Analytics
6.7
146
8.1(won by 1.4)
6
6.6
145
8.3(won by 1.7)
6
6.7
145
8.3(won by 1.6)
6
6.6
146
8.3(won by 1.7)
6
6.7
146
7.9(won by 1.2)
7
Content & Collaboration
9.0
2748
9.3
46
8.0
2571
8.5
46
8.0
2515
8.4
46
7.8
2396
8.7
46
8.2
2527
9.0
44
8.1
2520
9.0
44
Social Management
8.1
4479
9.0
48
8.9
4964
9.2
48
8.2
4478
8.4
47
8.4
4797
8.6
48
7.1
3471
8.0
45
8.0
2530
8.6
44
7.9
2149
8.2
46
Agentic AI - Social Media Management
6.8
278
8.1
6
7.1
277
8.9
6
7.1
277
8.9
6
7.1
275
7.7
5
7.1
271
8.3
6
7.0
271
8.6
6
7.1
267
8.7
5
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
614
Not enough data
7.8
608
Not enough data
Platform
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Not enough data
Monitoring & Listening
8.1
1910
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Categories
Categories
Shared Categories
Hootsuite and metricool are categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Listening Tools and Social Media Advertising
metricool has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
metricool
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.5%
Other
64.2%
Marketing and Advertising
41.9%
Education Management
9.3%
Real Estate
4.7%
Consulting
3.5%
Professional Training & Coaching
2.3%
Other
38.4%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
What is metricool used for?
1 Comment
MD
Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports.Read more
metricool has no more discussions with answers
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