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At a Glance
Market Segments
Small-Business (83.4% of reviews)
Small-Business (90.2% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
$0.00
Later Social
Star Rating
(349)4.5 out of 5
Market Segments
Small-Business (83.4% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansmetricool
Star Rating
(83)4.5 out of 5
Market Segments
Small-Business (90.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Later Social excels in its Content Calendar feature, scoring 9.4, which allows for seamless scheduling and planning of posts, while Metricool's similar feature received a higher score of 9.7, indicating a more robust experience in this area.
- Reviewers mention that Metricool offers superior Social Engagement tools, with a score of 9.0 compared to Later Social's 8.5, highlighting its effectiveness in interacting with audiences across various platforms.
- G2 users note that Later Social's Approval Workflows feature is lacking, scoring only 6.6, while Metricool shines with a score of 8.9, making it a better choice for teams that require structured content approval processes.
- Users on G2 appreciate Metricool's Report Exporting capabilities, which scored 9.3, allowing for easy sharing of analytics, whereas Later Social's score of 8.7 indicates room for improvement in this area.
- Reviewers say that Later Social's Follower Analysis feature, scoring 8.9, is effective but falls short compared to Metricool's 9.2, which provides deeper insights into audience demographics and engagement trends.
- Users report that Metricool's Paid Campaign Tracking feature, with a score of 7.9, could be improved, but it still outperforms Later Social's score of 8.5, indicating that both platforms have strengths and weaknesses in tracking paid social media efforts.
Pricing
Entry-Level Pricing
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 60 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
metricool
FREE
$0.00
Enjoy Metricool free plan for life.
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Schedule up to 20 posts per month
Free Trial
Later Social
Free Trial is available
metricool
Free Trial is available
Ratings
Meets Requirements
8.6
237
8.5
70
Ease of Use
9.1
232
9.1
73
Ease of Setup
9.1
103
9.1
58
Ease of Admin
9.3
81
9.3
44
Quality of Support
8.8
169
9.0
63
Has the product been a good partner in doing business?
9.0
72
9.2
42
Product Direction (% positive)
8.6
216
9.5
64
Features by Category
Social Analytics
8.2
56
8.7(won by 0.5)
44
8.8
75
9.1(won by 0.3)
44
9.1(tied score)
83
9.1(tied score)
43
8.5(won by 0.7)
42
7.8
43
8.4(won by 0.2)
50
8.2
44
8.8(won by 0.1)
35
8.7
40
8.7(won by default)
26
Feature Not Available
Reports & Dashboards
8.5
56
8.6(won by 0.1)
45
8.6
60
8.9(won by 0.3)
45
9.0(won by 0.3)
69
8.7
43
8.1(won by 0.1)
27
8.0
41
Agentic AI - Social Media Analytics
6.2
10
8.1(won by 1.9)
6
6.8
10
8.3(won by 1.5)
6
7.0
10
8.3(won by 1.3)
6
6.8
10
8.3(won by 1.5)
6
7.0
10
7.9(won by 0.9)
7
Content & Collaboration
9.3
140
9.3
45
9.0
142
8.5
45
7.7
87
8.4
45
7.4
46
8.6
44
8.6
103
9.0
44
7.6
63
9.0
43
Social Management
8.3
131
9.0
47
9.1
151
9.2
47
8.2
55
8.4
47
8.4
131
8.6
46
Feature Not Available
8.0
45
8.1
59
8.6
44
8.1
30
8.1
45
Agentic AI - Social Media Management
6.8
25
8.1
6
7.1
25
8.9
6
6.9
25
8.9
6
7.0
24
7.7
5
7.0
25
8.3
6
6.9
25
8.6
6
6.8
25
8.7
5
Monitoring & Listening
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
9.2
12
Not enough data
9.2
10
Not enough data
9.4
13
Not enough data
9.0
10
Not enough data
Engagement
8.6
11
Not enough data
8.6
12
Not enough data
8.9
12
Not enough data
8.8
10
Not enough data
9.2
10
Not enough data
Social Shopping
9.3
10
Not enough data
9.0
10
Not enough data
8.8
10
Not enough data
8.9
11
Not enough data
Analytics
8.8
12
Not enough data
9.5
11
Not enough data
9.0
12
Not enough data
Categories
Categories
Shared Categories
Later Social and metricool are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Later Social is categorized as Social Commerce Platforms and Social Media Listening Tools
metricool has no unique categories
Reviews
Reviewers' Company Size
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
metricool
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.9%
Health, Wellness and Fitness
6.6%
Retail
5.4%
Apparel & Fashion
4.5%
Photography
4.2%
Other
62.2%
Marketing and Advertising
42.7%
Education Management
8.5%
Consulting
3.7%
Real Estate
3.7%
Professional Training & Coaching
2.4%
Other
39.0%
Discussions
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 Comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
What is metricool used for?
1 Comment
MD
Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports.Read more
metricool has no more discussions with answers
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