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Leadspace Reviews & Product Details

When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help growing organizations effectively manage these data challenges. And we do it at scale for some of the most demanding B2B customers—Microsoft, Zoom Video, and Salesforce. Resolving this challenge requires multi-source validation involving dozens of sources of both first- and third-party data. The Leadspace platform unifies all of this data into a B2B data graph that can host and rationalize billions of relationships and potentially trillions of data points down to the company- and buyer-level. This helps go-to-market teams easily navigate, segment, and activate across multiple digital channels to positively change the economics of their pipeline and deal conversion.

Seller

Leadspace

Languages Supported

English

Product Description

Leadspace B2B Customer Data Platform enables companies to increase pipeline, better engage customers and drive faster growth, by allowing marketers to find and know their ideal customers.

Overview by

Tripti Shrivastava

Discussions

Leadspace Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

14 months

View More Pricing Information

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Leadspace Media

Leadspace Demo - Leadspace On-Demand - Segments Dashboard

This is the home screen of the Leadspace control center: Leadspace On-Demand. Here you can view all of the segments you've created with details, deploy them to connect systems with a few clicks, and created new segments.

Leadspace Demo - Leadspace On-Demand - TAM Analytics

In the Analytics section of Leadspace On-Demand you can explore your data in more depth and uncover insights. For example, we can provide an analysis of your Total Addressable Market (TAM) to help you identify the segments that would be most valuable to target for new or expanded business.

Leadspace Demo - Leadspace On-Demand - Data Health Reports

Get detailed reporting on the health of your data. You'll see how different objects and fields were impacted and where you can make even more improvements.

Leadspace Demo - Leadspace for Salesforce - Accounts

Leadspace integrates seamlessly with Salesforce to match and enrich records with unified data from the Customer Data Platform. 100+ company data fields come with our standard package.

Leadspace Demo - Leadspace for Salesforce - Leads

With Leadspace scoring and persona data on leads you'll be able to intelligently route and personalize your outreach to buyers.

Leadspace Demo - Leadspace for Marketing Automation

Leadspace also integrates seamlessly with Eloqua, Marketo, Pardot and Hubspot to power more intelligent and effective nurture programs and cross-channel campaigns.

Leadspace Reviews (109)

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Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

1/11/2022

"Very flexible and accurate data source"

5/5

What do you like best about Leadspace?

The team at LeadSpace is extremely helpful in figuring out our needs and fixing any coding or backend sources to give us the information we were looking for. This tool and database trumped others because of the flexible way in which they reported the data for a SaaS company standpoint. Review collected by and hosted on G2.com.

What do you dislike about Leadspace?

Countries outside of North America and Canada are not as fully fleshed out and accurate, so we need to depend on alternate sources to make sure we get the best data out there. Review collected by and hosted on G2.com.

Recommendations to others considering Leadspace:

Before you choose a database as your source of truth, first take a look at what your target audience is and the locations. Review collected by and hosted on G2.com.

What problems is Leadspace solving and how is that benefiting you?

We are using LeadSpace to enrich all incoming data and to place records in a hierarchy. Because this tool is the source of truth, the records are able to connect in a seamless way. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

2/7/2022

"Good account team, flexible to meet our needs"

4/5

What do you like best about Leadspace?

Account team - easy to work with, responsive, willing to do custom solutions, take time to teach us the platform Review collected by and hosted on G2.com.

What do you dislike about Leadspace?

Their platform doesn't have all of the bells & whistles that other platforms have, but has some good features. Hard to get specific job titles without wasting credits. Review collected by and hosted on G2.com.

Michael W.

Sr. Programmatic Manager

Enterprise (> 1000 emp.)

6/11/2019

"Combines Multiple Data Sources and Analyzes"

4.5/5

What do you like best about Leadspace?

Leadspace incorporates data from companies you would consider their competitors, their own data, and analyzes them. This provides not only a better match rate than many options we researched, but also additional actionable information. Review collected by and hosted on G2.com.

What do you dislike about Leadspace?

