metricool Reviews & Product Details

Metricool is a social media management platform trusted by more than 3.5 million professionals, agencies, and brands including Adidas, BMW, Burger King, and Havas. It combines scheduling, analytics, competitor tracking, ads management, and AI-powered reporting in a single dashboard, available on both desktop and mobile. Schedule content across 11 social networks. Plan and publish posts on Instagram, TikTok, LinkedIn, Facebook, X (formerly Twitter), YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch from one unified content calendar. Instagram Reels with trending audio can be scheduled directly from the planner. Know the best time to post. Metricool's Best Time to Post feature identifies when your audience is most active on each social network based on your actual account data, helping you maximize reach and engagement without relying on generic industry benchmarks. Track up to 100 competitors. Compare engagement rates, posting frequency, audience growth, and top-performing content alongside your own performance metrics. Manage paid and organic content together. Analyze Meta Ads, Google Ads, and TikTok Ads campaigns in the same dashboard where you manage your organic social content. No need to switch between multiple platforms. Create reports in seconds with AI. Metricool Studio transforms a simple prompt into charts, tables, and actionable insights. Campaign Dashboards combine paid and organic performance for a complete view of your results. Export reports as branded PDFs or PowerPoint presentations, or connect to Looker Studio to build fully customized dashboards. Connect your favorite AI tools through MCP. Metricool's official MCP server integrates with ChatGPT, Claude, Cursor, Make, n8n, and other AI platforms. Ask questions in plain language, schedule content, retrieve analytics, identify the best posting times, or analyze competitors without opening the Metricool dashboard. Built for agencies and teams. Manage multiple brands, assign role-based permissions, streamline collaboration with content approval workflows, respond to comments and direct messages from a shared inbox, create link-in-bio pages with SmartLinks, and access white-label options on custom plans.

Seller

Metricool

Discussions

metricool Community

Languages Supported

Danish, German, English, French, Italian, Dutch, Portuguese, Spanish

Solution Type

All-in-One

Overview by

Isabel Romero

Used by Self-Employed and 2 others

Beta

Pricing

Pricing provided by metricool.

FREE

$0.00

View More Pricing Information

metricool Integrations

(17)

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Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

2/15/2024

"It works"

4.5/5

What do you like best about metricool?

It allows us to work without worrying about scheduling posts. The attention when things fail. Review collected by and hosted on G2.com.

What do you dislike about metricool?

We did not find major deficiencies... in general, everything is quite good. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you very much for your positive comments about Metricool.

Pedro R.

Director de Màrqueting i consultor en estratègia digital amb enginyeria de prompts de IA

Small-Business (50 or fewer emp.)

2/14/2024

"Great analysis and insights tool for social networks."

5/5

What do you like best about metricool?

Easy to use, implement, integration and customer support. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Reports, because some seems to be meant for kids, not for companies. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you for your feedback, Pedro. We are happy you find Metricool easy to use, as it is one of our main goals. If you need custom reports, there is available the Google Looker Studio Connector. Feel free to contact us in the live chat to get more details.

See how metricool improved

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

4/4/2024

"Useful and simple"

5/5

What do you like best about metricool?

The possibility of planning content and analyzing metrics from a single place Review collected by and hosted on G2.com.

What do you dislike about metricool?

Sometimes it doesn't schedule Instagram stories correctly and doesn't allow adding buttons. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you very much for your comments. The publication is subject to what social media allows through its third-party API, in this case, Instagram does not allow adding additional elements to stories.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

2/29/2024

"Metricool Review"

5/5

What do you like best about metricool?

This tool lives up to its name very well. It's a real Swiss army knife. With many advantages. All accompanied by strategic advice. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I find this tool comprehensive and it continues to improve. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you very much for your comments, we are happy to assist you in the analysis of your networks.

Borja O.

Profe

Small-Business (50 or fewer emp.)

12/16/2022

"Very useful if you don't want to waste time on social media"

4.5/5

What do you like best about metricool?

