metricool Reviews & Product Details

Metricool is a social media management platform trusted by more than 3.5 million professionals, agencies, and brands including Adidas, BMW, Burger King, and Havas. It combines scheduling, analytics, competitor tracking, ads management, and AI-powered reporting in a single dashboard, available on both desktop and mobile. Schedule content across 11 social networks. Plan and publish posts on Instagram, TikTok, LinkedIn, Facebook, X (formerly Twitter), YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch from one unified content calendar. Instagram Reels with trending audio can be scheduled directly from the planner. Know the best time to post. Metricool's Best Time to Post feature identifies when your audience is most active on each social network based on your actual account data, helping you maximize reach and engagement without relying on generic industry benchmarks. Track up to 100 competitors. Compare engagement rates, posting frequency, audience growth, and top-performing content alongside your own performance metrics. Manage paid and organic content together. Analyze Meta Ads, Google Ads, and TikTok Ads campaigns in the same dashboard where you manage your organic social content. No need to switch between multiple platforms. Create reports in seconds with AI. Metricool Studio transforms a simple prompt into charts, tables, and actionable insights. Campaign Dashboards combine paid and organic performance for a complete view of your results. Export reports as branded PDFs or PowerPoint presentations, or connect to Looker Studio to build fully customized dashboards. Connect your favorite AI tools through MCP. Metricool's official MCP server integrates with ChatGPT, Claude, Cursor, Make, n8n, and other AI platforms. Ask questions in plain language, schedule content, retrieve analytics, identify the best posting times, or analyze competitors without opening the Metricool dashboard. Built for agencies and teams. Manage multiple brands, assign role-based permissions, streamline collaboration with content approval workflows, respond to comments and direct messages from a shared inbox, create link-in-bio pages with SmartLinks, and access white-label options on custom plans.

Seller

Metricool

Discussions

metricool Community

Languages Supported

Danish, German, English, French, Italian, Dutch, Portuguese, Spanish

Solution Type

All-in-One

Overview by

Isabel Romero

Used by Self-Employed and 2 others

Beta

Pricing

Pricing provided by metricool.

FREE

$0.00

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metricool Integrations

(17)

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Verified User in Photography

Small-Business (50 or fewer emp.)

9/8/2022

"Love the flexibility"

5/5

What do you like best about metricool?

We streamline our social statistics into Google Data Studio. With Metricool we can query the most essential metrics only and build custom dashboards. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I haven't found any issues yet, so nothing to dislike Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Many thanks for your 5 stars! Looker Studio connector is a top feature, we are glad it is useful for you.

Da’Merius F.

Executive Assistant

Small-Business (50 or fewer emp.)

4/25/2022

"Cool Platform!"

5/5

What do you like best about metricool?

I like being able to schedule my client's posts while also viewing the data on social media platforms. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I think sometimes the data can be overwhelming if you don't know how to use it. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks a lot for your 5 stars, Da’Merius. As programs for your customers, don't miss the new Content Approval feature, we hope you find it useful.

See how metricool improved

Jonathan A.

Gerente

Internet

Small-Business (50 or fewer emp.)

11/12/2021

"Easy interface and clear information about social network growth and user interactions."

5/5

What do you like best about metricool?

The information is displayed in a very clear and simple way, and it is difficult not to understand what is happening with our social networks. You have the knowledge of most of the social networks and advertisements in one place. The planning tool is very useful to keep everything in order. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Not everything is free, there are several social networks that do not show information without paying first. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks a million for your review! We appreciate you taking the time to update it. Except LinkedIn, all the connections are included in the free plan. Feel free to contact us in the live chat if you have any questions, we will be happy to assist you.

Fernando S.

Marketing Manager

Small-Business (50 or fewer emp.)

12/16/2021

"Very good tool but not the best choice for Instagram"

3.5/5

What do you like best about metricool?

Pricing and be able to connect the most important Social Media platforms in one tool Review collected by and hosted on G2.com.

What do you dislike about metricool?

The schedule and insights for Instagram would improve more Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Hi Fernando, thanks for your feedback. Recently the third party Instagram API has enabled more options for scheduling, so you now have it available in Metricool, we hope you find hem useful.

See how metricool improved

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

8/20/2021

"Nice tool for social media posting"

3.5/5

What do you like best about metricool?

Metricool is a one-stop way to handle all of your social media management needs. I can post my clients' content, schedule posts and monitor analytics from one easy interface. Review collected by and hosted on G2.com.

What do you dislike about metricool?

There was a small learning curve, but it's easy to quickly get up to speed by reading the documentation. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks for your positive comments. We are happy to be your one-stop way to handle all of your social media platforms. We keep working to improve the tool, so don't miss out on new features like Content Approval or post with collaborators for Instagram.

See how metricool improved

Oswar N.

Founder & Social Media Manager

Small-Business (50 or fewer emp.)

11/11/2020

"Metricool, An essential tool to monitor your brand."

5/5

What do you like best about metricool?

I started using metricool in the free version and the most that caught my attention is all the features that it had in its free version. After getting to know the app better, I decided to switch to the paid version as I could offer my clients a White label report so that they could see the results in real numbers. The simplicity required to synchronize the web with Metricool and the quality of the reports was what made me switch to the paid version. And I do not regret it! Review collected by and hosted on G2.com.