Setup did take longer than expected, but that's not because of Leadspace, but we required a bit of customization to suit our business purposes . This involved corralling a number of people from multiple departments across several rounds of review; in order to get the most out of our partnership, this kind of thing may be required. Review collected by and hosted on G2.com.

Recommendations to others considering Leadspace:

Are you looking for just data or could you benefit from an additional analysis of data? We found some additional use cases and value from combining multiple data sources with additional analysis, which was some level of analysis we'd have to do ourselves anyway, saving us a significant amount of time, money, and resources. Review collected by and hosted on G2.com.

What problems is Leadspace solving and how is that benefiting you?

We're using Leadspace to fill in gaps in our data set as well as bucket users by persona (job title and job role). We're now able to segment messaging in our marketing automation system using that data. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

7/14/2020

"Leadspace leads the customer data platform space"

3/5

What do you like best about Leadspace?

It's ability to learn more about the type of prospect I am looking for as I interact with it more and more Review collected by and hosted on G2.com.

What do you dislike about Leadspace?

Their support/customer success team needs more resources in order to better support their customers. Review collected by and hosted on G2.com.

Mani S.

Sr. Marketing Operations Manager

Enterprise (> 1000 emp.)

9/3/2019

"Leadspace is helping us reach our full potential"

4/5

What do you like best about Leadspace?

In previous experiences, Leadspace has always been very flexible to our needs, taking on additional resources to accommodate for the models and features we wanted to see in our account scoring model. I do like the accuracy in the enrichment which is superior to other vendors we have used. It's easier to trust the data we get back. Review collected by and hosted on G2.com.

What do you dislike about Leadspace?

The enrichment credits are very conservative - even test calls have been used against our limits - and it requires setting up a lot of additional logic in our instance to ensure we are only enriching those that truly need it so we aren't wasting any calls. This takes up additional time to get leads to Sales while also sometimes ignoring records that may benefit from new information. Review collected by and hosted on G2.com.

What problems is Leadspace solving and how is that benefiting you?

Contact/Account enrichment and building out an Ideal Customer Profile to allow us to do a better job scoring, scoping and whitespacing. The enrichment is many times better than the other vendors we leverage and ICP in general allows us to more easily transition to ABM and provide an additional layer of scoring that we hope to soon go live with. Review collected by and hosted on G2.com.

Meredith G.

Director, ABM and Demand Generation

Internet

Mid-Market (51-1000 emp.)

9/4/2019

"Leadspace helps make Account Based Marketing possible"

5/5

What do you like best about Leadspace?

Leadspace has fantastic customer success that feels like an extension of our marketing team. Review collected by and hosted on G2.com.

What do you dislike about Leadspace?

They've been making upgrades to their platform recently but design of platform and its ability to pull in information from Salesforce can add extra steps to tasks. Review collected by and hosted on G2.com.

What problems is Leadspace solving and how is that benefiting you?

Our go-to-market strategy is focused around Account Based Marketing. Making sure we are hitting the right people, at the right companies at the right time with personalized information from our SDR team. Leadspace helped us to build out an Ideal Customer Profile to help organize our prospects into A, B, or C accounts based on how closely these accounts matched the ICP. We built out the model and then let it run in the background for 6 months. At the end of that time, we realized that Leadspace C accounts accounted for 30% of our initial meetings booked but only made up of 10% of our late-stage pipeline and 7% of revenue. Meanwhile, A and B accounts made up 70% of our initial meetings booked but 90% of our late-stage pipeline. Switching our SDR's focus to A&B accounts has resulted in a 20% higher conversion rate.

In addition, we also use Leadspace to build out the ideal buyer personas of the key decision-makers within our accounts. Leads are then scored against these personas and we use Leadspace to help us identify contacts in accounts where we are missing key buyers/influencers. We've been able to source more than 10,000 net-new contacts within our target accounts across our 3 main buyer personas. Review collected by and hosted on G2.com.

Harold T.

Senior Data Operation Manager / Salesforce Admin

Mid-Market (51-1000 emp.)

6/27/2019

"Top Notch Professionalism, Customer Service, and Delivery."