I'm not a fan of social media at all. With Metricool, I can publish on practically all of them in a centralized way to give visibility to my business. Another great point about Metricool is its statistics, especially the website visits. Google Analytics seems quite confusing and excessive for my needs, so Metricool is a great solution. Review collected by and hosted on G2.com.

What do you dislike about metricool?

For a while, they announced that you could post on Instagram from their tool without any issues, but in reality, what they did was send the post to your phone for you to publish it yourself. Now you can post directly, but I found it a bit dishonest on their part. Review collected by and hosted on G2.com.

Charmayne H.

Social Media Specialist

Small-Business (50 or fewer emp.)

12/20/2022

"A Solid, Mostly Free Social Scheduler"

4/5

What do you like best about metricool?

Because I use Metricool on behalf of a nonprofit, I truly appreciate the free aspect. We all use one login to access the account (info@medicinehorse.org) in order to allow us to maintain the free use. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I dislike that LinkedIn isn't part of the free package. I'll also say that the optimal times aren't very clear when it comes to scheduling. Some of the analytics (Reels and Stories on Instagram) could also use improvement, but I am impressed that they're available at all. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Hi Charmayne! Thanks for your review and still being a metricooler. Regarding the best time to post, for a more accurate data you can also get the percentage of active users. As you left your email account, we will get in touch to provide you more details.

See how metricool improved

Kerry W.

Life Purpose & Mindset Coach

Small-Business (50 or fewer emp.)

7/11/2022

"Amazing and would totally recommend to others"

5/5

What do you like best about metricool?

I've been using Metricool for about seven months now, and I can say that it has made my life easier. I no longer spend hours every day posting on social media, because I can schedule and auto-post my content.

I've also found that I'm able to produce better content because I can spend more time planning and strategizing. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Would like to be able to use the auto list option for other things, rather than just standard posts (in my case, Instagram Stories would be handy). Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks a million for your positive review, Kerry. Recommending to others is very metricooler. As you know, we add features regularly,but some of them rely on third-party APIs for each social platform. Finally, the autopost for Stories has arrived. We hope you enjoy it.

Jason W.

Marketing Director

Small-Business (50 or fewer emp.)

10/12/2022

"By far the best Content Posting Software software we have used!"

5/5

What do you like best about metricool?

We like the clean and very functional layout of the dashboard. We have had zero issues with failed posts or glitches. We have only experienced reliability with using Metricool. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I don't like how the analytics page/Dashboard is not customizable. It would be nice to choose what metrics and data is presented on the dashboard. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks a million for your review, Jason. We are glad you have a reliably experience , trust is a very goof value for us. Regarding custom dashboards, you can create them with the Looker Studio connector. If you want to know more, feel free to contact us on the live chat.

See how metricool improved

Olivia B.

Business Owner

Small-Business (50 or fewer emp.)

12/28/2022

"Unsatisfied"

0.5/5

What do you like best about metricool?

I was very excited about using the metrics and analytics this system provides. Review collected by and hosted on G2.com.

What do you dislike about metricool?

The system is not very user-friendly considering the cost. Which is very unfortunate. I was so excited to use the metrics and analytics that Metricool provides. However, the minimal amount of accounts and cost of adding more accounts on was not worth it. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Olivia we are sorry Metricool did not meet your expectations. We have recently launched a new interface and we add new features regularly, so maybe you can give us another chance. Feel free to contact us in our live chat if you have any questions.

Mónica D.

Director of Golf Sales Europe

Small-Business (50 or fewer emp.)

12/6/2022

"Good application for network metrics"

4/5

What do you like best about metricool?

The simplicity of publishing posts and viewing metrics, so you can work more towards objectives. It has the option to choose hashtags and posts on all networks. Review collected by and hosted on G2.com.

What do you dislike about metricool?

The price seems quite high to me and very focused on agencies and less on entrepreneurs who can use it just as well. It would be ideal to have various pricing options so that we can purchase it. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thank you very much for your comments, Mónica. One of our goals is to make it easy for you to use. We try to offer plans to cover the different needs of our users, which is why you also have a free plan available forever.