# What is the most affordable email marketing software for startups?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">As early-stage teams start building out their marketing stack, what is the most affordable email marketing software for startups becomes a pretty practical question, especially when budgets are tight but expectations around growth aren’t. At that stage, it’s not just about price. It’s also about how far the tool can stretch before you need to upgrade or switch. Looking across options in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/email-marketing"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/email-marketing">email marketing software</a> space, some platforms seem better suited for getting started without adding too much overhead.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A few that kept coming up while I was comparing setups:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mailerlite/reviews"><strong>MailerLite</strong></a>: Often mentioned for its pricing and simplicity. Feels like a good entry point, though I wonder how far it scales.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/brevo-marketing-platform/reviews"><strong>Brevo</strong></a> (formerly Sendinblue): Combines email with automation and transactional messaging, which seems useful early on.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/moosend/reviews"><strong>Moosend</strong></a>: Known for affordability and automation features. Curious how it performs at higher volumes.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/getresponse/reviews"><strong>GetResponse</strong></a>: Offers a mix of email, automation, and landing pages. Feels like more of an all-in-one option.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews"><strong>Mailchimp</strong></a>: Widely used and easy to start with, though pricing seems to increase quickly as you grow.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">What I’ve been trying to understand is where startups usually outgrow these tools. Is it pricing, limitations in automation, or just needing more advanced segmentation later on?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 4 months ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Also, did any of these feel affordable at first but become expensive faster than expected?&lt;/p&gt;

##### Comment Metadata
- Posted at: 4 months ago
- Author title: Marketing Executive





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