5/5

What do you like best about Leadspace?

Leadspaces ability to deliver data driven, accurate results with there data team and the quick turn around time and superb customer support. Review collected by and hosted on G2.com.

What do you dislike about Leadspace?

So far they have exceeded my expectations but i would have them start working towards supplying franchise data sets in the future. Review collected by and hosted on G2.com.

Recommendations to others considering Leadspace:

Utilize the customer service and be clear with what you want. Also ask qualifying questions for projects and Leadspace will amaze you with how deep they drill into the details for the most accurate data return. Leadspace is more of a smart application for data driven decisions so the more information you provide the more accurate the data will be. Review collected by and hosted on G2.com.

What problems is Leadspace solving and how is that benefiting you?

We are using leadspace to help us convert from a lead driven data base to a complete ABS/ABM model. Leadspace is supplying a huge lift with enrichment and data driven results for Account scoring, matching, and trust in our data. Review collected by and hosted on G2.com.

samita a.

Application Specialist

Enterprise (> 1000 emp.)

6/11/2019

"Leadspace - Savior for ABM"

4/5

What do you like best about Leadspace?

Enrichment of data based on company and person helps my organisation to strategies the next approaching steps for the leads.

Support that Leaspace provides is also quite good, fast and helpful. Review collected by and hosted on G2.com.

What do you dislike about Leadspace?

Leadspace tells only if the record is Company enriched or Person enriched.

But it should tell if a record qualifies for both also

Leadspace should have their sandbox instance also. that would be of great help because sometimes our organisation needs to run tests before deploying the main logic in production. Review collected by and hosted on G2.com.

Recommendations to others considering Leadspace:

I would recommend other organisations to use LeadSpace if they have a requirement for any of the following - Scoring, Enrichment, Validation , etc.

Leadspace provides best to true answers to all your problems.

Even the support is quite good. Review collected by and hosted on G2.com.

What problems is Leadspace solving and how is that benefiting you?

In order to launch and maintain effective marketing campaigns, teams must make sure that they can always access and utilize clean, accurate, reliable, and up-to-date data and intelligence about the prospects, customers, and audiences they are engaging with. Leadspace eliminates the use of the traditional technique called batch-and-blast marketing, an approach wherein messages and campaigns are sent out to groups of targeted audiences. Although this method still works for others, it doesn’t actually provide a deeper level or personalization which is more effective in launching campaigns. The data management capabilities of Leadspace are so powerful in such a way that users are able to consistently access personalized B2B data, letting them engage with right audiences at the right time and with the right messages. Review collected by and hosted on G2.com.

rich g.

Marketing Analyst

Mid-Market (51-1000 emp.)

9/4/2019

"Bring Organization and Intelligence to your CRM"

4.5/5

What do you like best about Leadspace?

Using Leadspace we were able to build meaningful organizational relationships in our CRM which enabled accurate assignment among Sales Development Reps (SDRs) and Account Executives. Review collected by and hosted on G2.com.

What do you dislike about Leadspace?

I would have preferred more advice on best practices especially on bringing the sales teams on-board and adopting the use of the data. Review collected by and hosted on G2.com.

Recommendations to others considering Leadspace:

The Leadspace knowledge base is replete with information that is very useful in understanding the data and activating it in your CRM. Review collected by and hosted on G2.com.

What problems is Leadspace solving and how is that benefiting you?

Identifying the best account prospects in our CRM and organizing Inside Sales based total available market. Reduced cycle time of converting inbound marketing qualified leads into opportunities via improved segmentation and assignment. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

9/3/2019

"LeadSpace has been an easy tool to implement and a huge benefit for our sales teams"

4/5

What do you like best about Leadspace?

The enrichment process is easy and has been very insightful for our reps. Fitting our propensity model into this tool has allowed for our reps to attack high rated accounts that already exist inside our database. Review collected by and hosted on G2.com.

What do you dislike about Leadspace?

So far there has not been anything I have disliked. Our CSM Raluca has been extremely helpful along the way making sure our on-boarding process has been smooth and successful. Review collected by and hosted on G2.com.