The UI is easy but robust for building, deploying, and reporting to campaigns. Access to Political Specific PMPs and the ability to tie reporting directly into Looker Studio is fantastic. Most importantly, reporting is transparent; you can see exactly what sites and apps your ads are serving on.
I especially love that I can target specific districts and draw geo-fences over key areas.
I've recently moved out of politics and into the B2B Space and it works wonders.
Last, I have never had a bad experience working with IQM and, in fact, only had good ones. Review collected by and hosted on G2.com.
As far as downsides for IQM go, I can't think of any off the top of my head. I truly feel like they care about the success of my candiates and their ad campaings. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.