What do you dislike about metricool?

Things that I do not like, it is difficult to find any fault, but I would say add more social networks and synchronization with other apps such as Google sheet etc. Review collected by and hosted on G2.com.

Recommendations to others considering metricool:

Customer service is a very good one, they solve me super fast. If you need to see the data of your campaigns from multiple platforms such as Facebook, Instagram, Twitter, LinkedIn, GMB, Youtube, TikTok, Facebook ads and Google Ads, I recommend Metricool. And also it has a section to plan your publications on social media! Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

When I work with a client, I can sell an idea and a result in words, but the numbers are the ones that tell the truth. Being able to show the client the data of the campaigns is something that helps a lot to see if it works, improve and learn. And the reports are automatically sent to the client, so it's one less problem for me. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks a million for your wonderful review, Osward, you leave us speechless. As a metricooler, you know we add features regularly, so don't miss out the new ones as Content Approval or posting with collaborators for Instagram.

Paul M.

Label Manager

Small-Business (50 or fewer emp.)

9/24/2020

"Good dashboard for basic starts and social media planning"

3.5/5

What do you like best about metricool?

I like the drag and drop planner and the fact you can preview your social posts. It is also handy you can tracks all your social accounts under one dashboard. Nice interface to show you the best time to post on each social account, just drag your post to the darker coloured areas. Their solution for posting on Instagram is straight forward too. The analytics do not give you any extra insight that you wouldn't already see from your dashboards within youtube, twitter etc. It is easy to switch around between the stats, which saves you having to load up the dashboard of each website. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Its definitely lacking features that some of the bigger social planning apps have. Here's what I would like to see implemented:

-ability to save preset hashtags so you can automatically add them to posts that you schedule in the planner

-preset time slots in your calendar that get automatically filled when you add new posts (like what buffer have)

-chrome extension similar to buffer would be good Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

It's a cheap alternative to the high end social planning apps. It does 90% of what you need from a social planner app for a much cheaper price. If you are just running a social accounts like me its hard to justify spending 30,40,50 dollars per month just to schedule some posts. Metricool is very good value for money considering with the EUR10 plan you can queue 2000 posts! Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks for you review Paul. We recently launched a new interface, we hope you like it. We did some of the implementations you mentioned, you have available a chrome extension and you can also save texts in the planner, so you can optimize even more your time. Regarding a preset time slots, we will share the suggestion to the product team.

See how metricool improved

Christina M.

Marketing Manager

Mid-Market (51-1000 emp.)

8/18/2020

"Makes reporting super easy"

5/5

What do you like best about metricool?

I bought this specifically for the Google Ads. When you log into the back end, it's great if you know where to go and what you are looking for, but if you need a quick overshot, Metricool offers that. Also, the ability to integrate multiple platforms and then print a report every quarter makes you look like a superstar. Review collected by and hosted on G2.com.

What do you dislike about metricool?

When creating a Google Ads, I don't prefer to use this. Great for reporting, but in terms of creation and the doing a 'in-depth', Metricool is just tip of the surface. I didn't buy this tool to actually create ads, but a 'quick report' run for clients. Review collected by and hosted on G2.com.

Recommendations to others considering metricool:

This might be a repeat for anyone who already has reporting. However, if you've been looking for 'easy button reporting' for Google Ads, then definitely consider this. Reports look great. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

I like the type of reporting it runs. Instead of compiling screenshots at the end of the month, I just click the date range and create a report with all the platforms on it. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks a million for your 5 stars, Christina. Recently we launched a new interface for creating ads campaigns, with more options, we hope you find it useful.

See how metricool improved

Fathi S.

Growth Marketing Manager

Small-Business (50 or fewer emp.)

4/1/2021

"disappointing tool"

0/5

What do you like best about metricool?

metricooll is easy to use and the pricing is okay. Review collected by and hosted on G2.com.

What do you dislike about metricool?

metricool doesn't hold its promise. lot of format are not supported : stories, caroussel, reel, videos, etc. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

We are sorry that Metricool has not met your expectations in the past. We keep working to improve the tool and add features regularly, but some of them depend on third party API, they set what can be done in an external tool like ours. Stories, carousels and reels are now supported, so we hope you can give it another try.

See how metricool improved

Fernando Adrian O.

Consultor de marketing

Small-Business (50 or fewer emp.)

7/2/2020

"Metricool, an essential tool"

4/5

What do you like best about metricool?

What I use the most are the statistics, and I have launched a couple of advertising campaigns, which is amazing how easy they are to carry out. And for scheduling posts on social media, the best thing is the recommendation of the best time to post. Review collected by and hosted on G2.com.

What do you dislike about metricool?

The interface for scheduling posts is very basic, it serves its purpose but if they could improve it, it would also be great if the campaigns allowed selecting audiences created from the Facebook Business Manager. The automatic promotion of posts on Facebook is done for the country where the business page has the most followers; you cannot choose or segment. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thank you very much for your comments, Ferrando Adrian. We continue working to optimize the tool, the planner is much more complete and the interface for creating ad campaigns has recently been improved. We hope they help you with the management of your social networks.

See how metricool improved