IQM Reviews & Product Details

First and most importantly for any DSP is the customer service/support and user experience, which IQM's user interface is one of the most intuitive of any DSP we have worked with. The integrations with data providers is unmatched, being able to upload and activate against hours instead of days while working with other partners. Once live, the performance of the DSP is unparalleled in terms of the value driven performance in-platform as well as the pricing. Lastly, IQM is a leader in the AI and intelligence tools that are built out to seemingly integrate with the platform. Review collected by and hosted on G2.com.

Sometimes we ran into issues with a lack of an integration, but they were always quick to address our needs, make that integration happen, or move to find an alternative until the integration was complete. Review collected by and hosted on G2.com.

High-quality platform with great data integrations, plus a strong team and responsive support. It’s very innovative and consistently cutting-edge. I’ve used IQM since the beginning, and there have been constant improvements and refinements over time. I’m seeing very strong results using the platform across campaign types, delivery, and targeting. Review collected by and hosted on G2.com.

I think the creative management system could be a bit more effective, I wish it was easier to prioritize or deprioritize certain creative while they are running. It would be nice if there was a more effective way to whitelist certain website or apps as we run to prioritize them as well. The introduction of templated campaign is great, but I wish I could make broad templates so I didn't have to go and remove certain website topics everytime I'm launching something. Review collected by and hosted on G2.com.

I love their focus on quality, and their customer service and user experience are second to none. They always go the extra mile in ensuring accuracy, and the utmost care is shown when executing our campaigns. They also pride themselves on the use of technology and AI to ensure great performance is achieved across all facets of their deliverables. They have a unified DMP and DSP solution that is truly unique in the market, and it prevents added strain on the process and ensures quick and timely activation occurs. The number one reason we moved to IQM was because of their amazing team and their ability to innovate and meet our unique custom needs. The initial setup was very easy, and it was awesome to be able to work with them directly. Review collected by and hosted on G2.com.

I think they will keep developing additional AI capabilities, and I'd like to see more of these new tools in the future. Review collected by and hosted on G2.com.

My Client Success Management team is WONDERFUL. They are so responsive and are always ready to hop on a call to help troubleshoot, explain, or provide information. Review collected by and hosted on G2.com.

We are currently working through a new product offering that we are trying to build and deploy via IQM. There has been some growing pains and frustration, but again, the Client Success Management team has been sympathetic the whole way. Review collected by and hosted on G2.com.

IQM was built specifically for political strategists, with best-in-class data onboarding, a fantastic tech-forward DSP, and they have team of very talented and innovative problem solvers. Review collected by and hosted on G2.com.

I rarely hear from anyone proactively anymore. Review collected by and hosted on G2.com.

They are experts in data and really understand specific HCP target audiences along with ability to recommend alternative solutions. A true partner mentality. Review collected by and hosted on G2.com.

A times reporting can be challenging but have since made improvements Review collected by and hosted on G2.com.

IQM consistently delivers a positive partner experience through high-quality healthcare reach, dependable execution, and proactive account support. Their team is knowledgeable, responsive, and committed to helping clients achieve campaign goals Review collected by and hosted on G2.com.

Nothing significant to note. As with any media partner, continued innovation in targeting and reporting capabilities would be welcome, but our overall experience has been very positive. Review collected by and hosted on G2.com.

The easy to use user platform, which provides rapid ability to set up or modify campaigns, easily view performance metrics, and get transparent pricing info. Review collected by and hosted on G2.com.

The organization of data targeting options is sometimes hard to navigate/sort. Review collected by and hosted on G2.com.

Performance results are great - we are ramping up with healthcare providers Review collected by and hosted on G2.com.

Interface - could be easier to use and more actionable things could be done if pacing is not going well Review collected by and hosted on G2.com.

Their customer service is excellent. An extremely well run company. Review collected by and hosted on G2.com.

Not available. It’s a good system we use. Review collected by and hosted on G2.com.